The Chameleon Blog

Demos

AI Interactive Demos for SaaS: The Complete Product Adoption Guide

Discover how AI interactive demos revolutionize SaaS onboarding and product adoption. Compare top tools, implementation strategies, and ROI metrics.

Kirsty McConnell

14 min read

Demos

Interactive Demo Best Practices: The Complete Guide for PLG Teams

Discover proven strategies for crafting engaging demos that foster product adoption. Includes frameworks, real data, and optimization tactics from leading SaaS companies.

Kirsty McConnell

10 min read

Demos

How Interactive Demos Drive Product-Led Growth: The Complete 2025 Guide

Discover how interactive demos drive product-led growth with real data from thousands of demos. Learn strategies, tools, and KPIs to boost SaaS adoption and activation.

Kirsty McConnell

12 min read

News

September 2025 Wrapped: From Guesswork to Growth

A/B test your Demos and optimize in-app engagement with precise data

Sonia

3 min read

Demos

How A/B Testing Interactive Demos Actually Drives Product Adoption

Here's the uncomfortable truth about Interactive Demos: Most product teams create them for feature launches, ship them, and cross their fingers. This guide will help you figure out the best ways to A/B test your Demos and win.

Kirsty McConnell

9 min read

News

Seven Straight Seasons: Continuing Our Leadership in Digital Adoption

Teams increase user activation, improve retention, and create seamless UX with Chameleon.

Sonia

3 min read

Demos

How to Layer Interactive Demos into Your User Onboarding Strategy

Learn how to use Interactive Demos in user onboarding to drive product adoption. Discover best practices, real examples, and strategic implementation tips from successful SaaS companies.

Kirsty McConnell

8 min read

User Onboarding

The Hidden Metrics of Effective Product Tours: Why Traditional In-Apps Fail in 2025

Using insights from Chameleon’s Benchmark Report 2025, public case studies, and peer-reviewed behavioral research - and co-authored with Flow (analytics and experimentation partner) - this piece explains what’s breaking in old-school tours and how modern, adaptive onboarding gets more users to their first “aha” faster.

Jamie McDermott

7 min read

News

August 2025 Wrapped: Better Activity Feeds and smoother ways to drive adoption

Easier ways to find your focus in the Dashboard, enhanced segmentation, and integrations

Sonia

3 min read

Demos

The Essential Guide to Interactive Demo Optimization: Go From Good to Great

Most Interactive Demos fail before they're even published. Here's how to build yours right the first time

Kirsty McConnell

10 min read

Demos

How to Create Your First Interactive Demo with Chameleon

Learn how to create Interactive Demos that drive product adoption in 60 minutes. Record once with AI, ship a complete campaign (demo, in-app tours, emails), and track real feature usage. Free to start. Step-by-step guide from Chameleon's workshop.

Kirsty McConnell

12 min read

News

July 2025 Wrapped: AI talk to create, better tracking, and reporting

Talk to launch features in minutes, know where users convert, and what’s performing best

Sonia

4 min read

Announcements

Create Interactive Demos and In-App Experiences at the Speed of Speech 🎙️

Chameleon is the first and only Digital Adoption Platform to offer both in-app Experiences and Interactive Demos, generated with AI from a simple screen and audio recording, making it 10x faster and easier.

Pulkit Agrawal

6 min read

News

Q2 2025 Wrapped: Easier to build trust with faster UX

Explore our product updates from the past quarter

Sonia

4 min read

News

The Chameleon Standard: How Six Seasons of G2 Wins Became The Norm

Teams increase user activation, improve retention, and create seamless UX with Chameleon.

Sonia

3 min read

Built with Chameleon

Gated vs. Ungated Demos: How to decide which to use

Learn when to use hard gating, soft gating, or no gate at all in your interactive demos — with strategies to boost conversions and reduce friction.

Giulia Camargo

13 min read

Best Practices

Yes, product tours still work. Here’s what the best ones do differently.

Think product tours are dead? You’re not alone. Many SaaS teams are ditching them after watching users bounce faster than you can say “Next.” But the data tells a different story. According to Chameleon’s latest onboarding benchmarks, the top-performing product tours are not only alive, they’re thriving. The difference? Smart design, shorter flows, and user-led exploration. In this article, we’ll break down why most product tours flop, what the top 1% do differently, and how you can build a tour that drives real product adoption (instead of frustration).

Ramli John

7 min read

Built with Chameleon

Everyone's talking about Liquid Glass (here's how to actually ship it)

Apple just made every design system look dated. Here's how to experiment with Liquid Glass today, plus when you definitely shouldn't.

Kirsty McConnell

6 min read

What product managers actually need to know about LLMs (and what to do with them)

Everyone’s building with AI—few are building with a clue. If you’re a PM who’s been quietly wondering whether you actually need an LLM strategy (or just cleaner data), this one’s for you.

Giulia Camargo

5 min read

Tours

What 550M data points say about your product tour

Your product tour is too long—and four other hard truths from our 2025 Benchmark Report.

Pulkit Agrawal

9 min read

What most teams get wrong about onboarding in 2025

From over-segmenting too late to slapping chatbots on rigid flows, the takeaway is clear: If you’re not considering how your product learns from users (and adapts to them), you’re already behind.

Giulia Camargo

9 min read

News

Q1 2025 Wrapped: Smarter user experiences

We kicked off 2025 with one goal: to help product teams build smarter guidance and optimize faster for increased engagement

Sonia

5 min read

News

A year at the G2 top: why product teams keep choosing Chameleon

From faster launches to higher adoption, our customers are using Chameleon to build better user experiences

Sonia

4 min read

Product Adoption

The TL;DR of buying a Digital Adoption Platform

Learn about key trends, top use cases, features, and how to evaluate and implement the best DAP for your business. Perfect for companies looking to boost user engagement and product adoption.

Kirsty McConnell

7 min read

Best Practices

Is your onboarding broken? Here’s what we learned from letting ours get ripped apart...

Every product team thinks their onboarding is "pretty good", until an expert takes it apart, piece by piece. That’s exactly what happened when we invited Samuel Hulick, the mastermind behind UserOnboard.com, to do a live teardown of Chameleon's onboarding.

Giulia Camargo

5 min read

News

Product management experts guessed the future, here’s what actually happened...

Product managers love predicting the future almost as much as they love a good roadmap. Back in 2023, industry leaders made bold claims about how the PM role would evolve in 2024—from AI taking over to consumer PMs vanishing into thin air. One year later, we’re here to unpack those predictions, separate the hits from the misses, and find out what really shaped the world of product management.

Giulia Camargo

5 min read

News

Q4 2024 Wrapped: Shape better in-app experiences with more control

Explore some of our most exciting updates that give you absolute styling control, confidence to create flawless user experiences, and boost user engagement

Sonia

4 min read

Product Management

23 Best product management software to accelerate product growth in 2025 and beyond

Ready to streamline development and accelerate product growth? We're guiding you through the top 23 product management software for 2025 and beyond.

Ray Slater Berry

47 min read

Buyer's Guide

6 Questions to ask before renewing your DAP contract

Renewal time? Don’t just settle for the status quo. Learn the six key questions to ask before you commit to your DAP for another year, and find out if it’s empowering your team or just holding you back.

Giulia Camargo

7 min read

Buyer's Guide

Outgrowing your in-house experiences? Here’s how to tell.

Still duct-taping in-app experiences together? Find out why sticking with your in-house solution might be costing you speed, growth, and sanity—and how a modern DAP can change the game.

Giulia Camargo

6 min read