Census is heading to #SnowflakeSummit — and Fivetran is too! Catch us at booth #1506 and at the Fivetran booth (#1809) to see how data activation and integration are coming together to power the world’s data. Don’t miss our session with Census CEO Boris Jabes and Nikhil Goyal of J.Crew, where we’ll show how J.Crew uses Snowflake and AI to deliver real-time personalization at scale, from dynamic emails to predictive upsells. Make sure to add the session to your calendar: https://lnkd.in/gXzZGNcG Can't wait to meet you in San Francisco!
About us
Census is the first Universal Data Platform that brings data transformation, activation, and governance into one collaborative workspace. Leading enterprises including HubSpot, Activision, Canva, Orangetheory Fitness, Rippling, and Notion use Census to unite all their teams and applications around a single source of truth, achieving outcomes like reducing Customer Acquisition Costs by 50%, personalizing marketing for 170 million users, and reducing support times by 98%. By providing warehouse-native tools for Reverse ETL and embedded data integration, Census empowers business teams to launch faster, generate more valuable insights, and reduce the ticketing burden on data teams. Census is backed by Sequoia, Andreessen Horowitz, Insight Partners, and Tiger Global.
- Website
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https://www.getcensus.com
External link for Census - a Fivetran company
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- San Francisco
- Type
- Privately Held
- Specialties
- Data Activation, Reverse ETL, Data-driven Marketing, and Composable CDP
Products
![Click here to view Census - a Fivetran company]()
Census - a Fivetran company
Data Warehouse Software
Census is the #1 Data Activation platform, powered by Reverse ETL. We transform the cloud data warehouse into a hub for marketing and business operations, empowering everyone to take action with good data. No custom scripts or engineering favors required! Hundreds of modern enterprises like Activision, Canva, Sonos, Crocs, Orangetheory Fitness, and Notion use Census to sync their customer data to the tools that business teams rely on, achieving outcomes like personalizing marketing for over 170 million users, reducing Customer Acquisition Costs by 50%, and reducing support times by 98%. We'd love to help you achieve better outcomes with good data – let's chat!
Locations
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Primary
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San Francisco, US
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New York, NY, US
Employees at Census - a Fivetran company
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Abbas Haider Ali
SVP @ GitHub ($2B+ ARR) leading global post-sales incl. Customer Success, Professional Services, Support, Renewals, Strategy, and CS Engineering orgs…
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Nathan Kontny
Engineer, Designer, Founder | Founding Engineer at Census (acquired by Fivetran) | Ex-CEO Highrise | Y Combinator Alum
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Boris Jabes
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Chris Calkin
Revenue Leader at Census
Updates
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Data teams are asking the wrong question… It’s not just “how do we activate our data?” It’s “how do we make our data smarter before it even gets there?” We just launched AI Columns for Databricks — a powerful way to embed LLM-driven intelligence inside your Census workflows. → Add sentiment. → Classify with ease. → Clean and enrich with a no-code tool Check out our recent post on how you can supercharge your Databricks pipelines with AI - https://lnkd.in/di6Qy4Mw
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🎉 Exciting News: Census is Joining Fivetran! 🎉 We are thrilled to announce that Census has signed an agreement to be acquired by Fivetran. Combining the two companies completes the end to end movement of data and accelerates the vision we have been working towards for years. This marks a new chapter in our journey — one that allows us to expand what’s possible, move faster, and deliver even more value to our customers and our partners. Most importantly, we are even closer to our vision: a Universal Data Platform that unifies, enhances, and activates data. Our combined platform will let you: 👉 Ingest data across your business tools 👉 Transform, clean, and enrich trusted datasets 👉 Activate that data in any app or business workflow This isn't just another CDP or dashboard—it's the infrastructure for turning data into decisions at scale. We couldn’t have asked for a better home. From the beginning, Fivetran shared our values around reliability, simplicity, and helping data teams move faster without compromise. We’re incredibly excited about what we’ll build together. To our customers, team, friends, and data community, thank you. You helped make this next chapter possible. 💙 📚 Read more about what this means and where we’re headed next: https://lnkd.in/gMwsiP5F
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Census - a Fivetran company reposted this
Because you can’t power AI with scattered spreadsheets... To build copilots that actually deliver, your data needs to be activated - clean, connected and ready to work. Join Interloop + Census on April 15 for a live session: From Insights to AI: How Data Activation Powers Copilots We’ll cover: - Why data activation is the real AI unlock - How Microsoft Fabric, OneLake and Census fit together - What it takes to go from insight to automation If you’re navigating copilots, this is your launchpad. 🔗 Register now through the link in the comments below! #DataActivation #AICopilot #MicrosoftFabric #DataDrivenAI #ModernDataStack
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Curious how you can use your data warehouse to power copilots? 🛫 We're joining Jordan Berry and Meaghan Frost, MBA to discuss the evolution of AI and how data activation on top of Microsoft Fabric can power RAG copilots. 🎙️ April 15 at 10AM PT Sign up here 👉 https://lnkd.in/gZi_KNQh
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How often are you stuck doing manual and repetitive work in spreadsheets? It’s the worst. And the most annoying part? It really shouldn’t be. That is why we built AI Sheets. Now you can enrich and transform your data simply and easily. Free to use, no sign-up required. ✨ ⬆️ Upload your file (CSV, Excel, whatever) or paste some data 👉 Add AI column and insert prompt (just ask in plain English like "categorize these companies by industry" or "extract first names from this list") ⬇️ Download your transformed data No coding, no complex setup, just instant results. Try AI Sheets today → https://lnkd.in/gXRhmfad
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Census - a Fivetran company reposted this
We’re at the IRM UK Master Data Management conference today and tomorrow. I still have free tickets for tomorrow’s sessions ☺️. Great to meet some new people and see familiar faces in the small world of data.
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Alright, we're putting our money where our mouth is. We believe in the importance of privacy and data security. That's why we've built data anonymizer -- a tool that helps you strip PII from any dataset. And you don't even need a Census account to use it. It's super straightforward. Just: ⬆️ Upload your file (CSV, Excel, whatever) 👉 Pick what to anonymize (names, emails, phone numbers...) ⬇️ Download your clean data Everything happens locally on your device. No data leaves your computer, no sign-ups, no credit cards. Give it a try and let us know what you think! https://lnkd.in/geu8SQUw
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Our friends at Snowplow are making big moves! Check out the new capabilities they're adding to make AI and analytics more actionable and more successful.
🚀 Introducing Snowplow Extensions: Expanding the Power of Your Customer Data Infrastructure At Snowplow, we've always focused on helping data teams capture high-quality, first-party behavioral data—fueling advanced analytics, AI, and real-time personalization. But quality data alone isn’t enough. To drive real business impact, teams need trusted integrations that streamline downstream operations without adding complexity. That’s why we’re thrilled to announce Snowplow Extensions—a framework that extends your customer data infrastructure (CDI) with powerful integrations that seamlessly fit into your existing stack. Today we’re introducing two exciting Extensions, powered by Census 🔀 Reverse ETL – Sync enriched, high-quality behavioral data from your warehouse or lakehouse to 200+ business tools—without engineering bottlenecks. 👥 Audience Hub – Empower marketing and business teams to create and manage audience segments directly from their warehouse-stored behavioral data, all through an intuitive, no-code interface. Why Extensions? A Natural Evolution of Snowplow CDI With Snowplow Extensions, businesses can avoid the pitfalls of packaged, siloed platforms to: ✅ Maintain full control over data workflows while eliminating stack bloat ✅ Sync their trusted first-party behavioral data in real-time from the warehouse ✅ Empower business teams—without complex engineering lift Ready to extend your behavioral data capabilities? 🔗 Check out our blog: https://lnkd.in/eJ64sB88 #Snowplow #CustomerData #ReverseETL #DataInfrastructure #Martech #DataTeams #BehavioralData
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It's a big week for MCU trailers, but it's also a big week for AI - Gemini Flash and Pro are now available within Census! To help get you started, we're sharing: 💥 A nifty guide to Gemini - how it performs, how it's priced, and when to use which model https://lnkd.in/gcKiXUaE 💥 Our learnings about how to keep your AI bills low when testing new models and use cases https://lnkd.in/gWqNudyZ 💥 A cheat sheet on some common LLM benchmark tests and what they mean https://lnkd.in/gy_g85U5
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