Buffer

We looked at a year’s worth of Buffer data to see which social networks are driving the most revenue growth. TikTok is the fastest-growing channel by revenue, but it still makes up just 5.8% of our total revenue. 🤯 Over the past 12 months, here’s how revenue growth breaks down by platform: 📈 TikTok: +56.6% 📸 Instagram: +37% 💼 LinkedIn: +32% 📘 Facebook: +19% 🐦 X (Twitter): +6.5% TikTok is growing fast but still has huge upside. Instagram and LinkedIn continue to deliver steady, dependable returns. We unpack more in this month’s finance newsletter, Buffer's Bottom Line 👇

I generally have a "bangers only" philosophy on social; I won't post just to post. But I'm making an effort to share and connect more here. So here's a quick intro, in case we haven't met IRL (or in case it's 🎶 been a whiiile* 🎶) 👋 Hi! I'm Carolyn, but you are welcome to call me Caro! Here are a few general categories of what I love to chat about. If you're interested, please follow along, and weigh in! 👩🏻💻 All Things Buffer. Top-of-mind for me is approaching People and Cultural work in a unique way that makes sense for the modern moment. 📈 Non-traditional career growth. I identify as a startup generalist, and I've worked in 3 departments within Buffer. My career hasn't been a ladder; I want to help normalize this and support others who may be in a similar position. 📚 Books! I'm a believer in reading as a keystone habit. I am excited to share my top highlights and book recommendations (especially when they are on sale). 🤐 Great quotes from others. Not everything requires my commentary! 🪿 And from time to time, a little bit of silliness. Thanks for being here. 🫶 (*To those in my generation: sorry and you're welcome for getting that song stuck in your head!)

Love this so much, Jen! You captured the exact mix of excitement and nerves that comes with showing up consistently. So glad you’re part of Creator Camp; your energy and honesty make the journey so much more relatable. Can’t wait to follow along with your 30 days; it’s going to be such a great ride! 💙

Most companies rely on SMS for two-factor authentication. But what happens when the “standard” solution isn’t the most secure — or sustainable? We recently made a big change: we replaced SMS authentication with email. The result? ⚙️ Fewer login issues ⚙️ Stronger security ⚙️ Lower costs It wasn’t a simple decision, but it’s one that’s made authentication simpler, faster, and safer for our global users. Watch Carlos Muñoz, one of our senior software engineers, break down why we made the switch — and read the full story on the Buffer Blog. Link in the comments 🔗

We did something unconventional: we removed SMS TFA at Buffer Sounds risky? Here's why it actually made us more secure: 🔐 The SMS reality check: SIM swapping attacks are increasingly sophisticated International regulations created compliance nightmares across 100+ countries Costs were scaling unsustainably 📧 Why email won: Email accounts typically have stronger security than phone numbers (their own 2FA, recovery options, activity monitoring). Plus, we already had robust email infrastructure in place. The results after 3 months? ✓ Fewer authentication support tickets ✓ Better security posture ✓ Significant cost savings Sometimes "industry standard" doesn't mean "best for your context." We had to challenge conventional wisdom to find what actually worked for Buffer and our users. Have you ever questioned a security practice that everyone just accepts? I'd love to hear what made you rethink the status quo. Read the full story with my debut post in Buffer's Blog. Link is in the comment 👇

September closed out a strong quarter for us — steady growth, solid profits, and a real sense of momentum heading into fall. We also took a closer look at our social platform data, and here’s what stood out over the past 12 months: 📈 TikTok revenue is up 56.6% — our fastest-growing channel. 📸 Instagram grew 37%, 💼 LinkedIn grew 32%, and 📘 Facebook and X follow at 19% and 6.5%, respectively. 👉 Read the full September breakdown in our latest finance newsletter from Jenny Terry

At Buffer, we care just as much about the little things as we do about the big launches! From bug fixes to quality-of-life improvements, our team has been shaping a calmer, smoother experience for everyone who creates with Buffer. 💙 These updates may not make headlines, but they make a real difference. We're giving you a peek at 18 small fixes that made Buffer better in 2025! 🔗 Full scoop in comments!

Love this, Naomi! It’s such a healthy reminder that consistency doesn’t have to mean rigidity. Letting go of what no longer feels natural is such a freeing part of the creative process. 💙

This is such a beautiful introduction, Sarahi! So full of warmth, depth, and personality. 💙 Love how you weave neuroscience into storytelling and make creativity feel both intentional and human. Thrilled to have you in Creator Camp; can’t wait to see the reflections and insights you share this month!