Generate traffic

167%

HubSpot marketing customers see a 167% increase in their website traffic¹

Nurture leads

3x

HubSpot marketing customers see 3x the number of inbound leads¹

Integrate your data

83%

83% of customers say HubSpot is effective at unifying their company's data¹

HubSpot is a fantastic product. I mean, I cannot think about a better way to do lead nurturing, to do automation, or to do automation marketing.

Amit Sfez

Chief Operating Officer

CODE41
HubSpot brought our sales and marketing under one roof and helped us work smarter with our different lines of business. We’re growing and delivering an outstanding customer experience.

Amanda Ward

Director of Marketing

MarineMax
We saw improved conversion times from registration to first purchase, and the improvements continued to soar from that point on.

Megan Beer

Director of Digital Marketing

Liquidity Services
HubSpot is a fantastic product. I mean, I cannot think about a better way to do lead nurturing, to do automation, or to do automation marketing.

Amit Sfez

Chief Operating Officer

CODE41
HubSpot brought our sales and marketing under one roof and helped us work smarter with our different lines of business. We’re growing and delivering an outstanding customer experience.

Amanda Ward

Director of Marketing

MarineMax
We saw improved conversion times from registration to first purchase, and the improvements continued to soar from that point on.

Megan Beer

Director of Digital Marketing

Liquidity Services
HubSpot is a fantastic product. I mean, I cannot think about a better way to do lead nurturing, to do automation, or to do automation marketing.

Amit Sfez

Chief Operating Officer

CODE41
HubSpot brought our sales and marketing under one roof and helped us work smarter with our different lines of business. We’re growing and delivering an outstanding customer experience.

Amanda Ward

Director of Marketing

MarineMax
We saw improved conversion times from registration to first purchase, and the improvements continued to soar from that point on.

Megan Beer

Director of Digital Marketing

Liquidity Services

Generate traffic

Klaviyo works well for retention marketing, but HubSpot offers a comprehensive solution for both acquisition and retention. HubSpot helps you generate demand with content marketing tools like ads, social, sites, landing pages, SEO, video, podcasts, and more. Additionally, HubSpot’s advanced AI features, such as Marketing Studio, Social Post Agent, and AI Search Optimization, amplify your reach and better grow your audience. None of these tools are available with Klaviyo.

Nurture leads

Klaviyo was designed for B2C e-commerce businesses and lacks B2B marketing tools. In contrast, HubSpot excels in B2B and B2C marketing. On the B2B side, HubSpot offers tools like lead and company scoring, buyer intent, account-based marketing, prospecting agent, and more! And on the B2C side, HubSpot enables you to launch abandoned cart, repurchase, and upsell campaigns through integrations with top commerce platforms like Shopify, WooCommerce, and Adobe Commerce (Magento).

Integrate your data

Klaviyo is often one of many front office tools that businesses cobble together - resulting in fragmented data, inefficient processes, and ultimately, wasted time and resources. With HubSpot, you can consolidate your disconnected marketing, sales, and service solutions onto a single platform built around a unified customer profile. Say goodbye to manual CRM updates with Conversational Enrichment. Get deeper insights with Data Agent and Data Studio. And integrate your tech stack with 2,000+ pre-built integrations. The result? Richer customer profiles, better reporting, and smarter business decisions without the hassle.

Compare HubSpot & Klaviyo

Get our PDF guide that breaks down the features, benefits, and differences between HubSpot and Klaviyo.

Download our FREE PDF comparison guide

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HubSpot was named the #1 Marketing Product for small business, mid-market, and enterprise companies on G2 in 2025. Some HubSpot advantages include:

More tools for acquisition & inbound marketing
- Ads and social media management
- Websites, blogs, landing pages, case studies, video, and podcasts
- AI search optimization
- Unified messaging inbox across email, site chat, Facebook, and WhatsApp
More unified platform
- Better campaign management with more marketing channels
- More robust automation and reporting across the entire front office (marketing, sales, and service)
- Improved efficiency through tech stack consolidation
More scalable and customizable
- 2,000+ pre-built integrations
- Supports large teams and high-volume sending
- Deep customization through custom objects, properties, apps, permissions, and more

HubSpot offers unique marketing features like Marketing Studio, ad management, social media management, websites, landing pages, SEO, AI search optimization, lead scoring, shared messaging inbox, podcasts, video, and more that Klaviyo does not have.

Moreover, HubSpot offers sales, content management, commerce, data management, and data enrichment capabilities that Klaviyo lacks through our Sales Hub, Content Hub, Commerce Hub, Data Hub, and data enrichment products respectively.

HubSpot’s offers extensive customization using custom objects, properties, and associations to align with your data needs. Create default spaces to fit your team's requirements, configure crucial elements like contact records, and use extensions to create new UI elements. This flexibility ensures HubSpot's platform meets your specific business demands. More info here.

Yes, HubSpot offers a variety of advanced AI features to help you save time across your entire front office. Automate tasks and uncover valuable insights with Breeze Assistant, Agents, and features like content assistant, content remix, conversation intelligence, predictive forecasting, guided actions, and more. From creating content to streamlining processes and improving data analysis, Breeze gives you the competitive edge you need in today’s rapidly changing business environment.

HubSpot makes it easy to move from Klaviyo with migration tools and dedicated support. We’ll help you transfer your data, contacts, and workflows so you can get started quickly. Our team and partners offer guided services and automated tools to ensure your data transfers smoothly — so you can focus on growing your business, not managing a migration.

Generate leads

Automate marketing

Build pipeline

Close deals

Scale support

Drive retention

Create content

Manage content

Find and reach customers

Grow sales and get paid

Organize customer data

Resolve customer queries 24/7

Automate sales prospecting

Accelerate content creation

HubSpot vs Klaviyo

Why choose HubSpot?

Generate traffic

167%

Nurture leads

3x

Integrate your data

83%

A growing number of companies are using HubSpot

What makes HubSpot different?

Generate traffic

Nurture leads

Integrate your data

Compare HubSpot & Klaviyo

Download our FREE PDF comparison guide

HubSpot vs Klaviyo FAQ

Attract more customers with HubSpot today!

The HubSpot Customer Platform

Marketing Hub

Sales Hub

Service Hub

Content Hub

Data Hub

Commerce Hub

Smart CRM

Small Business Bundle

Breeze

Breeze Agents

HubSpot Marketplace

Marketing

Sales

Customer Service

Content

Startups & Small Businesses

Artificial Intelligence

Featured Links

Community & Events

Partners

Education

Tools

Services

The HubSpot Customer Platform

Free HubSpot CRM

Overview of all products

Marketing Hub

Sales Hub

Service Hub

Content Hub

Data Hub

Commerce Hub

Smart CRM

Small Business Bundle

Breeze

Breeze Agents

HubSpot Marketplace

Marketing

Sales

Customer Service

Content

Startups & Small Businesses

Artificial Intelligence

By Team Size

For Small Businesses & Startups

For Enterprises

Why HubSpot?

Why Choose HubSpot?

Case Studies

Spotlight: Product Updates

HubSpot vs Klaviyo

Why choose HubSpot?

Generate traffic

167%

Nurture leads

3x

Integrate your data

83%

A growing number of companies are using HubSpot

What makes HubSpot different?

Generate traffic

Nurture leads

Integrate your data

Compare HubSpot & Klaviyo

Download our FREE PDF comparison guide

HubSpot vs Klaviyo FAQ

What is HubSpot for Marketers?

Why should I choose HubSpot over Klaviyo?

Will my company outgrow HubSpot?

HubSpot vs Klaviyo, which platform provides a greater value for my investment?

What are some features that set HubSpot apart from Klaviyo?

Is HubSpot customizable?

Does HubSpot include advanced reporting?

Is HubSpot secure?

Does HubSpot integrate with outside applications and systems?

Does HubSpot have AI tools?

How long does it take to get HubSpot up and running?

How do I migrate and switch from Klaviyo to HubSpot?

Attract more customers with HubSpot today!