[go: up one dir, main page]

Beauty

Ad campaigns that are a thing of beauty

Acquire, convert, and reengage beauty lovers with Criteo’s full-funnel advertising solutions. Whether they’re discovering new brands in a beauty haul video or visiting a retailer to restock their favorites, Criteo can help you shine bright.

Hero Image

Get the edit on beauty advertising.

A few insights from our latest Health & Beauty report:
Shoppers don’t rush radiance.
Beauty shoppers took an average of 18 days from first product page view to purchase.
Only the bold make the bag.
Beauty shoppers consider up to 14 products before making a purchase.
More retailers=more brands to love.
When Health & Beauty shoppers browse multiple retailers, they view 1.5 to 2 times more brands.
Top tips for beauty companies
1. Don’t miss an opportunity.
Always-on campaigns targeting people actively engaging with beauty brands and products keep you top of mind all year long.
2. Harness the halo effect.
Dynamic creative and recommendation technology allows you to promote more products and boost revenue even for those not advertised.
3. Increase reach, visibility, and conversions.
Shoppers browsing multiple retailers view more brands. Activate multi-retailer campaigns to attract and convert new customers.

Give your strategy a glow-up

Download The State of Health & Beauty for insights based on real-world commerce data from our global brand and retail partners.

OUR PLATFORM

Solutions to capture shoppers from swipe to swoon

Commerce Audiences Commerce Audiences
Personalization Personalization
Full-funnel beauty advertising Full-funnel beauty advertising

Find beauty shoppers who’ll be receptive to you

Use AI and real-time commerce signals to reach hyper-relevant beauty audiences with the right message at the right time.

Bento Image
Over 100 segments

Connect with skincare lovers, deal hunters, and other niches based on actual browsing and buying patterns.

Use AI to discover new customers

Scale awareness, acquisition, or both with prospecting and lookalike audiences built from thousands of Health & Beauty intent signals.

Build your ideal audience

Easily combine beauty interests and behaviors to create the perfect segment for your campaign with Audience Builder.

Top beauty brands looking good with Criteo

Discover why 17,000+ global clients trust Criteo as their preferred partner.

FAQ’s

Got questions? We've got answers.

What type of advertising is most suitable for a beauty company?

Beauty brands shine with a mix of digital advertising, including traditional TV and connected TV, as well as retail media and social campaigns. Why? Because shoppers discover products in so many places—from retailer sites to their favorite influencer’s feed. The key is being present where inspiration strikes and making it easy to buy right then and there.

What is beauty advertising?

Beauty advertising promotes cosmetics, skincare, haircare, and fragrance products across digital and physical channels. It’s about sparking desire, showing real results, and helping shoppers imagine how your brand fits into their daily routine—or their next glow-up.

Why is advertising important in beauty and skincare?

In a category packed with choice, advertising builds trust, tells your brand story, and drives trial. Whether you’re launching a serum or scaling a cult-favorite lipstick, smart ads help you stay top of mind and in the cart.

Ready for beauty campaigns powered by commerce intelligence?

Learn more about our commerce media solutions.