AdMonsters

RPS. Just another ad tech acronym? Not quite. For Publishers, Revenue Per Session is THE acronym. Let me explain... When a Publisher just looks at RPM, it can lead to incorrect near term revenue decisions: too much ad cutter on the page, a non customized content experience & yes, recommending third party content that isn't relevant, sending more users away from your site, instead of engaging in it. The reality is, Publisher revenue (GAM) & audience platforms (Parsely) don't talk to one another, making it an effort to combine these at the URL level (certainly not at the user level). Even if a Publisher wanted to build a user level content recommendation system, it's costly. CDP, hiring data scientists & machine learners; this could run in the million$. Enter Mula. We ingest millions of pieces of content, from eCommerce to a Publisher's own. Then we use ML & our LLM agents to customize the right content feed for the user, just like TikTok or Meta. When you serve the God of RPS (sorry AdTechGod Pod), you make the proper decisions to personalize a content feed to the user. Extend the dwell time. Extend the session. The results? +$6-$10 to the RPS (or +10-25%). In a world where Publishers are seeing less organic traffic, we have to do more with less. Become like marketers. Invest in retentive technologies. Join us as we power the conversations like this & more on growth & profitability at AdMonsters Sell Side Summit in Austin (November 2-4th). We have a STELLAR list of incredible speakers (who will be announcing soon; link in comments)! LET'S GO! #makemore

Publishers are operating in a high-pressure market — revenue is fragmented, audience attention is volatile, and the open web is in flux. That’s why we’re excited to announce that AdMonsters is partnering with Mula to power the Sell-Side Summit Austin, bringing a renewed focus on profitability, data transparency, and operational clarity for publisher teams. The full announcement is now live — including how this “Powered By Mula” collaboration sets the stage for a new era of publisher-led innovation. 🔍 Read the full press release → https://bit.ly/46TOaQK #AdMonsters #PublisherOps #Monetization #SellSideSummit #AdTech #DigitalMedia

Join AdExchanger's LI Live @ 2PM EST today with TWIPN Global (The Women In Programmatic Network) in a conversation about Driving Performance and Suitability in Programmatic featuring Alexis Hochleutner and Jana Meron.

The web is changing fast — identity, AI, workflow, monetization — and no one should be navigating it solo. Sell Side Summit Austin (Nov 2–4) brings together the operators shaping what comes next for the sell side. 🧭 What to expect: 🔹Peer-led sessions, built for real strategy exchange 🔹Off-the-record rooms where leaders speak honestly about what’s working 🔹A community focused on resilience, innovation, and moving forward together 👉 There’s still time to register — be part of the room charting the next chapter of the open web. https://bit.ly/41cX6gU #SellSideSummit #AdMonsters #PublisherOps #OpenWeb #PubForum

The Trade Desk is moving deeper into the publisher stack with OpenAds, a new auction wrapper that CEO Jeff Green calls “the most fair and transparent auction the industry has ever seen.” But industry experts have mixed takes: 💬 Terry Guyton-Bradley (TGB)-Bradley (Tata Consulting Services) calls OpenAds “a double-edged sword,” promising transparency while adding “yet another pathway” publishers must optimize against. 💬 Emry Downinghall (Unwind Media) says he’d prefer collaboration between TTD and Prebid but sees OpenAds as consistent with TTD’s mission to “elevate the open web.” 💬 Jake Sullivan (U.S. News & World Report) notes that OpenAds “reflects Prebid’s mechanics prior to the TID change” — suggesting a clear response to the recent update. 💬 Felix Zeng (The Weather Company) supports transparency, saying shared TIDs “make it easier to have an honest conversation about value.” The big question: Is OpenAds a genuine move toward transparency — or a new kind of control over auction dynamics? https://bit.ly/4q5bd2o #AdTech #Programmatic #OpenAds #TheTradeDesk #Prebid #Publishing

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Publishers, the future isn’t waiting — are you? Join us at Sell-Side Summit Austin (Nov 2–4) to connect, collaborate, and chart what’s next for media and ad tech. 💡 Learn from peers solving the same workflow + revenue puzzles 🤝 Build real connections with those shaping the future of publishing 🚀 Take home strategies to keep your teams competitive and inspired 🔔 Early Bird savings end soon — save $300 with code CONNECTEDFUTURE Let’s future-proof the sell side — together. https://bit.ly/41cX6gU 🔒 Hotel block closes today — lock in your rate before it’s gone. . . #SellSideSummit #AdMonsters #Publishers #AdTech #ConnectedFuture

I reposted this when the post first dropped, but just had to repost it again. Me Emily Palmer Kyle Turner and Hillary Slattery all looked like we were having so much fun with this session at Coalition for Innovative Media Measurement (CIMM) #CIMMSummit.

Me and my day one Lynne d Johnson at the AdExchanger Awards

From Gucci kicks to global publishing growth Andy Kucserik, Head of Global Partnerships & Operations at The Times Of India, joined us at the Nashville Sell Side Summit to talk SEO, AI disruption, sticky sites, and why he keeps coming back to AdMonsters. 📺 Watch the full interview here: https://bit.ly/4gAANbe #AdMonsters #AdOps #AI #Publishers #SellSide