Hootsuite Reviews & Product Details

Hootsuite is now my go to social media scheduling tool and I really appreciate the service every single day that I have used. I plan my content for a whole quarter at a time and being able to schedule everything for all my platforms at once is a huge time saver. I appreciate the dashboard to keep track of my goals as well as the excellent insights provided, and I really enjoy the "engage" feature for daily community management. Review collected by and hosted on G2.com.

I find the user interface could be easier to navigate. I’ve had to jump across multiple sections— be it the monitor, the explore, or the analyze— to get something done. I think there are too many places to keep things, and so many saved searches and reports seem to get lost or misplaced, and it becomes a lengthy process to find the one I want. I think the sentiment analysis could understand sarcasm and slang a bit better. Review collected by and hosted on G2.com.

Hootsuite brings everything together in one place. As a digital marketing professional managing multiple social platforms, it’s been a huge time-saver for me. I can schedule posts, track engagement, and analyze performance without switching between different tabs or apps. The dashboard is clean and easy to navigate, and I especially appreciate the analytics part. It gives a clear picture of what’s working and where we need to tweak our strategy. The AI features like OwlyWriter are a nice touch too, they help generate caption ideas and hashtags faster, which really speeds up the content creation process. Review collected by and hosted on G2.com.

The main drawback for me is that Hootsuite can feel a bit heavy at times, especially when handling multiple accounts with lots of scheduled posts. It sometimes takes a while to load analytics or the content calendar. Review collected by and hosted on G2.com.

Hootsuite is how it simplifies managing multiple social media handles in one place. At Truebrowns, we have a strong presence across Instagram, Facebook, LinkedIn, and Pinterest. And Hootsuite makes scheduling, planning, and tracking everything so much easier. I love the content calendar view, it gives a clean snapshot of upcoming posts and helps me ensure our campaigns stay consistent and timely. The analytics dashboard is another big plus. Being able to monitor engagement and track performance helps me justify creative choices with real data. Review collected by and hosted on G2.com.

The analytics customization could be more flexible. I often wish I could tailor reports a bit more to my team’s specific KPIs. Review collected by and hosted on G2.com.

I really like how simple it is to manage multiple social accounts in one place. Hootsuite keeps everything organized without feeling overwhelming. The scheduling feature is a lifesaver. I can plan out content for the week in one sitting and not worry about missing post times. The dashboard is clean, and being able to track mentions and replies in real-time helps me engage quickly, especially with SEO-related discussions that pop up around our content. Review collected by and hosted on G2.com.

The analytics part could be a bit more intuitive. I sometimes find it hard to dig into specific post-level metrics without exporting data. Also, the mobile app works fine for quick checks, but it’s not as smooth for managing detailed campaigns. A little more flexibility in customizing reports would make it perfect for agencies like ours. Review collected by and hosted on G2.com.

I love how easy Hootsuite is to use. We can easily link our social media channels into the application and schedule posts easily. I use Hootsuite almost every day. I like to schedule post a week or two in advance so I'm not scheduling to churn out content at the last minute so this helps me create content in batches and schedule it with ease. Hootsuite also has its own analytics right in the software which makes it easy to see how well you're doing. Since the way we use it ties into the franchise, we can easily get the graphics that the franchise allows us to use it as well. Review collected by and hosted on G2.com.

I dislike that for the past two months or so we have got disconnected from one of our Instagram profiles and haven't been able to reconnect it so posts haven't been posting all this time. Not sure if it is an Instagram thing or Hootsuite thing. Review collected by and hosted on G2.com.

Using Hootsuite to schedule my multi-social posts really helps me save a ton of time. Hours each week get saved just because I can adjust my posts to a calendar view which lets me see multiple posts at once. I can even get everything planned, and I can fill content calendar and not worry about any gaps and missing posts. I can see and get everything I need without always having to switch accounts, or at least making it really easy. Review collected by and hosted on G2.com.

Some features do feel a little outdated compared to some of the newer tools and features and on some occasions, some posts are published differently than how they are shown in the preview. Also when I need to add more team members and accounts, it is definitely not the cheapest option. The mobile app is also okay for quick looks but for a more functional app, I usually wait to do things on a desktop. Review collected by and hosted on G2.com.

I work with Hootsuite every single day and without it I think my social media manager work wouldn't be the same. I like the tags and campaigns feature which allows me to run reports from the campaigns we have around the globe and can filter by tags in the calendar view. Review collected by and hosted on G2.com.

In our NIQ workflow, we consistently use four tags per post to ensure proper categorization. However, when generating reports and filtering by tags, I’ve noticed a limitation: if I select only one tag, some posts don’t appear in the results—even though they were tagged with it. To compensate, I try using a second or third tag, but this causes the report to become cumulative, which skews the data and makes it less useful for accurate analysis.

It would be incredibly helpful if the reporting tool could allow for more precise filtering—perhaps by showing posts that match any selected tag individually, or by offering a non-cumulative view option. This would greatly improve the accuracy and usability of the reports.

Additional Feedback: Calendar Sharing Functionality

It would be extremely helpful if the calendar view in Hootsuite could be shared with individuals who are not Hootsuite users. As a Social Media Manager, I often need to collaborate with stakeholders or external partners who don’t have access to the platform. Being able to share a read-only or interactive calendar view would streamline communication and planning, and reduce the need for manual exports or screenshots. Review collected by and hosted on G2.com.

It's simple to use and to roll out across an enterprise organisation. We've been using Hootsuite for three years now and it's hard to fault it. We have a team of 75 users with varying levels of social experience and this platform addressed most of their needs. Review collected by and hosted on G2.com.

At times, the platform feels like it's very modularised and the analytics isn't necessarily connected to planner or streams. It would be great to see more connective tissue between the various modules so they all feel like they are part of the same environment. For example, it would be good to edit tags in analytics or planner and not have to edit them in streams. Similarly, it would be nice to see comments in post performance reports and not need to do this in inbox or streams. Review collected by and hosted on G2.com.

There’s a lot of time I save when I’m able to schedule posts for the entire week from different accounts. Hootsuite saves time when I don’t have to log into every single account. I also like the calendar view option. Its super useful for organizing different posts and this also helps me to make sure nothing is missed. Hootsuite also serves to manage a single location for comments and this makes the whole process of engagement a lot easier. Review collected by and hosted on G2.com.

I would say the reporting needs improvement because I tend to search for the needed metrics more than I want to. I don’t rely much on the mobile app because, the same way the desktop version is, it is not as refined. I also have to say I’ve encountered some issues with scheduled posts that might force me to go over things more than I want. Review collected by and hosted on G2.com.

CSV bulk upload feature is what keeps me organize while managing 12 different client accounts from our little agency in Ahmedabad.

I remember my first week here, I was manually scheduling posts one by one. Now I just dump everything into a spreadsheet on sunday nights, upload it through Hootsuite, and boom, two weeks of content across LinkedIn, Twitter, and Instagram is scheduled in maybe 20 minutes. Review collected by and hosted on G2.com.

Many times it loses connection from social media channels, which is annoying. It asks me to reconnect again and again. Review collected by and hosted on G2.com.