MrBeast Failed to Disclose Ads and Improperly Collected Children’s Data, Watchdog Group Says
The popular YouTuber has agreed to modify data collection practices that were found in violation of child safety laws and industry guidelines.
The News Movement Plans ‘Apple News for Creators,’ Rebrands Under Caliber
The holding company will house TNM, The Recount, Capsule, and Caliber Collective ahead of a 2026 app launch.
NFTs and Labubus Prove the Hype Has Become the Product
The dizzying trend cycle is both a prime opportunity and a challenge for marketers.
Content Creators Can Now Access YouTube’s Multi-Language Audio Feature
YouTube is also piloting a feature allowing creators to add localized thumbnails.
Why Affiliate Marketing Firms LTK and ShopMy Want to Be the Next Social Media Platforms
Two major affiliate marketing platforms are eyeing becoming one-stop shopping and social destinations.
SuperBloom House Broadens Its Creative Roster With Non-Advertising Talent
Mother Ventures-backed creative company taps into non-advertising talent to create non-traditional work.
Why Brands Like State Farm and Argos Are Going All-In on Social-First Episodic Videos
As algorithms change, brands and creators need to get creative.
How Brands Choose Which Beauty Creators to Work With
The beauty industry consistently utilizes creators to market products. Here’s how beauty brands land on those buzzy collaborations.
10 Rising Creators Shaping the Future of Beauty Marketing That Every Brand Should Know
Many are advocating for representation and diversity in the beauty industry.
Cava Cashes In on Labubu Craze With Blind Box Pita Plushies
Cava's Hot Harissa Meal will come with one of four pita chip plushies.
ShopMy’s Revamp Turns Influencer Picks Into Shoppable Feeds
The platform’s Circles feed lets consumers follow creators and browse their latest recommendations.
Behr Taps Pinterest and 29 Influencers to Promote Its Color of the Year
The paint company increased its budget 15% year-over-year.
Sydney Sweeney’s American Eagle Ad Mocked on TikTok Amid Backlash
Consumers are calling out the campaign's tone-deaf message and voiceover.
Great Marketing Is Felt Before It’s Seen
We are not all the same, and we do not all experience the world in the same way.
American Eagle Hopes Sydney Sweeney’s Good Genes Will Help it Sell More Jeans
The "Sydney Sweeney has great jeans" fall campaign is American Eagle's biggest campaign in the history of the brand.