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Wistia Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find Wistia to be very user-friendly, with helpful staff and seamless video uploading and organization. (237 mentions)
Users appreciate Wistia's organized video storage and seamless webinar integration, making it easy to manage content. (148 mentions)
Users value Wistia's efficient video management, enhancing organization and ease of use for webinars and video content. (102 mentions)
Users love the high-quality video experience Wistia provides, enhancing webinars and video content organization. (85 mentions)
Users value the easy sharing capabilities of Wistia, facilitating seamless collaboration and integration across platforms. (82 mentions)
Users appreciate the intuitive user interface of Wistia, making video management and customization effortless and enjoyable. (77 mentions)
Users find Wistia expensive, especially with unexpected charges and limited budget-friendly options for access. (49 mentions)
Users note the limited customization options in Wistia, expressing a desire for more flexibility in branding and roles. (48 mentions)
Users find Wistia's expensive cost a significant barrier, impacting video archiving and integration options. (47 mentions)
Users find the plan limitations frustrating, citing low video counts and unexpected charges during renewals. (36 mentions)
Users find feature limitations frustrating, noting inconsistent UI changes and missing functionalities like shared registration forms. (32 mentions)
Users find Wistia's limited features restrictive, particularly with account levels and editing capabilities, limiting their creative control. (31 mentions)

Top Pros or Advantages of Wistia

1. Ease of Use
Users find Wistia to be very user-friendly, with helpful staff and seamless video uploading and organization.
See 237 mentions

See Related User Reviews

Alex D.
AD

Alex D.

Mid-Market (51-1000 emp.)

4.0/5

"Wistia is eay to use and great for Sales Organizations"

What do you like about Wistia?

How easy it is to upload a video, and in addition to that being able to send a specific link to a prospect and look at their views of it. We also use

AM

Allison M.

Mid-Market (51-1000 emp.)

5.0/5

"Easy Video editing and reporting"

What do you like about Wistia?

Wistia is a straightforward and user friendly platform. The staff is also super helpful and always willing to jump on a call if you have any questions

2. Features
Users appreciate Wistia's organized video storage and seamless webinar integration, making it easy to manage content.
See 148 mentions

See Related User Reviews

NM

Nikki M.

Mid-Market (51-1000 emp.)

3.5/5

"Good tool for video storage and sharing."

What do you like about Wistia?

Wistia's interface is clean and easy to use, transcripts are accurate, and branding is easily customizable. I enjoy using Wistia for our video storage

Adam F.
AF

Adam F.

Mid-Market (51-1000 emp.)

4.5/5

"The best video hosting solutions for marketing teams"

What do you like about Wistia?

I've used Wistia for many years across a few companies, and it is by far the best video hosting solution for GTM teams that need complete control over

3. Video Management
Users value Wistia's efficient video management, enhancing organization and ease of use for webinars and video content.
See 102 mentions

See Related User Reviews

Verified User
T

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Wistia is straightforward and easy to use"

What do you like about Wistia?

I like that Wistia is simple to upload, edit, and create lists of videos to share with anyone, and it has built-in analytics around usage. It's also e

Cristina B.
CB

Cristina B.

Mid-Market (51-1000 emp.)

4.5/5

"With the addition of webinars, I'm all in"

What do you like about Wistia?

Wistia provides a way to store all of your video content in an organized fashion. In addition to that, my main focus is webinars. They helped me onboa

4. Video Quality
Users love the high-quality video experience Wistia provides, enhancing webinars and video content organization.
See 85 mentions

See Related User Reviews

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Easy to Use and Implement!"

What do you like about Wistia?

It's ease of use and integration into our platforms that allows for easy sharing and SEO.

Verified User
T

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Wistia is straightforward and easy to use"

What do you like about Wistia?

I like that Wistia is simple to upload, edit, and create lists of videos to share with anyone, and it has built-in analytics around usage. It's also e

5. Easy Sharing
Users value the easy sharing capabilities of Wistia, facilitating seamless collaboration and integration across platforms.
See 82 mentions

See Related User Reviews

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Easy to Use and Implement!"

What do you like about Wistia?

It's ease of use and integration into our platforms that allows for easy sharing and SEO.

Verified User
T

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Wistia is straightforward and easy to use"

What do you like about Wistia?

I like that Wistia is simple to upload, edit, and create lists of videos to share with anyone, and it has built-in analytics around usage. It's also e

6. User Interface
Users appreciate the intuitive user interface of Wistia, making video management and customization effortless and enjoyable.
See 77 mentions

See Related User Reviews

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"An easy-to-use, evolving platform"

What do you like about Wistia?

Wistia keeps getting better—customizations are easy, editing is fast, and the new platform design is sleek, intuitive, and fun to use.

Keenan M.
KM

Keenan M.

Mid-Market (51-1000 emp.)

5.0/5

"The Only Video Platform You Need"

What do you like about Wistia?

I've been using Wistia for a while now, and I love it. It’s super easy to use. The dashboard is straightforward, and uploading videos is a breeze. Eve

Top Cons or Disadvantages of Wistia

1. Expensive
Users find Wistia expensive, especially with unexpected charges and limited budget-friendly options for access.
See 49 mentions

See Related User Reviews

Verified User
E

Verified User

Mid-Market (51-1000 emp.)

3.5/5

"An ideal platform for hosting video content - simple to use"

What do you dislike about Wistia?

We encountered difficulties when reaching out to customer service during our renewal process and experienced unexpected overage charges and additional

Yevhenii B.
YB

Yevhenii B.

Small-Business (50 or fewer emp.)

5.0/5

"Experience of the Ukrainian company Choice31"

What do you dislike about Wistia?

Depending on the company's budgets, maybe servsi will be expensive. It would be good to make access with less functionality but more budget-friendly

2. Limited Customization
Users note the limited customization options in Wistia, expressing a desire for more flexibility in branding and roles.
See 48 mentions

See Related User Reviews

CV

charles v.

Small-Business (50 or fewer emp.)

4.0/5

"Wistia Review as a Video Specialist in a BPO Company"

What do you dislike about Wistia?

So far I haven't found any major issues with Wistia. Maybe a bit more flexibility with branding would be nice.

Thomas H.
TH

Thomas H.

Enterprise (> 1000 emp.)

4.0/5

"Wistia for live RTMP is growing fast for us"

What do you dislike about Wistia?

The lack of engagement tools and customization that is currently available for RTMP live broadcasting. Multiple language AI technology in captions wou

3. Expensive Cost
Users find Wistia's expensive cost a significant barrier, impacting video archiving and integration options.
See 47 mentions

See Related User Reviews

Megan S.
MS

Megan S.

Mid-Market (51-1000 emp.)

5.0/5

"Easy to use, features meet business needs"

What do you dislike about Wistia?

The price of Wistia has substantially increased which may be a barrier to entry. The price has made us remove videos that we were archieving for refer

MR

Mohit R.

Enterprise (> 1000 emp.)

5.0/5

"Wistia in Action: What Works and What Could Improve"

What do you dislike about Wistia?

Pricing structure and limited storage on lower-tier plans. While the platform offers great features, it can get expensive quickly, especially for smal

4. Plan Limitations
Users find the plan limitations frustrating, citing low video counts and unexpected charges during renewals.
See 36 mentions

See Related User Reviews

Verified User
E

Verified User

Mid-Market (51-1000 emp.)

3.5/5

"An ideal platform for hosting video content - simple to use"

What do you dislike about Wistia?

We encountered difficulties when reaching out to customer service during our renewal process and experienced unexpected overage charges and additional

Gaute K.
GK

Gaute K.

Mid-Market (51-1000 emp.)

5.0/5

"Inspiring, professional and likable!"

What do you dislike about Wistia?

Media limit on Pro should be a bit higher + gonna miss Soapbox.

5. Feature Limitations
Users find feature limitations frustrating, noting inconsistent UI changes and missing functionalities like shared registration forms.
See 32 mentions

See Related User Reviews

Sascha A. J.
SJ

Sascha A. J.

Mid-Market (51-1000 emp.)

4.5/5

"Good user experience and state of the art Webinar platform"

What do you dislike about Wistia?

A few functions not available right now: E.g. one registration form for multiple webinars. Currently you need to build one registration form for each

Verified User
A

Verified User

Enterprise (> 1000 emp.)

5.0/5

"The best option for professional video marketing at any scale"

What do you dislike about Wistia?

"Channels" aren't the best feature, would love to see it improved.

6. Limited Features
Users find Wistia's limited features restrictive, particularly with account levels and editing capabilities, limiting their creative control.
See 31 mentions

See Related User Reviews

Sascha A. J.
SJ

Sascha A. J.

Mid-Market (51-1000 emp.)

4.5/5

"Good user experience and state of the art Webinar platform"

What do you dislike about Wistia?

A few functions not available right now: E.g. one registration form for multiple webinars. Currently you need to build one registration form for each

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Exceptional Video Hosting and Marketing Platform"

What do you dislike about Wistia?

One aspect I dislike about Wistia is its pricing structure. While the platform offers excellent features, the cost can be quite high, especially for s

Wistia Reviews (959)

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Reviews

Wistia Reviews (959)

View 2 Video Reviews
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Bridget G.
BG
Freelance Video Editor
Mid-Market (51-1000 emp.)
"Wistia Makes Video Management Easy with Powerful Analytics"
What do you like best about Wistia?

Wistia is super easy to use. All the main buttons you would need are right at the top and so easy to find. The analytics go deep into everything we need to do our job better. We haven't had a chance to use the webinar feature yet, but I've viewed videos on this and it looks super impressive. Review collected by and hosted on G2.com.

What do you dislike about Wistia?

The social clips portion of the video editing feature could have more detail. It's hard to crop right at a certain moment like you would in a real editing software. It's also hard to re-size videos in the social clips editor because if you zoom in, it cuts off the play button. Review collected by and hosted on G2.com.

Eifion L.
EL
Marketing Manager
Mid-Market (51-1000 emp.)
"Effortless and Fast Video Management"
What do you like best about Wistia?

{"I appreciate Wistia's seamless integration with our CRM, HubSpot, allowing us to gate content and utilize videos for lead generation effortlessly.","I love how Wistia ensures our videos appear cleanly with our chosen brand colors, without any intrusive ads, unlike YouTube embeds.","I find it incredibly fast to upload, organize, and edit videos with Wistia, saving us a significant amount of time.","I admire Wistia's innovative transcription feature, especially its ability to transcribe videos into different languages, which keeps us ahead of the game.","I like Wistia's straightforward and easy setup process, making the initial experience smooth.","I value the fast CDN that Wistia uses for both playing and uploading videos, enhancing the overall efficiency.","I'm impressed with the regular addition of genuinely useful features and the platform’s general ease of use.","I appreciate the great customer service provided by Wistia, which adds to the overall positive experience."} Review collected by and hosted on G2.com.

What do you dislike about Wistia?

Not many things dislike but I find the integration process with other software not always as straightforward as I would like. It requires some experimenting to figure out the best way to integrate features like webinars on Wistia, which could be improved with easier steps and possibly live help during the setup. Review collected by and hosted on G2.com.

Rob S.
RS
President
Internet
Mid-Market (51-1000 emp.)
"Easy to use international streaming solution"
What do you like best about Wistia?

Our primary need was a streaming solution that worked in Indonesia and a few other countries that block some of the other streaming platforms. I was pleasantly surprised by the ease of use, price, and features in the platform. Getting up and running was easy and it was simple to integrate with our systems. Review collected by and hosted on G2.com.

What do you dislike about Wistia?

There is nothing to dislike about the platform based on my usage of it. Review collected by and hosted on G2.com.

Brian E.
BE
Manager, Marketing Ops & Demand Gen
Marketing and Advertising
Mid-Market (51-1000 emp.)
"I wouldn't want to work marketing at a company that doesn't have it"
What do you like best about Wistia?

I honestly would require it in any marketing organization I'm a part of. It's crucial to the digital marketing function in this day and age. There are no other video platforms that are this easy to use for our job. I appreciate the updates that come regularly to make it an even better product - you can tell the company is there actively trying to help its customers. I may not log in every day but those videos are up on the website, we upload weekly demo videos, and it is constantly running, bringing in views and active engagement of our audiences. Review collected by and hosted on G2.com.

What do you dislike about Wistia?

I can't say there are many downsides. While the features that get rolled out don't apply to my job 100% of the time, it is always nice to see them coming and see the product sticking up with the times. Review collected by and hosted on G2.com.

Anthony W.
AW
Digital Marketing Operations Manager
Mid-Market (51-1000 emp.)
"Wistia Transforms Video into a Powerful Marketing Tool with Analytics and Integrations"
What do you like best about Wistia?

I love that Wistia combines high-quality video hosting with deep analytics and integrations. The ability to see viewer engagement data and feed it directly into CRM and marketing automation tools makes it invaluable for understanding what actually resonates with audiences. It turns video from a content format into a performance driver. Review collected by and hosted on G2.com.

What do you dislike about Wistia?

No reasons, I love it. It's super easy to use and does the job! Review collected by and hosted on G2.com.

Sharat C.
SC
Campaign Manager (Global Events and Strategy)
Mid-Market (51-1000 emp.)
"We Love How Effortless Wistia Makes Video Creation"
What do you like best about Wistia?

Wistia has become our go to platform for all things video from creating and editing to embedding and sharing. We use it to produce videos for emails, websites, and customer communications, and to easily extract transcripts or merge clips. Its intuitive tools and analytics make video production seamless and impactful, helping us tell our story more effectively. Review collected by and hosted on G2.com.

What do you dislike about Wistia?

While Wistia is an excellent platform overall, a few areas could be improved. The editing features are somewhat limited for more advanced customization, and large video uploads can take longer than expectedWe Love How Effortless Wistia Makes Video Creation Review collected by and hosted on G2.com.

Rachael S.
RS
Marketing Manager
Mid-Market (51-1000 emp.)
"I <3 WISTIA"
What do you like best about Wistia?

The thing I like best about wistia is their amazing platform, but also their fantastic - outstanding - amazing - friendly - reliable customer support and customer success team. Without their team, i wouldn't be able to do half the things I thought I could with video marketing. Wistia is SO easy to use, easy to implement and seamlessly integrated with our CRM, hubspot! I use wistia almost every day for social snippets, webinar planning and more. It's a great platform and I'm really excited I had the opportunity to use it! Review collected by and hosted on G2.com.

What do you dislike about Wistia?

What's not to love?! But really.... Only a few things I think could improve!

Social snippet branding + look/feel could be better! Review collected by and hosted on G2.com.

Kyle C.
KC
Marketing Manager
Retail
Mid-Market (51-1000 emp.)
"Over 300 videos no longer play on my website"
What do you like best about Wistia?

I like that the transcript is crawlable and you can keep customers in your own ecosystem of videos without them being distracted by content by other creators from platforms like youtube. Review collected by and hosted on G2.com.

What do you dislike about Wistia?

I have been partnered with Wistia since 2020. I have placed over 300 videos on my website. For unknown reasons, the videos no longer play on my website. I am on the shopify platform. My theme has remained the same. Wistia tells me i need to replace the old embed code with the newest version of embed code from their website for each video I have placed. This will take a LOT of time. To contract this job, it will cost roughly $1600. Wistia offers no help, no sympathy, no discount to help cover the cost. Nothing. Review collected by and hosted on G2.com.

Hilary S.
HS
Head of Marketing
Mid-Market (51-1000 emp.)
"Comprehensive webinar and video hosting tool"
What do you like best about Wistia?

Wistia is really a full service video platform. They offer so much and we've been able to consolidate a lot of tools because of how much they can offer to us. I especially love their webinar platform, ease of building webinars and the ability to gate videos for demand generation purposes. Review collected by and hosted on G2.com.

What do you dislike about Wistia?

Some of their webinar functionality is a bit limited. For example, you can't show presenters their notes inside the platform which makes it difficult to plan and host guests. However, in general, our main purpose for using Wistia is our ability to host videos and retain a video library. And it does that job well. Review collected by and hosted on G2.com.

Naor C.
NC
SVP &amp; Chief Marketing Officer
Small-Business (50 or fewer emp.)
"Simply the best all in one video platform"
What do you like best about Wistia?

Having worked in other competing systems like Vimeo, nothing beats the agile simplicity of Wistia. It is somehow both comprehensive, powerful and yet incredibly easy to use. Recently we have upgraded to run webinars as well which I find quite good for our needs and eliminates one additional software integration. Review collected by and hosted on G2.com.

What do you dislike about Wistia?

The new webinar solution has some functionality still missing but according to product team is being rolled out. Having used Wistia on and off for 10 years I know I can actually trust them on this. They've never let me down. Review collected by and hosted on G2.com.

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