If you're thinking about the ease of use your customers for your customers FileMaker is for you. It's really intuitive to use especially when doing queries / searches. It gives them the ability to easily access and process their own data. This is on top of how easy it is to develop and implement solutions. If you need support then it's easy to train others to help you develop. The team at FileMaker are constantly adding new features to the software. The software has been around for over 40 years and is supported by Apple so you know it will be around for a long while.

Filemaker has a lot of different short codes to use to create lists etc I use Filemaker daily for work, and is the main product used.

The product versatility is almost unmatched in the universe of business software. I've used it since 1985 as it has evolved and matured through several companies before being acquired by Apple in 1989. I am a member of a worldwide commubnity of developers which I rely on extensively. While there are newer, cheaper, low-code startups they don't offer a comparable breadth of features and historical sucess. My FileMaker toolbox is my most important business asset.