Koala has been a game-changer for our sales team. Some of the key benefits we've seen: Easy setup - we were able to get up and running quickly by connecting Koala to our marketing site (pixel/script), product (via Rudderstack SDK for real-time events and server-side API for BigQuery data), Salesforce (CRM) and Outreach for email campaigns. Real-time data access - Koala gives our sales reps easy access to customer data that was previously siloed in different systems. Having this 360 degree view has enabled much more relevant and timely outreach. Powerful account scoring – accounts are scored based on ICP fit (looking at your previously won accounts) and Intent (combining intent signals from markerting site, product and G2) – it just works! Advanced features - beyond the core product, Koala includes powerful features like automated outbound emails that have driven great open rates and meeting bookings for us. The content report feature has also uncovered key behavioral signals that correlate with opportunity creation. Flexible data model - Koala supports flexible product data modeling (e.g. a single account can hold multiple unique projects) and complex rules for defining PQA triggers based on product data. We're well on our way to implement our ideal account scoring and assignment flows. Responsive team - the Koala team is always there to help and is very open to our product suggestions and feature requests. It feels like a true partnership.

First, the team is truly phenomenal. Using Koala means you have access to some of the smartest people I know. Second, the data! Understanding what our users are doing across our site makes sales and marketing efforts so much better. We're currently using Koala to prospect (of course) but also to do automated outbound, personalized site expriences, and further down funnel conversion.

Koala let's us be more thoughtful about how we help our customers by giving us such detailed insights that we can't get anywhere else. It is very easy to use and it has become a part of our daily routine. We are always iterating on how we use the product and can implement changes very easily.