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Build Lifelong Loyalty Through Secure, Personalized Financial Engagement

Behind every click is a customer trusting you with their future. Insider helps financial brands earn that trust by turning fragmented signals into secure, personalized customer journeys that drive lifelong value and real results.

Traditional Banks

Modernize engagement by turning anonymous traffic into verified customers with gamified, mobile-first onboarding. Reduce CAC, cut eKYC drop-offs, and drive early-month spend with secure, AI-powered journeys across every channel.

Digital / Neo Banks

Fuel growth for mobile-first banks like Superbank or Allo Bank by capturing intent instantly and personalizing every swipe. Activate, upsell, and retain users with WhatsApp nudges and rewards that keep them transacting 2–3X a month.

Insurance

Move customers from quote to policy with calculators, conversational AI, and timely reminders. Boost renewals, upsells, and reactivations—while staying fully compliant.

Fintech & Wallets

Turn first-time app downloads into daily users with gamified KYC and behavior-based offers. Drive repeat transactions and lifetime value with AI-powered segmentation across SMS, push, and in-app.

Government Retirement Plans

Simplify retirement planning with fast ID checks, personalized guidance, and helpful reminders. Increase enrollments and contributions while meeting strict compliance and accessibility standards.

Crypto, Trading & Brokerage

Onboard fast, build trust, and keep investors engaged with real-time alerts and seamless KYC. Drive repeat trades with personalized insights and enterprise-grade security.

Why leading global brands choose Insider

White-Glove Migration & Fastest Time to Value (TTV)

Plug into your stack instantly with our modular platform, pre-built connectors, robust APIs, and purpose-built automatic migrators. Go live with personalized experiences in just 5 days—no integration fees, no friction.

One Platform. A New Standard in Engagement

Recognized by analysts and trusted by global brands, we help marketing and customer engagement teams reach their peak potential by enabling them to focus on what matters most, not on managing technology or IT teams.

Dedicated Experts, Committed to Your Growth

Accelerate your results with a decade of industry expertise, local know-how across 28+ countries, and proven strategies from 1,500+ leading global brands. Skip the trial and error as our experts help your team achieve real outcomes faster and more efficiently.

AWS Local
Hosting

Protect your data with robust local hosting on AWS infrastructure. Maintain compliance with regional regulations and deliver reliable, low-latency access to your applications.

Why leading global brands choose Insider

Drive real outcomes. Scale with confidence.

15-25%

increase in digital account sign-ups or application

20-35%

increase in transaction completion or product usage

10-30%

reduction in service tickets or contact center cost

10-25%

increase in Customer Lifetime Value

CUSTOMER LIFETIME VALUE MANAGEMENT

Maximize customer value from first click to lifelong loyalty

Turn first-time visitors into lifelong customers with secure, personalized journeys to unlock value at every touchpoint. Engage anonymous users through gamified acquisition, recover onboarding drop-offs, and encourage repeat transactions. Win back inactive users and build trust with seamless agent support to grow customer lifetime value continuously. Drive real results.

CUSTOMER LIFETIME VALUE MANAGEMENT

Maximize customer value from first click to lifelong loyalty

Turn first-time visitors into lifelong customers with secure, personalized journeys to unlock value at every touchpoint. Engage anonymous users through gamified acquisition, recover onboarding drop-offs, and encourage repeat transactions. Win back inactive users and build trust with seamless agent support to grow customer lifetime value continuously. Drive real results.

  • Convert anonymous visitors with gamified acquisition

    Engage high-intent, pre-login anonymous visitors through mobile-friendly, gamified templates like spin-the-wheel or memory games. Collect key customer data upfront, lower acquisition costs, and lay the groundwork for personalized engagement.

  • Rescue drop-offs and drive first transactions

    Recover users who abandon during eKYC with timely WhatsApp and app push nudges. Then guide them toward their first transaction to complete onboarding.

  • Drive repeat transactions across key moments

    Trigger cross-sell and upsell opportunities based on customer behavior, financial milestones, or product lifecycle. Boost transactional frequency during the crucial Early Month on Book (EMOB) phase.

  • Re-engage dormant users before they churn

    Identify inactive customers after 30+ days of silence and win them back with targeted offers, reminders, and personalized incentives via WhatsApp and app push.

  • Build loyalty with agent-assisted support

    Resolve customer needs without friction with Insider’s AI-powered Support Agent. Deliver instant, context-aware assistance with the option to seamlessly escalate to a human agent when needed to build trust, remove barriers, and create upsell opportunities.

ALWAYS ON MARKETING JOURNEYS

Never miss a moment: Engage effortlessly, convert 24/7.

Keep customers engaged with timely, personalized campaigns that adapt to their preferred channels in real time for maximum impact. Increase conversions by making every interaction seamless and rewarding.

ALWAYS ON MARKETING JOURNEYS

Never miss a moment: Engage effortlessly, convert 24/7.

Keep customers engaged with timely, personalized campaigns that adapt to their preferred channels in real time for maximum impact. Increase conversions by making every interaction seamless and rewarding.

  • Reignite Engagement with Data-Driven Push Notifications

    Trigger real-time app push notifications based on behavior—so users spend, save, and return more often. Drive daily usage, loyalty, and financial confidence.

  • Drive On-Time Payments with Targeted Reminders

    Send smart SMS nudges before Equated Monthly Instalment (EMI) due dates with amounts, deadlines, and reward hooks. Reinforce trust with timely, personalized EMI reminders.

  • Reignite Dormant Customers with Premium Perks

    Win back disengaged customers through email campaigns offering bundled upgrades with real value. Give priority support, fee waivers, and loyalty rewards that spark action.

  • Reduce Drop-Off With In-App Play

    Use in-app games to reduce application friction and reward users instantly. Boost form completion, increase conversions, and make every interaction feel rewarding.

TRANSACTIONAL ACTIVATION

Build unbreakable trust in every transaction

Secure every step of the customer journey to build lasting customer confidence. Use real-time OTPs and biometric checks to protect legitimate user actions, and send instant alerts to ease anxiety. AI-monitoring to flag suspicious behavior. Stop fraud and build powerful customer trust with proactive security.

TRANSACTIONAL ACTIVATION

Build unbreakable trust in every transaction

Secure every step of the customer journey to build lasting customer confidence. Use real-time OTPs and biometric checks to protect legitimate user actions, and send instant alerts to ease anxiety. AI-monitoring to flag suspicious behavior. Stop fraud and build powerful customer trust with proactive security.

  • Authorize High-Risk Transactions without Security Threats

    Protect high-value transactions with OTP-based verification delivered via SMS. Confirm user intent instantly to prevent fraud, reduce risk, and uphold trust at scale.

  • Build Transparency with Instant Payment Alerts

    Send real-time WhatsApp notifications after each transaction. Provide immediate confirmation, ease customer anxiety, and reduce support volume, while reinforcing trust in your digital services.

  • Secure Onboarding with Real-Time, Role-Based Flows

    Trigger push notifications and require biometric or PIN confirmation for sensitive onboarding actions. Personalize flows by role and risk, ensuring security without disrupting the customer experience.

  • Detect Suspicious Activity Before It Escalates

    Use AI to monitor transactional behavior in real time. Instantly alert customers via SMS when fraud is suspected to facilitate fast action, reduce loss, and safeguard customer trust.

Hear from our customers

Learn from leading financial services companies using Insider to forge unbreakable lifelong customer bonds
and deliver exceptional growth through proven strategies.

Hear from our customers

Learn from leading financial services companies using Insider to forge unbreakable lifelong customer bonds
and deliver exceptional growth through proven strategies.

World's 7th and Europe’s Largest Bank HSBC Increases Registrations by 36% and App Users by 43%

“Switching from our previous marketing cloud to Insider empowered HSBC to unify data and deliver AI-powered, personalized journeys across channels. Within weeks, we saw higher account openings, product adoption, and engagement, achieving ROI while ensuring top security and compliance.”

Senior Vice President, Digital Banking, HSBC

36%

increase in known customer registrations

43%

increase in mobile banking app
active users

48%

YoY increase in digital product sign-ups

Top European Digital Bank ING Increases Lead Conversions by 27% and NPS by 10% in Just 3 Weeks With AI-Led Personalized Customer Journey Orchestration

“Insider enabled us to scale personalized journeys for millions worldwide, achieving quick time-to-value, reduced IT workload, and higher customer satisfaction, and is now a crucial partner for driving our digital growth.”

Senior Vice President, Digital Strategy, ING

27%

increase in lead conversion rate

10%

uplift in NPS

32%

reduction in IT resource usage

World’s Largest Insurance Company Allianz Used Insider’s AI-Led Segmentation to Deliver ROI within Days

“Data privacy rules and complex sales cycles made it hard for us to get a complete customer view. Insider solved this with real-time server-to-server integration and encrypted IDs, letting us securely build precise segments and deliver more effective customer journeys.”

Vice President, Marketing & Service Design, Allianz

80%

user opt-in rate with app push notifications

20%

higher communication opt-in rate vs. industry average, driven by AI

ROI

delivered within days

World’s Best Corporate Bank BBVA’s Increases Loan Applications by 502% with Advanced Segmentation

“Insider’s advanced segmentation let us quickly deliver hyper-personalized banking offers to high-value segments, driving triple-digit growth in loan and credit card applications while enabling more precise, agile, and flexible personalization at scale.”

SVP, Digital Banking, BBVA

192%

boost in mobile credit card sign-ups

51%

lift in search bar usage among seniors

20%

increase in login rates among the 55+ segment

World’s 3rd Largest Insurance Company Generali Achieves 3X Lead Growth and a 17% Drop in eKYC Abandonment with AI-led Journeys

“We switched from our previous provider to Insider to connect all digital data and touchpoints, cut eKYC drop-offs, and boost high-quality leads. In weeks, sales cycles were faster, acquisition costs lower, and customer trust and engagement at an all-time high.”

Performance Marketing VP, Generali

3X

increase in leads.

20%

faster sales cycles.

17%

fewer eKYC drop-offs

Global Leader in Crypto Banking Achieves 37% Growth in Funded Accounts and 19% Higher Trading Volume in Just 1 Year

“Insider’s advanced automation transformed our client engagement and trading experience, significantly increasing platform volume, active traders, and client retention while building greater efficiency and trust.”

Chief Technology Officer, Leading Crypto & Brokerage Platform

37%

increase in active funded accounts

19%

growth in trading volume year-over-year

15%

reduction in support tickets and client inquiries

Ready to turn unified customer data into real outcomes 
with AI-built customer journeys?

Unifying your tech stack and customer data is only half the work. The real impact comes from activating it. With Insider’s Sirius AI, you can generate segments, build journeys, and launch personalized engagement across channels using simple prompts.

Uncompromising Security. Certified Compliance.

Strict regulations shouldn’t limit your growth. Trusted by over 1,500 global customers, our platform offers multi-layered security, featuring SSL encryption, robust API authentication, secure AWS hosting, and disaster recovery. With granular access controls and industry-leading certifications, we ensure full compliance with global standards like GDPR, CCPA, BNM RMiT, LGPD, and OJK, empowering you to build trust and lasting customer relationships.

Product security features

Granular access rights, IP restrictions, SSL/TLS encryption, activity monitoring, DDoS mitigation, and access logs strengthen Insider’s infrastructure. Personally Identifiable Information PII and other data are secured through multi-layered protocols that reduce risk and enable lawful, privacy-first data processing.

Data confidentiality and job controls

Access to sensitive data is strictly controlled through background checks, confidentiality agreements, and defined user roles. Insider adheres to leading regulatory frameworks, including GDPR, CCPA, BNM RMiT, LGPD, and OJK, to maintain full compliance across markets.

Availability controls

Insider’s infrastructure, powered by AWS, includes disaster recovery protocols and multi-tiered backups (daily, weekly, monthly) to maintain data integrity and keep services consistently available, even under pressure.

Segregation controls

Each customer’s data is isolated through unique code snippets, with multi-domain support and role-based access built in. This structure offers precision, control, and compliance without compromising usability.

API security and authentication

All services default to SSL encryption. Sensitive endpoints are protected by HTTPS and robust authentication, guarding data in motion and at rest from unauthorized access.

Physical security

Insider’s services are hosted in secure AWS data centers with biometric verification, network access controls, and isolated testing environments. Customer data is stored in-region to meet data residency and localization requirements.

Go ahead, compare.

See how Insider compares with traditional players.

Insider

1,127 reviews

Adobe

2,945 reviews

Braze

1,174 reviews

Oracle

124 reviews

Salesforce

1,752 reviews

Ease of Setup

91%

67%

75%

57%

73%

Ease of Use

95%

73%

84%

68%

77%

Ease of Admin

91%

76%

85%

64%

75%

Quality of Support

96%

75%

85%

65%

77%

Meets Requirements

95%

83%

85%

80%

83%

Has the product been a good partner in doing business?

95%

77%

89%

71%

80%

Product Direction (% positive)

98%

82%

93%

72%

79%

Likelihood to Recommend

95%

82%

89%

79%

81%

Avg. ROI (months)

Average 7 Months

Average 16 Months

Average 14 Months

Average 11 Months

Average 16 Months

Loved by brands, recognized by analysts ❤️

Insider named a Leader in the Gartner® Magic Quadrant™ for Personalization Engines

Insider’s AI-powered personalization capabilities make it the #1 choice for marketers worldwide. We received the highest scores for all three personalization use cases; Marketing (3.99/5.0), Digital Commerce (4.11/5.0), and Services and Support (3.94/5.0).

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Insider Recognized as a Gartner Peer Insights™ Customers’ Choice for Multichannel Marketing Hubs’25

Insider is recognized as a Customers’ Choice with the highest overall rating of 4.9/5 and a 100/100 score for Willingness to Recommend. We’re rated #1 for achieving the highest scores across four categories: Product Capabilities (4.9/5.0), Sales Experience (4.9/5.0), Deployment Experience (4.8/5.0), and Support Experience (4.9/5.0).

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gartner peer insghts

Insider Recognized as a Gartner Peer Insights™ Customers’ Choice for Personalization Engines’25

Insider is recognized as a Customers’ Choice with the highest overall rating of 4.8/5 and a 100/100 score for Willingness to Recommend. We’re rated #1 in Support Experience (4.9/5) and #1 in Sales Experience (4.7/5).

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Insider recognized as a Leader in The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms)

Insider achieved a perfect 5.0/5.0 rating across 16 Forrester Wave criteria, including personalization, platform architecture, innovation strategy, predictive analytics, and machine learning, with the highest score in the campaign orchestration category.

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Insider named a leader in the IDC MarketScape for Worldwide Omnichannel Marketing Platforms

Read the report to learn more about why recognized Insider as a disruptor “at or above technical parity with the conventional solutions” and highlighted our extensive breadth of channels, personalization, and AI/ML.

Access the report
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Insider is a Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025

Insider was recognized as a Leader for unifying customer data, journey orchestration, and AI into a single enterprise-ready platform. IDC highlighted its use of generative, predictive, and conversational AI via autonomous agents to deliver personalized experiences at scale.

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Insider tops G2's Spring’25 reports as the #1 Leader across 11 categories

Insider tops the charts as the #1 Leader in Personalization Software, Customer Data Platforms (CDP), Mobile Marketing, SMS Marketing, WhatsApp Marketing, E-commerce Search, Customer Journey Analytics, Marketing Automation, and more. We’re also named the #6 Best Software Product in the world.

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The ultimate digital transformation guide for financial services providers

This ebook explores transforming digital customer experiences for enhanced acquisition, loyalty, and profitability with Insider, the leading marketing technology provider. We share insights and examples from global banking giants — including Allianz and BBVA— to explore how they’re using Insider to become the #1 choice for their customers in a fiercely competitive industry.

Blog

5 marketing strategies for financial services providers to enhance CX

It’s hard to overstate the importance of the customer experience in financial services. Previously, a good customer experience meant…

Blog

CDP for financial services: Unify customer data & drive revenue

Customer data platforms (CDP) are now a staple for many financial institutions. Their ability to aggregate customer data…

Blog

Omnichannel banking: 4 Steps to build omnichannel customer experiences with Insider

“Banks are no longer just financial institutions—they’re technology companies in disguise,” says Sharanya Ravichandran, VP of Design at JPMorgan Chase…