RevenueCat

What makes an app worth buying? In the latest Sub Club episode, BlueThrone’s Josh Peleg joins David Barnard to unpack what separates good apps from great acquisition targets — and why predictable revenue, real traction, and smart distribution are the metrics buyers value most. Top takeaways: 🔹 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗱𝗿𝗶𝘃𝗲𝘀 𝘃𝗮𝗹𝘂𝗲 — recurring revenue and low churn always command higher multiples. 🔹 𝗦𝗵𝗼𝗿𝘁-𝘁𝗲𝗿𝗺 𝘁𝗿𝗶𝗰𝗸𝘀 𝗱𝗲𝘀𝘁𝗿𝗼𝘆 𝗹𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝘃𝗮𝗹𝘂𝗲 — lifetime deals and revenue “pumps” kill trust in due diligence. 🔹 𝗙𝗲𝘄𝗲𝗿 𝗮𝗻𝗱 𝗱𝗲𝗲𝗽𝗲𝗿 𝗯𝗲𝘁𝘀 — category leaders outperform big portfolios of shallow apps. 🔹 𝗛𝘆𝗯𝗿𝗶𝗱 𝗺𝗼𝗻𝗲𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻 — one-time purchases and rewarded ads can unlock new LTV without adding friction. 🔹 𝗕𝘂𝗶𝗹𝗱 𝘁𝗼 𝘀𝗲𝗹𝗹, 𝗯𝘂𝘁 𝗯𝘂𝗶𝗹𝗱 𝘀𝗺𝗮𝗿𝘁 — in a post-AI world, distribution beats code. 🎧 Listen: https://lnkd.in/eWmmHwtE (Or search for "Sub Club" wherever you get your podcasts)

Even as New York App Week kicks off with events around the city, we’re still buzzing after yesterday’s App Growth Annual 2025. 400+ in-person attendees 2,500+ virtual viewers 10+ talks 24 workshops And a community that made it unforgettable! The day wouldn’t have been possible without many passionate people, both behind-the-scenes and on stage. So here are some highlights and thank-yous from team RevenueCat 👇 First, big ideas, big stories, and equally-big announcements came from our keynote speakers: 1️⃣ Natalia Castillejo shared lessons on Duolingo turning free users into paying fans 2️⃣ Michael Ribero talked bundling and retention lessons from the media with Condé Nast 3️⃣ Gregory Stewart revealed Ladder’s playbook for standing out in competitive markets 4️⃣ And, of course, Jacob Eiting unveiled what’s next for RevenueCat: including real-time Charts, to RC Capital and Web Funnels We also had talks from Steve P. Young (APPMASTERS), Danielle Goryl & Burton Hohman (Lose It!), Emmanuel Crouvisier (CardPointers), Aja Beckett (Shotsy), and Ryan Jones (Flighty) — from paywalls to pricing, everyone shared hard-won learnings across each corner of app growth. 💡 Our in-person attendees got to join 24 hands-on workshops — thank you to these experts for sharing your time and lessons: Vahe Baghdasaryan, Olga Berezovsky, Gessica Bicego, Ashley Black, Félix Boudreau,Marcus Burke, Benjamin Burgess, Phil Carter, Woohyeok Choi, Eric Crowley, Guillaume De Sá, Patrick Falzon, Gab Ferree, Ethan Garr, Nathan Hudson, Bohdan Lopatiy, Ariel Michaeli, Steven Moy, Thomas Petit, Ron Schneidermann, Tammy Taw, Daphne Tideman, David Vargas, Eli Winderbaum. 🌐 Meanwhile, the livestream audience got their own front-row seats to exclusive content sessions from: Vahe Baghdasaryan, Nathan Hudson, Alice Muir Kocourková, Hannah Parvaz, and Daphne Tideman. And it wouldn’t be App Growth Annual without some trophies 🏆 10 Shipaton first-place awardees 6 Shippies winners + the World Paywall Speed-Building Championship finalists Congratulations to: Focus Friend by Hank Green, ReSubs, ReciMe, Wink, WeWard, Ladder, Payout, Gurwi, Dayloop, ReadHim, Vector Guard, Heartbeat Hero, Otter Day, Cooked This, Momental, Crystal Abyss 🎉 Finally, the only way to end App Growth Annual 2025 is, of course, a live performance from Jason Paige (of Pokémon theme fame!) and an after-party soundtracked by DJ Jazzy Jeff 🎵 And if that isn’t enough, there’s a whole host of app and developer events happening around New York for the rest of the week. See what’s nearby and get involved here: appweek.events. Thank you to everyone for making App Growth Annual such a memorable day. Whether you joined in-person or dialed in from home, it would have been im-paws-sible to do it without you. We’ll see you next year! 🐱 #NYAW #AppGrowthAnnual

🚀 Subscription changes in RevenueCat Web You can now enable self-serve subscription downgrades in the Customer Portal for Web Billing! Let customers move to lower-tier plans smoothly, with: ✨ Downgrades that take effect at the end of the billing cycle ✨ Clear communication about when feature access changes ✨ The option to cancel a pending downgrade anytime Full flexibility; fewer support tickets.

And with that, #AppGrowthAnnual is over for 2025. What a day! Whether you attended in-person, watched online, or plan to catch up later, thank you for joining us for an exhilarating day of sharp insights, engaging conversation, inspiring app stories, and community. While the afterparty is only just getting started in New York, we’re signing off for the night over here at RC socials HQ 👋 We’ll see you next year! — Team RevenueCat, over and out 🐱

The Shippies are in... ⚓️ Anchor's away: Best new app launch of the year Focus Friend by Hank Green from Honey B Games ⛵️ Lone skipper: Best new app by a solo developer ReSubs by Chris Krueger 🌊 Smooth sailor: Best onboarding experience for new users ReciMe by Christine Nguyen 🚢 Port of entry: Most effective use of paywalls Wink by 9count 🛟 Life preserver: Best churn reduction initiative WeWard 💰 Treasure chest: Best overall monetization strategy Ladder A massive congratulations to all this year's winners! #TheShippies #AppGrowthAnnual

Anchors away, it’s award season 🏆⚓️ It’s time to celebrate winners of #Shipaton 2025 and announce the winners of The Shippies — RevenueCat’s annual awards for the year’s standout subscription apps. Let’s take a moment to honor the year's most innovative, user-friendly, and creative launches. Explore the winning Shipaton apps → rev.cat/shipatonwin25 Keep an eye out for our Shippies winners 🥇 #AppGrowthAnnual #TheShippies

Wrapping up our #AppGrowthAnnual keynotes with a climb to the top, we have Gregory Stewart, CEO of Ladder! 🪜🏃 A masterclass on building in competitive markets, our closing keynote breaks down what it takes to become the #1 fitness app in the US App Store, from product moves to marketing plays.

Can we get a round of app-lause for our workshop facilitators today? 👏 From monetization experiments to growth frameworks — we saw a ton of hands-on sessions led by people who’ve shipped, scaled, and optimized countless apps. Big thanks to all the experts who shared their playbooks today in our #AppGrowthAnnual workshops: Vahe Baghdasaryan, Olga Berezovsky, Gessica Bicego, Ashley Black, Félix Boudreau, Marcus Burke, Benjamin Burgess, Phil Carter, Woohyeok Choi, Eric Crowley, Guillaume De Sá, Patrick Falzon, Gab Ferree, Ethan Garr, Nathan Hudson, Bohdan Lopatiy, Ariel Michaeli, Steven Moy, Thomas Petit, Ron Schneidermann, Tammy T., Daphne Tideman, David Vargas, Eli Winderbaum.

Next up on the Growth and Indie stages, here are your afternoon choices: ✏️ Steve P. Young from App Masters reveals the black hat growth tactics top apps use to climb the charts… and the ethical gray areas behind them. ✏️ Aja Beckett, founder of Shotsy, walks through going from indie tinkering to $2M raised, including when to raise, how to stay indie, and what changed after the funding. #AppGrowthAnnual

A massive congratulations to Joshua D. on being the first ever World Paywall Speedbuilding Champion! 🏆 #AppGrowthAnnual