Best Marketing and Digital Advertising Products
2025
Nothing but the best software. Find the best software for anything and everything you want to accomplish, as decided by software buyers on the world’s largest and most trusted software marketplace.
G2 is proud to share our 2025 list of the Best Marketing and Digital Advertising Products
We are excited to share our 2025 Best Marketing and Digital Advertising Software list. Based on honest reviews and ratings from our G2 users this year, this list features marketing automation tools and digital advertising solutions found on G2. Top marketing software vendors include: HubSpot, Exclaimer, and ZoomInfo.
Check out our FAQs to learn more.
Award-Winning Best Marketing and Digital Advertising Product Categories Include:
Best Software by Function / Marketing and Digital Advertising Products
Out of 13,961 total products in this category, and 4,104 that were eligible for the 2025 Best Software Awards, here are the 50 best software products. When looking at this year’s winners, 17 remained on the list from last year, while 33 are new entrants — representing a 66% change on this list since the 2024 Best Software Awards.
1
HubSpot Marketing Hub
Marketing Automation
Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform.
Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform.
Categories
G2 Awards
Best Marketing & Digital Advertising Software Products 2025
Best Global Sellers 2025
Best Small Business Products 2025
Best Mid-Market Products 2025
Best Software Products 2025
Best Enterprise Products 2025
Best Highest Satisfaction Products 2025
India Leader Marketing Automation Fall 2025
Asia Pacific Leader Marketing Automation Fall 2025
Grid Leader Marketing Automation Fall 2025
2
Exclaimer
Email Signature
Exclaimer provides world-class email signature software for Microsoft 365 (Office 365), Google Workspace (G Suite), and Microsoft Exchange that let companies design and manage professional email signatures.
Exclaimer provides world-class email signature software for Microsoft 365 (Office 365), Google Workspace (G Suite), and Microsoft Exchange that let companies design and manage professional email signatures.
Categories
G2 Awards
Best Marketing & Digital Advertising Software Products 2025
Best UK Sellers 2025
Best Software Products 2025
Best EMEA Sellers 2025
Best Highest Satisfaction Products 2025
United Kingdom Leader Email Signature Fall 2025
Asia Pacific Leader Email Signature Fall 2025
ANZ Leader Email Signature Fall 2025
Australia Leader Email Signature Fall 2025
EMEA Leader Email Signature Fall 2025
3
ZoomInfo Sales
Sales Intelligence
Find your next customer with ZoomInfo Sales, the biggest, most accurate, and most frequently refreshed database of contact and company insights, intelligence, and purchasing intent data, all in one, modern go-to-market platform.
Find your next customer with ZoomInfo Sales, the biggest, most accurate, and most frequently refreshed database of contact and company insights, intelligence, and purchasing intent data, all in one, modern go-to-market platform.
Categories
G2 Awards
Best Global Sellers 2025
Best Marketing & Digital Advertising Software Products 2025
Best Mid-Market Products 2025
Best Software Products 2025
Best Sales Software Products 2025
Best Highest Satisfaction Products 2025
India Leader Market Intelligence Fall 2025
Asia Leader Market Intelligence Fall 2025
Grid Leader Market Intelligence Fall 2025
Usability Leader Market Intelligence Fall 2025
4
Hootsuite
Social Media Management
Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relati
Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relati
Categories
G2 Awards
Best Marketing & Digital Advertising Software Products 2025
Best Canadian Sellers 2025
Best Software Products 2025
Best Global Sellers 2025
Best Small Business Products 2025
Best Mid-Market Products 2025
Best Highest Satisfaction Products 2025
Best Enterprise Products 2025
Italy Leader Social Media Management Fall 2025
Asia Pacific Leader Social Media Management Fall 2025
Africa Leader Social Media Management Fall 2025
5
Seamless.AI
Sales Intelligence
Seamless.ai delivers the world's best sales leads. Maximize revenue, increase sales and acquire your total addressable market instantly using artificial intelligence.
Seamless.ai delivers the world's best sales leads. Maximize revenue, increase sales and acquire your total addressable market instantly using artificial intelligence.
Categories
G2 Awards
Best Highest Satisfaction Products 2025
Best Global Sellers 2025
Best Marketing & Digital Advertising Software Products 2025
Best Small Business Products 2025
Best Software Products 2025
Best Mid-Market Products 2025
Canada Leader Lead Intelligence Fall 2025
Middle East & Africa Leader Lead Intelligence Fall 2025
Asia Pacific Leader Lead Intelligence Fall 2025
6
Sprout Social
Social Media Suites
Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at
Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at
Categories
G2 Awards
Best Global Sellers 2025
Best Marketing & Digital Advertising Software Products 2025
Best Software Products 2025
Best Mid-Market Products 2025
Best Small Business Products 2025
Best Highest Satisfaction Products 2025
Best Enterprise Products 2025
Results Leader Social Media Listening Tools Fall 2025
Grid Leader Social Customer Service Fall 2025
Americas Leader Social Customer Service Fall 2025
7
Birdeye
Online Reputation Management
Birdeye is the #1 agentic marketing platform for multi-location brands, trusted by over 200,000 businesses to deliver measurable growth with AI. With Birdeye, brands harness the power of intelligent agents to run marketing, automate engagement, and drive business outcomes at scale. Built specificall
Birdeye is the #1 agentic marketing platform for multi-location brands, trusted by over 200,000 businesses to deliver measurable growth with AI. With Birdeye, brands harness the power of intelligent agents to run marketing, automate engagement, and drive business outcomes at scale. Built specificall
Categories
G2 Awards
Best Global Sellers 2025
Best Marketing & Digital Advertising Software Products 2025
Best Small Business Products 2025
Best Mid-Market Products 2025
Best Software Products 2025
Best Customer Service Software Products 2025
Best Highest Satisfaction Products 2025
Grid Leader AI Content Creation Platforms Fall 2025
Europe Leader Experience Management Fall 2025
Usability Leader Feedback Analytics Fall 2025
8
Insider
Mobile Marketing
Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.
Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.
Categories
G2 Awards
Best Marketing & Digital Advertising Software Products 2025
Best EMEA Sellers 2025
Best Global Sellers 2025
Best Enterprise Products 2025
Best Mid-Market Products 2025
Best Small Business Products 2025
Best Software Products 2025
Results Leader Mobile Marketing Fall 2025
Relationship Leader Mobile Marketing Fall 2025
EMEA Leader Mobile Marketing Fall 2025
Europe Leader Mobile Marketing Fall 2025
9
CodeTwo Email Signatures 365
Email Signature
CodeTwo Email Signatures for Office 365 lets you create and centrally manage email signatures and disclaimers for all users in your Office 365 tenant. The service is easy to set up and works with all email clients (including mobile devices).
CodeTwo Email Signatures for Office 365 lets you create and centrally manage email signatures and disclaimers for all users in your Office 365 tenant. The service is easy to set up and works with all email clients (including mobile devices).
Categories
G2 Awards
Best Marketing & Digital Advertising Software Products 2025
Best EMEA Sellers 2025
Best Software Products 2025
Best Highest Satisfaction Products 2025
Relationship Leader Email Signature Fall 2025
Middle East & Africa Leader Email Signature Fall 2025
Results Leader Email Signature Fall 2025
Grid Leader Email Signature Fall 2025
Usability Leader Email Signature Fall 2025
EMEA Leader Email Signature Fall 2025
10
Dripify
Other Lead Generation
The multifunctional LinkedIn automation tool designed to help your sales team improve LinkedIn prospecting and close more deals — all on complete autopilot
The multifunctional LinkedIn automation tool designed to help your sales team improve LinkedIn prospecting and close more deals — all on complete autopilot
Categories
G2 Awards
Best Marketing & Digital Advertising Software Products 2025
Best Software Products 2025
11
ActiveCampaign
Marketing Automation
ActiveCampaign offers effortless email and marketing automation. Grow your business with AI-powered automations that suggest, personalize, and validate your marketing campaigns. With hundreds of automation triggers and actions, conditional routing, and an AI-powered drag-and-drop builder, you can cr
ActiveCampaign offers effortless email and marketing automation. Grow your business with AI-powered automations that suggest, personalize, and validate your marketing campaigns. With hundreds of automation triggers and actions, conditional routing, and an AI-powered drag-and-drop builder, you can cr
Categories
G2 Awards
Best Global Sellers 2025
Best Marketing & Digital Advertising Software Products 2025
Best Small Business Products 2025
Best Highest Satisfaction Products 2025
Best Software Products 2025
Middle East & Africa Leader Email Template Builder Fall 2025
Australia Leader Email Template Builder Fall 2025
EMEA Leader Online Form Builder Fall 2025
Grid Leader Conversational Marketing Fall 2025
12
Braze
Mobile Marketing
Create powerful customer engagement with ease, at any scale
Create powerful customer engagement with ease, at any scale
Categories
G2 Awards
Best Global Sellers 2025
Best Marketing & Digital Advertising Software Products 2025
Best Mid-Market Products 2025
Best Software Products 2025
United Kingdom Leader Push Notification Fall 2025
Grid Leader Push Notification Fall 2025
EMEA Leader Push Notification Fall 2025
Europe Leader Push Notification Fall 2025
Canada Leader Personalization Fall 2025
13
AB Tasty
E-Commerce Personalization
At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, recommendations, merchandising, and the market’s only emotions-based segmentation solution.
At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, recommendations, merchandising, and the market’s only emotions-based segmentation solution.
Categories
G2 Awards
Best French Sellers 2025
Best Marketing & Digital Advertising Software Products 2025
Best EMEA Sellers 2025
EMEA Leader A/B Testing Fall 2025
France Leader Personalization Fall 2025
Europe Leader A/B Testing Fall 2025
Europe Leader E-Commerce Personalization Fall 2025
United Kingdom Leader E-Commerce Personalization Fall 2025
14
Yodeck
Digital Signage
Yodeck is a cloud base digital signage solutionthat enables you to design and schedule your monitors easily from the web, using your computer, tablet or smartphone.
Yodeck is a cloud base digital signage solutionthat enables you to design and schedule your monitors easily from the web, using your computer, tablet or smartphone.
Categories
G2 Awards
Best Highest Satisfaction Products 2025
Best Marketing & Digital Advertising Software Products 2025
Best Software Products 2025
EMEA Leader Digital Signage Fall 2025
Usability Leader Digital Signage Fall 2025
Results Leader Digital Signage Fall 2025
Grid Leader Digital Signage Fall 2025
15
Semrush
SEO Tools
Online Visibility and Content Marketing SaaS Platform
Online Visibility and Content Marketing SaaS Platform
Categories
G2 Awards
Best Global Sellers 2025
Best Marketing & Digital Advertising Software Products 2025
Best Software Products 2025
Canada Leader Competitive Intelligence Fall 2025
Implementation Leader Digital Analytics Fall 2025
Implementation Leader Competitive Intelligence Fall 2025
Grid Leader Competitive Intelligence Fall 2025
Grid Leader Local Marketing Fall 2025
Australia Leader Digital Analytics Fall 2025
16
Microsoft Teams Webinars
Webinar
Meet with customers and coworkers from nearly anywhere. Connect with audiences through engaging webinars and events that support up to 1,000 participants. Or use advanced webinar features with Teams Premium.
Meet with customers and coworkers from nearly anywhere. Connect with audiences through engaging webinars and events that support up to 1,000 participants. Or use advanced webinar features with Teams Premium.
Categories
G2 Awards
Best Global Sellers 2025
Best Marketing & Digital Advertising Software Products 2025
Best Software Products 2025
Asia Pacific Leader Webinar Fall 2025
Asia Leader Webinar Fall 2025
India Leader Webinar Fall 2025
Grid Leader Webinar Fall 2025
17
WiseStamp
Email Signature
WiseStamp's vision is to build an Email Apps Platform that enables users to utilize their emails with social, productive and engaging Email Apps.
WiseStamp's vision is to build an Email Apps Platform that enables users to utilize their emails with social, productive and engaging Email Apps.
Categories
G2 Awards
Best Marketing & Digital Advertising Software Products 2025
Best Software Products 2025
Momentum Leader Email Signature Fall 2025
EMEA Leader Email Signature Fall 2025
Canada Leader Email Signature Fall 2025
Grid Leader Email Signature Fall 2025
Momentum Leader Email Signature Summer 2025
18
Later Influence
Influencer Marketing Platforms
Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool. We’re trusted by the top social platforms, wit
Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool. We’re trusted by the top social platforms, wit
Categories
G2 Awards
Best Marketing & Digital Advertising Software Products 2025
Grid Leader Influencer Marketing Platforms Fall 2025
Momentum Leader Influencer Marketing Platforms Fall 2025
Implementation Leader Influencer Marketing Platforms Fall 2025
Momentum Leader Affiliate Marketing Fall 2025
Grid Leader Affiliate Marketing Fall 2025
19
Guusto
Employee Recognition
Build an amazing culture, increase productivity, and retain top talent
Build an amazing culture, increase productivity, and retain top talent
Categories
G2 Awards
Best Highest Satisfaction Products 2025
Best Canadian Sellers 2025
Best Marketing & Digital Advertising Software Products 2025
Best HR Software Products 2025
Relationship Leader Employee Recognition Fall 2025
Canada Leader Employee Recognition Fall 2025
Canada Leader Rewards and Incentives Fall 2025
Usability Leader Employee Recognition Fall 2025
20
Constant Contact
Email Marketing
Whether you’re looking to reach more customers, sell more products, or simply share your passion with the world, Constant Contact has all the tools, features, and expert guidance you need to get online — and grow online — all in one place.
Whether you’re looking to reach more customers, sell more products, or simply share your passion with the world, Constant Contact has all the tools, features, and expert guidance you need to get online — and grow online — all in one place.
Categories
G2 Awards
Best Marketing & Digital Advertising Software Products 2025
Best Global Sellers 2025
Grid Leader Email Marketing Fall 2025
Implementation Leader Email Marketing Fall 2025
Canada Leader Email Marketing Fall 2025
Americas Leader Email Marketing Fall 2025
Americas Leader Email Template Builder Fall 2025
21
impact.com
Affiliate Marketing
Drive rapid revenue growth through successful affiliate, creator, and referral partnerships—all from one comprehensive platform. impact.com connects you with 250K+ vetted partners through powerful discovery tools, tracks true incremental value with cookieless technology, and automates time-consuming
Drive rapid revenue growth through successful affiliate, creator, and referral partnerships—all from one comprehensive platform. impact.com connects you with 250K+ vetted partners through powerful discovery tools, tracks true incremental value with cookieless technology, and automates time-consuming
Categories
G2 Awards
Best Marketing & Digital Advertising Software Products 2025
Grid Leader Affiliate Marketing Fall 2025
Europe Leader Affiliate Marketing Fall 2025
India Leader Affiliate Marketing Fall 2025
Asia Pacific Leader Affiliate Marketing Fall 2025
Asia Leader Affiliate Marketing Fall 2025
EMEA Leader Affiliate Marketing Fall 2025
22
AnyBiz.io
Other Lead Generation
Generate new customers for your B2B business. Pay only for results. Simple. Build your campaign in less than a minute. Tell AnyBiz what you want to sell in a few simple words, choose where do you want to sell it around the world, and to what type of clients. Connect your own mailboxes Connect Gmai
Generate new customers for your B2B business. Pay only for results. Simple. Build your campaign in less than a minute. Tell AnyBiz what you want to sell in a few simple words, choose where do you want to sell it around the world, and to what type of clients. Connect your own mailboxes Connect Gmai
Categories
G2 Awards
Best Marketing & Digital Advertising Software Products 2025
23
Amplitude Analytics
Product Analytics
Amplitude is an analytics solution built for modern product teams.
Amplitude is an analytics solution built for modern product teams.
Categories
G2 Awards
Best Marketing & Digital Advertising Software Products 2025
Asia Pacific Leader Product Analytics Fall 2025
India Leader Product Analytics Fall 2025
Asia Leader Product Analytics Fall 2025
Middle East & Africa Leader Product Analytics Fall 2025
Europe Leader Product Analytics Fall 2025
Middle East Leader Product Analytics Fall 2025
France Leader Digital Analytics Fall 2025
24
Zoom Events and Webinars
Webinar
Zoom Events and Webinars are part of Zoom’s event solutions, helping customers host virtual and hybrid events and large-scale broadcasts.
Zoom Events and Webinars are part of Zoom’s event solutions, helping customers host virtual and hybrid events and large-scale broadcasts.
Categories
G2 Awards
Best Marketing & Digital Advertising Software Products 2025
Best Global Sellers 2025
Canada Leader Webinar Fall 2025
India Leader Virtual Event Platforms Fall 2025
Asia Leader Virtual Event Platforms Fall 2025
Asia Pacific Leader Virtual Event Platforms Fall 2025
25
Bloomreach
Marketing Automation
Bloomreach personalizes the e-commerce experience by unifying real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience continuously reflects a changing customer as they shop. With the scale o
Bloomreach personalizes the e-commerce experience by unifying real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience continuously reflects a changing customer as they shop. With the scale o
Categories
G2 Awards
Best Marketing & Digital Advertising Software Products 2025
Europe Leader E-Commerce Personalization Fall 2025
Europe Leader Personalization Fall 2025
Europe Leader SMS Marketing Fall 2025
Grid Leader Cross-Channel Advertising Fall 2025
Europe Leader Cross-Channel Advertising Fall 2025
26
Google Search Console
SEO Tools
Search Console tools and reports help you measure your site's Search traffic and performance, fix issues, and make your site shine in Google Search results
Search Console tools and reports help you measure your site's Search traffic and performance, fix issues, and make your site shine in Google Search results
Categories
G2 Awards
Best Marketing & Digital Advertising Software Products 2025
Best Global Sellers 2025
Asia Pacific Leader SEO Tools Fall 2025
Spain Leader SEO Tools Fall 2025
Asia Leader SEO Tools Fall 2025
India Leader SEO Tools Fall 2025
27
OptiSigns
Digital Signage
$10/mo. Make any TV a digital sign. Manage remotely from a central portal. Supports images, videos, playlists, schedule. Wide range of add-on apps: Google Slides, Weather, Instagram, Facebook, Twitter, and more. Supports Fire TV Stick, Android, Raspberry Pi, Windows, Linux and more.
$10/mo. Make any TV a digital sign. Manage remotely from a central portal. Supports images, videos, playlists, schedule. Wide range of add-on apps: Google Slides, Weather, Instagram, Facebook, Twitter, and more. Supports Fire TV Stick, Android, Raspberry Pi, Windows, Linux and more.
Categories
G2 Awards
Best Highest Satisfaction Products 2025
Best Marketing & Digital Advertising Software Products 2025
Implementation Leader Digital Signage Fall 2025
Results Leader Digital Signage Fall 2025
Grid Leader Digital Signage Fall 2025
Canada Leader Digital Signage Fall 2025
Asia Pacific Leader Digital Signage Fall 2025
Momentum Leader Digital Signage Fall 2025
28
SOCi
Multi-Location Marketing Platforms
AI-powered marketing solutions for multi-location businesses.
AI-powered marketing solutions for multi-location businesses.
Categories
G2 Awards
Best Marketing & Digital Advertising Software Products 2025
Best Global Sellers 2025
Best Highest Satisfaction Products 2025
Relationship Leader Multi-Location Marketing Platforms Fall 2025
Relationship Leader Store Locator Fall 2025
Grid Leader Store Locator Fall 2025
Usability Leader Social Media Advertising Fall 2025
Relationship Leader Social Media Advertising Fall 2025
29
CleverTap
Mobile Marketing
CleverTap is the leading mobile marketing platform that helps marketers and growth teams understand, segment and engage their users for increased retention, customer lifetime value, and campaign ROI.
CleverTap is the leading mobile marketing platform that helps marketers and growth teams understand, segment and engage their users for increased retention, customer lifetime value, and campaign ROI.
Categories
G2 Awards
Best Marketing & Digital Advertising Software Products 2025
Best India Sellers 2025
Best APAC Products 2025
Asia Pacific Leader Mobile App Optimization Fall 2025
Asia Leader Mobile App Optimization Fall 2025
Southeast Asia High performer Mobile App Analytics Fall 2025
Asia Pacific Leader Push Notification Fall 2025
Results Leader Push Notification Fall 2025
Asia Leader Push Notification Fall 2025
30
SlickText
SMS Marketing
SlickText is the industry-leading SMS marketing platform that helps you build relationships, grow sales, and increase engagement through mass-texting.
SlickText is the industry-leading SMS marketing platform that helps you build relationships, grow sales, and increase engagement through mass-texting.
Categories
G2 Awards
Best Highest Satisfaction Products 2025
Best Marketing & Digital Advertising Software Products 2025
Best Small Business Products 2025
Relationship Leader SMS Marketing Fall 2025
Implementation Leader SMS Marketing Fall 2025
Usability Leader SMS Marketing Fall 2025
Results Leader SMS Marketing Fall 2025
Grid Leader SMS Marketing Fall 2025
31
6sense Sales Intelligence
Lead Intelligence
6sense Sales Intelligence for Sales offers a single seamless digital destination where sellers can acquire account and buying team intelligence fast. It helps streamline workflows, uncover hidden sales opportunities, accurately identify anonymous buyer intent data, and prioritize accounts that are r
6sense Sales Intelligence for Sales offers a single seamless digital destination where sellers can acquire account and buying team intelligence fast. It helps streamline workflows, uncover hidden sales opportunities, accurately identify anonymous buyer intent data, and prioritize accounts that are r
Categories
G2 Awards
Best Marketing & Digital Advertising Software Products 2025
Implementation Leader Lead Scoring Fall 2025
Grid Leader Visitor Identification Fall 2025
Canada Leader Buyer Intent Data Providers Fall 2025
Grid Leader Buyer Intent Data Providers Fall 2025
Grid Leader Lead Intelligence Fall 2025
32
Google Analytics
Digital Analytics
Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.
Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.
Categories
G2 Awards
Best Global Sellers 2025
Best Marketing & Digital Advertising Software Products 2025
Best Small Business Products 2025
Best Mid-Market Products 2025
India Leader Content Analytics Fall 2025
Asia Pacific Leader Content Analytics Fall 2025
Asia Leader Content Analytics Fall 2025
Grid Leader Mobile App Analytics Fall 2025
33
Reputation
Online Reputation Management
Reputation has changed the way companies improve their customer experience (CX) through customer feedback. Our platform translates vast amounts of public and private feedback data into insights that companies use to learn from and grow – including CX, Operations, and much more. We refer to this proc
Reputation has changed the way companies improve their customer experience (CX) through customer feedback. Our platform translates vast amounts of public and private feedback data into insights that companies use to learn from and grow – including CX, Operations, and much more. We refer to this proc
Categories
G2 Awards
Best Global Sellers 2025
Best Marketing & Digital Advertising Software Products 2025
Best Highest Satisfaction Products 2025
Implementation Leader Experience Management Fall 2025
Usability Leader Competitive Intelligence Fall 2025
Results Leader Competitive Intelligence Fall 2025
Implementation Leader Competitive Intelligence Fall 2025
34
ON24
Webinar
ON24 is a leading sales and marketing platform for digital engagement, with a portfolio of webinar, virtual event and content experiences that drive engagement, generate first-party data, and deliver revenue growth.
ON24 is a leading sales and marketing platform for digital engagement, with a portfolio of webinar, virtual event and content experiences that drive engagement, generate first-party data, and deliver revenue growth.
Categories
G2 Awards
Best Marketing & Digital Advertising Software Products 2025
Europe Leader Virtual Event Platforms Fall 2025
Grid Leader Virtual Event Platforms Fall 2025
Grid Leader Webinar Fall 2025
Southeast Asia Leader Webinar Fall 2025
Relationship Leader Webinar Fall 2025
EMEA Leader Webinar Fall 2025
Europe Leader Webinar Fall 2025
Asia Pacific Leader Webinar Fall 2025
35
Brevo Marketing Platform
Email Marketing
Easily manage your marketing campaigns, transactional emails, and SMS messages all in one simple and powerful platform.
Easily manage your marketing campaigns, transactional emails, and SMS messages all in one simple and powerful platform.
Categories
G2 Awards
Best French Sellers 2025
Best Marketing & Digital Advertising Software Products 2025
Best EMEA Sellers 2025
Grid Leader Transactional Email Fall 2025
Best Global Sellers 2025
Usability Leader Transactional Email Fall 2025
EMEA Leader Transactional Email Fall 2025
Results Leader Transactional Email Fall 2025
Implementation Leader Transactional Email Fall 2025
36
Salesforce Marketing Cloud Engagement
Email Marketing
Salesforce Email Studio email marketing tool (formerly ExactTarget) is a targeted email marketing provider for Fortune 500 and Small Businesses alike.
Salesforce Email Studio email marketing tool (formerly ExactTarget) is a targeted email marketing provider for Fortune 500 and Small Businesses alike.
Categories
G2 Awards
Best Global Sellers 2025
Best Marketing & Digital Advertising Software Products 2025
Best Enterprise Products 2025
Asia Leader Email Template Builder Fall 2025
India Leader Email Template Builder Fall 2025
Asia Leader Email Marketing Fall 2025
India Leader Email Marketing Fall 2025
37
Ticketmaster
Event Registration & Ticketing
Ticketmaster gives millions of fans – worldwide – fair and easy access to the biggest and best in live entertainment.
Ticketmaster gives millions of fans – worldwide – fair and easy access to the biggest and best in live entertainment.
Categories
G2 Awards
Best Marketing & Digital Advertising Software Products 2025
38
Cvent Event Marketing & Management
Event Management Platforms
Cvent provides easy-to-use, integrated technology solutions to maximize the impact of meetings and events of all sizes.
Cvent provides easy-to-use, integrated technology solutions to maximize the impact of meetings and events of all sizes.
Categories
G2 Awards
Best Enterprise Products 2025
Best Marketing & Digital Advertising Software Products 2025
Grid Leader Event Registration & Ticketing Fall 2025
Europe Leader Event Registration & Ticketing Fall 2025
Asia Leader Event Management Platforms Fall 2025
39
Webex Events & Webinars
Event Management Platforms
Webex Events (formerly Socio) powers flexible, end-to-end virtual, in-person and hybrid event experiences—from multi-track conferences to tradeshows to networking events.
Webex Events (formerly Socio) powers flexible, end-to-end virtual, in-person and hybrid event experiences—from multi-track conferences to tradeshows to networking events.
Categories
G2 Awards
Best Marketing & Digital Advertising Software Products 2025
Best Global Sellers 2025
India Leader Webinar Fall 2025
Asia Pacific Leader Webinar Fall 2025
Grid Leader Webinar Fall 2025
Usability Leader Event Networking and Matchmaking Fall 2025
Asia Leader Webinar Fall 2025
40
Intuit Mailchimp All-in-One Marketing Platform
Marketing Automation
Mailchimp is a leading marketing automation platform trusted by over 11 million users, from small businesses to global brands like TEDTalks, Shutterstock, and Boston Market. With AI-powered insights, seamless integrations, and expert support, Mailchimp helps businesses connect with customers, drive
Mailchimp is a leading marketing automation platform trusted by over 11 million users, from small businesses to global brands like TEDTalks, Shutterstock, and Boston Market. With AI-powered insights, seamless integrations, and expert support, Mailchimp helps businesses connect with customers, drive
Categories
G2 Awards
Best Marketing & Digital Advertising Software Products 2025
Best Global Sellers 2025
Implementation Leader Retargeting Fall 2025
Grid Leader Retargeting Fall 2025
Europe Leader Retargeting Fall 2025
EMEA Leader Retargeting Fall 2025
41
Dynamic Yield
Personalization Engines
Dynamic Yield is a leading provider of automated conversion optimization tools for online marketers, publishers and retailers. With a proprietary platform that delivers the right promotions, content and calls-to-action to every visitor in real-time, Dynamic Yield is able to personalize every stage o
Dynamic Yield is a leading provider of automated conversion optimization tools for online marketers, publishers and retailers. With a proprietary platform that delivers the right promotions, content and calls-to-action to every visitor in real-time, Dynamic Yield is able to personalize every stage o
Categories
G2 Awards
Best Enterprise Products 2025
Best Marketing & Digital Advertising Software Products 2025
Results Leader E-Commerce Personalization Fall 2025
Germany Leader E-Commerce Personalization Fall 2025
EMEA Leader E-Commerce Personalization Fall 2025
Europe Leader E-Commerce Personalization Fall 2025
Results Leader Personalization Fall 2025
EMEA Leader Personalization Engines Fall 2025
Results Leader Personalization Engines Fall 2025
42
Splash
Event Marketing
Splash is a next-generation event marketing platform that helps teams build and host virtual, in-person, and hybrid events.
Splash is a next-generation event marketing platform that helps teams build and host virtual, in-person, and hybrid events.
Categories
G2 Awards
Best Enterprise Products 2025
Best Marketing & Digital Advertising Software Products 2025
Grid Leader Event Marketing Fall 2025
EMEA Leader Event Management Platforms Fall 2025
EMEA High performer Event Registration & Ticketing Fall 2025
Grid Leader Event Management Platforms Fall 2025
Grid Leader Event Registration & Ticketing Fall 2025
Asia Pacific Leader Event Registration & Ticketing Fall 2025
Grid Leader Virtual Event Platforms Fall 2025
43
Bynder
Digital Asset Management
Brand Portal & Digital Asset Management Software
Brand Portal & Digital Asset Management Software
Categories
G2 Awards
Best EMEA Sellers 2025
Best Content Management Software Products 2025
Best Marketing & Digital Advertising Software Products 2025
Europe Leader Digital Asset Management Fall 2025
Relationship Leader Digital Asset Management Fall 2025
Results Leader Brand Asset Management Fall 2025
Relationship Leader Brand Asset Management Fall 2025
Implementation Leader Brand Asset Management Fall 2025
Usability Leader Brand Asset Management Fall 2025
44
VWO Testing
A/B Testing
Easily create and run tests to increase revenue, combat cart abandonment, and build stellar digital experiences that convert, without coding or involving IT.
Easily create and run tests to increase revenue, combat cart abandonment, and build stellar digital experiences that convert, without coding or involving IT.
Categories
G2 Awards
Best India Sellers 2025
Best Marketing & Digital Advertising Software Products 2025
Best APAC Products 2025
Asia Pacific Leader A/B Testing Fall 2025
Grid Leader A/B Testing Fall 2025
ANZ Leader A/B Testing Fall 2025
Implementation Leader Personalization Engines Fall 2025
45
Awin
Affiliate Marketing
Grow your business with a global affiliate marketing network that delivers marketing solutions for advertisers, agencies and publishers around the world.
Grow your business with a global affiliate marketing network that delivers marketing solutions for advertisers, agencies and publishers around the world.
Categories
G2 Awards
Best Marketing & Digital Advertising Software Products 2025
Best German Sellers 2025
United Kingdom Leader Affiliate Marketing Fall 2025
Europe Leader Affiliate Marketing Fall 2025
EMEA Leader Affiliate Marketing Fall 2025
United Kingdom Leader Partner Relationship Management (PRM) Fall 2025
Europe Leader Partner Relationship Management (PRM) Fall 2025
46
Intuit Mailchimp Email Marketing
Email Marketing
Mailchimp is the #1 Email Marketing and Automations platform for growing businesses. More than 12 Million businesses including TEDTalks, Shutterstock, Boston Market, Nikon India trust Mailchimp to turn their emails into revenue.
Mailchimp is the #1 Email Marketing and Automations platform for growing businesses. More than 12 Million businesses including TEDTalks, Shutterstock, Boston Market, Nikon India trust Mailchimp to turn their emails into revenue.
Categories
G2 Awards
Best Global Sellers 2025
Best Marketing & Digital Advertising Software Products 2025
Americas Leader Email Marketing Fall 2025
Southeast Asia Leader Email Marketing Fall 2025
47
Thryv
CRM
Thryv is simple small software to help small businesses manage their time, communicate with clients, and get paid.
Thryv is simple small software to help small businesses manage their time, communicate with clients, and get paid.
Categories
G2 Awards
Best Marketing & Digital Advertising Software Products 2025
Grid Leader Local Listing Management Fall 2025
Asia Pacific Leader Local Listing Management Fall 2025
ANZ Leader Marketing Automation Fall 2025
Asia Pacific Leader Marketing Automation Fall 2025
Americas Leader Marketing Automation Fall 2025
Grid Leader Online Appointment Scheduling Fall 2025
48
Attentive
Mobile Marketing
Attentive is a personalized mobile messaging platform that helps enterprise retail brands acquire, retain, and interact with mobile shoppers in a new way
Attentive is a personalized mobile messaging platform that helps enterprise retail brands acquire, retain, and interact with mobile shoppers in a new way
Categories
G2 Awards
Best Marketing & Digital Advertising Software Products 2025
Europe Leader SMS Marketing Fall 2025
Canada Leader SMS Marketing Fall 2025
United Kingdom Leader SMS Marketing Fall 2025
Grid Leader SMS Marketing Fall 2025
Implementation Leader Mobile Marketing Fall 2025
49
Google My Business
Local SEO
Your Business Profile appears right when people are searching for your business or businesses like yours on Google Search or Maps. Google My Business makes it easy to create and update your Business Profile—so you can stand out, and bring customers in.
Your Business Profile appears right when people are searching for your business or businesses like yours on Google Search or Maps. Google My Business makes it easy to create and update your Business Profile—so you can stand out, and bring customers in.
Categories
G2 Awards
Best Marketing & Digital Advertising Software Products 2025
Best Global Sellers 2025
United Kingdom Leader Local SEO Fall 2025
Grid Leader Local SEO Fall 2025
Grid Leader Local Marketing Fall 2025
Momentum Leader Local SEO Fall 2025
Implementation Leader Local SEO Fall 2025
United Kingdom Leader Local SEO Summer 2025
50
Slido
Audience Response
Slido is an audience interaction platform for meetings and events. It allows event organisers to share presentations with their audience in real-time, crowdsource the best questions for Q&A or get instant feedback via live polls.
Slido is an audience interaction platform for meetings and events. It allows event organisers to share presentations with their audience in real-time, crowdsource the best questions for Q&A or get instant feedback via live polls.
Categories
G2 Awards
Best Marketing & Digital Advertising Software Products 2025
Best Global Sellers 2025
Implementation Leader Audience Response Fall 2025
EMEA Leader Audience Response Fall 2025
Grid Leader Audience Response Fall 2025
Asia Leader Audience Response Fall 2025
Relationship Leader Audience Response Fall 2025
FAQs
What are the G2 Best Software Awards?
G2’s annual Best Software Awards rank the world’s best software companies and products based on authentic, timely reviews from real users and publicly available market presence data.
How are the winners determined?
Dozens of lists are generated based on G2’s verified user reviews and publicly available market presence data. G2 uses Satisfaction and Market Presence scores to rank products and vendors across different categories. Scores are first calculated within categories for all products with at least one review in the past year, which also appears on at least one G2 Grid® (having at least 10 total reviews) for a category that aligns with a Best Software list. Scores are then aggregated and compared based on the scoring criteria for each of the three Best Software lists: Best Software Companies, Best Software Products, and Best Software by Function.
Read more about the methodology used to calculate G2’s Best Software Awards here.
How does a vendor become eligible for the awards?
To be eligible for one of G2’s Best Software Companies or Products lists, a software product or company must have at least one review in the prior calendar year. Products must also appear on at least one G2 Grid® (having at least 10 total reviews all time) for a category that aligns with a Best Software list. Scores reflect only data from reviews submitted during the evaluation period (January 1st, 2024 - December 31, 2024).
Can software sellers and products win multiple awards?
Yes. A software seller and/or product has the potential to be named on multiple lists based on its eligibility and rankings.
How are reviews verified and vetted?
Authenticity and trust are paramount to our approach to review collection, moderation, and publishing. It is our aim to ensure every review is the honest opinion of a real user and their own experience with a product or service. Every review submitted to G2 undergoes rigorous moderation. We verify user identities and use over 43 data points and consistent guidelines to ensure authenticity. In fact, G2 rejects over one-third of the reviews submitted for not meeting those guidelines and standards. And while we see the clear opportunity for AI and are using it to fuel our own innovations, G2 maintains that reviews should come from genuine user experiences, only allowing AI for minor content enhancements but not review generation. For more information, view G2’s community guidelines.
Were G2’s 2025 Best Software lists researched and published using the same methodology and criteria as past years? If not, what is new?
Some eligibility requirements have changed for Best Software 2025. Changes for 2025 include:
Vendors no longer need 50+ reviews to qualify for the awards. To be considered for one of G2’s Best Software Sellers or Best Software Products Lists, a software company must have at least one review over the prior calendar year. Products must also appear on at least one G2 Grid® (having at least 10 total reviews all time) for a child category that aligns with a Best Software list.
This change was made to expand eligibility for vendors and products on G2 while simplifying the requirements, making it easier to be considered. However, on the most competitive Best Software lists, winners typically have hundreds or even thousands of reviews.
For the Functional Product Lists, a product’s percentage of categories and reviews earned within that functional list will be used as a factor in scoring. Previously, we considered representation across all categories across G2.
We believe this change will provide a better representation of the top-ranked products for each functional product list.
We also added the following new lists in 2025:
Best Governance, Risk & Compliance Software Products
Best Supply Chain & Logistics Software Products
Best Hosting Software Products
Best Data Privacy Software Products
Best Healthcare Software Products
Best Non-Profit Software Products
Best Legal Software Products
Best Financial Services Software Products
Best Real Estate Software Products
How can I promote my Best Software Award recognition if I am named a winner?
All winners will receive an email from G2 providing promotional materials and instructions, including templates and guidelines for:
Accessing their Best Software Award badge(s) in my.g2
Promoting their recognition via news announcements
Celebrating with customizable social media graphics
How will G2 celebrate the winners?
G2 will celebrate award winners through a series of promotions, including news announcements, social media posts, emails, website banners, and more. While some winners will be featured on billboards in New York City, this is limited to select top winners pre-determined by G2.
How are the Best Software Awards different from G2’s quarterly reports?
Key differences between G2’s Best Software Awards and Market Reports include:
- Best Software consists of annual awards lists accessed without log-in required, whereas Seasonal Market Reports are quarterly detailed reports viewed only by logging into my.g2.
- There are also differences in eligibility criteria and the depth and breadth of the product & vendor recognition.
- Learn more here.