Snowplow

Snowplow delivers real-time behavioral data for personalization at scale. Leading organizations like FanDuel use Snowplow CDI on Amazon Web Services (AWS) to analyze user journeys and conversion funnels in real time – powering faster insights, smarter recommendations, and dynamic personalization across millions of users. Read the full story: https://lnkd.in/eGUCCKhb

Snowplow now has real-time event forwarding built into the console. With self-service configuration, teams can deliver behavioral data to downstream tools instantly. Configure destinations like Braze and Amplitude directly from your Snowplow environment. Define events, apply transformations, and monitor delivery—all without custom code or additional infrastructure. Event Forwarding is fully governed with schema validation. Every event passes through Snowplow's existing data quality and compliance checks, so you maintain trust in your data from collection through delivery. Teams can configure exactly which events to forward and how they're transformed. Event Forwarding is available now for BDP Cloud and Private Managed Cloud customers on AWS and GCP. For all pipeline types, we're also expanding destination coverage. Support for additional analytics, marketing, and streaming platforms is coming soon. Read more: https://lnkd.in/diVBrDKa

Snowplow Signals is helping companies to turn their behavioral data into live customer context their applications, models, and agents can act on instantly. It’s how you deliver personalization that feels effortless: → Streaming and batch engines compute fresh behavioral attributes in real time. → A low-latency Profile API (≈45 ms p50) lets any service or AI agent retrieve rich user context on demand. → Interventions trigger dynamic in-app experiences — from tailored journeys to contextual AI assistance. In this short demo, we show how a fictional travel brand’s site and AI copilot adapt the moment user intent changes. See Signals in action in the below video ↓ Snowplow Signals is available now on Amazon Web Services (AWS) and Google Cloud, with integrations for Snowflake and BigQuery. For more details and to arrange a demo, click here: https://lnkd.in/eWdaPRt6

What an incredible day at #SnowflakeWorldTour #Stockholm 2025 🇸🇪 As a Blue Square Event Partner, Snowplow was proud to exhibit at the event and connect with so many data and AI leaders across the Nordics. The event's focus on streaming, governance, and AI-ready data foundations reflects how Snowplow complements the Snowflake AI Data Cloud – empowering organizations to capture, model, and activate rich behavioral data in real time. Massive thanks to everyone who stopped by our booth. It was fantastic to show how Snowplow and Snowflake together help turn data into business value. Photos below 📷 #AI #Data #Snowplow #StreamingData #SnowflakePartners

🚀  New Product Release: Automatically Generated Data Models We're excited to announce general availability of a feature that transforms how teams work with their event data. Generate analysis-ready tables directly from your data products—no SQL required. What we’re excited about: ✨ Accelerate time-to-analysis   ✨Self-service model generation  ✨ Built-in filtering for data quality  ✨ Multi-warehouse support Go from event specification to warehouse-ready table in minutes, instead of days! Analytics engineers can focus on complex challenges while product teams get faster access to insights. Learn more: https://lnkd.in/e_NwAhjg #DataEngineering #Analytics #DataModeling #Snowplow

We are live at DDMA with our partners Tasman Analytics. Stop by and talk with us!

FanDuel is redefining real-time customer experiences — and we’re proud that Snowplow’s Customer Data Infrastructure on Amazon Web Services (AWS) plays a key role in making it possible. By building on AWS, FanDuel can capture, enrich, and act on behavioral data in real time — enabling personalized betting experiences during major sporting events, all while maintaining governance and compliance at scale. It’s a powerful example of how AWS and Snowplow together help data-driven teams operationalize customer data for real-time insight and personalization. #Snowplow #AWS #FanDuel #RealTimePersonalization #CustomerDataInfrastructure #DataOnAWS

When you’re America’s leading sportsbook and iGaming platform, timing is everything. For FanDuel, delivering AI-powered personalization during major sporting events meant overcoming analytics silos, cost-prohibitive event tracking, and fragmented visibility into user journeys. By partnering with Snowplow and Amazon Web Services (AWS), FanDuel built a behavioral analytics platform that delivers real-time insights at scale — enabling cost savings, eliminating ETL overhead, and providing complete journey visibility across 24+ states. Now, FanDuel can power next-generation personalization, optimize campaigns in the moment, and innovate faster. 🚀 Discover how Snowplow helps FanDuel personalize at scale: https://lnkd.in/eg6bm-2S

We're thrilled to be named a Leader in the Analytics & Measurement: Data Capture & Customer Analytics category of Snowflake's 2026 Modern Marketing Data Stack! In a world driven by AI, we're focused on empowering marketers to be true agents of change by delivering high-quality, behavioral data they can trust. This recognition reflects our commitment to helping marketing teams build robust data foundations that power real-time personalization, attribution, and customer understanding. Thank you to Snowflake for this recognition. And special thanks to our incredible customers who continue to push the boundaries of what's possible. Read more: https://lnkd.in/eBtdcpf5