EQL is an end-to-end commerce solution to help brands create unforgettable launch experiences for their in-demand products, while giving fans easier access to the products they're passionate about.
For too long e-commerce technology hasn’t held up to the demand of the hottest products and experiences. As a result, bots & bad actors take product away from real fans, websites crash, and retailers deal with massive operational pain.
EQL’s purpose-built solution puts brands back in control. With infrastructure that scales seamlessly to manage intense site load, a proprietary machine learning algorithm to beat bots, and maximum fairness for entrants, your launches can turn customers into fans.
Since EQL’s first launch in 2021, we’ve facilitated over 1,000,000 first time winners in over 4,000 launches. We serve a broad set of industries including sneakers, collectibles, wine & spirits, cars, and art, among others. We’re proud to partner with the likes of crocs, Undefeated, Sullivans Cove, Extra Butter, Foot Locker, and many more. EQL supports 14 markets and 9 languages.
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EQL CommunityLanguages Supported
German, English, French, Italian, Japanese, Korean, Dutch, Spanish, Chinese (Simplified)
Product Description
EQL is an end-to-end commerce solution designed to help brands create unforgettable launch experiences for their in-demand products, ensuring fans have fairer access to the items they're passionate about. Traditional e-commerce platforms often struggle under the pressure of high-demand releases, leading to site crashes and products being snatched up by bots and bad actors. EQL addresses these challenges by providing a robust infrastructure that scales seamlessly to manage intense site traffic, employing proprietary machine learning algorithms to thwart bots, and ensuring maximum fairness for all participants. Since its inception in 2021, EQL has facilitated over 1,000,000 first-time winners across more than 4,000 launches, serving industries such as sneakers, collectibles, wine & spirits, cars, and art. Notable partners include Crocs, Undefeated, Sullivans Cove, Extra Butter, and Foot Locker. EQL supports 14 markets and 9 languages, making it a versatile solution for global brands.
Key Features and Functionality:
- Scalable Infrastructure: EQL's platform is built to handle the most intense demand, ensuring reliable and smooth launch experiences without site crashes.
- Bot Mitigation: Utilizing advanced machine learning algorithms, EQL analyzes millions of signals to protect against bots, scammers, and duplicate entries, ensuring genuine fans have a fair chance.
- Actionable Insights: Brands receive real-time data on launches, aiding in informed decisions across production, marketing, and allocation.
- Seamless Transactions: EQL ensures smooth payment processes, eliminating issues like chasing invoices, underselling, overselling, or inaccurate payment captures.
- Flexible Launch Options: The platform caters to various launch strategies, from high-heat exclusives to VIP and loyalty programs, as well as in-person events, allowing brands to build real community connections.
Primary Value and Solutions:
EQL empowers brands to regain control over high-demand product launches by mitigating common issues such as site crashes and bot interference. By ensuring that products reach genuine fans, EQL enhances customer loyalty and trust. The platform's comprehensive insights and seamless transaction processes enable brands to maximize revenue opportunities and make data-driven decisions. Ultimately, EQL transforms chaotic product releases into organized, fair, and engaging experiences that resonate with both brands and their audiences.
Overview by
Elisabeth Wells (Digital Consumer Group Intern at FOX Networks Group)
