Digital Advertising Intelligence Software Resources

Burt helps digital media companies aggregate and normalize their ad revenue and campaign data into a single source of truth. It's a robust ETL tool and a powerful BI platform baked in with managed service elements all in one, capturing all your data from adservers, SSPs, DSPs, OMS, CRM, verification platforms, social, etc. and making it really accessible and useful. This helps address a variety of use-cases such as programmatic partner reporting, campaign pacing, 3rd party discrepancy reconciliation, inventory forecasting and yield optimization, client-facing reporting automation, alerting, benchmarking, and more. Basically: anything having to do with digital media revenue reporting -- both internal (e.g. billing, pacing) and external (for clients or prospects) --Burt is the central engine designed to power all of that.

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Aggregates Data on app KPI's from the app stores and presents it through graphs and other visuals. It provides estimates on user metrics such as retention and also offers insight into the app economy by breaking down different market segments.

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Great question Allie. What we've seen work best for most of our clients regarding news is to setup Google alerts for those brands or leverage a tool like Winmo (our partner) to get updates related to brands outside of the ad intelligence information in Explorer.

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