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At a Glance
Market Segments
Mid-Market (47.7% of reviews)
Mid-Market (54.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Bluecore
Star Rating
(93)4.3 out of 5
Market Segments
Mid-Market (47.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about BluecoreIterable
Star Rating
(691)4.4 out of 5
Market Segments
Mid-Market (54.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about IterableSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Iterable excels in Email and Mobile Preview with a score of 9.3, while Bluecore falls behind at 8.0, indicating that Iterable provides a more robust preview feature for email campaigns.
- Reviewers mention that Iterable's Manage Email Lists feature is highly rated at 9.4, compared to Bluecore's 7.6, suggesting that Iterable offers superior tools for managing and segmenting email lists effectively.
- G2 users highlight Iterable's strength in Building and Personalizing Emails with a score of 9.1, while Bluecore's score of 8.7 shows it is slightly less effective in this area, indicating that Iterable may provide more advanced personalization options.
- Users on G2 report that Iterable's Manage Email Deliverability feature scores 8.6, whereas Bluecore's score of 7.9 suggests that Iterable may have better tools for ensuring emails reach their intended recipients.
- Reviewers say that Iterable's Automated Email Responses feature is rated at 8.0, while Bluecore's score of 8.3 indicates a slight edge for Bluecore in this specific functionality, showing that users may find Bluecore's automation capabilities more effective.
- Users report that Iterable's Predictive Analytics feature shines with a score of 9.1, while Bluecore's analytics capabilities are rated lower, indicating that Iterable may provide more insightful data analysis tools for marketing strategies.
Pricing
Entry-Level Pricing
Bluecore
No pricing availableIterable
No pricing availableFree Trial
Bluecore
No trial information availableIterable
No trial information availableRatings
Meets Requirements
8.5
68
8.5
572
Ease of Use
8.4
69
8.4
584
Ease of Setup
7.8
27
7.7
283
Ease of Admin
8.6
27
8.4
217
Quality of Support
8.7
68
8.9
557
Has the product been a good partner in doing business?
8.9
28
9.1
219
Product Direction (% positive)
8.8
68
9.1
565
Features by Category
Email Marketing
Not enough data
9.0
433
|
Verified
Not enough data
9.0
424
|
Verified
Not enough data
8.3
411
|
Verified
Not enough data
8.4
363
|
Verified
Online Marketing
Not enough data
6.3
239
|
Verified
Not enough data
8.3
370
|
Verified
Not enough data
8.4
403
|
Verified
Not enough data
8.1
368
|
Verified
Not enough data
6.9
243
|
Verified
Lead Management
Not enough data
7.4
277
|
Verified
Not enough data
7.4
306
|
Verified
Not enough data
8.6
399
|
Verified
Not enough data
6.8
248
|
Verified
Not enough data
7.7
273
|
Verified
Not enough data
7.1
263
|
Verified
Not enough data
7.3
253
|
Verified
Not enough data
7.4
255
|
Verified
Campaign Management
Not enough data
7.7
267
Not enough data
7.0
242
|
Verified
Not enough data
6.6
218
Not enough data
6.0
201
Social
Not enough data
5.9
182
Not enough data
6.3
189
Not enough data
5.9
189
Not enough data
5.9
189
Not enough data
6.0
199
Reporting & Analytics
Not enough data
7.6
401
|
Verified
Not enough data
6.6
264
|
Verified
Not enough data
6.6
253
|
Verified
Not enough data
6.6
251
|
Verified
Not enough data
5.9
205
|
Verified
Platform
Not enough data
8.0
308
|
Verified
Not enough data
8.4
309
|
Verified
Not enough data
8.5
315
|
Verified
Not enough data
7.4
204
Not enough data
8.0
290
|
Verified
Not enough data
8.3
315
|
Verified
Not enough data
7.0
222
|
Verified
Agentic AI - Marketing Automation
Not enough data
7.5
6
Not enough data
7.7
5
Not enough data
7.0
5
Not enough data
7.3
5
Not enough data
7.2
6
Not enough data
7.8
6
Integration
Not enough data
7.7
317
|
Verified
Not enough data
8.0
314
|
Verified
Not enough data
7.6
261
|
Verified
Visitor Behavior
8.7
15
|
Verified
Not enough data
8.8
18
|
Verified
Not enough data
7.9
15
Not enough data
Templates
7.1
15
|
Verified
Not enough data
7.7
17
|
Verified
Not enough data
7.3
18
|
Verified
Not enough data
Personalization
8.7
19
|
Verified
Not enough data
7.9
17
|
Verified
Not enough data
9.1
16
|
Verified
Not enough data
8.2
12
Not enough data
8.1
16
|
Verified
Not enough data
8.5
18
|
Verified
Not enough data
7.3
16
|
Verified
Not enough data
8.8
19
|
Verified
Not enough data
Multichannel
7.3
10
|
Verified
Not enough data
8.3
19
|
Verified
Not enough data
8.2
16
|
Verified
Not enough data
Administration
8.7
19
|
Verified
Not enough data
7.5
19
|
Verified
Not enough data
7.8
18
Not enough data
7.0
14
|
Verified
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
8.3
144
Not enough data
8.6
145
Not enough data
8.0
131
Not enough data
8.6
154
Not enough data
8.5
151
Analytics
Not enough data
7.8
155
Not enough data
7.5
148
Optimization
Not enough data
8.2
151
Not enough data
8.4
152
Not enough data
7.6
122
Not enough data
7.8
138
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.3
13
Not enough data
8.5
13
Not enough data
8.5
9
Not enough data
8.1
13
Not enough data
8.0
9
Not enough data
9.1
11
Not enough data
Administration
8.7
9
Not enough data
7.0
9
Not enough data
7.8
10
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
8.7
41
Not enough data
8.4
40
Targeting
Not enough data
8.0
41
Not enough data
8.0
35
Triggered Content
Not enough data
6.9
30
Not enough data
9.0
40
Not enough data
9.1
39
Personalized Content
Not enough data
7.7
32
Not enough data
7.1
29
Not enough data
6.2
27
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Edit
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
8.3
20
Feature Not Available
6.9
19
Not enough data
8.5
19
Not enough data
6.9
18
Not enough data
8.0
17
Not enough data
6.7
17
Not enough data
8.3
17
Not enough data
8.5
16
SMS Platform
Not enough data
8.1
18
Not enough data
7.9
19
Feature Not Available
7.1
15
Feature Not Available
5.7
14
Not enough data
6.5
16
Not enough data
8.5
17
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
7.9
8
Not enough data
8.1
9
Not enough data
8.1
7
Not enough data
8.3
8
Intelligence
Not enough data
8.6
7
Not enough data
7.9
7
Not enough data
7.6
7
Merchandising
8.3
7
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.3
7
Not enough data
8.6
7
Not enough data
Administration
7.5
6
Not enough data
9.2
6
Not enough data
Platform Basics
Not enough data
8.1
30
Not enough data
8.1
30
Platform Data
Not enough data
7.4
30
Not enough data
7.1
29
Not enough data
7.0
29
Not enough data
7.2
29
Platform Additional Functionality
Not enough data
7.3
28
Not enough data
7.1
27
Not enough data
6.6
29
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
7.3
121
|
Verified
Not enough data
7.7
166
|
Verified
Not enough data
6.5
108
|
Verified
Not enough data
6.9
135
|
Verified
Campaigns
Not enough data
7.0
110
Not enough data
8.3
141
|
Verified
Not enough data
7.7
120
|
Verified
Not enough data
6.1
98
|
Verified
Not enough data
9.2
161
|
Verified
Not enough data
9.1
159
|
Verified
Engagement
Not enough data
7.1
105
|
Verified
Platform
Not enough data
8.1
138
|
Verified
Not enough data
7.8
122
Not enough data
7.2
110
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Bluecore and Iterable are categorized as SMS Marketing, Personalization, and Personalization Engines
Unique Categories
Bluecore is categorized as E-Commerce Analytics, E-Commerce Personalization, Identity Resolution, and E-Merchandising
Iterable is categorized as Marketing Automation, Push Notification, Mobile Marketing, WhatsApp Marketing, Email Template Builder, Customer Journey Analytics, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Bluecore
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
47.7%
Apparel & Fashion
12.5%
Marketing and Advertising
6.8%
Sporting Goods
5.7%
Consumer Goods
5.7%
Other
21.6%
Marketing and Advertising
11.2%
Health, Wellness and Fitness
9.1%
Financial Services
7.1%
Information Technology and Services
6.0%
Internet
4.4%
Other
62.2%
Most Helpful Reviews
Bluecore
Most Helpful Favorable Review
Peyton I.
Verified User in Health, Wellness and Fitness
Bluecore is very user-friendly and is one of the more accessible platforms to navigate. Anyone looking to reach more targeted groups of customers with customized messages for that group should absolutely use Bluecore.
Most Helpful Critical Review
Verified User in Non-Profit Organization Management
The platform is lacking many features with testing. Example: need split testing 80/20. Journey builder needs to be revamped and could be much more robust compared with competitors. VTE is sometimes unreliable, resulting in odd layouts across some platforms.
Iterable
Most Helpful Favorable Review
Verified User in Leisure, Travel & Tourism
Since we moved to Iterable 1,5 years ago I've been impressed with the level of customer support and opportunities of this ESP. There are many connections with external tools. I can say using Iterable has lifted our email communications and we're now...
Most Helpful Critical Review
Verified User in Computer Software
UX and UI sometimes are not very intuitive.
Peyton I.
Verified User in Health, Wellness and Fitness
Bluecore is very user-friendly and is one of the more accessible platforms to navigate. Anyone looking to reach more targeted groups of customers with customized messages for that group should absolutely use Bluecore.
Verified User in Leisure, Travel & Tourism
Since we moved to Iterable 1,5 years ago I've been impressed with the level of customer support and opportunities of this ESP. There are many connections with external tools. I can say using Iterable has lifted our email communications and we're now...
Verified User in Non-Profit Organization Management
The platform is lacking many features with testing. Example: need split testing 80/20. Journey builder needs to be revamped and could be much more robust compared with competitors. VTE is sometimes unreliable, resulting in odd layouts across some platforms.
Verified User in Computer Software
UX and UI sometimes are not very intuitive.
Discussions
How big is Bluecore?
1 Comment
Official Response from Bluecore
More than 400 brands trust Bluecore to rapidly increase customer retention and drive predictable revenue, including Express, Bass Pro Shops, Lenovo, Steve...Read more
Bluecore has no more discussions with answers
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
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