Looking to grow the reach of your YouTube channel? With Demand Gen today, you can drive new subscriptions by selecting the YouTube engagements campaign goal. Now, we're introducing a strategy to optimize for follow-on views as part of engagement campaigns. Follow-on views are when people watch more videos from your YouTube channel after seeing your ad. This optimization will seek to connect with viewers most likely to organically continue watching your YouTube channel’s videos.
You can now optimize for YouTube follow-on views within Demand Gen campaigns, offering a simple way to grow engagement with your YouTube channel. To enable optimization for follow-on views, which seeks users who are more likely to watch more of your videos from your channel after an ad, you can visit your Conversions Summary, find Engagements, Edit goal, and find YouTube follow-on views. From there, you can edit the settings to be “Primary action”. If you leave it as “Secondary action”, the campaign will only report the follow-on views without actively optimizing for them. With this update, you can drive deeper engagement with your channel by driving more views from users most likely to interact with your channel. Get started today by first linking your YouTube channel to your Google Ads Account.
Learn more about YouTube follow-on views in Google Ads to boost engagement for your channel.
Posted by Celia Salsi, Director of Product, YouTube Ads Marketing