Braze Features
What are the features of Braze?
Email Marketing
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
Online Marketing
- Dynamic Content
- A/B Testing
- Mobile Optimized
Lead Management
- Segmentation
Reporting & Analytics
- Basic Reporting
Analysis
- Campaign Analysis
Campaigns
- Scheduling
- Segmentation
- Triggered Notifications
Analytics
- Campaign Performance
Optimization
- A/B Testing
- Personalization
Braze Categories on G2
Filter for Features
Integration
Data Import & Export Tools | Ability to input, modify and extract data from the application in bulk through a structured file. This feature was mentioned in 432 Braze reviews. | 78% (Based on 432 reviews) | |
Integration APIs | Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. This feature was mentioned in 415 Braze reviews. | 81% (Based on 415 reviews) | |
Breadth of Partner Applications | Based on 376 Braze reviews. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. | 79% (Based on 376 reviews) |
Platform
Customization | As reported in 426 Braze reviews. System provides sufficient customization to meet business requirements | 83% (Based on 426 reviews) | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 426 reviewers of Braze have provided feedback on this feature. | 86% (Based on 426 reviews) | |
Internationalization | Enables users to view and transact business with the same content in multiple languages and currencies. 333 reviewers of Braze have provided feedback on this feature. | 77% (Based on 333 reviews) | |
Sandbox / Test Environments | Based on 383 Braze reviews. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment. | 77% (Based on 383 reviews) | |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. 412 reviewers of Braze have provided feedback on this feature. | 85% (Based on 412 reviews) | |
Optimization | Based on 370 Braze reviews. Optimizes marketing campaigns for mobile devices. | 83% (Based on 370 reviews) | |
Integrations - Mobile Marketing | Based on 343 Braze reviews and verified by the G2 Product R&D team. Integrates advertising/campaigns into mobile applications, games, and mobile browsers. | 83% (Based on 343 reviews) | |
Internationalization | Facilitates global text message and mobile marketing campaigns. This feature was mentioned in 300 Braze reviews. | 80% (Based on 300 reviews) |
Email Marketing
Building and Personalizing Emails | Create and design emails with an editor; manage templates; personalize dynamically This feature was mentioned in 539 Braze reviews. | 88% (Based on 539 reviews) | |
Sending Outbound Emails | Create targeted lists, schedule and manage bulk email sending. 509 reviewers of Braze have provided feedback on this feature. | 88% (Based on 509 reviews) | |
Manage Email Deliverability | As reported in 514 Braze reviews. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. | 84% (Based on 514 reviews) | |
Automated Email Responses | Based on 426 Braze reviews. Set up automated nurturing emails based on events, online activities, and lead scores | 83% (Based on 426 reviews) |
Online Marketing
Landing Pages and Forms | Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information. This feature was mentioned in 336 Braze reviews. | 69% (Based on 336 reviews) | |
Dynamic Content | Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects. This feature was mentioned in 457 Braze reviews. | 84% (Based on 457 reviews) | |
A/B Testing | As reported in 496 Braze reviews. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion. | 87% (Based on 496 reviews) | |
Mobile Optimized | Based on 472 Braze reviews. Support mobile-optimized emails, online forms, and landing pages. | 84% (Based on 472 reviews) | |
Search Tracking and Optimization | Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords. This feature was mentioned in 351 Braze reviews. | 73% (Based on 351 reviews) |
Lead Management
Marketing Lead Database | A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history. This feature was mentioned in 372 Braze reviews. | 75% (Based on 372 reviews) | |
Data Quality Management | Based on 378 Braze reviews. Data quality consists of deduplication, cleansing, and appending your marketing database. | 74% (Based on 378 reviews) | |
Segmentation | Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information. This feature was mentioned in 509 Braze reviews. | 86% (Based on 509 reviews) | |
Lead Scoring and Grading | As reported in 305 Braze reviews. Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization. | 68% (Based on 305 reviews) | |
Lead Nurturing | Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. This feature was mentioned in 330 Braze reviews. | 74% (Based on 330 reviews) | |
Online Behavior Tracking | As reported in 361 Braze reviews. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks. | 76% (Based on 361 reviews) | |
CRM Lead Integration | Based on 361 Braze reviews. Sync lead, contact, account, and opportunity information with your CRM system. | 78% (Based on 361 reviews) |
Social
Social Sharing | As reported in 306 Braze reviews. Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions. | 67% (Based on 306 reviews) | |
Social Media Advertising | Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time 310 reviewers of Braze have provided feedback on this feature. | 67% (Based on 310 reviews) |
Reporting & Analytics
Basic Reporting | Based on 508 Braze reviews. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives. | 78% (Based on 508 reviews) | |
Revenue Analytics | Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline. 380 reviewers of Braze have provided feedback on this feature. | 67% (Based on 380 reviews) |
Analysis
Application Attribution | As reported in 362 Braze reviews. Attributes app installs to the marketing campaigns and media sources that drove it. | 76% (Based on 362 reviews) | |
Campaign Analysis | Based on 447 Braze reviews and verified by the G2 Product R&D team. Measures impact and effectiveness of mobile marketing campaigns. | 77% (Based on 447 reviews) | |
Uninstall Tracking | Based on 321 Braze reviews and verified by the G2 Product R&D team. Measures user-level uninstall insights. | 71% (Based on 321 reviews) | |
Custom Dashboards | Based on 347 Braze reviews and verified by the G2 Product R&D team. Creates custom data views to suit every team member's needs. | 69% (Based on 347 reviews) |
Campaigns
Proximity Marketing | Based on 308 Braze reviews and verified by the G2 Product R&D team. Collects geo-location data on mobile users to customize relevant campaigns. | 76% (Based on 308 reviews) | |
Push Notifications | Based on 433 Braze reviews and verified by the G2 Product R&D team. Pushes notifications or text messages to mobile devices | 90% (Based on 433 reviews) | |
Bulk SMS | Provides templates for mass mobile messaging campaigns This feature was mentioned in 289 Braze reviews. | 76% (Based on 289 reviews) | |
Two-Way Text Messaging | Based on 212 Braze reviews. Facilitates two-way text messaging to encourage consumer engagement and loyalty | 66% (Based on 212 reviews) | |
Email Campaigns | Based on 410 Braze reviews and verified by the G2 Product R&D team. Personalizes and optimizes email mobile marketing campaigns. | 89% (Based on 410 reviews) | |
Audience Segmentation | Based on 426 Braze reviews and verified by the G2 Product R&D team. Identifies the most granular audience segments based on actions, inactions, and user properties. | 87% (Based on 426 reviews) | |
Customize | As reported in 427 Braze reviews. Allow users to customize their messages. | 86% (Based on 427 reviews) | |
Scheduling | As reported in 465 Braze reviews. Schedule push notifications to be delivered at a specific date and time, or set an expiration for time-bound messages | 90% (Based on 465 reviews) | |
Retarget | Retarget your messages based on previous user engagement. This feature was mentioned in 425 Braze reviews. | 86% (Based on 425 reviews) | |
Segmentation | Segment audience based on device type, location, demographics, customer behavior, etc. 473 reviewers of Braze have provided feedback on this feature. | 88% (Based on 473 reviews) | |
Triggered Notifications | Automate notifications based on user behavior 450 reviewers of Braze have provided feedback on this feature. | 89% (Based on 450 reviews) |
Engagement
Coupons and Promotions | Sends out coupons and promotions to reward and entice mobile device users. 245 reviewers of Braze have provided feedback on this feature. | 75% (Based on 245 reviews) |
Analytics
Campaign Performance | Track and report on performance metrics and conversions 471 reviewers of Braze have provided feedback on this feature. | 82% (Based on 471 reviews) | |
Audience Insights | Based on 434 Braze reviews. Report on audience demographics and engagement | 77% (Based on 434 reviews) |
Segmentation
A/B Testing | Provides native A/B testing for content and campaigns. 202 reviewers of Braze have provided feedback on this feature. | 88% (Based on 202 reviews) | |
Customer Profiles | Based on 190 Braze reviews. Allows users to build and analyze customer profiles. | 85% (Based on 190 reviews) |
Targeting
Behavioral Targeting | Presents messaging depending on customer behavior. This feature was mentioned in 184 Braze reviews. | 86% (Based on 184 reviews) | |
Contextual Targeting | Presents messaging depending on customer context. This feature was mentioned in 170 Braze reviews. | 85% (Based on 170 reviews) |
Triggered Content
Geofencing | Content triggered by customer's given geolocation. 109 reviewers of Braze have provided feedback on this feature. | 78% (Based on 109 reviews) | |
Triggered Emails | As reported in 191 Braze reviews. Emails triggered by customer activity or behavior. | 91% (Based on 191 reviews) | |
Triggered Messages | As reported in 188 Braze reviews. Messages triggered by customer activity or behavior. | 92% (Based on 188 reviews) |
Personalized Content
Recommendation Engine | As reported in 110 Braze reviews. Provides recommendations based on customer metrics. | 74% (Based on 110 reviews) | |
Personalized Discounts | Calculates and presents customized discounts. 104 reviewers of Braze have provided feedback on this feature. | 71% (Based on 104 reviews) | |
Website Personalization | Personalizes web experiences and presented content based on customer metrics. This feature was mentioned in 101 Braze reviews. | 70% (Based on 101 reviews) |
Templates
Text and Themes | Allow users to edit text and themes on email templates This feature was mentioned in 110 Braze reviews. | 78% (Based on 110 reviews) | |
Proofing | Offer email proofing capabilities This feature was mentioned in 106 Braze reviews. | 75% (Based on 106 reviews) | |
Mobile Responsive | Provide mobile responsive email templates This feature was mentioned in 111 Braze reviews. | 79% (Based on 111 reviews) |
Edit
Pre-Made | Offer pre-made email templates 107 reviewers of Braze have provided feedback on this feature. | 71% (Based on 107 reviews) | |
Build | Allow users to create their own email templates 108 reviewers of Braze have provided feedback on this feature. | 82% (Based on 108 reviews) | |
HTML | As reported in 107 Braze reviews. Use drag-and-drop HTML editing to create email templates | 79% (Based on 107 reviews) |
Logistics
Analytics | Provide analytics reporting so that users can see how their campaigns perform This feature was mentioned in 110 Braze reviews. | 73% (Based on 110 reviews) | |
Issues | As reported in 107 Braze reviews. Allow for users to identify potential issues that would stop their emails from sending | 71% (Based on 107 reviews) | |
Integrations | Integrate with email software or email marketing and marketing automation platforms This feature was mentioned in 108 Braze reviews. | 77% (Based on 108 reviews) |
Text Messaging
Bulk SMS | Enables users to send mass text message campaigns 58 reviewers of Braze have provided feedback on this feature. | 86% (Based on 58 reviews) | |
Two-Way Text Messaging | Facilitates two-way text messaging to encourage consumer engagement and loyalty 60 reviewers of Braze have provided feedback on this feature. | 80% (Based on 60 reviews) | |
Text Scheduler | Based on 60 Braze reviews. Provides the ability to schedule single or bulk text messages to recipients on a specific date and time | 86% (Based on 60 reviews) | |
Automatic Replies | Provides automatic text message replies to recipients This feature was mentioned in 58 Braze reviews. | 83% (Based on 58 reviews) | |
Automatic URL Shortening | Provides automatic URL shortening to use less characters via text This feature was mentioned in 58 Braze reviews. | 81% (Based on 58 reviews) | |
MMS Marketing | Based on 60 Braze reviews. Sends out multimedia via text messages, such as coupons, pictures, and audio | 81% (Based on 60 reviews) | |
Personalization | Offers features for personalizing text messages based on customer information or past behavior This feature was mentioned in 60 Braze reviews. | 87% (Based on 60 reviews) | |
Transactional SMS | Allows users to establish automated workflows and triggers to deliver transactional text messages This feature was mentioned in 60 Braze reviews. | 82% (Based on 60 reviews) |
Optimization
A/B Testing | As reported in 455 Braze reviews. Test variations of a push notification on a portion of users and track conversions | 87% (Based on 455 reviews) | |
Personalization | Personalize messages with contextual data such as customer names or product recommendations 464 reviewers of Braze have provided feedback on this feature. | 88% (Based on 464 reviews) | |
Rich Notifications | Based on 378 Braze reviews. Enhance messages with images, emojis, animated gifs, or videos | 84% (Based on 378 reviews) | |
Integrations | Integrate with third-party marketing or e-commerce software This feature was mentioned in 377 Braze reviews. | 81% (Based on 377 reviews) |
Platform Basics
Dynamic Segmentation | Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.). This feature was mentioned in 91 Braze reviews. | 83% (Based on 91 reviews) | |
Journey Optimization | Automates the testing and optimization of customer-facing messaging and campaigns. 87 reviewers of Braze have provided feedback on this feature. | 86% (Based on 87 reviews) |
Platform Data
Journey Reporting | Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s). This feature was mentioned in 90 Braze reviews. | 77% (Based on 90 reviews) | |
Trends Reporting | Ability to measure product usage by feature, campaign performance by source, and other trending metrics. This feature was mentioned in 87 Braze reviews. | 75% (Based on 87 reviews) | |
Dashboards | Provides dashboards to combine and visualize quantitative and qualitive customer journey data. This feature was mentioned in 90 Braze reviews. | 76% (Based on 90 reviews) | |
Advanced Data Filtering | Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data. 89 reviewers of Braze have provided feedback on this feature. | 76% (Based on 89 reviews) |
Platform Additional Functionality
Journey Mapping | Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data. 88 reviewers of Braze have provided feedback on this feature. | 77% (Based on 88 reviews) | |
Integrations | As reported in 87 Braze reviews. Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics. | 76% (Based on 87 reviews) |
SMS Platform
Reporting | Provides pre-built or customizable performance reports This feature was mentioned in 58 Braze reviews. | 79% (Based on 58 reviews) | |
Automation | Based on 57 Braze reviews. Automates tasks and features for added convenience | 85% (Based on 57 reviews) | |
Short Codes | Provides businesses with 5- to 6-digit short codes for running text marketing campaigns 57 reviewers of Braze have provided feedback on this feature. | 83% (Based on 57 reviews) | |
API Integration | As reported in 57 Braze reviews. Facilitates the integration of text messaging into existing business applications through an SMS gateway API | 80% (Based on 57 reviews) |
Generative AI
AI Text Generation | Allows users to generate text based on a text prompt. 70 reviewers of Braze have provided feedback on this feature. | 66% (Based on 70 reviews) |
WhatsApp Messaging - WhatsApp Marketing
Transactional Messages | Based on 11 Braze reviews. Allows users to establish automated workflows and triggers to deliver transactional WhatsApp messages and notifications | 85% (Based on 11 reviews) | |
Bulk WhatsApp Messaging | Enables users to send mass WhatsApp marketing campaigns This feature was mentioned in 10 Braze reviews. | 92% (Based on 10 reviews) | |
Conversational Messaging | Facilitates two-way WhatsApp messaging to encourage subscriber engagement and loyalty 10 reviewers of Braze have provided feedback on this feature. | 85% (Based on 10 reviews) | |
Personalization | Offers features for personalizing WhatsApp messages based on customer information or past behavior | Not enough data | |
Promotional Messages | Allow users to share promotions with subscribers via WhatsApp | Not enough data | |
Automated Replies | Provides automated WhatsApp message replies to recipients | Not enough data |
WhatsApp Business Platform - WhatsApp Marketing
Segmentation | Deliver tailored promotions to specific audience segments | Not enough data | |
API Integration | Based on 10 Braze reviews. Facilitates the integration of WhatsApp messaging into existing business applications through WhatsApp Business API | 85% (Based on 10 reviews) | |
Analytics | Based on 10 Braze reviews. Provides analytics on opt-ins, open and delivery rates, and click-throughs | 82% (Based on 10 reviews) |
Agentic AI - Customer Journey Analytics
Autonomous Task Execution | Capability to perform complex tasks without constant human input 15 reviewers of Braze have provided feedback on this feature. | 62% (Based on 15 reviews) | |
Cross-system Integration | As reported in 15 Braze reviews. Works across multiple software systems or databases | 67% (Based on 15 reviews) | |
Adaptive Learning | As reported in 14 Braze reviews. Improves performance based on feedback and experience | 70% (Based on 14 reviews) | |
Proactive Assistance | As reported in 14 Braze reviews. Anticipates needs and offers suggestions without prompting | 64% (Based on 14 reviews) |
Agentic AI - Push Notification
Autonomous Task Execution | Based on 24 Braze reviews. Capability to perform complex tasks without constant human input | 61% (Based on 24 reviews) | |
Adaptive Learning | Based on 24 Braze reviews. Improves performance based on feedback and experience | 64% (Based on 24 reviews) | |
Proactive Assistance | As reported in 23 Braze reviews. Anticipates needs and offers suggestions without prompting | 64% (Based on 23 reviews) |
Agentic AI - Personalization Engines
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Natural Language Interaction | Engages in human-like conversation for task delegation | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - Personalization
Autonomous Task Execution | Capability to perform complex tasks without constant human input This feature was mentioned in 18 Braze reviews. | 64% (Based on 18 reviews) | |
Cross-system Integration | As reported in 18 Braze reviews. Works across multiple software systems or databases | 61% (Based on 18 reviews) | |
Adaptive Learning | As reported in 18 Braze reviews. Improves performance based on feedback and experience | 63% (Based on 18 reviews) | |
Natural Language Interaction | Engages in human-like conversation for task delegation This feature was mentioned in 18 Braze reviews. | 61% (Based on 18 reviews) | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting 18 reviewers of Braze have provided feedback on this feature. | 60% (Based on 18 reviews) | |
Decision Making | Makes informed choices based on available data and objectives 18 reviewers of Braze have provided feedback on this feature. | 61% (Based on 18 reviews) |
Agentic AI - SMS Marketing
Autonomous Task Execution | As reported in 10 Braze reviews. Capability to perform complex tasks without constant human input | 57% (Based on 10 reviews) | |
Multi-step Planning | As reported in 10 Braze reviews. Ability to break down and plan multi-step processes | 58% (Based on 10 reviews) | |
Cross-system Integration | As reported in 10 Braze reviews. Works across multiple software systems or databases | 60% (Based on 10 reviews) | |
Natural Language Interaction | Engages in human-like conversation for task delegation 10 reviewers of Braze have provided feedback on this feature. | 63% (Based on 10 reviews) | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting This feature was mentioned in 10 Braze reviews. | 60% (Based on 10 reviews) | |
Decision Making | As reported in 10 Braze reviews. Makes informed choices based on available data and objectives | 58% (Based on 10 reviews) |
Agentic AI - Marketing Automation
Autonomous Task Execution | Capability to perform complex tasks without constant human input 21 reviewers of Braze have provided feedback on this feature. | 63% (Based on 21 reviews) | |
Multi-step Planning | As reported in 20 Braze reviews. Ability to break down and plan multi-step processes | 68% (Based on 20 reviews) | |
Cross-system Integration | Based on 20 Braze reviews. Works across multiple software systems or databases | 68% (Based on 20 reviews) | |
Adaptive Learning | Improves performance based on feedback and experience This feature was mentioned in 20 Braze reviews. | 65% (Based on 20 reviews) | |
Proactive Assistance | As reported in 20 Braze reviews. Anticipates needs and offers suggestions without prompting | 64% (Based on 20 reviews) | |
Decision Making | As reported in 19 Braze reviews. Makes informed choices based on available data and objectives | 67% (Based on 19 reviews) |
Agentic AI - Mobile Marketing
Autonomous Task Execution | Based on 22 Braze reviews. Capability to perform complex tasks without constant human input | 66% (Based on 22 reviews) | |
Multi-step Planning | Ability to break down and plan multi-step processes This feature was mentioned in 22 Braze reviews. | 68% (Based on 22 reviews) | |
Cross-system Integration | Works across multiple software systems or databases This feature was mentioned in 22 Braze reviews. | 67% (Based on 22 reviews) | |
Adaptive Learning | As reported in 22 Braze reviews. Improves performance based on feedback and experience | 67% (Based on 22 reviews) | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting This feature was mentioned in 22 Braze reviews. | 67% (Based on 22 reviews) | |
Decision Making | Makes informed choices based on available data and objectives 22 reviewers of Braze have provided feedback on this feature. | 65% (Based on 22 reviews) |
Agentic AI - Email Template Builder
Autonomous Task Execution | Based on 16 Braze reviews. Capability to perform complex tasks without constant human input | 52% (Based on 16 reviews) | |
Cross-system Integration | Works across multiple software systems or databases This feature was mentioned in 16 Braze reviews. | 54% (Based on 16 reviews) |
Braze Comparisons