Freepik Reviews & Product Details

Freepik Product Details

Freepik is redefining content creation with cutting-edge generative AI. Its platform offers seamless, AI-powered tools that transform ideas into high-quality audiovisual content in seconds. With over 100 million users, nearly 800,000 subscribers, and teams in Málaga and San Francisco, Freepik combines AI innovation, an extensive stock content library, and agile adaptation to new design and technology trends. Since its founding in 2010, Freepik has been driving the next evolution of digital creativity. A Market Shaped by AI-Driven Creativity: Creative professionals—designers, photographers, architects, advertisers, and filmmakers—turn to Freepik for AI-driven tools that simplify and enhance content production. Advanced algorithms generate, refine, and optimize visuals with precision, making high-quality results accessible to all. After transforming stock content by producing and distributing its own assets, Freepik has once again reshaped the industry. Today, it operates as a fully AI-integrated content creation platform, where generative models and a 250-million-asset library power limitless creativity at scale.

Seller

Freepik Company

Discussions

Freepik Community

Languages Supported

German, English, French, Italian, Japanese, Korean, Dutch, Polish, Portuguese, Russian, Spanish, Chinese (Simplified)

Product Description

Freepik is a search engine that helps users find high-quality photos, vector images, illustrations and PSD files for their creative projects.

Overview by

Pablo Martín

Pricing

Pricing provided by Freepik.

Free Plan

€0.00

1 User

Monthly Premium

€15.00

1 User Per Month

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Freepik Integrations

(2)

Integration information sourced from real user reviews.

Freepik Media

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BP

Bairon P.

Creative Editor Lead

Small-Business (50 or fewer emp.)

9/30/2025

"AI-Enhanced Asset Powerhouse That Accelerates Creative Output"

5/5

What do you like best about Freepik?

Freepik Pro provides me with access to an extensive and varied library of high-quality assets, including vectors, photos, icons, PSDs, mockups, and more, all covered by a commercial license. Since I’m already subscribed to the Pro plan, I don’t have to worry about attribution, which is essential when working on client projects.

What truly distinguishes Freepik for me now is its integrated AI suite. The platform’s text-to-image and video generation tools, along with features like upscaling, background removal, and retouching, are all available within the same interface. This allows me to quickly prototype visuals or create concept assets without needing to switch between different stock sites, mockup tools, or editing software, saving me valuable time.

The user interface is intuitive and well-organized, and the search function is effective, offering filters for style, file type, orientation, color, and more. For ongoing campaigns, I rely on collections and favorites to streamline asset reuse. Overall, the Pro plan gives me peace of mind regarding legal usage for all my client work. Review collected by and hosted on G2.com.

What do you dislike about Freepik?

While the AI tools are undeniably powerful, the results can sometimes appear a bit uncanny or less than perfect, particularly when it comes to intricate details, facial features, or complex textures. I often find that tweaking prompts is necessary, which can interrupt the seamless 'instant vision to image' experience. The search algorithm performs well overall, but in very specific cases, I still encounter repetitive or visually similar results, prompting me to scroll further or refine my prompts. Additionally, the AI tools sometimes experience lag or throttling during peak times, especially when generating videos or high-resolution outputs. Lastly, although the Pro version includes many benefits, I would appreciate more transparent usage metrics—such as a clear breakdown of credits used per tool—and more advanced predictive AI editing features, like 'smart suggestions' for compositions. Review collected by and hosted on G2.com.

What problems is Freepik solving and how is that benefiting you?

As a creative lead managing motion, design, and editorial projects, I’m constantly engaged in prototyping, visualizing, iterating, and delivering. Freepik Pro addresses several key challenges for me. First, asset sourcing is much smoother—rather than searching multiple stock sites, I can find vectors, images, icons, mockups, and even AI-generated visuals all in one place. This centralization saves significant time and effort.

When it comes to ideation, the ability to quickly generate rough visuals or moodboard assets with AI is invaluable, especially during pitches or internal reviews. It speeds up the concepting process and helps communicate ideas more effectively.

Maintaining consistency and reusability is also easier. I can organize brand kits, collections, and reusable assets, which allows me to keep campaigns cohesive without having to rebuild materials from scratch.

Legal clarity is another major benefit. The Pro license gives me confidence to use assets commercially and in client deliverables, without concerns about attribution or licensing complications.

Finally, Freepik reduces the need to switch between tools. I can perform edits like upscaling or background removal directly within the platform, which helps me maintain momentum.

Altogether, these features lead to faster project delivery, fewer bottlenecks, and greater creative capacity across my work. Review collected by and hosted on G2.com.

AB

Alejandro B.

Graphic Design, Photography, Video Editing

Small-Business (50 or fewer emp.)

7/21/2025

"Great Resource for Creative Projects"

5/5

What do you like best about Freepik?

Freepik has become a platform for all kinds of creative project resources. I love that it offers everything from photos and videos to a comprehensive AI suite, complete with top notch tools for generative content creation. Review collected by and hosted on G2.com.

What do you dislike about Freepik?

Occasionally I come across AI generated content that is noticeable as being created by AI. However, as these tools improve this issue has become less frequent. Review collected by and hosted on G2.com.

What problems is Freepik solving and how is that benefiting you?

Freepik solves my need for a wide range of high quality resources essential for my daily work as a graphic designer, photographer and video editor. Having everything from photos and vectors to fonts and sound effects in one place streamlines my workflow allowing me to efficiently create and edit content. The integrated AI suite also enhances my ability to generate unique content quickly. Review collected by and hosted on G2.com.

AS

Amit S.

Product Manager

Enterprise (> 1000 emp.)

9/26/2025

"Best plat form to get the different kind of design elements like, image logo etc."

5/5

What do you like best about Freepik?

As a product manager, I used this tool to obtain design elements such as images, logos, vectors, and GIFs for my PowerPoint presentations, wireframes, and documents. It made it easier to enhance the visual appeal of my work. Review collected by and hosted on G2.com.

What do you dislike about Freepik?

No, i have have nothing to dislike about it. Review collected by and hosted on G2.com.

SH

Swosti H.

Digital Marketing Manager

Hospitality

Mid-Market (51-1000 emp.)

9/11/2025

"Excellent platform artwork design"

4.5/5

What do you like best about Freepik?

freepik, i am using for my daily tasks. Photo and videos can be easily implemented. I have tried to contact freepik customer care, the response was very good. Many features are there to use in the design. Both raw photos and templates are can be integrated easily. Review collected by and hosted on G2.com.

What do you dislike about Freepik?

Very helpful for all ranges of professionals but there are something is limit. Review collected by and hosted on G2.com.

MI

Mark I.

Creative Director of Photography

Small-Business (50 or fewer emp.)

3/28/2025

"A Fantastic 'Best-in-Class' AI Tool Suite for the Modern Creative Designer"

5/5

What do you like best about Freepik?

I've been using Freepik for about a year now, and I'm continually amazed by how quickly they integrate AI tools into their platform. It offers a seamless workflow that lets you brainstorm ideas at lightning speed—creating images, editing and refining them, and even producing videos and audio. The possibilities feel endless! I can’t recommend Freepik highly enough. Fantastic work—keep it up, team!

The interface is incredibly intuitive, making it a breeze to tackle tasks—whether it’s generating images, making quick edits, or anything else.

Customer support has been outstanding, too—swiftly resolving any issues within 24 hours. Review collected by and hosted on G2.com.

What do you dislike about Freepik?

The only drawback (common to Generative AI as a whole) is that achieving your desired vision often requires multiple iterative steps, which can get pricey—especially when you factor in re-running image generations, videos, and so on. That said, this isn’t unique to Freepik by any means! Review collected by and hosted on G2.com.

What problems is Freepik solving and how is that benefiting you?

Freepik is tackling several key challenges that creatives face, and it’s making a real difference for me. First, it’s solving the problem of time-consuming workflows by offering a seamless, AI-powered platform where I can ideate, create, and refine content—like images, videos, and more—all in one place. This speed and efficiency let me bring ideas to life faster than ever, which is a huge win for my productivity. Second, it addresses the complexity of design tools with an intuitive interface that’s easy to navigate, so I can focus on creativity rather than wrestling with software. Finally, their fast customer support resolves any hiccups within 24 hours, saving me from potential frustration. Together, these solutions streamline my process, cut down on stress, and let me produce high-quality work with less effort—honestly, it’s a game-changer! Review collected by and hosted on G2.com.

DR

Daniel R.

Graphic designer

Small-Business (50 or fewer emp.)

8/1/2025

"I love the tool, I use it constantly for work."

5/5

What do you like best about Freepik?

I love all the design elements that make my day-to-day work much easier, having many resources available to designers and AI. Review collected by and hosted on G2.com.

What do you dislike about Freepik?

that changed the way it is charged, leaving the amount of points and their distribution somewhat confusing Review collected by and hosted on G2.com.

DB

Darshan B.

UX/UI Design Intern

Small-Business (50 or fewer emp.)

3/8/2025

"All-in-one AI creative suite with the highest-quality assets"

4.5/5

What do you like best about Freepik?

Freepik is my go-to platform for downloading high quality images, illustrations which uplift the whole user experience, user interface. There ready-made templates are game changer for any creative work makes the whole process much faster and efficient. Review collected by and hosted on G2.com.

What do you dislike about Freepik?

Not encountered any to be honest they have a tons of free high quality resources which you can directly leverage so for us its win win. Review collected by and hosted on G2.com.

What problems is Freepik solving and how is that benefiting you?

For us actually many problems like finding stock images to build any digital platform like mobile app , webapp , website Freepik is our god father makes things easy and fast. Apart from this they are keep adding new things like Ai image generator and other stock images editing tools like croping, remove bg which we use daily. We also leverage the free illustrations to use in multiple platforms that we have build which also provides some inspiration as well to build something custom. Review collected by and hosted on G2.com.

KB

K SRICHARAN B.

Product Manager

Enterprise (> 1000 emp.)

10/9/2025

"One stop destination for images, icons & vectors"

5/5

What do you like best about Freepik?

Freepik has a great repository of images, ppt templates, vectors & icons Review collected by and hosted on G2.com.

What do you dislike about Freepik?

Nothing specific to dislike about Freepik Review collected by and hosted on G2.com.

LC

Luis C.

Head Creative

Education Management

Small-Business (50 or fewer emp.)

7/15/2025

"My favorite software for images videos and ai generation"

4.5/5

What do you like best about Freepik?

The vectorial image bank and the AI tools generation Review collected by and hosted on G2.com.

What do you dislike about Freepik?

My favorites folders and how I save images to my folders could be improved. Review collected by and hosted on G2.com.

SS

Shubham S.

Lead User Interface Designer

Small-Business (50 or fewer emp.)

11/13/2024

"Best Platform For Vector Images"

5/5

What do you like best about Freepik?

Freepik is awesome for its vast library of high-quality resources—vectors, photos, icons—covering any style you need. Their search tools are super handy, and there’s a good mix of free and premium options, with fresh content added all the time. we can use their content with ease of implementation Review collected by and hosted on G2.com.

What do you dislike about Freepik?

The downside to Freepik is that some resources can feel repetitive, and you often need a premium account to access the best stuff. Plus, it’s easy to get lost in their huge library when you're looking for something specific. Review collected by and hosted on G2.com.

What problems is Freepik solving and how is that benefiting you?

Freepik solves the challenge of finding high-quality, ready-to-use design assets quickly. Instead of spending hours creating or searching across multiple platforms, I can grab professional images, icons, and vectors in one place, which saves time and boosts productivity. It’s especially helpful for last-minute projects or when I need a specific style without starting from scratch. Review collected by and hosted on G2.com.