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Optable Reviews & Product Details

Optable Product Details

Optable is an identity management and data collaboration platform designed for the advertising ecosystem in the age of privacy. *Identity First* With shared identifiers like cookies & mobile IDs being phased out and audience data becoming increasingly fragmented, we empower media owners, publishers, and platforms to harness the power of their first-party data. Our platform makes it easy to assemble an identity graph across all your sources, enrich it with leading partner data sets, and use your ID graph for activation in the channels that matter the most for your ad business. *Give Programmatic Revenue A Boost* Ad sellers need a complete set of tools to support the many different ways that they monetize their audience data. For programmatic revenue, Optable makes it easy to plug into ID frameworks like UID 2.0 and Yahoo Connect ID. Additionally, publishers with unique first party audience data can port data into leading marketplaces like The Trade Desk and curation platforms such as Pubmatic. This allows publishers to test different monetization strategies and meet buyers where they are looking to activate. *Future Proof Your Direct Ad Sales* It’s no secret that data driven sales teams win more share of ad spend. Optable makes it easy for media owners to collect, analyze and activate audience data no matter how complex their network or distribution is. Optable’s purpose-built tools for audience building, attribute enrichment and clean room collaboration means that sales teams can respond faster to RFPs, deliver more relevant audiences and offer deeper insights to their advertising partners.

Seller

Optable

Discussions

Optable Community

Languages Supported

English, French

Product Description

Optable is an identity management & data collaboration platform designed for the advertising ecosystem in the age of privacy. Optable makes it easy for media owners, publishers and platforms to harness the power of their first party data by building a comprehensive identity strategy, enriching their audiences with leading data sets, and activating audiences through purpose-built integrations. Optable simplifies difficult data management challenges so that customers can build identity graphs quickly, reduce their overall technology costs, and grow revenue through multiple monetization strategies. Request Description: Hello, Optable primarily emphasizes identity management for publishers, while still offering data

Overview by

Bennett Crumbling

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Optable Integrations

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TA

Tushar A.

Account Manager

Mid-Market (51-1000 emp.)

8/7/2025

"A Reliable Platform That Permits Data Driven Ad Sales"

5/5

What do you like best about Optable?

Optable helps in creating & pitching data driven campaigns. It allows us to offer the highly targeted audience segments to our clients by quickly moving from data collection to actionable insights. Review collected by and hosted on G2.com.

What do you dislike about Optable?

The downside of using Optable is some of the advanced features may remain underutilised if we don’t have dedicated tech team with hands-on-training. Review collected by and hosted on G2.com.

NB

Nancy B.

Influencer Marketing Intern

Mid-Market (51-1000 emp.)

8/7/2025

"Amazing customer supports"

5/5

What do you like best about Optable?

Optable assist me to share data and handle campaign execution.

It enables consumer engagement and maximize targeting for marketing activities. Review collected by and hosted on G2.com.

What do you dislike about Optable?

Nothing! I've had a great experience with Optable. Review collected by and hosted on G2.com.

GR

Guillaume R.

conseiller expert in martech

Enterprise (> 1000 emp.)

3/13/2025

"easy intuitive and excellent support team!"

5/5

What do you like best about Optable?

implementation is easy. but the best is to have access to the support team. Review collected by and hosted on G2.com.

What do you dislike about Optable?

IDE isstill at the beginning, we need more stats and visibility on the cluster. Review collected by and hosted on G2.com.

PM

Patrick M.

SVP Research

Mid-Market (51-1000 emp.)

3/11/2025

"Five stars - would buy again"

5/5

What do you like best about Optable?

The friendly folks on the team and the great service. Review collected by and hosted on G2.com.

What do you dislike about Optable?

It's too great, now all my competitors are copying me. Review collected by and hosted on G2.com.

AM

André M.

Director, Data Strategy and Monetization

Enterprise (> 1000 emp.)

3/22/2025

"Best in class data clean room with stellar service"

5/5

What do you like best about Optable?

Optable has made it easy for us to quickly launch our our data clean room instance and to run smarter campaigns for our top advertisers through it. Review collected by and hosted on G2.com.

What do you dislike about Optable?

Nothing! There is a reason this company is punching way above its size. Review collected by and hosted on G2.com.

DL

David L.

Vice President, Identity Product Development

Enterprise (> 1000 emp.)

2/26/2025

"Optable is great"

5/5

What do you like best about Optable?

Hearst relies on Optable to connect with our consumers and create addressibility for our advertisers. Great features & customer support. Review collected by and hosted on G2.com.

What do you dislike about Optable?

I have no complaints to share regarding Optable. Review collected by and hosted on G2.com.

RL

Renaud L.

Directeur principal, opérations numériques

Mid-Market (51-1000 emp.)

2/28/2025

"Competent and smiling people"

5/5

What do you like best about Optable?

Expertise, advice, teamwork, strategic reflections. Review collected by and hosted on G2.com.

What do you dislike about Optable?

There is nothing that comes to mind. What is more difficult, but specific to the industry, is that it's hard to know what the priorities are. Review collected by and hosted on G2.com.

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Data Clean Room Identity Resolution Data Management Platform (DMP)

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