Customer.io

Community creates energy. Lifecycle marketing turns it into growth. Supabase proved this by scaling from 1M to 4.5M developers in under a year. They had a passionate community, strong GitHub presence, and developers advocating for them everywhere. But none of that scales without a system to operationalize it. That system was fueled by lifecycle marketing. Every initialization prompt, reactivation campaign, and referral loop used the same authentic voice their community already trusted. They didn't pivot to corporate marketing speak or send generic "Welcome aboard!" emails. Their campaigns sounded like the Supabase developers already knew, guiding them to the one thing that mattered: creating their first database. Lifecycle became the bridge between community energy and product adoption. It turned goodwill into sustained usage, retention, and revenue. The result: millions of active databases and a $5B valuation. Three ways Supabase operationalized community through lifecycle: ✅ Codified their brand voice early and used it consistently across all campaigns ✅ Focused every journey on one keystone event that unlocked downstream adoption ✅ Built different paths for Postgres experts versus database newcomers Read the full breakdown from Craft Ventures, who helped Supabase build these systems → https://lnkd.in/gTZTH_wJ

The lineup is set. The trash talk has started. And both teams are convinced they know what marketers really think. Cody Stover, Jenna Carter, and Naomi West are repping Team Customer.io. Really Good Emails is repped by Logan Sandrock Baird, Mike Nelson, MBA, and Kelsey Yen to the stage. A. Shakuri Oguhebe is your host for the mayhem, and she can explain customer lifecycle stages without breaking a sweat. (Steve Harvey could never.) On October 23 at 12pm ET, these six will face off in Marketing Mayhem to guess what 100+ marketers actually said about AI, ignored metrics, and the honest truths about lifecycle marketing. One team will prove they're in touch with the community (or great guessers). Either way, it's going to be worth watching. You can shape the questions and help decide what we ask: https://cust.io/3Ks9YKB Then RSVP to watch live and cheer on your favorite pros: https://cust.io/3Ks9YKB May the best team win!

Speaker submissions are open for Unpacked 2026! 🎉 This is our fourth year running Unpacked—a two half-day virtual conference built for email marketers, lifecycle marketers, developers, and growth practitioners who actually do the work. Last year's sessions covered everything from automation strategies that actually converted to code hacks that solved annoying edge cases. The kind of tactical, immediately useful content you don't find in most conference lineups. Have a topic in mind? An email-related obsession? A workflow that saved your team hundreds of hours? A technical solution you're proud of? We want to hear from you. Or, know someone who should be on this stage? Send them this link. We're looking for practitioners with real experience to share! Submit to speak: https://lnkd.in/g9hY3mXM

Customer.io was listed as number 13 on Andreessen Horowitz and Mercury's list of the top 50 AI applications that companies are actually spending money on. The report analyzed real budget data from hundreds of startups to see which AI tools teams are buying and using, and we're honored to have made the cut! Our AI features—send time optimization, predictive segmentation, content generation, AI-powered workflows—deliver smart assistance where marketers need it most. You can see everything we're building at customer.io/ai. And check out the full report to see which applications are winning real budgets from real companies: https://lnkd.in/gfHnE3JB

Your SEO traffic is up 40%, but your pipeline is flat. Our CMO, Jason Lyman, joined 50+ marketing leaders in LeadWalnut's research to figure out why this keeps happening and what the future of SEO looks like. The research reveals a massive gap between what marketing leaders say matters (revenue, conversions, pipeline) and what most companies actually optimize for (rankings, traffic, impressions). Jason's take: "Companies can get obsessed with keyword rankings and domain authority, but they're not tying that directly back to pipeline or revenue. If we're ranking #1 for a keyword but it's not driving qualified leads or reducing our CAC, we're doing expensive busy work." If you're evaluating your SEO strategy or wondering why your traffic doesn't translate to revenue, check this out: https://bit.ly/42C1l6m

October 23. 12pm ET. Team Customer.io vs. Team Really Good Emails. Six contestants. Only one winning team. And the survey says this is the hottest marketing event in Q4! We're competing in Marketing Mayhem, a Family Feud-style showdown, to guess what 100+ marketers really think about AI, the metrics they have been ignoring, and the work keeping them up at night. Will your favorite lifecycle pros fly or fumble? There's only one way to find out. Tune in to Mayhem live: https://cust.io/3Ks9YKB

We’re thrilled to celebrate Ha'Monie Masso as our Team Member of the Month for September! 🎉 Her authenticity, creativity, and problem-solving mindset inspire those around her while driving meaningful impact on the sales team’s success. Congratulations, Ha’Monie, this is so well deserved. 👉 Why do we highlight a team member each month? This recognition is part of our monthly program, where we spotlight teammates who exemplify our values and culture in an extraordinary way.

🚨 Introducing the AI Apps 50: Startup Edition Ever wondered how startups are spending their money when it comes to AI? Our team at Andreessen Horowitz worked with Mercury to crunch the numbers and rank the top applications by spend. The list + what we learned from it ⬇️ - Horizontal apps have a slight lead over vertical (60% of the list). This includes general assistants (ex. Perplexity) and SIX different meeting support tools (ex. Fyxer AI). But, it also encompasses creative tools and vibe coding tools that are used in roles across orgs. - Vertical apps can augment human labor...or replace it. We're mostly seeing the former - but five companies on the list allow customers to "hire AI" (ex. Crosby Legal, Cognition, 11x). Labor augmenters mostly assist with customer service, sales, and recruiting. - Vibe coding has landed in enterprises. It's not just a prosumer trend! Number three on the list, below OpenAI and Anthropic? Replit. Other listmakers in the category include Lovable and Emergent, while Cursor made the ranks for more technical users. - Products are making the consumer -> enterprise jump. 12 cos also appeared in our most recent Consumer AI Top 100 - almost all of which started out B2C and have migrated B2B over time. In fact, 70% of listmakers are available for individual use (no enterprise license needed)! Check out the full report: https://lnkd.in/gmMvfvSv

Something's coming, and it involves mustaches and marketing trivia. 🥸 Our host, A. Shakuri Oguhebe, is fully committed to the bit. Really Good Emails team, are you ready? Check back for the full reveal October 6.

SMS is powerful. 98% open rates and 95% read within 3 minutes. But power without trust won’t get you far. When texts are timely, personal, and valuable, customers engage, carriers approve delivery, and lasting relationships form. Break that trust, by spamming, ignoring best practices, or neglecting compliance, and the cost is high: blocked messages, lost customers, and even legal penalties. Strong deliverability means protecting trust, so your messages stay compliant, effective, and welcome. 👉 We've laid out the best practices you need to know here: https://lnkd.in/g_fSCAaD