Nielsen Ad Intel Reviews & Product Details

Nielsen Ad Intel is good for getting a big-picture view of ad spend and activity. Nielsen offers a number of different levels of access, which also makes implementation easy. It includes not just agency data but also volume and total spend, which is a real advantage over some tools. Review collected by and hosted on G2.com.

The problem is accuracy. Estimates can be 10x higher or lower than actuals, which makes it hard to fully rely on the numbers. Luckily, the local support team is excellent — they go out of their way to close data gaps and help make sense of the reports. Review collected by and hosted on G2.com.

For a small business with very less advertising budget it is must that you have to connect with the target audience with less spending. You need to find the best platforms to advertise your product. And Nielsen helps best with this. Review collected by and hosted on G2.com.

There is nothing to dislike about Nielsen as such. UI can be little bit more Better. Review collected by and hosted on G2.com.

That you can get info on competitors' shares, get info by product, demo, ratings info, ppm, etc. Review collected by and hosted on G2.com.

It can be very challenging to use if you don't use it regularly. There are a LOT of options which to me makes it not as user friendly as the older version. Review collected by and hosted on G2.com.

Data and insights that track through consumer journey. Can get great info for planning Review collected by and hosted on G2.com.

Not very intuitive or user friendly. Pulling reports could be easier Review collected by and hosted on G2.com.

Best to use service and my fav for the organization. I always used to wait for some person to take of these things for me and now, thanks to Nielsen, I can do it on my own Review collected by and hosted on G2.com.

Can be a little more user friendly.The UI is pretty native and sometimes one gets lost while checking for options or getting help. Can make use of a better support system too. Review collected by and hosted on G2.com.

Comprehensive, well supported, easy to use, strong reporting. Review collected by and hosted on G2.com.

Can be very time consuming to do a deep dive. Review collected by and hosted on G2.com.

Easy setup for workflow in creating a report, from start to finish. The system will ensure all required measures are included before running the report. Wide range of brands to fit almost every client competitive set out there. Review collected by and hosted on G2.com.

There are significant discrepancies between using AdIntel Classic and AdIntel 2.0. Understanding that the data reported in the 2.0 version is preliminary, both spend and GRPs widely differ when you pull in the same parameters. Also, my team has experienced numerous technical difficulties, such as not being able to load, or export certain reports.

Lastly, there is no "copy" function, which would be a big help if this was added - a lot of times you'll need to do a "save as" of a previous report. Review collected by and hosted on G2.com.

What I like best is the post-campaign audience reach confirmation that makes sure we are aligned with the media plan we planned. Also, we can get great insight on the best demo or ad recall to plan ahead. Review collected by and hosted on G2.com.

It does not always includes digital perspective as we target specific audience and the pannel can somehow be not an 100% representative. It can underrepresent the digital portion. Review collected by and hosted on G2.com.

I like that it's simple to find the information you need and get set up for future use. I like that you can dig into multiple areas of competitive spend to get the full picture. Review collected by and hosted on G2.com.

I think it's a well-designed site and easy to use. There not much I dislike about it as it get's the job done when I need it. Review collected by and hosted on G2.com.

To set up a Nielsen Brand Study, it's straightforward and relatively effortless, and everyone in our industry is aware of Nielsen. Review collected by and hosted on G2.com.

The only gripe I've always had was how they only provide 1 question to the user, in comparison to the other brand studies that offer 10+ questions which would provide deeper data points. Review collected by and hosted on G2.com.