The G2 on Haptik

Haptik Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users praise the ease of use of Haptik, with quick implementation and a supportive team enhancing their experience. (29 mentions)

Users appreciate the helpfulness of Haptik's support team, enhancing bot capabilities and user experience significantly. (29 mentions)

Users commend the superior AI and NLP capabilities of Haptik, enhancing reliability and customization options consistently. (26 mentions)

Users praise the responsive and proactive customer support from Haptik, enhancing their overall experience and satisfaction. (22 mentions)

Users highlight Haptik's automation efficiency, facilitating seamless integration and scaling for diverse business needs. (13 mentions)

Users appreciate the easy integrations of Haptik, enhancing customer interactions and streamlining communication effortlessly. (10 mentions)

Users lament the missing features in Haptik, such as customizable reporting and proper git integration, limiting innovation. (11 mentions)

Users report AI limitations causing delays in updates and affecting the quality of interactions and performance metrics. (7 mentions)

Users find the limited features of Haptik restrict its functionality, particularly for developers seeking advanced tools. (7 mentions)

Users find Haptik's complexity in implementation and customization frustrating, impacting efficiency and innovation. (6 mentions)

Users experience significant delays with implementation and customer support, impacting their overall satisfaction with Haptik. (6 mentions)

Users experience inconsistent bot functionality with delays and misunderstandings affecting communication and overall efficiency. (5 mentions)

Users find the pricing of Haptik to be expensive compared to simpler chatbot solutions, particularly for small businesses. (5 mentions)

Users experience integration issues, finding them tedious despite helpful support, impacting overall satisfaction with Haptik. (3 mentions)

Top Pros or Advantages of Haptik

1. Ease of Use

Users praise the ease of use of Haptik, with quick implementation and a supportive team enhancing their experience.

See 29 mentions

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Verified User

Enterprise (> 1000 emp.)

4.0/5

"Great Product and Rapid Innovation"

What do you like about Haptik?

- The chatbot is actually very good - Adoption of AI and NLP is much superior to other similar products availble in the Indian Market - The bot is a

Rishabh R.

Enterprise (> 1000 emp.)

4.0/5

"Good service"

What do you like about Haptik?

Easy to use interface and quick to implement

2. Helpful

Users appreciate the helpfulness of Haptik's support team, enhancing bot capabilities and user experience significantly.

See 29 mentions

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bhawna s.

Mid-Market (51-1000 emp.)

5.0/5

"Personalization"

What do you like about Haptik?

Haptik's ability to personalize conversations based on user data and past interactions helps in delivering tailored solutions, enhancing user satisfac

Geetkumar R.

Small-Business (50 or fewer emp.)

4.5/5

"Haptik user experience"

What do you like about Haptik?

Haptik's seamless integration in the industry has significantly enhanced customer interactions. Its user-friendly interface and efficient automation f

3. Features

Users commend the superior AI and NLP capabilities of Haptik, enhancing reliability and customization options consistently.

See 26 mentions

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Verified User

Enterprise (> 1000 emp.)

4.0/5

"Great Product and Rapid Innovation"

What do you like about Haptik?

- The chatbot is actually very good - Adoption of AI and NLP is much superior to other similar products availble in the Indian Market - The bot is a

Dinesh Y.

Enterprise (> 1000 emp.)

4.5/5

"very versatile platform, great team"

What do you like about Haptik?

1. Best about using Haptik is their team - both implementation and the Cust Success teams. Really ensure that u make the best use of the platform, pla

4. Customer Support

Users praise the responsive and proactive customer support from Haptik, enhancing their overall experience and satisfaction.

See 22 mentions

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Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Supportive and positive experience"

What do you like about Haptik?

The automation capabilities are very efficient and is helping our business scale well. The support team is also very responsive and proactive.

Philippe B.

Mid-Market (51-1000 emp.)

4.5/5

"An amazing team for a convinient tool"

What do you like about Haptik?

The team at Haptik are very great. They are hard working people that have the customer success in mind.

5. Efficiency

Users highlight Haptik's automation efficiency, facilitating seamless integration and scaling for diverse business needs.

See 13 mentions

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Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Supportive and positive experience"

What do you like about Haptik?

The automation capabilities are very efficient and is helping our business scale well. The support team is also very responsive and proactive.

Aquinas C.

Mid-Market (51-1000 emp.)

4.5/5

"The best omnichannel platform for marketing and customer care."

What do you like about Haptik?

With Haptik, it's effortless to integrate with existing CRM software and generate seamless flows for various use cases. The software is cloud-based, a

6. Easy Integrations

Users appreciate the easy integrations of Haptik, enhancing customer interactions and streamlining communication effortlessly.

See 10 mentions

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Venkatesh M.

Mid-Market (51-1000 emp.)

4.5/5

"Overall great experience using the platform"

What do you like about Haptik?

Ease of integration - Can create bots easily, Interactive UI and easy to use. Effective customer support and team to resolve queries or issues faced

Aquinas C.

Mid-Market (51-1000 emp.)

4.5/5

"The best omnichannel platform for marketing and customer care."

What do you like about Haptik?

With Haptik, it's effortless to integrate with existing CRM software and generate seamless flows for various use cases. The software is cloud-based, a

Top Cons or Disadvantages of Haptik

1. Missing Features

Users lament the missing features in Haptik, such as customizable reporting and proper git integration, limiting innovation.

See 11 mentions

See Related User Reviews

Verified User

Enterprise (> 1000 emp.)

4.0/5

"Great Product and Rapid Innovation"

What do you dislike about Haptik?

- The implementation was not the easiet. It seemed to be a bit complex. It took a lot of time for implementation as well - Lots of features seem to b

Utkarsh K.

Enterprise (> 1000 emp.)

4.5/5

"Great low code platform that has regular feature updates"

What do you dislike about Haptik?

Developer focused features are the main drawbacks such as: Proper git integration for code. Ability to share a common code and use it in multiple pl

2. AI Limitations

Users report AI limitations causing delays in updates and affecting the quality of interactions and performance metrics.

See 7 mentions

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Vishal Singh C.

Small-Business (50 or fewer emp.)

5.0/5

"Haptik- Good conversational AI platform"

What do you dislike about Haptik?

Sometimes chatbot breaks while interecting the customers

Verified User

Enterprise (> 1000 emp.)

5.0/5

"Best personal assistant, superb integration"

What do you dislike about Haptik?

It was much more efficient before when it was only agents replying to the queries. Now the AI integration makes it seem like a fake conversation or ve

3. Limited Features

Users find the limited features of Haptik restrict its functionality, particularly for developers seeking advanced tools.

See 7 mentions

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Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Supportive and positive experience"

What do you dislike about Haptik?

There is more scope with respect to number of features that can be introduced into the system

Utkarsh K.

Enterprise (> 1000 emp.)

4.5/5

"Great low code platform that has regular feature updates"

What do you dislike about Haptik?

Developer focused features are the main drawbacks such as: Proper git integration for code. Ability to share a common code and use it in multiple pl

4. Complexity

Users find Haptik's complexity in implementation and customization frustrating, impacting efficiency and innovation.

See 6 mentions

See Related User Reviews

Verified User

Enterprise (> 1000 emp.)

4.0/5

"Great Product and Rapid Innovation"

What do you dislike about Haptik?

- The implementation was not the easiet. It seemed to be a bit complex. It took a lot of time for implementation as well - Lots of features seem to b

Dinesh Y.

Enterprise (> 1000 emp.)

4.5/5

"very versatile platform, great team"

What do you dislike about Haptik?

1. For such a long stading platfrom, it's still buggy. more of inconvenience during implementation and "something is off" feeling for the cust. 2.

5. Delays

Users experience significant delays with implementation and customer support, impacting their overall satisfaction with Haptik.

See 6 mentions

See Related User Reviews

Verified User

Enterprise (> 1000 emp.)

4.0/5

"Great Product and Rapid Innovation"

What do you dislike about Haptik?

- The implementation was not the easiet. It seemed to be a bit complex. It took a lot of time for implementation as well - Lots of features seem to b

Priyansha D.

Mid-Market (51-1000 emp.)

3.0/5

"Average experience"

What do you dislike about Haptik?

The support team has been very absent-minded. The resolution TAT has been really high. Focus on operational issue is way more than growth conversation

6. Bot Functionality

Users experience inconsistent bot functionality with delays and misunderstandings affecting communication and overall efficiency.

See 5 mentions

See Related User Reviews

Vishal Singh C.

Small-Business (50 or fewer emp.)

5.0/5

"Haptik- Good conversational AI platform"

What do you dislike about Haptik?

Sometimes chatbot breaks while interecting the customers

Verified User

Enterprise (> 1000 emp.)

5.0/5

"Haptik experience"

What do you dislike about Haptik?

Global Support: Prioritization of issues based on severity and impact needs improvement. Proactiveness: We request more information about new techn

7. Expensive

Users find the pricing of Haptik to be expensive compared to simpler chatbot solutions, particularly for small businesses.

See 5 mentions

See Related User Reviews

bhawna s.

Mid-Market (51-1000 emp.)

5.0/5

"Personalization"

What do you dislike about Haptik?

For small businesses or startups, the pricing may be on the higher side compared to other simpler chatbot solutions.

Verified User

Enterprise (> 1000 emp.)

4.0/5

"Great Product and Rapid Innovation"

What do you dislike about Haptik?

- The implementation was not the easiet. It seemed to be a bit complex. It took a lot of time for implementation as well - Lots of features seem to b

8. Integration Issues

Users experience integration issues, finding them tedious despite helpful support, impacting overall satisfaction with Haptik.

See 3 mentions

See Related User Reviews

Dinesh Y.

Enterprise (> 1000 emp.)

4.5/5

"very versatile platform, great team"

What do you dislike about Haptik?

1. For such a long stading platfrom, it's still buggy. more of inconvenience during implementation and "something is off" feeling for the cust. 2.

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Great platform to build chat bots easily and to connect with your customer"

What do you dislike about Haptik?

Chatbot quickly becomes very tough to scale if you want to integrate some APIs or create conditional logic. A dedicated python developer would be need

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Atul C.

Assistant Manager - Retention and Growth

Mid-Market (51-1000 emp.)

7/31/2025

"Haptik might be a good choice"

4.5/5

What do you like best about Haptik?

Haptik stands out for its ease of use and smooth implementation. It’s easy to learn and doesn’t require any specialized expertise. With robust features tailored for business needs, seamless integration of third-party APIs via Webhooks, and reliable customer support, Haptik makes automation both powerful and accessible. Review collected by and hosted on G2.com.

What do you dislike about Haptik?

The flow builder is intuitive, but for highly complex or deeply customized logic, it can feel restrictive. Review collected by and hosted on G2.com.

What problems is Haptik solving and how is that benefiting you?

Haptik is solving some of the biggest challenges we face in customer engagement, support, and automation.

1. Manual customer support used to be time-consuming and inconsistent - With Haptik, 60–80% of repetitive queries are now automated, easing the load on our support team and speeding up response times.

2. Setting up systems used to be complicated and slow - Thanks to Haptik’s flexible Webhooks and APIs, integrating with our third-party tools is now fast and seamless.

How This Benefits Us as a D2C Brand:

1. Faster response times mean better customer experience.

2. Higher conversions through WhatsApp commerce and real-time engagement.

3. Lower support costs by reducing manual effort.

4. Effortless integration with our CRMs and logistics platforms.

5. Increased repeat purchases through personalized re-engagement journeys. Review collected by and hosted on G2.com.

Richa S.

CRM and Operations Head

Mid-Market (51-1000 emp.)

7/31/2025

"Amazing experience."

4.5/5

What do you like best about Haptik?

The product is exceptionally well-designed to meet brand needs. All recent updates and changes from Meta and Google are shared promptly, ensuring clear understanding and smooth adaptation. Professionally, the collaboration has been excellent — the team communicates effectively and is quick to respond whenever we face any issues. Review collected by and hosted on G2.com.

What do you dislike about Haptik?

There’s nothing major to dislike — the experience has been smooth and efficient. However, it would be great if, from time to time, the Haptik team could proactively share inputs or suggestions based on a deeper understanding of the brand’s business. This could further enhance the user experience and unlock more ways in which Haptik can add value. Review collected by and hosted on G2.com.

Verified User in Oil & Energy

Mid-Market (51-1000 emp.)

8/1/2025

"Quick Response and Proper Guidance"

4/5

What do you like best about Haptik?

We've been with Haptik from last 4+ years and What I like best about Haptik is its intuitive bot builder and strong integration capabilities for both web & WhatsApp Bots. It has helped us streamline customer engagement across channels with minimal effort.

The detailed analytics help us identify conversation bottlenecks and improve user experience. Review collected by and hosted on G2.com.

What do you dislike about Haptik?

Haptik is a good platform overall, one area that could be improved is the learning curve for new users. Some advanced features require technical expertise or detailed documentation, which could be made more user-friendly like bot break analysis, CSAT Analysis etc Review collected by and hosted on G2.com.

T. C.

eCommerce Manager

Mid-Market (51-1000 emp.)

8/1/2025

"Efficient Solutions, Great Support and Best Value"

5/5

What do you like best about Haptik?

Haptik being a verified Meta Business Service provider really helped transform our digital marketing and notification services using WhatsApp. Thanks to their world class dev team that accomodate our perculiar requirements and with a quick turnaround. Review collected by and hosted on G2.com.

What do you dislike about Haptik?

Being based in a different jurisdiction than Haptik, it comes with beraucratic layer in processing payments via our banking regulator and anually renewing contratcs but this is beyond Haptik's control and is naturally a part of international business. Review collected by and hosted on G2.com.

Kishore K.

Team Leader

Small-Business (50 or fewer emp.)

7/31/2025

"Customer Support"

4.5/5

What do you like best about Haptik?

Haptik offers powerful conversational AI its useful for automating customer service and boosting engagement across industries Review collected by and hosted on G2.com.

What do you dislike about Haptik?

While Haptik is feature-rich, the platform can have a learning curve for new users, and customization may require more technical involvement compared to simpler chatbot builders.

And also, customization of Subadmin access, and more analytics data can be improved. Review collected by and hosted on G2.com.

Tungeshwar S.

Senior Manager Business Operations

Enterprise (> 1000 emp.)

8/1/2025

"Till now experience is good."

5/5

What do you like best about Haptik?

Haptik representative are always eager to help you out with the right mindset. Review collected by and hosted on G2.com.

What do you dislike about Haptik?

Nothing really as of now , we are able to got our requirement fulfilled. Review collected by and hosted on G2.com.

Vivian C.

Team Lead - Business Intelligence | Customer Experience

Mid-Market (51-1000 emp.)

7/18/2025

"Quick & Easy to Use"

5/5

What do you like best about Haptik?

A reliable and scalable SaaS platform that efficiently caters to business demands with exceptional service delivery. Review collected by and hosted on G2.com.

What do you dislike about Haptik?

Nothing specific right now, but Haptik continues to experiment with and launch new initiatives in the market. Review collected by and hosted on G2.com.

What problems is Haptik solving and how is that benefiting you?

1. Seamless customer support via chatbots that reduce agent workload.

2. Personalized and timely notifications that improve user engagement.

3. Scalable automation for high-traffic periods without manual effort.

4. Easy-to-use flow builder for customizing order and support journeys.

5. Smooth integration with existing tools and responsive support team.

6. Measurable impact on KPIs like response time and ticket volume.

7. Supports omnichannel communication, especially via WhatsApp.

8. Enables proactive communication for delays, returns, and updates. Review collected by and hosted on G2.com.

Verified User in Financial Services

Enterprise (> 1000 emp.)

7/31/2025

"Review on Bots; Haptik delivered"

5/5

What do you like best about Haptik?

Haptik proved to be a reliable and technically competent partner for chatbot development. With strong post-launch support and a clear focus on user experience, we would recommend them for mid-to-large scale conversational AI projects, especially where integration and customization are key. Review collected by and hosted on G2.com.

What do you dislike about Haptik?

There is no dislike about Haptik; apart from costing of new requirement is on higher side. Review collected by and hosted on G2.com.

What problems is Haptik solving and how is that benefiting you?

Bots Solve Problems:

1. Instant Responses; provide immediate answers to common queries like FAQs, order status, troubleshooting steps, or account details, reducing wait times.

2. 24/7 Availability; addressing queries and concerns of the users.

3. Automated Issue Diagnosis; Through guided conversations, bots can narrow down the list of issues.

4. Self-Service Resolution

5. Data Collection and Analytics

6. Personalization and Proactive Help

7. Improving CSAT's and NPS. Review collected by and hosted on G2.com.