Postscript

When you pick best-in-class, you unlock best-in-class results. When David Baker joined Beekman 1802 as Chief Digital Officer, their SMS program was…fine. Running through an all-in-one platform, steady but fairly flat. Post-iOS-14, flat wasn’t going to cut it. David was after growth. So Beekman made the switch to Postscript, a partner built entirely for SMS, and whaddaya know: 📈 50% YoY list growth (after years of stagnation) 🧠 2x deeper segmentation 💰 SMS became one of their core revenue drivers How? Postscript tools like Onsite Opt-In turned casual site visitors into verified subscribers, Infinity Testing AI helped optimize campaigns automatically, and CashBack preserved margins while fueling more conversions. But the biggest difference maker? In David's words: a partner who “doesn’t think about us as a quota...” “...Our SMS program is thriving because we have a partner who’s laser-focused on SMS as their hero product.” All-in-one tools promise simplicity. But when you go all-in on best-in-class, you get innovation, expertise, and results like the ones our friends at Beekman 1802 have seen.

Not everyone who joins your SMS list this BFCM will actually buy... ...but it's aaaall gravy, because Mark Palmieri has a plan for turning those BFCM “window shoppers” into paying customers before the holidays wrap up. Hear all of Mark's tips in a brand new episode of Text Back. Link below 🎙️

Michal Liberman at The Sak reminded us how to minimize cringe this BFCM (update the language in your evergreen automations ‼️).

The honorable Kelly Spencer joined our S2 premiere of Text Back to help decide who wrote the better Death Wish Coffee Company SMS campaign... ...Ren Reed or Tyler Fernandez? ☠️ ☕ This episode is a bona fide banger. Kelly takes us to school on SMS as a personality, VIP early access, targeted sends, and why exclusivity beats discounts during BFCM. Catch the full episode in the comments to hear all about Death Wish's BFCM strategy and why their distinct brand voice continues to win!

Flux Footwear swapped out sitewide discounts for CashBack this Memorial Day (just take a look at how appealing the offer in that image is).👇 40% Back?? Why? $206K in attributed revenue and $102K in preserved margin is why. Co-founder Isaac Mertens called CashBack “Game-changing. This single shift in our strategy has added over a million dollars in profit." Now, Flux is scaling their CashBack strategy for BFCM. “This year, the consumer is hurting more than last year. They’re looking for a deal. But a discount destroys your bottom line. CashBack doesn’t.” Learn more about CashBack in the full Flux story below 🔗

There's finally clarity on Texas SB 140 and SMS marketing. When SB 140 went into effect on September 1, many ecommerce brands worried they’d suddenly need to register, post bonds, and treat SMS the same way as old-school telemarketing. The Ecommerce Innovation Alliance, with support from Postscript, went to bat on this — and the Texas Attorney General has now confirmed: Consent-based SMS marketing isn’t reached by SB 140. That means if your program is built the right way — clear opt-in, auditable consent, proper opt-out handling — 𝘆𝗼𝘂 𝗱𝗼𝗻’𝘁 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗿𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗮𝘀 𝗮 𝘁𝗲𝗹𝗲𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿 𝗶𝗻 𝗧𝗲𝘅𝗮𝘀. This applies to any brand running compliant, consent-based SMS. This is a win for the entire ecommerce community — and credit to EIA and Postscript for pushing to get the clarity. Still, there’s some reason for caution: - This only protects you if your consent practices are airtight. If you can’t prove how a subscriber opted in, you’re exposed. - Plaintiffs can still sue under the Texas DTPA or TCPA if they believe consent wasn’t valid. The AG’s interpretation doesn’t shield you from that. The takeaway: If you operate an ecommerce brand and SMS is truly opt-in, you’re in the clear under SB 140.

BREAKING NEWS ON TEXAS SB 140: The Texas Attorney General’s office has told the federal court in Austin that SB 140 does not apply - and it does not intend to enforce the law - against EIA’s members who obtain consent before sending text messages!