Helps us identify our website visitors, allowing our team to respond and take appropriate action. If you understand basic webhooks, Clay.com and if you are able to connect this to your CRM - this tool gives you superpowers as a marketer.

This tool will unlock new business for your sales team. We installed the RB2B pixel in March 2025, and as of August 2025 we have closed 5 large-scale deals, and many other smaller deals through the intel we're receiving. The tool is extremely easy to set up and integrate with Slack, and the data you receive is very accurate. We collect & follow up on inbound website visits daily.

RB2B stands out by identifying specific people visiting our website, not just anonymous companies. Getting real-time LinkedIn profiles pushed straight to Slack means our sales team can act fast, while potential leads are still engaged. The leads RB2B delivers are high-intent, making outreach much more productive—our team spends less time chasing bad fits and more time connecting with decision-makers who genuinely care. Setup took just a few minutes, and integration with our CRM and Slack was seamless—no headaches there. I also appreciate that RB2B focuses on U.S.-based traffic, helping us stay compliant and confident with data use. Being able to filter our ideal customer profile is great: we can target by industry, company size, or even job title, getting us in front of exactly the right people. Most importantly, RB2B doesn’t just deliver data—it delivers revenue. We’ve closed six-figure deals directly attributed to their leads, and sales cycles feel much shorter. If you’re serious about turning web traffic into real pipeline, RB2B is a game-changer.