OroCommerce is a B2B eCommerce platform purpose-built to meet the complex needs of manufacturers and distributors. It unifies eCommerce, CRM, CPQ, CMS, DAM, and Marketplace capabilities into a single, cost-efficient solution—covered under one license, with no additional fees for adding websites, warehouses, organizations, or locations.
Every essential B2B feature is shipped natively out of the box: corporate account hierarchies for both buyers and sellers, a dedicated B2B customer portal, configure-price-quote functionality, support for multiple units of measurement, a powerful rule-based pricing engine, automated workflows, and AI tools designed specifically for B2B use cases.
OroCommerce is built for connectivity and flexibility. It includes pre-built integrations with leading CRMs, ERPs, PIMs, and other business-critical systems—ensuring fast implementation and minimal IT overhead. At the same time, it avoids vendor lock-in by giving you the freedom to connect with any external system of your choice. With a comprehensive set of front-end and back-end APIs, the platform supports deep customization while keeping complexity manageable.
By consolidating multiple tools into one powerful platform, OroCommerce streamlines IT infrastructure, shortens time to market, and maximizes ROI through its “one platform, one license” model. Merchants gain true differentiation power through a flexible architecture that can be tailored to their unique needs.
Best suited for mid-sized to large manufacturers and distributors in North America and EMEA, OroCommerce is ideal for businesses that:
- Grow through acquisition and manage multiple brands under one roof
- Operate across diverse locations and markets
- Rely on complex, personalized sales processes and approval workflows
Recognized by industry analysts and trusted by over 130 B2B enterprise customers, OroCommerce continues to lead the way:
- Visionary in Gartner’s Magic Quadrant for Digital Commerce for three years running
- Ranked #2 for B2B Use Case in Gartner’s Critical Capabilities for Digital Commerce
- Leader in IDC MarketScape’s B2B Digital Commerce for Midmarket Growth
- Founded by seasoned, industry-recognized eCommerce leaders Yoav Kutner, Dima Soroka, Jary Carter, and Roy Rubin
OroCommerce isn’t just another platform—it’s a strategic asset that future‑proofs your business, empowers your teams, and delivers the agility and scale today’s B2B enterprises demand. Experience the difference of a unified, enterprise‑grade solution built from the ground up for complexity, customisation, and growth.
Product Website
Seller
Oro, IncDiscussions
OroCommerce CommunityLanguages Supported
German, English, French, Russian, Spanish
Product Description
OroCommerce is an open-source eCommerce platform built for B2B companies in manufacturing, distribution, wholesale, and retail.
Overview by
Julia Zavadska (Revolutionizing B2B eCommerce with Oro Inc.)