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Kustomer Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users love the ease of use of Kustomer, enjoying its intuitive interface and efficient customer inquiry management. (25 mentions)
Users appreciate Kustomer's centralized platform that enhances efficiency by organizing customer interactions and streamlining support tasks. (16 mentions)
Users find Kustomer's helpful support team invaluable for improving efficiency and customizing their customer interaction experience. (14 mentions)
Users appreciate the customization options Kustomer offers, making it user-friendly and easy to integrate with other programs. (8 mentions)
Users commend Kustomer for its easy integrations, enhancing workflows and streamlining their customer support operations effectively. (8 mentions)
Users appreciate the easy-to-use customer support of Kustomer, enhancing the overall efficiency and productivity in their work. (7 mentions)
Users appreciate the navigation ease of Kustomer, finding it user-friendly and efficient for daily tasks. (7 mentions)
Users love the user-friendly interface of Kustomer, making tasks easy and efficient for daily operations. (7 mentions)
Users appreciate the easy access to customer accounts and a unified view of interactions for improved support. (5 mentions)
Users value the easy integrations of Kustomer that enhance navigation and streamline daily operations. (4 mentions)
Users experience slow performance with Kustomer, particularly related to latency and app loading times. (6 mentions)
Users often experience slow loading times with Kustomer, which can hinder responsiveness and user experience. (5 mentions)
Users express a desire for improved integrations, finding Kustomer's capabilities lacking in connecting with other tools. (4 mentions)
Users express a need for more features in Kustomer, highlighting limited functionalities that hinder user experience and efficiency. (4 mentions)
Users often face data inaccuracy issues in Kustomer, experiencing discrepancies in productivity metrics and missing surveys. (3 mentions)
Users report technical issues with Kustomer, including outages and glitches, but appreciate the quick support response. (3 mentions)
Users report ticketing issues, including missing surveys and lack of automatic ticket creation for outbound calls. (3 mentions)
Users experience unreliable service with Kustomer, facing outages and issues with message redirection and survey updates. (3 mentions)
Users experience integration difficulties with Kustomer, particularly with inconsistent page redirects and limited search functionality. (2 mentions)
Users often face ticketing system issues with Kustomer, leading to missing outbound call logs and rating discrepancies. (1 mentions)

Top Pros or Advantages of Kustomer

1. Ease of Use
Users love the ease of use of Kustomer, enjoying its intuitive interface and efficient customer inquiry management.
See 25 mentions

See Related User Reviews

Amber K.
AK

Amber K.

Mid-Market (51-1000 emp.)

5.0/5

"Straight forward, easy to use!"

What do you like about Kustomer?

Easily organize tickets. Great dashboard.

Verified User
A

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Kustomer is a great CRM with quick support and high potential."

What do you like about Kustomer?

There is a lot of customization with Kustomer. Their support is willing to teach us skills that can help us fix needs. The website itself is easy to u

2. Features
Users appreciate Kustomer's centralized platform that enhances efficiency by organizing customer interactions and streamlining support tasks.
See 16 mentions

See Related User Reviews

MB

Ma Rosalie B.

Enterprise (> 1000 emp.)

4.0/5

"Effeciency of Kustomer"

What do you like about Kustomer?

Kustomer helps improve work efficiency by centralizing customer interactions in one platform, making it easy to manage conversations, track issues, an

Amber K.
AK

Amber K.

Mid-Market (51-1000 emp.)

5.0/5

"Straight forward, easy to use!"

What do you like about Kustomer?

Easily organize tickets. Great dashboard.

3. Helpful
Users find Kustomer's helpful support team invaluable for improving efficiency and customizing their customer interaction experience.
See 14 mentions

See Related User Reviews

MB

Ma Rosalie B.

Enterprise (> 1000 emp.)

4.0/5

"Effeciency of Kustomer"

What do you like about Kustomer?

Kustomer helps improve work efficiency by centralizing customer interactions in one platform, making it easy to manage conversations, track issues, an

Izzy .
I

Izzy .

Small-Business (50 or fewer emp.)

5.0/5

"Love the hands on approach"

What do you like about Kustomer?

China has been incredibly helpful in guiding me through reporting and showing me how to best utilize Kustomer. While she’s still learning herself, she

4. Customization
Users appreciate the customization options Kustomer offers, making it user-friendly and easy to integrate with other programs.
See 8 mentions

See Related User Reviews

Verified User
A

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Kustomer is a great CRM with quick support and high potential."

What do you like about Kustomer?

There is a lot of customization with Kustomer. Their support is willing to teach us skills that can help us fix needs. The website itself is easy to u

JS

John Martin S.

Enterprise (> 1000 emp.)

5.0/5

"Kustomer User Experience Review"

What do you like about Kustomer?

Kustomer helps agents by having the UI understandable and organized. Users does not need to click too many buttons or actions.

5. Integrations
Users commend Kustomer for its easy integrations, enhancing workflows and streamlining their customer support operations effectively.
See 8 mentions

See Related User Reviews

Venessa P.
VP

Venessa P.

Mid-Market (51-1000 emp.)

5.0/5

"Kustomer is an excellent investment. They grow with you!"

What do you like about Kustomer?

Kustomer is customizable and the most user friendly option we have seen, and we have tried them all. Plus it is not overly expensive for all that you

JA

Jannice Gwen A.

Mid-Market (51-1000 emp.)

4.5/5

"Kustomer is very helpful as it is linked to our tools."

What do you like about Kustomer?

We always use Kustomer as it is really helpful for us agents as it is our way to leave internal notes for every interactions which can be seen as well

6. Customer Support
Users appreciate the easy-to-use customer support of Kustomer, enhancing the overall efficiency and productivity in their work.
See 7 mentions

See Related User Reviews

Verified User
A

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Kustomer is a great CRM with quick support and high potential."

What do you like about Kustomer?

There is a lot of customization with Kustomer. Their support is willing to teach us skills that can help us fix needs. The website itself is easy to u

JA

Jannice Gwen A.

Mid-Market (51-1000 emp.)

4.5/5

"Kustomer is very helpful as it is linked to our tools."

What do you like about Kustomer?

We always use Kustomer as it is really helpful for us agents as it is our way to leave internal notes for every interactions which can be seen as well

7. Navigation Ease
Users appreciate the navigation ease of Kustomer, finding it user-friendly and efficient for daily tasks.
See 7 mentions

See Related User Reviews

Santiago U.
SU

Santiago U.

Mid-Market (51-1000 emp.)

5.0/5

"Satisfaction with Kustomer"

What do you like about Kustomer?

The platform is intuitive and easy for agents to use. Furthermore, it integrates efficiently with Power BI (PBI) modules for data integration and deci

Joanne O.
JO

Joanne O.

Mid-Market (51-1000 emp.)

5.0/5

"User friendly and helpful tool"

What do you like about Kustomer?

It is very user-friendly and easy to navigate; you can easily change the status and check how long you have been using it.

8. Simple
Users love the user-friendly interface of Kustomer, making tasks easy and efficient for daily operations.
See 7 mentions

See Related User Reviews

Verified User
A

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Kustomer is a great CRM with quick support and high potential."

What do you like about Kustomer?

There is a lot of customization with Kustomer. Their support is willing to teach us skills that can help us fix needs. The website itself is easy to u

Venessa P.
VP

Venessa P.

Mid-Market (51-1000 emp.)

5.0/5

"Kustomer is an excellent investment. They grow with you!"

What do you like about Kustomer?

Kustomer is customizable and the most user friendly option we have seen, and we have tried them all. Plus it is not overly expensive for all that you

9. Easy Access
Users appreciate the easy access to customer accounts and a unified view of interactions for improved support.
See 5 mentions

See Related User Reviews

KS

kim michelle s.

Enterprise (> 1000 emp.)

5.0/5

"Kustomer"

What do you like about Kustomer?

It is easy to access and it is easy to follow

Kelly G.
KG

Kelly G.

4.0/5

"Efficient Patient Management but Lacks CRM Integration"

What do you like about Kustomer?

I find Kustomer incredibly convenient for creating patient profiles and consolidating all patient-related information and communications. It enables e

10. Easy Integrations
Users value the easy integrations of Kustomer that enhance navigation and streamline daily operations.
See 4 mentions

See Related User Reviews

Venessa P.
VP

Venessa P.

Mid-Market (51-1000 emp.)

5.0/5

"Kustomer is an excellent investment. They grow with you!"

What do you like about Kustomer?

Kustomer is customizable and the most user friendly option we have seen, and we have tried them all. Plus it is not overly expensive for all that you

JA

Jannice Gwen A.

Mid-Market (51-1000 emp.)

4.5/5

"Kustomer is very helpful as it is linked to our tools."

What do you like about Kustomer?

We always use Kustomer as it is really helpful for us agents as it is our way to leave internal notes for every interactions which can be seen as well

Top Cons or Disadvantages of Kustomer

1. Slow Performance
Users experience slow performance with Kustomer, particularly related to latency and app loading times.
See 6 mentions

See Related User Reviews

Verified User
A

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Kustomer is a great CRM with quick support and high potential."

What do you dislike about Kustomer?

The implementation process could have been more organized. The team seemed a bit hands off, which caused a lot of concern from our end about whether t

John Renan R.
JR

John Renan R.

Mid-Market (51-1000 emp.)

5.0/5

"Game Changer"

What do you dislike about Kustomer?

The only thing I can think of would be there is latency issue sometimes perhaps due to high volume of users, but overall its a total game changer too

2. Slow Loading
Users often experience slow loading times with Kustomer, which can hinder responsiveness and user experience.
See 5 mentions

See Related User Reviews

John Renan R.
JR

John Renan R.

Mid-Market (51-1000 emp.)

5.0/5

"Game Changer"

What do you dislike about Kustomer?

The only thing I can think of would be there is latency issue sometimes perhaps due to high volume of users, but overall its a total game changer too

KS

kim michelle s.

Enterprise (> 1000 emp.)

5.0/5

"Kustomer"

What do you dislike about Kustomer?

the loading on the app should be improve

3. Lack of Integrations
Users express a desire for improved integrations, finding Kustomer's capabilities lacking in connecting with other tools.
See 4 mentions

See Related User Reviews

Kelly G.
KG

Kelly G.

4.0/5

"Efficient Patient Management but Lacks CRM Integration"

What do you dislike about Kustomer?

I find the inbox system within Kustomer clunky and unintuitive. Creating dedicated inboxes for specific patient profiles is not straightforward, and t

Paolo S.
PS

Paolo S.

Mid-Market (51-1000 emp.)

4.5/5

"Highest level of flexibility for a CRM"

What do you dislike about Kustomer?

I'd like to optimize also some UI aspects. Moreover I'd like to have more integrations. And I'd like to have AI agents integrated within the workflows

4. Limited Features
Users express a need for more features in Kustomer, highlighting limited functionalities that hinder user experience and efficiency.
See 4 mentions

See Related User Reviews

Kelly G.
KG

Kelly G.

4.0/5

"Efficient Patient Management but Lacks CRM Integration"

What do you dislike about Kustomer?

I find the inbox system within Kustomer clunky and unintuitive. Creating dedicated inboxes for specific patient profiles is not straightforward, and t

Verified User
A

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Kustomer CRM Platform Review"

What do you dislike about Kustomer?

Kustomer is not the most intuitive or easy to learn. Training is required and SOPs are needed to ensure uniformity. Small occasional performance issue

5. Data Inaccuracy
Users often face data inaccuracy issues in Kustomer, experiencing discrepancies in productivity metrics and missing surveys.
See 3 mentions

See Related User Reviews

Arnold R.
AR

Arnold R.

Enterprise (> 1000 emp.)

4.5/5

"Kustomer provides great help in documenting customer concerns"

What do you dislike about Kustomer?

Some surveys did not reflect real time, worst case they just vanished eventually.

Tancy John M.
TM

Tancy John M.

Small-Business (50 or fewer emp.)

5.0/5

"Somehow user friendly, but can still be improved"

What do you dislike about Kustomer?

When it comes to merging conversations, there are times that the data of my productivity doesn't match the actual numbers of conversations that I mark

6. Technical Issues
Users report technical issues with Kustomer, including outages and glitches, but appreciate the quick support response.
See 3 mentions

See Related User Reviews

Verified User
A

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Kustomer is a great CRM with quick support and high potential."

What do you dislike about Kustomer?

The implementation process could have been more organized. The team seemed a bit hands off, which caused a lot of concern from our end about whether t

EB

Erielle B.

Enterprise (> 1000 emp.)

5.0/5

"Easy to navigate and reliable on storing data."

What do you dislike about Kustomer?

Lately Kustomer getting a system glitch.

7. Ticketing Issues
Users report ticketing issues, including missing surveys and lack of automatic ticket creation for outbound calls.
See 3 mentions

See Related User Reviews

JA

Jannice Gwen A.

Mid-Market (51-1000 emp.)

4.5/5

"Kustomer is very helpful as it is linked to our tools."

What do you dislike about Kustomer?

I think one of the things that I dislike about using Kustomer is that sometimes whenever we are being rated by our customers for a 5 star rating throu

Paulo S.
PS

Paulo S.

Mid-Market (51-1000 emp.)

5.0/5

"Efficient, centralized support with seamless multichannel integration"

What do you dislike about Kustomer?

The search functionality could be more flexible, especially when trying to filter tickets using multiple combined criteria.

8. Unreliable Service
Users experience unreliable service with Kustomer, facing outages and issues with message redirection and survey updates.
See 3 mentions

See Related User Reviews

Arnold R.
AR

Arnold R.

Enterprise (> 1000 emp.)

4.5/5

"Kustomer provides great help in documenting customer concerns"

What do you dislike about Kustomer?

Some surveys did not reflect real time, worst case they just vanished eventually.

Radwa L.
RL

Radwa L.

Mid-Market (51-1000 emp.)

4.5/5

"Great app for managing Call Center interactions!"

What do you dislike about Kustomer?

There have been some outages with Kustomer, but their support team quickly responds and fixes the issues. Other than that, I don't find anything at fa

9. Integration Difficulty
Users experience integration difficulties with Kustomer, particularly with inconsistent page redirects and limited search functionality.
See 2 mentions

See Related User Reviews

Venessa P.
VP

Venessa P.

Mid-Market (51-1000 emp.)

5.0/5

"Kustomer is an excellent investment. They grow with you!"

What do you dislike about Kustomer?

Integrating with Zoom was a struggle but that was mainly related to Zoom, not Kustomer.

Frank S.
FS

Frank S.

Small-Business (50 or fewer emp.)

5.0/5

"Superb customer relations software with excellent webhook and integration compatibility"

What do you dislike about Kustomer?

Occasionally, it is difficult to get information out of Kustomer and into other systems.

10. Ticketing System Issues
Users often face ticketing system issues with Kustomer, leading to missing outbound call logs and rating discrepancies.
See 1 mentions

See Related User Reviews

JA

Jannice Gwen A.

Mid-Market (51-1000 emp.)

4.5/5

"Kustomer is very helpful as it is linked to our tools."

What do you dislike about Kustomer?

I think one of the things that I dislike about using Kustomer is that sometimes whenever we are being rated by our customers for a 5 star rating throu

Kustomer Reviews (479)

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Kustomer Reviews (479)

View 1 Video Reviews
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JV
CSR
Information Technology and Services
Mid-Market (51-1000 emp.)
"Kustomer Review"
What do you like best about Kustomer?

What I like best about Kustomer is its unified and intuitive customer support platform that brings together conversations across multiple channels into a single, streamlined view. This allows support teams to deliver faster, more personalized service without switching between tools. The platform’s timeline-based interface provides valuable context on customer interactions, enabling agents to respond more efficiently and empathetically. Additionally, its automation features, such as workflows and AI-powered suggestions, help boost productivity while maintaining a high-quality customer experience. Overall, Kustomer stands out for combining CRM functionality with robust support tools in a user-friendly package. Review collected by and hosted on G2.com.

What do you dislike about Kustomer?

While Kustomer offers a powerful and user-friendly platform, one area that could be improved is the reporting and analytics functionality. Although the system provides valuable insights, creating custom reports can sometimes be complex and less intuitive for non-technical users. Additionally, occasional system performance lags during high-volume periods can impact efficiency. That said, these are areas that could be refined further, and they do not outweigh the overall benefits of the platform. Review collected by and hosted on G2.com.

Elizabeth Z.
EZ
Principal Transformation Leader
Information Technology and Services
Mid-Market (51-1000 emp.)
"Powerful integrations and automation, limited reports"
What do you like best about Kustomer?

I like that Kustomer that you can put all customer interactions in one timeline. You can see messages from every channel together, and you can also add data from your own sources there.

What you will really like about Kustomer is its integration and automation power. With Workflows you can do almost anything you need. The APIs are also very flexible — you can bring your own data into Kustomer, and you can also take Kustomer data out without any problem.

The interface is easy for your agents to use, and you can segment your teams and transfer interactions between them in a way that feels really seamless for customers. Review collected by and hosted on G2.com.

What do you dislike about Kustomer?

The biggest weakness of Kustomer is reporting. The general reports are not flexible and I cannot adapt them to my needs. The custom reports also have several problems: they cannot be sorted or grouped in folders, they don’t allow me to cross information between customers, conversations, and messages, they are limited in the amount of data per report, and when shared as PDF they often show incomplete information. In the end, the only real solution is to export the data and build dashboards outside the application.

In addition, several times they have announced changes in their pricing models with very short notice, and that does not feel right. Review collected by and hosted on G2.com.

Joah D.
JD
Customer support
Telecommunications
Mid-Market (51-1000 emp.)
"Kustomer Survey"
What do you like best about Kustomer?

I really appreciate how intuitive and customizable Kustomer is. It makes managing customer interactions seamless by keeping all communication channels in one place, which improves both efficiency and response quality. The automation tools and robust reporting also help our team stay on top of performance and deliver a better customer experience." Review collected by and hosted on G2.com.

What do you dislike about Kustomer?

"While Kustomer is a powerful platform, it can sometimes feel a bit complex to navigate, especially for new team members. Certain features require a learning curve, and occasional performance lags can disrupt workflow. Improved onboarding resources and faster load times would make a big difference." Review collected by and hosted on G2.com.

Melissa G.
MG
Digital Transformation Analyst
Enterprise (> 1000 emp.)
"Powerful and user-friendly customer service tool"
What do you like best about Kustomer?

Kustomer is a very powerful and user-friendly tool. It offers flows that allow us to highly customize the customer experience and the routing to service advisors. It helps us a lot in managing traffic. I also want to highlight that their technical support is very fast when errors or difficulties arise, providing immediate attention, which we truly value. Review collected by and hosted on G2.com.

What do you dislike about Kustomer?

What I like the least is that, although Kustomer is very customizable and we can handle almost everything through flows or the available tools, when something cannot be achieved with the current features, the process to have new developments or custom implementations is a bit slow. Review collected by and hosted on G2.com.

Joven Anthony M.
JM
Customer Support Representative
Enterprise (> 1000 emp.)
"AMAZING KUSTOMER"
What do you like best about Kustomer?

I've been on the hunt for a customer service platform that can keep up with our dynamic needs, and Kustomer has proven to be an exceptional solution. Unlike other systems that feel clunky and fragmented, Kustomer's single-timeline view of the customer journey is a game changer. We can now see every interaction—from emails and chats to social media messages and purchase history—in one unified place. This holistic view has empowered our support team to resolve issues faster and provide a more personalized, empathetic experience. Review collected by and hosted on G2.com.

What do you dislike about Kustomer?

For my experience using Kustomer, I don't think that there is a thing that I don't like with this tool, it really helps me a lot and easier. Review collected by and hosted on G2.com.

Janel F.
JF
Senior Representative II
Mid-Market (51-1000 emp.)
"Powerful with Great Features, But Some Persistent Issues"
What do you like best about Kustomer?

Kustomer has an intuitive interface that makes managing tickets straightforward. I particularly appreciate the dark mode feature, which reduces eye strain during long hours of work. The platform also allows for customization of notification sounds, giving me more control over alerts. Additionally, the undo send feature is very useful, helping prevent errors and providing flexibility when communicating with customers. Overall, these features make the user experience smooth and efficient. Review collected by and hosted on G2.com.

What do you dislike about Kustomer?

There are a few issues that affect productivity. Sometimes, the system shows full capacity (3/3), but only two tickets appear in my inbox. To resolve this, I need to log out and back in, which can unintentionally unassign tickets that are not showing. This interrupts workflow and slows down handling times. Another persistent issue involves text formatting: when copying and pasting paragraphs into the message box, the spacing between paragraphs is lost, requiring manual correction. This also impacts average handle time. I reported this formatting issue last year, but it has not yet been resolved, which is frustrating. Review collected by and hosted on G2.com.

Sanjeev J.
SJ
Senior Analyst
Mid-Market (51-1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Kustomer and it's comprehensive usage for effective communication and allocation usage"
What do you like best about Kustomer?

From my team perspective, I like most or best about kustomer is automation and team's work allocation also about the feature that allow us to directly reach out to our customer directly for any further query by using kustomer CRM tool and this also helps us to keep a record and specially easy to understand their UI/UX and navigation. Review collected by and hosted on G2.com.

What do you dislike about Kustomer?

I dislike the kustomer in one way as there are two options reply and notes, and we analyst tend to reply sometime related to customer query and save notes for another team as well which is crucial or information for another team but sometime instead of saving as notes we clicked on reply and important stuff sent to customer which is not relevant to customer yet crucial to team. Review collected by and hosted on G2.com.

Ashutosh D.
AD
Business Development Team Lead
Enterprise (> 1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Great solution for Telephone sales."
What do you like best about Kustomer?

What I like best about Kustomer is its customer-centric approach to service. Unlike traditional ticketing systems that focus on individual support cases, Kustomer organizes everything around the customer themselves. This means that a service agent can see a complete, chronological timeline of all a customer's interactions—emails, chats, social media messages, phone calls, and even past purchases—in a single, unified view. Review collected by and hosted on G2.com.

What do you dislike about Kustomer?

A common complaint is its complexity and steep learning curve, which can be overwhelming for new users or smaller teams. While it offers a wide range of features, this can lead to underutilization and a perception of being "too much" for businesses that don't require its full capabilities. Furthermore, some users have reported issues with slow performance, occasional technical glitches, and a less-than-intuitive interface for certain backend and reporting functions. Review collected by and hosted on G2.com.

JM
Customer Service Representative
Mid-Market (51-1000 emp.)
"KUSTOMER HONEST REVIEW"
What do you like best about Kustomer?

Kustomer excels at bringing together all customer interactions—across email, chat and phone into a single, comprehensive timeline. This gives agents full context about the concern, helping them deliver personalized and efficient support without jumping between tools. Review collected by and hosted on G2.com.

What do you dislike about Kustomer?

Customer's interface is complex and challenging to navigate, especially for those new to advanced CRM tools. This complexity can lead to a longer onboarding process and may require dedicated training resources. Review collected by and hosted on G2.com.

Jeremy G.
JG
Director of Client Engagement
Small-Business (50 or fewer emp.)
"Kustomer Performance Review: What’s Working, What’s Not"
What do you like best about Kustomer?

One of the strongest aspects of the Kustomer platform is its ability to provide a truly unified view of the customer. By consolidating all interactions—across email, chat, SMS, and social—into a single timeline, it allows our team to quickly understand the full context of a customer's history without toggling between systems. The platform’s powerful automation tools have also helped us streamline repetitive tasks freeing up our team to focus on higher-value interactions.

Kustomer has helped us deliver more personalized, efficient, and consistent support experiences. Review collected by and hosted on G2.com.

What do you dislike about Kustomer?

Customizing routing rules required more manual configuration than expected, and we ran into limitations. As a result, we occasionally saw inefficiencies in how work was distributed, leading to delays in response time or uneven workloads across the team. For a platform positioned as a modern, intelligent support solution, we had hoped for more robust and dynamic routing functionality out of the box.

We are new to the platform, so still working out the bugs. Review collected by and hosted on G2.com.

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