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Best Sports Marketing Intelligence Software

Neya Kumaresan
NK
Researched and written by Neya Kumaresan

Sports marketing intelligence software helps sports teams organize, capture, and measure their return on investment (ROI) for all sponsorship and media initiatives. Additionally, these platforms monitor engagement across various digital channels to capture audience interests and provide comparative analysis for each account’s performance. They drill into the insights surrounding all sponsorships, fans, and property. Much like marketing analytics software, sports marketing intelligence software simplifies and optimizes sports marketing strategies and activities.

These platforms also assist with launching powerful digital campaigns and can assess endorsements, influencers, sponsorships, and product seeding efforts in real time. They can track TV broadcast, streaming, and social media, including owned and non-owned channels, to provide an extremely informed assessment of sponsorship activation value. Typically, they also store historical data to track year-over-year performance. Some sports marketing intelligence softwares may also provide the same functionality as business intelligence software, enabling organizations to visualize various data points and align all marketing and advertising efforts. With this information, sports teams can make smarter decisions about which sponsorships and partnerships to seek out and renew each year, utilizing data to support the negotiation process.

To qualify for inclusion in the Sports Marketing Intelligence category, a product must:

Be optimized for managing partnerships, sponsorships, and audience analysis specifically for sports teams and brands
Perform sentiment analysis to uncover fan affinities across various digital channels
Provide tools to support sponsorship identification, pitching, and renegotiation
Monitor social media, streaming media, and broadcast TV channels and provide comparative analysis on account performance
Monitor performance of digital campaigns
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Best Sports Marketing Intelligence Software At A Glance

Best Free Software:

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

No filters applied
27 Listings in Sports Marketing Intelligence Available
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Zoomph's help you measure the value of sponsorships and understand your audience as an end-to-end platform for audience intelligence and sponsorship evaluation.

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 42% Mid-Market
    • 38% Small-Business
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Zoomph
    Year Founded
    2016
    HQ Location
    Reston, VA
    Twitter
    @Zoomph
    11,374 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    51 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Zoomph's help you measure the value of sponsorships and understand your audience as an end-to-end platform for audience intelligence and sponsorship evaluation.

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 42% Mid-Market
  • 38% Small-Business
Seller Details
Seller
Zoomph
Year Founded
2016
HQ Location
Reston, VA
Twitter
@Zoomph
11,374 Twitter followers
LinkedIn® Page
www.linkedin.com
51 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    We're redefining the sponsorship analytics landscape. Offering an unparalleled combination of comprehensive omni-channel software and robust currency-grade data set. As the most accurate and granular

    Users
    No information available
    Industries
    • Sports
    Market Segment
    • 50% Mid-Market
    • 42% Small-Business
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    HQ Location
    Santa Monica, US
    Twitter
    @relometrics
    528 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    65 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

We're redefining the sponsorship analytics landscape. Offering an unparalleled combination of comprehensive omni-channel software and robust currency-grade data set. As the most accurate and granular

Users
No information available
Industries
  • Sports
Market Segment
  • 50% Mid-Market
  • 42% Small-Business
Seller Details
HQ Location
Santa Monica, US
Twitter
@relometrics
528 Twitter followers
LinkedIn® Page
www.linkedin.com
65 employees on LinkedIn®

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  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    OpenSponsorship's sports influencer marketing platform helps brands work with top-tier Athletes, Musicians, & Teams. Whether you’re just getting started or need help managing your athlete relation

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 100% Small-Business
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2015
    HQ Location
    New York, US
    Twitter
    @OpenSponsorship
    2,705 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    26 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

OpenSponsorship's sports influencer marketing platform helps brands work with top-tier Athletes, Musicians, & Teams. Whether you’re just getting started or need help managing your athlete relation

Users
No information available
Industries
No information available
Market Segment
  • 100% Small-Business
Seller Details
Year Founded
2015
HQ Location
New York, US
Twitter
@OpenSponsorship
2,705 Twitter followers
LinkedIn® Page
www.linkedin.com
26 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Blinkfire is an AI-first company with the leading sponsorship intelligence & marketing analytics products to evaluate sports, media, and entertainment sponsorships across social media, digital, br

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 100% Mid-Market
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2013
    HQ Location
    Chicago, US
    LinkedIn® Page
    www.linkedin.com
    52 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Blinkfire is an AI-first company with the leading sponsorship intelligence & marketing analytics products to evaluate sports, media, and entertainment sponsorships across social media, digital, br

Users
No information available
Industries
No information available
Market Segment
  • 100% Mid-Market
Seller Details
Year Founded
2013
HQ Location
Chicago, US
LinkedIn® Page
www.linkedin.com
52 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The best CMOs & sports marketing executives realize that social media is now central to maximizing the value of sponsorship marketing spend. As a pioneer in the Spontech space and strategic partne

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 100% Small-Business
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    KORE
    Year Founded
    2003
    HQ Location
    Atlanta, Georgia, United States
    LinkedIn® Page
    www.linkedin.com
    692 employees on LinkedIn®
    Ownership
    NYSE: KORE
Product Description
How are these determined?Information
This description is provided by the seller.

The best CMOs & sports marketing executives realize that social media is now central to maximizing the value of sponsorship marketing spend. As a pioneer in the Spontech space and strategic partne

Users
No information available
Industries
No information available
Market Segment
  • 100% Small-Business
Seller Details
Seller
KORE
Year Founded
2003
HQ Location
Atlanta, Georgia, United States
LinkedIn® Page
www.linkedin.com
692 employees on LinkedIn®
Ownership
NYSE: KORE
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Opta is a sports data analytics platform.

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 100% Small-Business
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Opta
    LinkedIn® Page
    www.linkedin.com
    1 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Opta is a sports data analytics platform.

Users
No information available
Industries
No information available
Market Segment
  • 100% Small-Business
Seller Details
Seller
Opta
LinkedIn® Page
www.linkedin.com
1 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    1-2-1 Marketing provides golf courses websites and marketing solutions for the golf industry.

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 100% Mid-Market
    • 100% Small-Business
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2011
    Twitter
    @121_Marketing
    282 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    91 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

1-2-1 Marketing provides golf courses websites and marketing solutions for the golf industry.

Users
No information available
Industries
No information available
Market Segment
  • 100% Mid-Market
  • 100% Small-Business
Seller Details
Year Founded
2011
Twitter
@121_Marketing
282 Twitter followers
LinkedIn® Page
www.linkedin.com
91 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Web-based applications that enables sports organizations to manage their sponsorship, media, ticketing, event, and billing activities.

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    LinkedIn® Page
    www.linkedin.com
    1 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Web-based applications that enables sports organizations to manage their sponsorship, media, ticketing, event, and billing activities.

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Seller Details
LinkedIn® Page
www.linkedin.com
1 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    LIGR is a new generation of live graphics and broadcast management software that offers TV-quality sports graphics but with no need for hardware, designers, skilled graphics operators, or developers.

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2016
    HQ Location
    Sydney, AU
    LinkedIn® Page
    www.linkedin.com
    23 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

LIGR is a new generation of live graphics and broadcast management software that offers TV-quality sports graphics but with no need for hardware, designers, skilled graphics operators, or developers.

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Seller Details
Year Founded
2016
HQ Location
Sydney, AU
LinkedIn® Page
www.linkedin.com
23 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Greenfly is powering the future of fandom by automating the continuous flow of short-form digital media for sports and entertainment organizations. As a mission control center for all of an organizati

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 100% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Greenfly Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    1
    Cons
    Limited Customization
    1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Greenfly
    Year Founded
    2014
    HQ Location
    Santa Monica California ,United States
    Twitter
    @greenfly
    1,539 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    99 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Greenfly is powering the future of fandom by automating the continuous flow of short-form digital media for sports and entertainment organizations. As a mission control center for all of an organizati

Users
No information available
Industries
No information available
Market Segment
  • 100% Small-Business
Greenfly Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
1
Cons
Limited Customization
1
Seller Details
Seller
Greenfly
Year Founded
2014
HQ Location
Santa Monica California ,United States
Twitter
@greenfly
1,539 Twitter followers
LinkedIn® Page
www.linkedin.com
99 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    HelloSet gives your team the tools to create and publish social medias content in a few clicks. We created the "Smart Branding" category in the business, with templates that can be connected to multip

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    HelloSet
    Year Founded
    2020
    HQ Location
    Lyon, FR
    LinkedIn® Page
    www.linkedin.com
    1 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

HelloSet gives your team the tools to create and publish social medias content in a few clicks. We created the "Smart Branding" category in the business, with templates that can be connected to multip

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Seller Details
Seller
HelloSet
Year Founded
2020
HQ Location
Lyon, FR
LinkedIn® Page
www.linkedin.com
1 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    KORE is a global leader in engagement marketing solutions, offering a comprehensive suite of tools designed to help sports teams, brands, and entertainment organizations manage, measure, and optimize

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    KORE
    Year Founded
    2003
    HQ Location
    Atlanta, Georgia, United States
    LinkedIn® Page
    www.linkedin.com
    692 employees on LinkedIn®
    Ownership
    NYSE: KORE
Product Description
How are these determined?Information
This description is provided by the seller.

KORE is a global leader in engagement marketing solutions, offering a comprehensive suite of tools designed to help sports teams, brands, and entertainment organizations manage, measure, and optimize

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Seller Details
Seller
KORE
Year Founded
2003
HQ Location
Atlanta, Georgia, United States
LinkedIn® Page
www.linkedin.com
692 employees on LinkedIn®
Ownership
NYSE: KORE
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    KORE Suite is a comprehensive platform designed to empower sports and entertainment organizations by centralizing and optimizing their business operations. It integrates various aspects of partnership

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    KORE
    LinkedIn® Page
    www.linkedin.com
    17 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

KORE Suite is a comprehensive platform designed to empower sports and entertainment organizations by centralizing and optimizing their business operations. It integrates various aspects of partnership

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Seller Details
Seller
KORE
LinkedIn® Page
www.linkedin.com
17 employees on LinkedIn®
0 ratings
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The world of sports and entertainment is a thrilling one, offering brands the potential to add valuable equity to their marketing output. But the pathway to finding the right matchup has been clouded

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Luscid
    LinkedIn® Page
    www.linkedin.com
Product Description
How are these determined?Information
This description is provided by the seller.

The world of sports and entertainment is a thrilling one, offering brands the potential to add valuable equity to their marketing output. But the pathway to finding the right matchup has been clouded

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Seller Details
Seller
Luscid
LinkedIn® Page
www.linkedin.com
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    MVP is a leading sponsorship measurement and valuation platform. Our mission is to build a transparent, modern system of measurement that transforms the business of sports & entertainment.

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    MVP Index
    Year Founded
    2012
    LinkedIn® Page
    www.linkedin.com
    121 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

MVP is a leading sponsorship measurement and valuation platform. Our mission is to build a transparent, modern system of measurement that transforms the business of sports & entertainment.

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Seller Details
Seller
MVP Index
Year Founded
2012
LinkedIn® Page
www.linkedin.com
121 employees on LinkedIn®