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Share your insights with SE Ranking

Thousands of people like you come to G2 to find out whether solutions like SE Ranking are the right fit for them. Share your real experiences with SE Ranking and the G2 community and help someone make the right decision about their software.

SE Ranking Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find SE Ranking's ease of use remarkable, appreciating its intuitive design and user-friendly navigation. (57 mentions)
Users value the accuracy and usability of SE Ranking's keyword research tool for effective SEO tracking. (38 mentions)
Users appreciate the comprehensive tools of SE Ranking, finding it essential for effective SEO in one user-friendly platform. (33 mentions)
Users love the accurate rank tracking of SE Ranking, making daily SEO audits and competitor comparisons effortless. (32 mentions)
Users love the all-in-one SEO functionality of SE Ranking, providing comprehensive tools in a user-friendly interface. (26 mentions)
Users value the responsive customer support of SE Ranking, consistently receiving timely assistance for their inquiries. (23 mentions)
Users find the limited features of SE Ranking restricting, especially regarding toxic backlink identification and content marketing tools. (10 mentions)
Users find a difficult learning curve initially, but adapt with support and instructions over time. (6 mentions)
Users find SE Ranking's tools expensive, especially for tracking low-frequency queries due to high costs and currency issues. (6 mentions)
Users face a steep learning curve with SE Ranking, finding initial tool navigation overwhelming and seeking better guidance. (6 mentions)
Users note the slow online chat support and suggest improvements for a better customer service experience. (6 mentions)
Users find the pricing issues of SE Ranking restrictive, with costly plans and limitations on essential features. (5 mentions)
Users note limited data access affects SEO auditing and keyword research capabilities compared to competitors. (4 mentions)

Top Pros or Advantages of SE Ranking

1. Ease of Use
Users find SE Ranking's ease of use remarkable, appreciating its intuitive design and user-friendly navigation.
See 57 mentions

See Related User Reviews

Luis Enrique S.
LS

Luis Enrique S.

Small-Business (50 or fewer emp.)

5.0/5

"My experience as a beginner in SEO with SE Ranking"

What do you like about SE Ranking?

The software remains highly intuitive and extremely easy to use, with a very well-organized structure and clear menus for accessing each functionality

Verified User
I

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Seranking - Good for 5 years and getting better"

What do you like about SE Ranking?

It's a platform that provides great insights into the performance of our website at an affordable price and we can provide white label reports and das

2. Keyword Research
Users value the accuracy and usability of SE Ranking's keyword research tool for effective SEO tracking.
See 38 mentions

See Related User Reviews

Verified User
C

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Best value for money in the market, in my opinion"

What do you like about SE Ranking?

The keyword tracking tool is my favorite tool, I use it most often. I like the accuracy, and the ability to compare reports by date.

Karen M.
KM

Karen M.

Small-Business (50 or fewer emp.)

5.0/5

"Great Selection of Tools"

What do you like about SE Ranking?

We have been using SE Ranking for a number of years. It is now my favourite SEO tool. It is easy to use for a number of different clients at one time.

3. Features
Users appreciate the comprehensive tools of SE Ranking, finding it essential for effective SEO in one user-friendly platform.
See 33 mentions

See Related User Reviews

Benjamin A.
BA

Benjamin A.

Small-Business (50 or fewer emp.)

5.0/5

"Easily the best SEO tool for the money."

What do you like about SE Ranking?

It has everything you need to do proper SEO in one place, in an easy to use, well designed interface.

DM

Danny M.

Mid-Market (51-1000 emp.)

4.5/5

"Improved our keyword tracking"

What do you like about SE Ranking?

SE Ranking has been a game-changer for our SEO efforts. The platform's comprehensive tools and user-friendly interface have significantly improved our

4. Rank Tracking
Users love the accurate rank tracking of SE Ranking, making daily SEO audits and competitor comparisons effortless.
See 32 mentions

See Related User Reviews

Saddat A.
SA

Saddat A.

Small-Business (50 or fewer emp.)

5.0/5

"Affordable Alternative To SEMRush or AHREF"

What do you like about SE Ranking?

SE Ranking has been a superb go to tool for keyword ranking, performing SEO audits and website audits.

Christopher K.
CK

Christopher K.

Small-Business (50 or fewer emp.)

5.0/5

"I love SERanking!!!"

What do you like about SE Ranking?

- keyword research for SEO and managing Clients is spot-on! - does a quick competitor research to compare our Clients to their competitors. - websit

5. SEO Optimization
Users love the all-in-one SEO functionality of SE Ranking, providing comprehensive tools in a user-friendly interface.
See 26 mentions

See Related User Reviews

Benjamin A.
BA

Benjamin A.

Small-Business (50 or fewer emp.)

5.0/5

"Easily the best SEO tool for the money."

What do you like about SE Ranking?

It has everything you need to do proper SEO in one place, in an easy to use, well designed interface.

Julio .
J

Julio .

Small-Business (50 or fewer emp.)

4.5/5

"One of the best and affordable software for SEO"

What do you like about SE Ranking?

They are not cheap on keywords and the SEO audit functions are wholesome.

6. Customer Support
Users value the responsive customer support of SE Ranking, consistently receiving timely assistance for their inquiries.
See 23 mentions

See Related User Reviews

Ralf S.
RS

Ralf S.

Small-Business (50 or fewer emp.)

5.0/5

"Ingenious SEO tool and top support"

What do you like about SE Ranking?

Various analysis options, very easy to use and excellent support. The price/performance ratio is particularly great. With other tools you pay a lot mo

Richard F.
RF

Richard F.

Small-Business (50 or fewer emp.)

5.0/5

"A terrific product"

What do you like about SE Ranking?

Great value for money compared with others on the market. Comprehensive, easy to understand the data, easy to implement. Good customer support when we

Top Cons or Disadvantages of SE Ranking

1. Limited Features
Users find the limited features of SE Ranking restricting, especially regarding toxic backlink identification and content marketing tools.
See 10 mentions

See Related User Reviews

Brandon G.
BG

Brandon G.

Small-Business (50 or fewer emp.)

5.0/5

"A Powerful SEO Tool for Everyone"

What do you dislike about SE Ranking?

Toxic backlinks often includes websites which are not and sometimes spam gets through as high authority. This is just the general nature of how their

NG

Nils G.

Small-Business (50 or fewer emp.)

5.0/5

"Perfect software to create a better website in SEO, tanking, content and technical parts"

What do you dislike about SE Ranking?

On this moment nothing. Maybe the fact that not al services are included in the basic part.

2. Difficult Learning
Users find a difficult learning curve initially, but adapt with support and instructions over time.
See 6 mentions

See Related User Reviews

UB

Udi B.

Small-Business (50 or fewer emp.)

5.0/5

"Valuable tool for SEO"

What do you dislike about SE Ranking?

At first it was a little bit overwhelming to understand all the possible tools.

Ralf S.
RS

Ralf S.

Small-Business (50 or fewer emp.)

5.0/5

"Ingenious SEO tool and top support"

What do you dislike about SE Ranking?

Some options are a little more difficult to understand, but you can quickly get used to them with the help of support or instructions.

3. Expensive
Users find SE Ranking's tools expensive, especially for tracking low-frequency queries due to high costs and currency issues.
See 6 mentions

See Related User Reviews

BV

Berry v.

Small-Business (50 or fewer emp.)

4.5/5

"Great SEO tool and great service"

What do you dislike about SE Ranking?

I think for improve seo content quality, there are products with a better price/quality relation.

Zmicer P.
ZP

Zmicer P.

Small-Business (50 or fewer emp.)

5.0/5

"I have been using SE Ranking for two years. A useful tool with good functionality for a small price."

What do you dislike about SE Ranking?

SE Ranking has good tools for clustering, searching and analyzing queries, but is suitable only for the most important queries due to cost. Adding a l

4. Learning Curve
Users face a steep learning curve with SE Ranking, finding initial tool navigation overwhelming and seeking better guidance.
See 6 mentions

See Related User Reviews

UB

Udi B.

Small-Business (50 or fewer emp.)

5.0/5

"Valuable tool for SEO"

What do you dislike about SE Ranking?

At first it was a little bit overwhelming to understand all the possible tools.

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"SERanking has a great overview for tracking keywords"

What do you dislike about SE Ranking?

you need to adapt the UI a bit, it is a small learning curve

5. Poor Customer Support
Users note the slow online chat support and suggest improvements for a better customer service experience.
See 6 mentions

See Related User Reviews

Brandon G.
BG

Brandon G.

Small-Business (50 or fewer emp.)

5.0/5

"A Powerful SEO Tool for Everyone"

What do you dislike about SE Ranking?

Toxic backlinks often includes websites which are not and sometimes spam gets through as high authority. This is just the general nature of how their

EK

Estera K.

Mid-Market (51-1000 emp.)

4.5/5

"User friendly SEO tool"

What do you dislike about SE Ranking?

Maybe customer support could be more proactive, but till this day they are working well and respond to requests.

6. Pricing Issues
Users find the pricing issues of SE Ranking restrictive, with costly plans and limitations on essential features.
See 5 mentions

See Related User Reviews

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Pleasantly surprised: SE Ranking - The Underdog!"

What do you dislike about SE Ranking?

I have no dislikes about this platform, but I am confused by some of their add-on pricing structures. The GBP locations for example, jumping from 10 t

Zmicer P.
ZP

Zmicer P.

Small-Business (50 or fewer emp.)

5.0/5

"I have been using SE Ranking for two years. A useful tool with good functionality for a small price."

What do you dislike about SE Ranking?

SE Ranking has good tools for clustering, searching and analyzing queries, but is suitable only for the most important queries due to cost. Adding a l

7. Limited Data Access
Users note limited data access affects SEO auditing and keyword research capabilities compared to competitors.
See 4 mentions

See Related User Reviews

Nirav S.
NS

Nirav S.

Enterprise (> 1000 emp.)

5.0/5

"Cost Effective Tool For Tracking Ranks"

What do you dislike about SE Ranking?

- Cannot do a full website SEO audit - Do not have a massive database to do keyword reserach like its competition

Billy H.
BH

Billy H.

Small-Business (50 or fewer emp.)

4.0/5

"Perfect for SEO agencies"

What do you dislike about SE Ranking?

The UX can be intimidating. Imo it's better and more intuitive than SEMrush and AHREFs but there's still a lot of menu diving. I'm used to it now t

SE Ranking Reviews (1,400)

View 2 Video Reviews
Reviews

SE Ranking Reviews (1,400)

View 2 Video Reviews
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James S.
JS
Company Director
Small-Business (50 or fewer emp.)
"Amazing all in one product"
What do you like best about SE Ranking?

We came to SE Ranking as it was recommended by another SEO expert for keyword analysis, and wow have we been amazed! The product contains literally everything an agency needs to provide a full service to their clients, and we've been able to cancel subscriptions for three other products and saved a lot of money yearly. The user interface is highly intuitive. The onboarding, training, and customer service is elite. We use this product almost every day and it has been extremely straightforward to use the majority of the product features in a quick timeframe. Review collected by and hosted on G2.com.

What do you dislike about SE Ranking?

Literally nothing! The product has delivered so much more than I expected. Review collected by and hosted on G2.com.

Response from Cody Crawford of SE Ranking

Thank you for the amazing feedback. We’re thrilled to hear SE Ranking has given your agency everything you need in one platform and even allowed you to replace other tools while saving costs. It’s great to know the interface, onboarding, and support have been valuable, and that the platform is helping with both SEO and SMM efforts. We appreciate your trust and are glad SE Ranking has become part of your day-to-day work.

Joan V.
JV
CEO
Small-Business (50 or fewer emp.)
"A simple-to-use service but with a lot of depth"
What do you like best about SE Ranking?

I have been actively using SE ranking for about 3 months. I use a pro 2000 account to track and improve my company's positioning, as well as to help several clients with theirs.

Currently, I have 10 projects that I track and improve, and it's rare for a day to go by without me checking in once or twice.

The learning curve is relatively simple, almost everything has a little icon (i) to get more information, and many of the elements are clickable to get more information about them.

They have impeccable customer service, from the initial information to support and guidance in implementing the service. Everything has been quite easy, it integrates seamlessly with Search Console and analytics (in just a few clicks) and you have all the necessary information there.

When my current subscription expires, I will definitely renew it. Review collected by and hosted on G2.com.

What do you dislike about SE Ranking?

If I had to find a "but," it would be the number of keywords in the database and the number of backlinks. But of course, it is considerably cheaper... Review collected by and hosted on G2.com.

Response from Cody Crawford of SE Ranking

Thank you for the detailed review. We’re glad to hear SE Ranking has been a valuable part of your SEO work and that the ease of use, integrations, and customer support have stood out. We appreciate your feedback on keyword and backlink data, and our team continues to work on expanding both to deliver even more insights.

Brandon G.
BG
SEO Manager
Small-Business (50 or fewer emp.)
"A Powerful SEO Tool for Everyone"
What do you like best about SE Ranking?

The improved Site Audit is very helpful when analyzing prospects and clients websites. In addition to these updates the new AI search rankings is a new feature I have been trying out and finding very insightful. They also have invested in great educational content in the form of webinars and conferences. This is very helpful in continuing to learn and improve my skillset. Review collected by and hosted on G2.com.

What do you dislike about SE Ranking?

Toxic backlinks often includes websites which are not and sometimes spam gets through as high authority. This is just the general nature of how their algorithm works but would be great if we can say Not Toxic or mark domains as toxic. Review collected by and hosted on G2.com.

Response from Cody Crawford of SE Ranking

Thank you so much for the thoughtful review. We're really glad the Site Audit and AI search features are helping you, and we appreciate the feedback on toxic backlinks. It's on our radar and we’re working to make it better.

Sergen K.
SK
Business Development Manager
Mid-Market (51-1000 emp.)
"Cost efficient and accurate"
What do you like best about SE Ranking?

To start of they offer a user friendly interface UI making it very easy to check and track any required data you need. Very easy to use and integrate your websites, up to 5 projects for the cheapest plan. I use SE Ranking mostly for my website audits and tracking my keywords ranks alone and crosscheck agents competitors in the same industry. I use them everyday and follow the reports which they also send via email. I have tried other services and can recommend anyone looking for a cost effective tool which is very accurate. I have so much more to say but they won’t fit in this review so check it out for yourself with their free trail. I havent had the chance to reach out to customer support so cant say too much on that. Review collected by and hosted on G2.com.

What do you dislike about SE Ranking?

Although its a good platform overall some more experienced users may find it's backlink database isn't as comprehensive as that of larger platforms in the industry. During peak hours the load time for creating reports may occasionally be slow but its not a big issue which im sure the team is already working on. Review collected by and hosted on G2.com.

Response from Cody Crawford of SE Ranking

Thank you for the great review and for sharing how SE Ranking supports your SEO efforts. We’re glad the platform’s ease of use, reporting, and accuracy have made a real difference in your visibility and daily workflow. We appreciate the feedback on backlinks and report speed, those are areas we’re continuing to improve.

Thanks again for the recommendation and for being part of the SE Ranking community.

The SE Ranking Team

DA
Marketing Manager
Small-Business (50 or fewer emp.)
"Everything you need for a professional SEO analysis"
What do you like best about SE Ranking?

I have been using SE Ranking for several months for managing the SEO of my projects, and I can say with certainty that it is one of the most comprehensive and intuitive tools on the market.

The platform offers everything needed for a professional SEO analysis, all in a single, easy-to-use interface: keyword monitoring, technical audit, competitor analysis, on-page suggestions, and much more.

The keyword tracking is extremely accurate and customizable by location, language, and device, which is essential for those working with clients in different markets.

The site audit is clear, detailed, and truly useful for identifying issues and improving the SEO structure.

I also appreciate the extra features Review collected by and hosted on G2.com.

What do you dislike about SE Ranking?

Expand the crawler and update the database more frequently to offer more in-depth analyses. Review collected by and hosted on G2.com.

Response from Cody Crawford of SE Ranking

Thank you for the detailed review. We’re glad SE Ranking has been a comprehensive and intuitive solution for managing SEO across your projects. It’s great to hear that keyword tracking, audits, competitor analysis, and on-page suggestions are making a difference in your work.

We also appreciate your feedback on expanding the crawler and updating the database more frequently. Our team is always working to strengthen data depth and freshness, and insights like yours help guide those improvements.

Shruti J.
SJ
Digital Marketing Coordinator
Human Resources
Small-Business (50 or fewer emp.)
"Best for SEO and Research"
What do you like best about SE Ranking?

I used to use SE Ranking almost every day, and it is easy to use; there are a few things that are done almost every day with this tool, for example, traffic checking and audit reports. These two things primarily depend on these tools. It us easy to implement and customer support is also good. Review collected by and hosted on G2.com.

What do you dislike about SE Ranking?

There is nothing that I dislike about the things for which I depend on this tool; they offer those functionalities, and the results are also quite accurate, so yeah, nothing much to dislike. Review collected by and hosted on G2.com.

Luis Enrique S.
LS
Director
Small-Business (50 or fewer emp.)
"My experience as a beginner in SEO with SE Ranking"
What do you like best about SE Ranking?

The software remains highly intuitive and extremely easy to use, with a very well-organized structure and clear menus for accessing each functionality. What stands out even more now is how SE Ranking has expanded its toolset: the platform not only covers all the essential aspects of SEO, but it has also introduced powerful new features like the upgraded Website Audit, which provides a much clearer and more actionable overview of your site’s technical health, including new categories and prioritization levels. I especially appreciate the “Insights” panel, which automatically highlights the most important SEO opportunities and issues, saving a lot of analysis time. The Marketing Plan continues to be an excellent guide for ensuring all SEO fundamentals are covered when launching a website, but now the addition of advanced content tools and local SEO functionalities makes SE Ranking even more complete and practical for day-to-day use. Review collected by and hosted on G2.com.

What do you dislike about SE Ranking?

Overall, I'm very happy with the platform and the improvements made since the last review. I haven't explored every feature yet, but with improvements in all areas—like reporting, the new AI-powered Visitor Tracker module, and more comprehensive local SEO tracking—I can remind myself that as I dig deeper into the features, I'll continue to feel just as comfortable and supported. I see a clear commitment to innovation and user experience at an accelerated pace, and each new tool I try seems to bring something truly useful to my workflow. Review collected by and hosted on G2.com.

Response from Cody Crawford of SE Ranking

Thank you so much for the thoughtful review. We’re really glad to hear that SE Ranking has made your start in SEO feel comfortable and less overwhelming. That’s exactly what we aim for.

It’s great to know the platform feels intuitive and that features like the upgraded Website Audit and Insights panel are helping you work more efficiently. We also really appreciate your kind words about the improvements we’ve made. Feedback like this means a lot to our team.

Thanks again for being part of the SE Ranking community. We’re excited to keep supporting your journey.

Rajib  D.
RD
Seo Analyst
Mid-Market (51-1000 emp.)
"Great All-in-One SEO Tool"
What do you like best about SE Ranking?

SE Ranking stands out with its intuitive interface, deep data insights, and AI-powered features that simplify even the most complex SEO tasks. From comprehensive keyword research and backlink monitoring to accurate rank tracking and competitor analysis, everything feels seamlessly integrated. I especially appreciate the platform's ability to provide traffic estimates and keyword difficulty scores with impressive accuracy. It's not just a tool – it's a strategic partner for building winning SEO campaigns. Review collected by and hosted on G2.com.

What do you dislike about SE Ranking?

While SE Ranking offers powerful features and excellent value, some of the data updates can feel a bit slow, especially for rank tracking on lower-tier plans. The backlink database, though improving, still isn’t as extensive as some larger competitors. A more robust reporting customization feature would also be helpful for agencies working with multiple clients. That said, these are minor issues in an otherwise solid platform. Review collected by and hosted on G2.com.

Response from Cody Crawford of SE Ranking

Thanks so much for the great review. We’re really glad to hear that SE Ranking is helping you run more strategic and effective campaigns. It means a lot to know the platform feels like a true partner in your SEO work.

We also appreciate the feedback on data updates, the backlink database, and reporting. These are areas we’re continuing to improve, and your input helps guide that work. Thanks again for being part of the SE Ranking community.

NP
Digital Strategist
Education Management
Mid-Market (51-1000 emp.)
"Personalized Keyword Tracking, Competitive Insights and Site Audit"
What do you like best about SE Ranking?

SE Ranking gives a premium SEO support that helps in competitor analysis, rank tracking and keyword research

We use the app to track keyword ranking in specific countries or areas

SE ranking has brilliant website analytics, with friendly features that checks the health status of a site

We evaluate competitors progress through backlink analysis, a feature supported by the app Review collected by and hosted on G2.com.

What do you dislike about SE Ranking?

SE has lag issues, where the ranking data lacks absolute accuracy

Backlink data from the app is not so deep and detailed, which is a huge letdown Review collected by and hosted on G2.com.

Response from Cody Crawford of SE Ranking

Thank you for the detailed review. We are glad to hear SE Ranking is helping you with keyword tracking, competitor research, backlink analysis, and site audits, and that the platform has been useful for tracking trends and identifying areas for improvement.

We also appreciate your feedback on lag and data depth. Accuracy and stronger backlink coverage are ongoing priorities for us, and input like this helps guide our roadmap as we continue to improve.

SM
Analyst
Enterprise (> 1000 emp.)
"SE Ranking SEO Tool Review"
What do you like best about SE Ranking?

It is an affordable, all-in-one SEO platform. It is incredibly user-friendly and provides accurate rank tracking, a powerful site audit, and helpful competitive analysis, all in one place. It has great customer support. It is most accurate, easy to use and implement. I use it very frequently. Review collected by and hosted on G2.com.

What do you dislike about SE Ranking?

I have not come across any dislikes as of now as I have found this SEO tool to be very useful. Review collected by and hosted on G2.com.

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