Inside this edition of The Current: - At Prebid.org Summit, The Trade Desk CEO Jeff Green addressed questions and misconceptions about OpenAds. - A new report shows how premium media helps increase purchase intent.
The Trade Desk
Technology, Information and Internet
Ventura, CA 245,310 followers
We’re committed to making digital advertising better, because the future of the open internet depends on it.
About us
It's more than just clicks. Premium streaming TV. One-click commerce. Trusted journalism. The world’s most popular audio and podcasts. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps brands grow and thrive by giving them access to more: more customers engaging with more of the content they love across more channels and devices, and more transparency and precision at every stage.
- Website
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http://www.thetradedesk.com
External link for The Trade Desk
- Industry
- Technology, Information and Internet
- Company size
- 1,001-5,000 employees
- Headquarters
- Ventura, CA
- Type
- Public Company
- Founded
- 2009
- Specialties
- Online Advertising, Real Time Bidding, Demand Side Platforms, Behavioral Targeting, and Data Management Platforms
Locations
Employees at The Trade Desk
Updates
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In today’s thriving programmatic landscape, supply path optimization (SPO) empowers advertisers to make every media dollar count. This guide explains how SPO works on our platform, how Kokai leverages AI to help you make smarter decisions in real time, and how it helps you direct more of your budget toward the impressions that really matter.
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When consumers are making purchase decisions, they rarely choose a restaurant, hotel, or pair of shoes based on price alone. They weigh quality, credibility, and customer experience. The insights from our first-of-its-kind study with PA Consulting suggest that media should be no different, especially in premium environments. Find out more: https://bit.ly/48y74Os
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Discover everything you need to sharpen your digital advertising — all in one place — on The Resource Desk: https://bit.ly/4qbmG0r
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We're excited to enable brands and agencies to seamlessly buy premium onsite retail media inventory for the first time through a new integration with Koddi's commerce media platform. This integration makes it possible for advertisers to purchase sponsored product ads and other onsite retail placements programmatically on our platform. Gopuff will serve as the initial launch partner, with additional retailers expected to follow in the coming months. Learn more: https://bit.ly/470SM7T
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Ready to raise the bar on quality? The Sellers and Publishers 500+ empowers you to reach audiences across the best of the open internet, while also scaling your budget with peace of mind.
What is Sellers and Publishers 500+?
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Earlier today, our Founder and CEO, Jeff Green, joined the Adtech Adtalk podcast with Adam Heimlich and Gareth Glaser to discuss OpenAds, recent innovations, and what it all means for stakeholders across the industry. In case you missed the conversation, you can watch it here.
Duplicate, Obfuscate, and Sometimes Lie (ft. Jeff Green, CEO of TTD)
https://www.youtube.com/
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Inside this edition of The Current: - AI dominated Advertising Week NY, even as some marketers scrutinize it. - Get caught up on the final days of the Google ad tech remedies trial. - In an op-ed, John Hoctor argues that advertisers can’t rely on AI agents within walled gardens.
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If your advertising isn't making a difference for your business, does it even matter? Our Chief Revenue Officer, Jed Dederick, shares his thoughts on incrementality and measurement at Advertising Week New York. #AWNewYork25 #BeetIPG
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When 90% of fast-food dining decisions are made right before they happen, how can an omnichannel strategy keep your brand top of mind? Our new research with YouGov shows how your brand can be present when hunger strikes: https://bit.ly/46BKEua
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