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WWDC25 just supercharged AdAttributionKit — here’s what you need to know
Discover the top AdAttributionKit updates from WWDC25. Gain smarter, more accurate attribution today.
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183 results for "Attribution"
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Unlock Complete, Unified, and Private iOS Attribution for Meta Campaigns with AppsFlyer
Learn why AppsFlyer and Meta have partnered to deliver a complete, unified, and privacy-first measurement solution for Meta app campaigns on iOS.
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WWDC24 and AdAttributionKit: Keep calm and SKAN on
Apple announced the new AdAttributionKit at WWDC24. We assess the impact on attribution, how it differs from SKAN, and how to ease into using it.
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Beyond clicks and views: enhancing attribution logic with Enriched Engagement Types
Learn about recent changes in the realm of ad engagement and how AppsFlyer aims to support partners with Enriched Engagement Types.
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SSOT attribution uplift and eCPI drop per category revealed
Single source of truth dive: Average app has a 29% non-organic install attribution uplift, a 40% drop in eCPI & a 62% increase in marketing revenue.
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Attribution in iOS 14+: From silos to a single source of truth
Following iOS 14, how can you merge all of these siloed data sources into a single source of truth? We’re happy to say that we’ve got a solution.
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Multi-touch attribution: Success is a journey
Discover how multi-touch attribution can deliver insights to help shape your marketing strategy, and make informed budget allocation decisions.
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Mobile attribution in the age of privacy: Challenges and opportunities
Find out how mobile measurement and attribution is changing post iOS 14 with a shift towards a more privacy-centric relationship with consumers.
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Why attribution and cost data are better together to achieve true ROI
ROI is an elusive metric in app marketing as it's dependent on accurate attribution and cost data. Read why working with different providers is risky.
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Top 5 reasons why mobile attribution is a must in your marketing stack
In this article, we explore 5 reasons why you absolutely can't do without attribution when it comes to mobile app marketing.
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