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SearchAtlas

By LinkGraph

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SearchAtlas Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users value the time-saving benefits of SearchAtlas, streamlining SEO tasks and enhancing efficiency in decision-making. (3 mentions)
Users appreciate the reliable and actionable data from SearchAtlas, significantly aiding their SEO decision-making process. (2 mentions)
Users commend SearchAtlas for its effective audience targeting in Meta Ads, enhancing their advertising success and remarketing efforts. (1 mentions)
Users value the effective backlink analysis tool of SearchAtlas, enhancing site authority through improved link building. (1 mentions)
Users find the backlink analysis tool of SearchAtlas invaluable for enhancing site authority and improving link quality. (1 mentions)
Users value the reliable and actionable data from SearchAtlas, enhancing their ability to make informed SEO decisions. (1 mentions)
Users express frustration with inadequate tutorials that fail to address persistent issues, hindering effective platform usage. (2 mentions)
Users report incompetence and untrustworthiness in SearchAtlas, experiencing glitches and poor tech support that harm their business. (2 mentions)
Users report significant content issues, including site malfunctions that severely impact traffic and support responsiveness. (1 mentions)
Users find the dashboard tricky initially, which can hinder their overall experience with SearchAtlas. (1 mentions)
Users report email/notification issues with SearchAtlas, leading to frustration and ineffective support experiences. (1 mentions)
Users warn of glitchy features in SearchAtlas that can severely impact site performance and user experience. (1 mentions)
Users feel that the high pricing may be a barrier for small businesses, despite improved site performance. (1 mentions)
Users find the learning curve steep, requiring significant time investment for mastery and team training. (1 mentions)
Users express frustration over the slow loading time of SearchAtlas, which negatively impacts productivity and efficiency. (1 mentions)

Top Pros or Advantages of SearchAtlas

1. Time Saving
Users value the time-saving benefits of SearchAtlas, streamlining SEO tasks and enhancing efficiency in decision-making.
See 3 mentions

See Related User Reviews

PG

Paul G.

Small-Business (50 or fewer emp.)

5.0/5

"I’ve finally figured out how to grow—thanks to GSC Analytics in OTTO SEO."

What do you like about SearchAtlas?

Very clean dashboard and easy navigation make me more comfortable. They provide reliable and actionable Data, which helps me in making informed SEO de

BS

Beth S.

Small-Business (50 or fewer emp.)

5.0/5

"Great Company with Great Results"

What do you like about SearchAtlas?

I found that Search Atlas made my life easier which I truly appreciate. I was able to get real data which has helped me in so many ways. The customer

2. Data Accuracy
Users appreciate the reliable and actionable data from SearchAtlas, significantly aiding their SEO decision-making process.
See 2 mentions

See Related User Reviews

PG

Paul G.

Small-Business (50 or fewer emp.)

5.0/5

"I’ve finally figured out how to grow—thanks to GSC Analytics in OTTO SEO."

What do you like about SearchAtlas?

Very clean dashboard and easy navigation make me more comfortable. They provide reliable and actionable Data, which helps me in making informed SEO de

BS

Beth S.

Small-Business (50 or fewer emp.)

5.0/5

"Great Company with Great Results"

What do you like about SearchAtlas?

I found that Search Atlas made my life easier which I truly appreciate. I was able to get real data which has helped me in so many ways. The customer

3. Audience Analysis
Users commend SearchAtlas for its effective audience targeting in Meta Ads, enhancing their advertising success and remarketing efforts.
See 1 mentions

See Related User Reviews

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

0.0/5

"SEO changes are not applied, glitchy, inconsistent, slow, expensive, and poor customer service."

What do you like about SearchAtlas?

They run great Meta Ads. They really know how to target the right audience for their own ads and how to remarket to death.

4. Backlink Analysis
Users value the effective backlink analysis tool of SearchAtlas, enhancing site authority through improved link building.
See 1 mentions

See Related User Reviews

Kien D.
KD

Kien D.

Small-Business (50 or fewer emp.)

5.0/5

"Best SEO Tool 2025"

What do you like about SearchAtlas?

I’ve been using SearchAtlas for a few months, and I’d give it 5 stars. The backlink analysis tool is a standout that helped me spot weak links and bui

5. Competitor Analysis
Users find the backlink analysis tool of SearchAtlas invaluable for enhancing site authority and improving link quality.
See 1 mentions

See Related User Reviews

Kien D.
KD

Kien D.

Small-Business (50 or fewer emp.)

5.0/5

"Best SEO Tool 2025"

What do you like about SearchAtlas?

I’ve been using SearchAtlas for a few months, and I’d give it 5 stars. The backlink analysis tool is a standout that helped me spot weak links and bui

6. Data Management
Users value the reliable and actionable data from SearchAtlas, enhancing their ability to make informed SEO decisions.
See 1 mentions

See Related User Reviews

PG

Paul G.

Small-Business (50 or fewer emp.)

5.0/5

"I’ve finally figured out how to grow—thanks to GSC Analytics in OTTO SEO."

What do you like about SearchAtlas?

Very clean dashboard and easy navigation make me more comfortable. They provide reliable and actionable Data, which helps me in making informed SEO de

Top Cons or Disadvantages of SearchAtlas

1. Inadequate Tutorials
Users express frustration with inadequate tutorials that fail to address persistent issues, hindering effective platform usage.
See 2 mentions

See Related User Reviews

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

0.0/5

"Disappointed and Frustrated – Proceed with Caution"

What do you dislike about SearchAtlas?

I installed Search Atlas via Google Tag Manager a couple of weeks ago. From the beginning, it was glitchy, but I didn’t realize just how serious the i

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

0.0/5

"SEO changes are not applied, glitchy, inconsistent, slow, expensive, and poor customer service."

What do you dislike about SearchAtlas?

I endured a highly disappointing stint with Search Atlas and its OTTO SEO feature during a 5-month subscription period. Persistent glitches and system

2. Incompetence/Untrustworthiness
Users report incompetence and untrustworthiness in SearchAtlas, experiencing glitches and poor tech support that harm their business.
See 2 mentions

See Related User Reviews

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

0.0/5

"Disappointed and Frustrated – Proceed with Caution"

What do you dislike about SearchAtlas?

I installed Search Atlas via Google Tag Manager a couple of weeks ago. From the beginning, it was glitchy, but I didn’t realize just how serious the i

Othy M.
OM

Othy M.

Small-Business (50 or fewer emp.)

1.5/5

"I like the tool but get better customer service at Walmart on Black Friday"

What do you dislike about SearchAtlas?

As the title suggests, their customer support is severely lacking. If you're able to get past the chat bot and talk to a real person, they'll try to h

3. Content Issues
Users report significant content issues, including site malfunctions that severely impact traffic and support responsiveness.
See 1 mentions

See Related User Reviews

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

0.0/5

"Disappointed and Frustrated – Proceed with Caution"

What do you dislike about SearchAtlas?

I installed Search Atlas via Google Tag Manager a couple of weeks ago. From the beginning, it was glitchy, but I didn’t realize just how serious the i

4. Dashboard Issues
Users find the dashboard tricky initially, which can hinder their overall experience with SearchAtlas.
See 1 mentions

See Related User Reviews

Kien D.
KD

Kien D.

Small-Business (50 or fewer emp.)

5.0/5

"Best SEO Tool 2025"

What do you dislike about SearchAtlas?

On the downside, the pricing feels a bit high for small businesses, and the dashboard can be tricky at first. Still, my site’s performing better, and

5. Email/Notification Issues
Users report email/notification issues with SearchAtlas, leading to frustration and ineffective support experiences.
See 1 mentions

See Related User Reviews

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

0.0/5

"Disappointed and Frustrated – Proceed with Caution"

What do you dislike about SearchAtlas?

I installed Search Atlas via Google Tag Manager a couple of weeks ago. From the beginning, it was glitchy, but I didn’t realize just how serious the i

6. Feature Deficiency
Users warn of glitchy features in SearchAtlas that can severely impact site performance and user experience.
See 1 mentions

See Related User Reviews

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

0.0/5

"Disappointed and Frustrated – Proceed with Caution"

What do you dislike about SearchAtlas?

I installed Search Atlas via Google Tag Manager a couple of weeks ago. From the beginning, it was glitchy, but I didn’t realize just how serious the i

7. High Pricing
Users feel that the high pricing may be a barrier for small businesses, despite improved site performance.
See 1 mentions

See Related User Reviews

Kien D.
KD

Kien D.

Small-Business (50 or fewer emp.)

5.0/5

"Best SEO Tool 2025"

What do you dislike about SearchAtlas?

On the downside, the pricing feels a bit high for small businesses, and the dashboard can be tricky at first. Still, my site’s performing better, and

8. Learning Curve
Users find the learning curve steep, requiring significant time investment for mastery and team training.
See 1 mentions

See Related User Reviews

Verified User
A

Verified User

Mid-Market (51-1000 emp.)

0.0/5

"Just as complicated as all the other SEO tools"

What do you dislike about SearchAtlas?

You would need to spend a lot of time in the platform learning it and training your team on it. As an agency, it's not much better or different than S

9. Slow Loading
Users express frustration over the slow loading time of SearchAtlas, which negatively impacts productivity and efficiency.
See 1 mentions

See Related User Reviews

PG

Paul G.

Small-Business (50 or fewer emp.)

5.0/5

"I’ve finally figured out how to grow—thanks to GSC Analytics in OTTO SEO."

What do you dislike about SearchAtlas?

As per my detail experience with SearchAtlas, need to work on slow loading time. Its really killing valueable time.

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SearchAtlas Reviews (99)

Reviews

SearchAtlas Reviews (99)

4.7
99 reviews
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G2 reviews are authentic and verified.
Othy M.
OM
Founder/CEO
Small-Business (50 or fewer emp.)
"I like the tool but get better customer service at Walmart on Black Friday"
What do you like best about SearchAtlas?

I really like the tool. It's a little clunky and could use some UI improvements, but overall, it gets the job done and it helps me expedite a lot of things that are easy stuff to do that I'd usually pass on to a rookie in a matter of minutes. This tool is used daily by my agency. It's easy enough to set up if you have backend access to a client's website and integrating with Google tools is pretty easy as well. Review collected by and hosted on G2.com.

What do you dislike about SearchAtlas?

As the title suggests, their customer support is severely lacking. If you're able to get past the chat bot and talk to a real person, they'll try to help, but the level 1 support person is so extremely limited in how they can help you often end up with your issue escalated and not knowing when, or if, you're actually going to get a reply on an issue. They also don't do a great job communicating new account features and updates to their top-tier subscribers. They are very much profits first and customers second. As soon as I can find a different tool that does all they do, I will be switching. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business (50 or fewer emp.)
"SEO changes are not applied, glitchy, inconsistent, slow, expensive, and poor customer service."
What do you like best about SearchAtlas?

They run great Meta Ads. They really know how to target the right audience for their own ads and how to remarket to death. Review collected by and hosted on G2.com.

What do you dislike about SearchAtlas?

I endured a highly disappointing stint with Search Atlas and its OTTO SEO feature during a 5-month subscription period. Persistent glitches and system breakdowns squandered thousands of dollars in lost productivity and expenses, pushing my business to the brink—clients grew dissatisfied and departed, while my team faced immense stress. Customer service proved ineffective, often dismissing problems by claiming everything functioned correctly on their end, ignoring undeniable proof to the contrary.

Just some of the issues with Search Atlas:

Persistent glitches: Modifications failed to apply to customer websites over extended periods, despite indicators like green verification marks suggesting otherwise.

Inconsistent platform: They acknowledged extensive updates and flaws, essentially charging premium rates for what amounted to an underdeveloped, pre-release version.

Squandered efforts: Countless hours invested in tutorials, online sessions, and employee contributions were lost, with inadequate troubleshooting tools or resolutions provided by the team.

Inadequate redress: While cancelling my account, rather than reparation I received a threat of how I would lose all of the work I had done if canceling. One month after account cancelation—due to a comment I left on a social media ad—I was offered a 30-day complimentary trial and early access to updates, falling far short of compensating for damages—stick to dependable options for consistent outcomes. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business (50 or fewer emp.)
"All-In-One SEO Platform"
What do you like best about SearchAtlas?

Really, what's not to like about SearchAtlas! The platform is very easy to use, and the support team is so helpful with any questions or issues I run into. SearchAtlas has so many features, it's allowed us to consolidate most of our SEO tools into one. Review collected by and hosted on G2.com.

What do you dislike about SearchAtlas?

I cannot think of any downsides to SearchAtlas. Any time there's an issue or bug, their support team is on it! Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business (50 or fewer emp.)
"Disappointed and Frustrated – Proceed with Caution"
What do you like best about SearchAtlas?

The possibilities seemed excellent, but it was too good to be true. Review collected by and hosted on G2.com.

What do you dislike about SearchAtlas?

I installed Search Atlas via Google Tag Manager a couple of weeks ago. From the beginning, it was glitchy, but I didn’t realize just how serious the issue was until I discovered that my site had been broken the entire time. As a business that relies heavily on inbound traffic, this was incredibly damaging.

When I contacted tech support, the experience was far from helpful. I got a few rushed, half-answers, and then the support agent abruptly disappeared. Needless to say, it felt more like being brushed off than supported.

I’m now in the process of requesting a refund. I’m extremely disappointed and now have to investigate how much traffic we lost due to this.

On top of it all, I invested a significant amount of time watching tutorial videos to understand how the platform works and then doing the setup.

Use caution before integrating Search Atlas into your site. Review collected by and hosted on G2.com.

PG
Owner
Small-Business (50 or fewer emp.)
"I’ve finally figured out how to grow—thanks to GSC Analytics in OTTO SEO."
What do you like best about SearchAtlas?

Very clean dashboard and easy navigation make me more comfortable. They provide reliable and actionable Data, which helps me in making informed SEO decisions. Too quick and helpful support team that actually listens to user feedback carefully. Review collected by and hosted on G2.com.

What do you dislike about SearchAtlas?

As per my detail experience with SearchAtlas, need to work on slow loading time. Its really killing valueable time. Review collected by and hosted on G2.com.

Kien D.
KD
Marketer
Small-Business (50 or fewer emp.)
"Best SEO Tool 2025"
What do you like best about SearchAtlas?

I’ve been using SearchAtlas for a few months, and I’d give it 5 stars. The backlink analysis tool is a standout that helped me spot weak links and build better ones, which boosted my site’s authority. The reporting is also clear and easy to share with my team. Review collected by and hosted on G2.com.

What do you dislike about SearchAtlas?

On the downside, the pricing feels a bit high for small businesses, and the dashboard can be tricky at first. Still, my site’s performing better, and I didn’t need to hire an SEO pro. Solid tool if you’re willing to invest. Review collected by and hosted on G2.com.

BS
Marketing Associate
Small-Business (50 or fewer emp.)
"Great Company with Great Results"
What do you like best about SearchAtlas?

I found that Search Atlas made my life easier which I truly appreciate. I was able to get real data which has helped me in so many ways. The customer support was very helpful and friendly. They were able to answer all of my questions. Review collected by and hosted on G2.com.

What do you dislike about SearchAtlas?

I didn't find any downsides or anything I disliked about using this company Review collected by and hosted on G2.com.

Iftekhar H.
IH
SEO Expert
Small-Business (50 or fewer emp.)
"It was a very fantastic experience"
What do you like best about SearchAtlas?

It was a very fantastic experience for their services. Review collected by and hosted on G2.com.

What do you dislike about SearchAtlas?

I dislike nothing of SearchAtlas........ Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market (51-1000 emp.)
"Just as complicated as all the other SEO tools"
What do you like best about SearchAtlas?

It attempts to make SEO easier, but end up making it more complicated. Review collected by and hosted on G2.com.

What do you dislike about SearchAtlas?

You would need to spend a lot of time in the platform learning it and training your team on it. As an agency, it's not much better or different than SEMrush or Ahrefs. Review collected by and hosted on G2.com.

EB
SEM Analyst
Public Policy
Mid-Market (51-1000 emp.)
"impactful on improving the visibility"
What do you like best about SearchAtlas?

With SearchAtlas, I've seen a noticeable increase in organic traffic and a significant boost in my online presence. Having features and insights in enhancing my website's performance in search engine results and helping me uncover valuable keywords that are a perfect fit for my publishing website. Simple to use! Review collected by and hosted on G2.com.

What do you dislike about SearchAtlas?

I couldn't be happier with SearchAtlas prices for individual plan. As an SEO specialist, their comprehensive kit has helped me deliver outstanding results for my clients. It's become a vital part of my SEO strategy. Review collected by and hosted on G2.com.