Chameleon

Hear Mason Schroder, our Product Lead, share our past month's updates in a 1-minute video with zero buzzwords. No "revolutionary." No "game-changing." No corporate poetry. Just the updates that matter. ✨ Plus a sneak peek at what's coming next (hint: an Agent 🧑✈️ that ships campaigns, not just recommendations)

Your team ships faster than ever. But your in-app experiences? Pure chaos. Three teams drop competing walk-throughs. Surveys jumping out during onboarding. You find modals from 2022 still lurking. Users are like, umm... what do you actually want me to do?" 🤔 Sound familiar? Join Pulkit on Oct 14th to fix this mess without turning your team into slow-moving bureaucrats: https://lnkd.in/dwhtdNMg

September Highlights 🎁 🧪 A/B Testing for Demos: test copy, flow, CTA placement. Control who sees what. Track performance in your dashboard, not spreadsheets. Your tests will either fix a Demo or kill it. Both outcomes are progress. 🚀 Faster Salesforce Syncs: Only syncing new or updated records, so you always reach users based on their current status. Copilot 🧑✈️ is coming soon: the first Agent dedicated to in-app growth. You just have to tell it what you need, and it strategizes with you and builds your in-apps from scratch. Get the full breakdown on our blog https://lnkd.in/d4AUm3Hz 

🔦 Our employee spotlight for the month of September features one of our Technical Support Engineers, Krista C.! Based in Calgary, most of her days are spent helping customers navigate issues, but she's also been diving into the engineering side of things, turning customer pain points into actual code fixes through our Quick Win initiative. Between pairing with engineers to test features like the experimental CSS pushdown banner and keeping up with support tickets, she's become the bridge between what customers need and what the team can build, and we are so grateful for her contributions! Get to know her below! 👇 🥰 What are you passionate about outside of work? “I'm passionate about constantly leveling up my skills and trying new things! Lately, that's been playing volleyball in our local league, building technical skills through personal software projects, and exploring hobbies like reading, ballet, pilates, and speed puzzling. I'm also a foodie always hunting for good food in the city!” 😎 Fun Fact? “I have a typing speed of 138 words per minute! (the average typing speed is 40wpm for reference).” 🤓 What project at Chameleon are you most proud of? “I’m proud to have contributed to the Quick Wins project that our Engineering and Product teams created to tackle small improvement tickets that might otherwise be deprioritized! I’m also excited about my internal Support Handbooks project, where I’m building (and working on automating) resources and troubleshooting guides that will help with support efficiency and strengthen technical product knowledge across the team.” 🚀 What is your favorite part of your team? “I love that our CS team is fanatical about helping our customers succeed and everyone truly is an A-player. The team’s work ethic constantly pushes me to grow technically and professionally - and we’re doing all of this in a remote environment too!” 🙌 Here's what one of our Senior CSMs, Nuno Morais, has to say about her… “Working with Krista is great! She always brings awesome energy to the team. I truly admire her capacity to always help our customers with any issues they may have, while at the same time, jumping in to fixing bugs. It really makes a difference to have her on our team.”

Forget vanity metrics. This framework from Jamie McDermott predicts onboarding success. 🤝 Meet EIS (Engagement, Initiative, Speed) - the three dimensions that actually matter in 2025: ENGAGEMENT (Are users playing?) → Clicking on guidance Interacting with experiences → Completing contextual surveys INITIATIVE (Are users self-motivated?) → Starting help when they need it → Coming back for more resources → Tackling optional setup tasks SPEED (How fast do users win?) → Time-to-value under 24 hours → Days to first milestone → Early signals of long-term success Jamie shared the EIS metrics and much more in this guest post. Check it out and bookmark it here: https://lnkd.in/dh7B62uk 

Demo: “I’m doing fine.” Calculator: Are you sure about that? 😬 Our free A/B Testing Calculator is your Interactive Demo’s ultimate vibe check. Calculate your Demo's predicted conversion rate and see exactly what to A/B test for better results. See how yours stack up 👉 https://lnkd.in/djAeUgKJ

A while back I got some really amazing product advice from Kevin Wang: he told me NOT to worry about what we were building 🤨 He said that it was really hard to predict what would actually work... Instead, the best lever for startup success was to build and test quickly ⏩ We applied that in two ways: 1️⃣ We built a brand new product: Interactive Demos! (See https://lnkd.in/ezwTBrA2) It's a big risk to deviate from your core, especially as a small company But we knew a change was coming: user onboarding was "shifting left" and more product learning was happening outside the actual product UI So we made a bet and are shipping as fast as we can. We launched a couple months ago, and are shipping a ton on this (amongst the first to offer AB testing 👇) (and also on our core in-app offering, as well as a brand new thing launching next month ✨) 2️⃣ We're enabling our customers to succeed by testing quickly: introducing native AB testing in Interactive Demos 🔥 You can create a variant for any Demo It's as easy as recording a Loom ✅ You can fine tune any edits, including copy, styling, steps, annotations etc. You get all the data to easily see success AND 🔜 you can set in-app events (user activity) as goals for your Interactive Demos 🎯 All this helps you ship Demos that lead to user *engagement* with your product, not just vanity metrics -- I'm really excited to be building Interactive Demos for teams that care about actual product adoption and looking forward to sharing more as we build 💚 Create a free account and try it out (with no strings / calls / credit cards etc.) here: https://lnkd.in/ezwTBrA2 for more

Features ship fast. Adoption shouldn’t lag. That’s why we built A/B Testing for Chameleon Demos 🎉 Now every Demo is an experiment. Will a short and snappy version work better than a branching Demo? Does a bold CTA beat a subtle nudge? There's only one way to find out... ⚡ Launch faster 📊 Learn faster 🏆 Prove adoption faster From one new feature → to endless experiments → to lasting adoption Check it out and start experimenting: https://lnkd.in/djAeUgKJ

Hear Mason Schroder, our Product Lead, share how we eliminated workflow friction in the past month at Chameleon. We made improvements to speed up the repetitive tasks that drive engagement: finding your campaigns, building custom audiences, and converting users. Because waiting kills momentum when you're trying to drive adoption. ✨ 👉 Watch the full breakdown and see what's coming soon.