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Check optimizations for your network
Review this article to learn about new Ad Manager features and enhancements. Updates are usually posted every other Monday. For previous releases, you can review the archive.
Report and optimize
Optimizations for your network
The new Optimization tips for Google Ad Manager page highlights revenue opportunities customized for your network. You may see opportunities for expert-guided consultations, self-guided optimizations, or general suggestions for increasing revenue. Check often to find new strategies and tailored insights.
Interactive reports: Updates based on your feedback
We recently made the following updates to Interactive reports:
- Hyperlinks to entities like line items and ad units are now available.
- Changes to the "Creative size" dimension: The Creative size dimension, previously deprecated in the Reports tool, will be restored and renamed "Creative target ad unit size." It will be accessible in both Interactive reports and the older Reports tool.
Learn more about other recent updates to Interactive reports.
Other product or Help Center updates
Support for GPP National v2
Ad Manager now supports GPP National v2 strings. We will also continue to support GPP National v1 strings. Learn more about how Google supports the IAB's Global Privacy Platform.
Coming soon
Simplified Private Auction deal creation
Rolling out in mid-October 2025, publishers will no longer need to create a corresponding line item that targets the same inventory in addition to creating the Private Auction (PA) deal itself. The deal creation process has been simplified so that a publisher only needs to create the PA deal itself for setup to be complete.
Removal of the Technical ad delivery report
The Technical ad delivery report is deprecated and will be removed from the Ad Manager interface in October 2025. Please download any data you want to save by the end of September 2025. Learn more about upcoming reporting retirements.
Details on the migration to Interactive reports
In Ad Manager "Reporting," Interactive reports will replace Reports in 2026.
Interactive reports, now available to all Ad Manager publishers, offers an enhanced reporting experience, including such features as AI report generation, options for deeper analysis, flags for notifications, building and viewing reports on a single page, and more.
Throughout the migration, we'll continue adding dimensions and metrics to Interactive reports. For any dimensions or metrics you'd like added to Interactive reports, please share your suggestions. Note that dimensions and metrics marked "Deprecated" in the Reports tool won't be migrated to Interactive reports.