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AppTweak Reviews & Product Details

AppTweak Product Details

AppTweak is an App Store Marketing & Intelligence Platform powered by AI, enabling mobile leaders to optimize their app’s organic and paid performance in the app stores. AppTweak stands out as the industry's most comprehensive platform, providing ASO Intelligence, Apple Ads Campaign Management, App Store Review Management, and Market Intelligence. We empower app marketers with tools, data, and managed services to make more informed decisions and stay ahead of the competition. At the core of AppTweak is Atlas AI, our proprietary deep-learning language model trained on app store data since 2014. This technology, combined with unparalleled support, makes AppTweak the trusted partner for mobile leaders such as Uber, Zynga, and The North Face.

Product Website

Seller

AppTweak

Discussions

AppTweak Community

Languages Supported

Arabic, Czech, Danish, German, Greek, English, Finnish, French, Hebrew, Hindi, Croatian, Hungarian, Indonesian, Italian, Japanese, Korean, Malay, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Spanish, Swedish, Thai, Turkish, Ukrainian, Vietnamese, Chinese (Simplified)

Product Description

AppTweak fuels growth for the world’s most popular apps and games by providing actionable insights in a simple interface.

Overview by

Laurie Galazzo

Pricing

Pricing provided by AppTweak.

Essential

Starting at €79.00

View More Pricing Information

AppTweak Integrations

(2)

Verified by AppTweak

AppTweak Media

AppTweak Demo - App Store Optimization Tools

The Most Complete Set of ASO Tools for Apps & Games We provide advanced tools, insights & expertise to help app businesses of all sizes drive downloads.

AppTweak Demo - ASO Timeline (In-app-events & PPO)

Spy on competitors’ metadata updates & A/B tests Find new inspiration for your metadata & creative optimization strategy with unique market insights.

Understand which keywords are driving downloads to your app Get your app to the top of keyword search results, find new opportunities to get featured, and strengthen your app store acquisition strategy.

AppTweak Demo - Apple Search Ads Campaign Manager

With Search Ads Manager, unite ASO and ASA to effectively manage your Apple Search Ads campaigns, optimize budgets, and find new opportunities to expand your reach:

AppTweak Demo - Reviews & Ratings Manager

Empower your customer success team and take control of your app store reputation. Powered by GPT-4, our Review Management platform allows app marketers and developers to effectively leverage product feedback, improve user engagement, and maximize productivity using automation & AI.

Go deeper in your market research with advanced filters Analyze specific industries, gain a unique view of the competitive landscape, and uncover the most relevant growth opportunities with advanced filters and breakdowns.

Official Downloads

(5)

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Beginners guide to App Store Optimization

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LN

Léa N.

SEO Specialist

Mid-Market (51-1000 emp.)

11/26/2024

"A great tool for ASO"

5/5

What do you like best about AppTweak?

Apptweak is an essential tool that I use a lot to optimize our mobile app in the stores.

Its intuitive interface and range of features have enabled us to increase our visibility and downloads in the stores.

A special mention goes to the support team, who are always very responsive and competent!

In short, I would recommend this tool to any SEO or marketing team looking to effectively optimize their ASO. Review collected by and hosted on G2.com.

What do you dislike about AppTweak?

It can be a little difficult at first to get used to all the different features the tool has to offer. But once you get used to it, this is no longer a problem. Review collected by and hosted on G2.com.

What problems is AppTweak solving and how is that benefiting you?

> ASO: Identify all the keywords we need to target on our product pages both on iOS and Play Store to improve our visibility.

> Competitive Analysis: Compare our app with our top competitors in terms of visuals, keywords and paid strategies.

> Reviews: optimize our reviews.

> Reporting: track our visibility (keyword positions, category ranking), the number of our downloads and reviews.

>> Get all the insights we need to improve our app on the stores. Review collected by and hosted on G2.com.

Response from Lea Marrazzo of AppTweak

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Hi Léa,

Thank you for such a detailed review!

We’re so happy to hear that AppTweak has become essential in optimizing your app’s visibility and downloads. It’s fantastic that you’ve found our intuitive interface and features useful for everything from keyword optimization and competitive analysis to reviews and reporting.

Your kind words about our support team mean a lot to us 🙌

FB

Federica B.

ASO Manager

Mid-Market (51-1000 emp.)

11/13/2024

"Powerful ASO tool with innovative and responsive team"

4.5/5

What do you like best about AppTweak?

AppTweak stands out for its robust ASO-specific features, setting it apart from others in the field. One of the best parts is how granular the insights are—you can really drill down into the details, which is huge for ASO since so many factors can influence an app's visibility on the App Store. The tool's intuitive, user-friendly interface makes it incredibly easy to navigate and understand content. What I really appreciate is how innovative and responsive the AppTweak team is. They're always adding new features that keep up with the latest ASO trends, and they’re open to creating ad hoc solutions that fit our needs. Review collected by and hosted on G2.com.

What do you dislike about AppTweak?

AppTweak is an incredibly valuable tool with tons of useful features, but like any complex software, it can occasionally have some bugs. The good thing is that the team behind it is super responsive and always quick to address any issues. Whenever we've encountered a hiccup, they've been on it right away, working to resolve things as fast as possible. Review collected by and hosted on G2.com.

What problems is AppTweak solving and how is that benefiting you?

AppTweak has been a game-changer for structuring insights and diving deeper into the factors that really drive organic growth. It’s helped me pinpoint what has the most impact and clearly demonstrate the value of ASO to other stakeholders. The tool is also great for keeping up with App Store trends and tracking competitors at a granular level, which is key for staying competitive. Review collected by and hosted on G2.com.

Response from Lea Marrazzo of AppTweak

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Hi Federica,

Thank you for such detailed and kind feedback 😍

We’re happy to hear that AppTweak’s robust ASO features and granular insights are helping you uncover what drives organic growth and showcase the value of ASO to stakeholders.

It’s fantastic that our user-friendly interface and trend-focused updates are making your work easier and keeping your app competitive!

MB

Michael B.

Head of Performance Marketing

Small-Business (50 or fewer emp.)

10/22/2024

"My one source of information for app store optimization, market- and competitor insights"

5/5

What do you like best about AppTweak?

AppTweak has an easy to understand and navigate through interface, whereas with similar tools, you quite easily get lost. Even within specific functions like the ASO or the keyword research, you can quickly go to other markets or apps.

Everything is quite straight forward and easy to find. Integrating additional data sources like Apple Search Ads, App Store Connect or Google Play data is easy to manage.

We use AppTweak on a daily basis for a quick overview of market positions, featurings and their impact, and on a regular basis for market research, keyword research for meta data updates and competitor research.

Whenever we have any questions our account managers respond immediately and help us out. Review collected by and hosted on G2.com.

What do you dislike about AppTweak?

While the core product is very strong, additional features are still in a development phase and might be slightly behind in capabilities, compared to competitors. But the AppTweak team is always interested in usability insights and feedback, which sometimes even gets considered in their production road map. Review collected by and hosted on G2.com.

Response from Lea Marrazzo of AppTweak

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Hi Michael,

Thank you for such a detailed and thoughtful review 🙌

We’re happy to hear that AppTweak has become your go-to source for ASO, market, and competitor insights. It’s also great to know that the intuitive interface and seamless integration with other data sources like Apple Search Ads and App Store Connect make your daily work smoother and more efficient.

And it’s even better knowing that our responsiveness and focus on usability are making a difference for you 🤝

MT

Miloš T.

Global App Growth Manager

Small-Business (50 or fewer emp.)

2/16/2021

"The best ASO tool on market!"

5/5

What do you like best about AppTweak?

Great user experience and really easy to use!!! I tried other ASO tools as well and this one is absolutely the best. I would recommend it to everyone who is an ASO beginner or already have some ASO experience. Review collected by and hosted on G2.com.

What do you dislike about AppTweak?

Replying to store reviews directly from the dashboard is something I had requested earlier, and they’ve now implemented it, which is great to see! This shows they are actively listening to customer feedback.

Additionally, I’d be interested in seeing a breakdown of which advertising partners our competitors are using for their user acquisition efforts, ideally expressed in percentages. Review collected by and hosted on G2.com.

Recommendations to others considering AppTweak:

I tried different tools, and this one is a market leader for sure. Great job Apptweak! Review collected by and hosted on G2.com.

What problems is AppTweak solving and how is that benefiting you?

To gain insights into our competitors' strategies, we conduct thorough app store analysis and keyword research. By analyzing keyword rankings of competing apps, we can optimize our own listings to improve visibility. Custom product pages also allow us to keep an eye on how competitors are positioning their products. Additionally, spying advertising strategies of other players on the market helps us understand which channels they're leveraging, ensuring we stay competitive. Review collected by and hosted on G2.com.

Response from Lea Marrazzo of AppTweak

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Hi Milos,

Thank you for your great review and kind words!

We love working with customers like you too! We work everyday to be the most easy-to-use and transparent ASO Tool, so we are glad to see that you are having a great user experience.

I have passed your feedback to our product team and as usual we will make our best to implement your suggestion!

WY

Wesley Y.

Product Marketing Manager

Mid-Market (51-1000 emp.)

10/17/2024

"Must have for all ASO managers"

5/5

What do you like best about AppTweak?

AppTweak is a product first company that always knows what the ASO consumer wants. Their platform is fast and seamless when it comes to research, data extraction, and overall clear ASO decision making. I use this product daily to understand macro climates in the App Store and have made fruitful adjustments to improve impressions, downloads, and sales. Review collected by and hosted on G2.com.

What do you dislike about AppTweak?

Currently none at the moment, the team is always responsive. They listen to their clients needs and are the fastest in providing that information compared to others in the market. Review collected by and hosted on G2.com.

What problems is AppTweak solving and how is that benefiting you?

The app stores (Apple and Google) provide very little information about how the app is gaining traction, growing and scaling based on their algorithm. AppTweak helps ASO managers understand their current app's ranking, where the growth can come from, and ultimately what are other competitors doing that you can learn as well. While the data provided by Apple and Google is limited, AppTweak has found a brilliant way of dissecting that data into meaning pieces. Once you start to piece together what is driving actual growth for your App, you can make adjustments to your current situation and test to see if these levers are creating incremental growth. Review collected by and hosted on G2.com.

Response from Lea Marrazzo of AppTweak

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Hi Wesley,

Thank you so much for the fantastic feedback 😍

It’s amazing to hear that AppTweak has become such an integral part of your ASO strategy, helping you navigate the app stores and make impactful adjustments.

It’s great to know you’re happy with our team's responsiveness. We love working closely with clients like you to ensure you get the insights and support you need as quickly as possible.

DT

David T.

Director of Software

Small-Business (50 or fewer emp.)

3/25/2021

"Affordable ASO Power Tool!"

5/5

What do you like best about AppTweak?

AppTweak is packed with functionality and they are constantly adding more. We have used several tools over the years and AppTweak is the most affordable, feature rich, and easy to use. Review collected by and hosted on G2.com.

What do you dislike about AppTweak?

There were a couple of times where the results were sluggish to load or we got a consistent error. AppTweak did fix those and it is rare for that to happen. Review collected by and hosted on G2.com.

Recommendations to others considering AppTweak:

Take a deep dive with it and see what it can do. Review collected by and hosted on G2.com.

What problems is AppTweak solving and how is that benefiting you?

We use AppTweak to watch our keywords as well as to better understand our competitor's strategies. For example, we use the timeline to understand who is changing their metadata and what impact it might have had. We also use the keyword rankings to determine whether our ranking changes we something we did or were something more universal like a change to the App Store ranking algorithm. We also use the Ads feature to understand where we stand in comparison to others when it comes to keyword advertising. Review collected by and hosted on G2.com.

Response from Suzanne Tablas of AppTweak

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Hi David, thank you for your feedback! We're very happy to hear that you are using our keyword tools to better understand your competitor's strategies. At AppTweak, we're committed to providing game changing features and to building the most accurate, transparent and easy-to-use ASO tool. To stay committed to this values, we saw a price increase that will allow us to add more value to our plans. We thank you for your continued support!

EC

Eole C.

ASO Manager

Enterprise (> 1000 emp.)

10/10/2024

"The essential ASO tool for mobile marketing"

4/5

What do you like best about AppTweak?

Apptweak is very useful for researching, monitoring and data analysis for mobile apps and games.

The team is super accessible and allows for support or feature request very easily.

Some features are quite unique and very useful for ASO purpose (store explorer, creative and cpp explorer, benchmarks).

Apptweak is probably is the ASO tools with the most easy and logical UI. Review collected by and hosted on G2.com.

What do you dislike about AppTweak?

The new pricing and product split is too pricy and difficult to use.

I enjoy the fact that we can create our own product from several sub-product but it has made it so much more expensive.

Also, I would love to use the Apple Search Ads manager but the pricing is too high compared to market.

The keyword limitation is also very frustrating as it doesn't make a lot of sense to limit that much. Review collected by and hosted on G2.com.

What problems is AppTweak solving and how is that benefiting you?

Apptweak is the central platform for store research. I can find competitors, assets, insights directly into the tool.

It is also the main tool for keyword research and optimization.

Finally, I use Apptweak a lot to monitor featuring, keyword optimization, metadata change and paid UA impact on store. Review collected by and hosted on G2.com.

Response from Lea Marrazzo of AppTweak

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Hi Eole 👋

Thank you for taking the time to share your detailed experience with AppTweak on G2!

We’re happy to hear that our user-friendly interface makes your ASO tasks easier and more efficient and that you find value in unique features like Store Explorer, Creative Explorer, CPP Explorer, and benchmarks.

Our team is always happy to support you in your app growth 🚀

AM

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

6/3/2025

"A very good app marketing tool"

3.5/5

What do you like best about AppTweak?

Up to the minute data, ASO, ASA, with insights into CPP and all the app marketing tools you could need (other than actual practice in the app stores). Review collected by and hosted on G2.com.

What do you dislike about AppTweak?

It's very busy and complicated, you need to know how to use it. Bit it's pretty good if you understand it. Review collected by and hosted on G2.com.

Response from Lea Marrazzo of AppTweak

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Hey, thank you for your thoughtful review!

We're happy to hear that AppTweak is providing you with timely data and comprehensive insights across ASO, Apple Ads, and custom product pages.

We understand that the platform can feel a bit overwhelming at first glance. To help you navigate more smoothly, we have a range of tutorials, blogs, guided tours, help desk and webinars. We are always open and looking for suggestions to create even more resources that can help you use AppTweak at its full potential.

Thanks again for your feedback 🙏

W

Whitney .

Organic Marketing Manager & App Growth

Small-Business (50 or fewer emp.)

5/28/2024

"I've tried them all, AppTweak wins on all counts!"

5/5

What do you like best about AppTweak?

AppTweak has been a game changer for us. It’s more than just an ASO tool—it’s become key to our overall app marketing strategy. The platform is super easy to set up, (they walk you through all integratins needed and no dependency on another team) and their customer support/account management is superb. They also have a blog with LOADS of valuable & helpful content. My team and I use it on the daily, and I highly recommend it to anyone looking to maximize their app's potential with insights o' plenty! Review collected by and hosted on G2.com.

What do you dislike about AppTweak?

Nothing, everything is great. Although it would be nice if you could select specific keywords to get alerts for, i.e top generics Review collected by and hosted on G2.com.

What problems is AppTweak solving and how is that benefiting you?

AppTweak solves many challenges, especially by having such a user-friendly platform. It really helps us align our ASA and ASO strategies, a connection more companies are starting to recognize. However, it also sparks inspiration, ideation and thought when reviewing competitors and non-competitors. Review collected by and hosted on G2.com.

Response from Lea Marrazzo of AppTweak

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What an amazing review, thank you, Whitney 🤩

I love that you're using AppTweak to fuel your app marketing strategy, gaining valuable insights from our content, and having a 5-star experience with our account management team!

Thank you for your continued support! 🙌

MB

Miller B.

Ad Ops and Product Marketing Coordinator - TNT Sports

Enterprise (> 1000 emp.)

10/29/2024

"Really enjoy our partnership and the software."

4.5/5

What do you like best about AppTweak?

I like the interest in our product from our partners at AppTweak, it is very apparent that they are excited to work with us and passionate about the subject matter. Also, the format we recieve suggestions from AppTweak is really detailed and clear, which is super helpful.

I also really enjoy the ability to use the AppTweak software myself for research purposes. Review collected by and hosted on G2.com.

What do you dislike about AppTweak?

I dislike that the impressions and downloads analytics page for worldwide in the software is only capturing iphone, this has lead to some discrepencies in our reporting. Review collected by and hosted on G2.com.

Response from Lea Marrazzo of AppTweak

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Hi Miller,

Thank you for sharing your experience with AppTweak! It’s wonderful to hear that our team’s enthusiasm and clear, detailed suggestions have been helpful in your ASO journey. We’re delighted that you also find value in using the platform independently to conduct your research and adjust your app’s metadata for seasonality!

We appreciate your feedback on the impressions and downloads analytics, I have passed your feedback to our product team for review.