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Poppulo Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users value the ease of use of Poppulo, facilitating quick communication and seamless content creation. (62 mentions)
Users find the helpful templates and performance reports make content creation and engagement tracking easy and effective. (32 mentions)
Users value Poppulo's professional design and audience segmentation, enhancing effective and tailored email campaigns. (29 mentions)
Users find Poppulo enhances communication efficiency, offering practical tools for organized and effective employee engagement. (23 mentions)
Users love the ease of use with Poppulo, quickly creating and personalizing content with high-quality templates. (21 mentions)
Users report a lack of customization options in Poppulo, making email design challenging and unintuitive. (27 mentions)
Users express dissatisfaction with Poppulo’s limited features, wishing for more customization and design options. (20 mentions)
Users express frustration with limited templates, requiring time-consuming efforts to create emails from scratch. (20 mentions)
Users find the confusing formatting issues in Poppulo frustrating, leading to time-consuming template development challenges. (19 mentions)
Users find complexity in error checking and formatting, leading to time-consuming development and potential glitches in Poppulo. (14 mentions)

5 Pros or Advantages of Poppulo

1. Ease of Use
Users value the ease of use of Poppulo, facilitating quick communication and seamless content creation.
See 62 mentions

See Related User Reviews

Simon W.
SW

Simon W.

Enterprise (> 1000 emp.)

4.0/5

"Complete one stop shop for all your communication efforts"

What do you like about Poppulo?

High quality templates, ease of use for content creation & editing.

Michelle C.
MC

Michelle C.

Enterprise (> 1000 emp.)

5.0/5

"I use for a monthly newsletter"

What do you like about Poppulo?

The layout update has been very helpful and easy to use

2. Helpful
Users find the helpful templates and performance reports make content creation and engagement tracking easy and effective.
See 32 mentions

See Related User Reviews

Simon W.
SW

Simon W.

Enterprise (> 1000 emp.)

4.0/5

"Complete one stop shop for all your communication efforts"

What do you like about Poppulo?

High quality templates, ease of use for content creation & editing.

Michelle C.
MC

Michelle C.

Enterprise (> 1000 emp.)

5.0/5

"I use for a monthly newsletter"

What do you like about Poppulo?

The layout update has been very helpful and easy to use

3. Features
Users value Poppulo's professional design and audience segmentation, enhancing effective and tailored email campaigns.
See 29 mentions

See Related User Reviews

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"User friendly navigation and easy to build templates"

What do you like about Poppulo?

Poppulo allows my email campaigns to attract users in it's professional look and feel.

Verified User
U

Verified User

Enterprise (> 1000 emp.)

4.5/5

"A must have for internal communications"

What do you like about Poppulo?

Besides it's ease of use, the two factors I like best about Poppulo are audience segmentation and being able to target and tailor content for differen

4. Communication
Users find Poppulo enhances communication efficiency, offering practical tools for organized and effective employee engagement.
See 23 mentions

See Related User Reviews

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Poppulo makes employee communications a breeze."

What do you like about Poppulo?

Poppulo makes employee communications very easy, practical, professional and organized. It is not only about sending our emails, "analytics" are super

VM

Vendas M.

Mid-Market (51-1000 emp.)

4.5/5

"Continuously improve employees communication and engagement"

What do you like about Poppulo?

Connect with employees and colleagues by using email for internal message and communication. Sent out weekly newsletter to all empoyees so no miscommu

5. Simple
Users love the ease of use with Poppulo, quickly creating and personalizing content with high-quality templates.
See 21 mentions

See Related User Reviews

Simon W.
SW

Simon W.

Enterprise (> 1000 emp.)

4.0/5

"Complete one stop shop for all your communication efforts"

What do you like about Poppulo?

High quality templates, ease of use for content creation & editing.

Michelle C.
MC

Michelle C.

Enterprise (> 1000 emp.)

5.0/5

"I use for a monthly newsletter"

What do you like about Poppulo?

The layout update has been very helpful and easy to use

5 Cons or Disadvantages of Poppulo

1. Limited Customization
Users report a lack of customization options in Poppulo, making email design challenging and unintuitive.
See 27 mentions

See Related User Reviews

Verified User
U

Verified User

Enterprise (> 1000 emp.)

4.0/5

"Poppulo helps manage DLs and keep a record of internal emails"

What do you dislike about Poppulo?

It can be very glitchy at times. The formatting options are confusing and sometimes don't make sense. Occasionally, random visible lines will appear o

Verified User
A

Verified User

Enterprise (> 1000 emp.)

4.5/5

"Powerful tool with lots of potential"

What do you dislike about Poppulo?

I would love to see a bit more on-the-fly customization with e-mail design--the ability to make adjustments to templates. Some functionality isn't int

2. Limited Features
Users express dissatisfaction with Poppulo’s limited features, wishing for more customization and design options.
See 20 mentions

See Related User Reviews

Verified User
U

Verified User

Enterprise (> 1000 emp.)

2.0/5

"Not the greatest"

What do you dislike about Poppulo?

Lack of flexibility and design features. Difficult to work in article body to make the page pop. Very basis functions. More investment around diy temp

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

3.0/5

"Fairly intuitive but doesn't always do what I need."

What do you dislike about Poppulo?

There are a few different functionalities that it seems like it should have but doesn't. Little things, like "why can't I put a button here"? I wish i

3. Limited Templates
Users express frustration with limited templates, requiring time-consuming efforts to create emails from scratch.
See 20 mentions

See Related User Reviews

Verified User
U

Verified User

Enterprise (> 1000 emp.)

4.0/5

"Measuring efficacy of internal comms"

What do you dislike about Poppulo?

Time-intensive to develop new templates and occasional formatting issues

AI

Adam I.

Mid-Market (51-1000 emp.)

4.5/5

"Simplify internal communication usage with intuitive newsletter tools"

What do you dislike about Poppulo?

Limited choice for email template for different uses is what I dislike. I have to create my email form scratch and It take my time to create a simple

4. Formatting Issues
Users find the confusing formatting issues in Poppulo frustrating, leading to time-consuming template development challenges.
See 19 mentions

See Related User Reviews

Verified User
U

Verified User

Enterprise (> 1000 emp.)

4.0/5

"Measuring efficacy of internal comms"

What do you dislike about Poppulo?

Time-intensive to develop new templates and occasional formatting issues

AI

Adam I.

Mid-Market (51-1000 emp.)

4.5/5

"Simplify internal communication usage with intuitive newsletter tools"

What do you dislike about Poppulo?

Limited choice for email template for different uses is what I dislike. I have to create my email form scratch and It take my time to create a simple

5. Complexity
Users find complexity in error checking and formatting, leading to time-consuming development and potential glitches in Poppulo.
See 14 mentions

See Related User Reviews

Verified User
U

Verified User

Enterprise (> 1000 emp.)

4.0/5

"Poppulo helps manage DLs and keep a record of internal emails"

What do you dislike about Poppulo?

It can be very glitchy at times. The formatting options are confusing and sometimes don't make sense. Occasionally, random visible lines will appear o

Verified User
U

Verified User

Enterprise (> 1000 emp.)

4.0/5

"Measuring efficacy of internal comms"

What do you dislike about Poppulo?

Time-intensive to develop new templates and occasional formatting issues

Poppulo Reviews (309)

View 1 Video Reviews
Reviews

Poppulo Reviews (309)

View 1 Video Reviews
4.3
309 reviews
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Bernadette P.
BP
Spa Manager
Mid-Market (51-1000 emp.)
"User-Friendly Platform for Simple Content Display"
What do you like best about Poppulo?

It is a simple and effective digital signage solution for our team. The upload process is straightforward, and the platform displays content cleanly and consistently, which helps ensure our team always has access to timely updates and visual communication. Review collected by and hosted on G2.com.

What do you dislike about Poppulo?

One area for improvement would be content optimization. Since I typically create slides in PowerPoint and then save them as JPEGs to upload, it would be incredibly helpful if the platform could automatically adjust or optimize content for ideal display dimensions—especially for screen resolutions or aspect ratios. Review collected by and hosted on G2.com.

DA
Global HSSE Analyst
Enterprise (> 1000 emp.)
"Good comms tool"
What do you like best about Poppulo?

The performance reports of each comms are helpful in gaging the participation of the receivers of the comm. With this, we know where to put the comms for optimum reach. Review collected by and hosted on G2.com.

What do you dislike about Poppulo?

Cannot search an individual in the tags section. It would be helpful if it can, to know where an individual is listed in the tags. Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
UH
Enterprise (> 1000 emp.)
"Effective tool that makes deep audience segmentation possible"
What do you like best about Poppulo?

Poppulo integrates seamlessly with our HRIS data to allow us to target article-level content within our all-staff newsletter. Our internal comms department send content through Populo 4-10 times a week. Review collected by and hosted on G2.com.

What do you dislike about Poppulo?

The product is pretty plug-and-play in terms of content creation but the included templates within Poppulo have limited customization options. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Enterprise (> 1000 emp.)
"Poppulo can handle large networks of digital signage accross many locations."
What do you like best about Poppulo?

Allows targetting segments, content management accross departments Review collected by and hosted on G2.com.

What do you dislike about Poppulo?

Expensive, less strong for "knowledge management". Review collected by and hosted on G2.com.

Verified User in Insurance
AI
Enterprise (> 1000 emp.)
"Poppulo Email Software"
What do you like best about Poppulo?

The email planning tools are helpful to plan subject lines and see timing for when communications get sent out. Some of the templates are helpful when trying to build an email from scratch. Distro lists seem to be easily integrated with our HR system. Review collected by and hosted on G2.com.

What do you dislike about Poppulo?

Poppulo is one of the more challenging internal email platforms to use. Most email builders are drag-and-drop editors, so it's very hard to use when trying to edit elements and takes double the time to create simple emails. The review process can also be challenging, as you have to send a test for everything vs. being able to easily export a PDF. Review collected by and hosted on G2.com.

Response from Heather Bicknell of Poppulo

Thank you for taking the time to share your feedback on Poppulo. We're delighted to hear that our planning tools, templates, and automated distribution list syncing are helping you keep employees informed and engaged.

We understand your concerns about the email builder. I’m excited to share that we have an update coming soon that we believe will address your needs.

Poppulo has always aimed to balance robust governance and brand controls with user-friendly design. While our original workflows were designed with feedback from the world’s largest companies with strict brand standards, we recognize that some customers would prefer greater flexibility.

This year, we’re reimagining our email builder to provide a more flexible drag-and-drop experience. Admins will still have control over which users can make design changes to ensure consistency. We invite you to join our upcoming customer-exclusive roadmap session to learn more. Please reach out to your CSM for details on the session and other ways to get involved.

In the meantime, your CSM can assist with reviewing your templates to see if changes could be made for more flexibility.

Thank you again for your review. Please feel free to reach out to anyone at Team Poppulo with any further suggestions or concerns.

Renata R.
RR
HIM Coordinator- Information Systems
Enterprise (> 1000 emp.)
"Great way to communicate with large number of staff with different shifts."
What do you like best about Poppulo?

How easy is it to load and edit and time out certain information. Also the amount of loads we can add, I appreciate that we can add many at a time.

Access was also easy to implement for our team, which helped get us a better understanding of the system and support from techs, their customer service is the best.

Personally I update in Poppulo every month, sometimes more often, and its extremely user friendly. Review collected by and hosted on G2.com.

What do you dislike about Poppulo?

The only downside, and maybe its our contract, is that we cannot include slides with movement/sounds or powerpoints to the screen. It is something we would enjoy doing for staff. Review collected by and hosted on G2.com.

Kelly E.
KE
Translator
Mid-Market (51-1000 emp.)
"It's becoming better and better with time!"
What do you like best about Poppulo?

It's simple to make elegant newsletters or flash emails in a matter of minutes Review collected by and hosted on G2.com.

What do you dislike about Poppulo?

THe image gallery still needs some work. A keyword search or a way to jump to any letter of the alphabet wouls speed things up, specially when you have thousands of pictures in the library. Review collected by and hosted on G2.com.

Verified User in Higher Education
AH
Mid-Market (51-1000 emp.)
"Extremely robust product/company."
What do you like best about Poppulo?

The customer service is top-notch. There are several excellent avenues to get help: the forum, which links to customer service techs, and I have a dedicated Customer Success Manager who is always there to get me what I need. Review collected by and hosted on G2.com.

What do you dislike about Poppulo?

I wish the interaction with other products were easier. APIs are available but seem complicated at best. We just do not have the in-house expertise to get it set up and maintained. Their customer service is great and has helped me on many occasions, but I could never really get it going. Review collected by and hosted on G2.com.

Grace R.
GR
Internal Communication and Engagement Consultant
Enterprise (> 1000 emp.)
"Best communications enterprise tool I've used"
What do you like best about Poppulo?

I love the regular newsletters outlining the latest learning webinars, how to better use Poppulo, but also insights from Poppulo themselves such as their own internal communications strategy. Tags are so easy to update, create and delete. Communications are pulled together in a blink of an eye, easy to use, and lots of ways to personalise templates. I started using Poppulo 8months ago and I wouldn't go back to my previous tool, I picked it up very quickly and was able to start using more features quite quickly. Review collected by and hosted on G2.com.

What do you dislike about Poppulo?

Sometimes keyboard shortcuts don't work in emails, such as to bold letters. I wish we could set default colours for the text so it saves time.

Analytics are a little harder to understand and pull, especially with newsletters, as the data seems to be messier - perhaps a webinar on understanding data for newsletters could be a suggestion? Review collected by and hosted on G2.com.

LW
Coordinator
Enterprise (> 1000 emp.)
"Poppulo is a great tool"
What do you like best about Poppulo?

Poppulo is a great tool with the ability for us to see who opened the email and what type of content staff are most interested in. Review collected by and hosted on G2.com.

What do you dislike about Poppulo?

It seems like there are technical issues w/ Poppulo at times which prevents us from being able to send communications. Review collected by and hosted on G2.com.

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