I've been using Ortto for email marketing for over a year now and highly rate the tool. The user interface is clean and intuitive - it's easy to find what you're looking for and navigate between the different features. The journey builder is sophisticated in its capabilities yet easy to use. The customer support is excellent - quick to respond and very helpful. The team always follow up with updates on any outstanding issues or questions. We've also received performance tips from the wider Ortto team with regular reports to help us stay on top of performance and identify any issues.

Compared to the previous email marketing tool our company was using, I've been able to create much more complex automations that have increased engagement and give me a clearer view on how our campaigns are performing.

At time of writing this review, the landing page builder has just been released and that's a huge bonus. I've been using Typeform, which came at an additional cost, so having a solution in Ortto will be a cost saving. The available integrations, including Typeform, Salesforce and Meta, is one of the reasons our company chose this software. Implementing these integrations hasn't always been smooth, but that seems to be an issue with the capabilities and reliability of those tools, rather than Ortto.

So overall, I'm a huge fan and would recommend the software to others. Review collected by and hosted on G2.com.

Honestly, I can't think of anything. Even when things haven't worked how I thought they would or if there have been bugs, the team have always been so responsive and actioned fixes as quickly as possible that it's hard to find fault. Review collected by and hosted on G2.com.

Ortto combines customer data management, email marketing, and automation in a single platform. I like how easy it is to build customer journeys and segment audiences based on behavior and demographics. The dashboards are very clear, making it simple to track conversions, engagement, and campaign success. Review collected by and hosted on G2.com.

The learning curve can be steep at first, especially when setting up more advanced automations. Also, while integrations are strong, a few more native options with niche tools would make it even better. Review collected by and hosted on G2.com.

We appreciate the technology of Ortto to combine all clients data with the structured marketing automation for solid sentimental analysis

We have managed to get the journey builder that assist our team to design solid campaigns details

To manage all our audience, we use Ortto that helps us in real time targeting and segmentation

We understand the performance of our enterprise through the solid dashboard that is impressive and friendly Review collected by and hosted on G2.com.

The prices for Ortto keep scaling higher, which is problematic and make many subscribers fear the app

Newcomers struggles to comprehend Ortto functions and customize it to suit their marketing strategies Review collected by and hosted on G2.com.

I really like how Ortto combines customer data, journey automation, and reporting all in one place without feeling overwhelming. It makes it easy to build targeted flows that actually respond to what customers do, which helps drive more sales and repeat purchases. The visual journey builder is intuitive, so you can map out complex sequences without getting lost in the details. I also appreciate that it’s built for growing businesses, not just huge enterprises, so the pricing and features scale well. Overall, Ortto makes sophisticated marketing automation feel approachable and keeps everything tied back to real revenue impact. Review collected by and hosted on G2.com.

One thing I don’t like about Ortto is that some of the advanced features, like deeper customer data segmenting or multi-touch attribution, can feel a bit limited compared to bigger enterprise tools. The reporting dashboards, while clean, sometimes lack the flexibility to dig into very specific metrics without extra manual work. Also, the learning curve for setting up more complex automations is steeper than the marketing makes it sound, so if you’re completely new to automation, you might feel a bit lost at first. Overall, it’s powerful, but not always as plug-and-play as advertised. Review collected by and hosted on G2.com.

Ortto supports both marketing automation and customer data consolidation from different sources

We get customers visualized journey, where trends and behaviors are recorded

The onboarding process is made seamless due to the responsive customer help and live chat

Ortto embrace multiple channels, all aimed at making marketing successful Review collected by and hosted on G2.com.

Most of the features are locked behind the premium version of Ortto, and this caps the efficiency and reliability of the app

The developer failed to make the app conduct deep and predictive analysis, which are vital to making a company more competitive Review collected by and hosted on G2.com.

Ortto provides an excellent combination of marketing automation, customer journey mapping, and analytics in a single platform. Its visual campaign builder and intuitive interface make it easy to design workflows, segment audiences, and track performance in real time.

The best part about Ortto is its ability to integrate data from multiple sources and present it through clear, actionable dashboards. It gives a complete view of customer behavior, helping us make data-driven marketing decisions with confidence. Review collected by and hosted on G2.com.

While Ortto is powerful, it can take some time to explore all its features and understand the full potential. A few advanced settings could be made more intuitive for first-time users. Review collected by and hosted on G2.com.

I appreciate that the CDP is integrated, allowing us to involve the engineers only once. This integration enables us to utilize the activities across our communications and dashboards effectively. The dashboards have also been incredibly helpful, providing real-time data analysis of our activities. Lastly, the ability to leverage this data and target audiences on Google and Facebook is fantastic for our marketing team. Customer support is always available for us and the onboarding was great. Review collected by and hosted on G2.com.

I wish there were more integration with the CDP and that the existing ones would work both ways. For example, we would love to be able to push our activities from ORTTO to other tools like GA4 or Intercom. Review collected by and hosted on G2.com.

It's a perfect combination of a system that is extremely powerful but also very intuitive and easy to use.

It works extremely well with Salesforce.

The support team is very knowledgeable, responsive and proactive in helping to solve any questions or issues we have.

The support during implementation was fantastic. Review collected by and hosted on G2.com.

Honestly there is nothing I dislike. There are some features I'm keen to see added like conversational messaging, but that's about it. Review collected by and hosted on G2.com.

The UX design itself makes using Ortto a pleasure; the functionality is top, I don't have any complaints except I'm not using it to it's full extent because it's always got more to offer than we've got time to implement - a good problem to have! Support and account managers are amazing too, really can't complain about anything. Review collected by and hosted on G2.com.

Nothing comes to mind - I guess it's very sophisticated so as I said, it's evolving at a faster pace than our business needs - this isn't a bad thing. Review collected by and hosted on G2.com.

Ortto makes it really easy to create and manage customer journeys. The drag-and-drop builder is straightforward, and we were able to launch our first automated campaigns quickly. I also like that it pulls in data from different sources, so we can segment audiences without constantly leaning on engineering. The UI is clean, and the support team is responsive and helpful whenever we’ve had questions. Review collected by and hosted on G2.com.

As our needs have grown, we’ve noticed limitations in reporting and advanced segmentation. Custom dashboards are not as flexible as we’d like, and sometimes we need more detailed attribution than Ortto currently provides. The pricing also scales up quickly as your contact list grows. Review collected by and hosted on G2.com.