This article shares tips to help you optimize your campaigns, spend your budget more effectively, and improve results.
Lower your bids in campaigns that are "limited by budget"
While counterintuitive, slightly lowering your bids in campaigns that are marked "limited by budget" could potentially help you earn more clicks. Lowering bids for budget-constrained campaigns could reduce the average amount you pay when someone clicks your ads, with the potential for your budget to go further and get more clicks. Lowering bids too much, however, could result in fewer clicks if your bids are no longer competitive. If you choose to decrease your bids, check your campaign a few days later to ensure that you haven't lowered your bids too much. Learn how to Edit your bid.
Let Google Ads automatically bid for you
An alternative to manually adjusting bids is to leverage Google Ads' automated bidding. There are multiple types of automated bid strategies, each designed to help you reach a specific business goal, such as increased clicks or conversions. Strategies like "Maximize Conversions" or "Maximize Conversion Value" can be particularly helpful if you want to ensure your budget is fully utilized. Learn more About automated bidding.
Use your campaign's recommended budget
Google Ads shows recommended budgets for campaigns that repeatedly meet their average daily budget but have the potential to earn more clicks and impressions. You can use these recommendations to estimate how a new budget may improve the visibility of your campaign's ads. Learn how to find your campaign's recommended budget.