YouTube

In the constantly shifting landscape of technology and media, YouTube has not just survived. Over the last 20 years, we’ve fundamentally reshaped global culture and entertainment through bold, strategic product innovation. Along the way, a video-sharing startup above a pizza parlor became the largest streaming platform in the world. Over the past few weeks, Fast Company published a powerful, comprehensive look at how our platform has stayed ahead of the curve and navigated critical inflection points. A few highlights: - We built Content ID: a brilliant, first-of-its-kind system that allowed rights holders to identify their IP and choose to monetize it (rather than just block it). - In 2007, the YouTube Partner Program was a radical bet on the creativity and ambition of people all over the world, establishing the original creator economy. We’ve continued to build on that foundation with innovations like skippable ads, which have created an incentive for higher-quality content and have helped us pay out over $100B to creators, artists, and media companies in the past four years alone. - We noticed viewers shifting to the Living Room and doubled down on making our TV experience as compelling as possible. YouTube on TV is now our fastest-growing platform, and viewing on TV has surpassed mobile viewing in the U.S. As we see creators building longer-form series, we’re introducing features to organize their content into shows, seasons, and episodes. - We launched Shorts, which are now averaging 200B views a day—a critical component of a broader ecosystem spanning everything from 15-second clips to 15-hour live streams. - When we saw how viewers were watching (not just listening to) podcasts, we made significant investments in bringing podcasters onboard. YouTube now reaches 1B monthly podcast viewers. At YouTube, we believe technology should empower human creativity and we see AI as the foundation of the next generation of creative tools. We’re focused on putting these tools into the hands of millions of creators and seeing what they create with it. Check out the full series: https://lnkd.in/gMQH6BXj 

For #WorldMentalHealthDay, YouTube creators are sharing how they use the platform to help teens learn about mental health in an easy, private, and judgment-free way 🫂 Food & challenge creator Matt Peterson explains how YouTube's community is one way to stay connected: “YouTube has always been my safe space. In a world that oftentimes can feel lonely, I lean on my community I have found on the platform to help me feel seen. No matter what you are going through, there is someone on YouTube who has most likely been where you are. It’s the most powerful tool we have to stay connected.” Check out what other content creators have to say about the community they've built and the role YouTube plays in their mental health journey → https://yt.be/5BbYd

On #WorldMentalHealthDay, YouTube is reflecting on our commitment to helping young people navigate their online lives in a way that prioritizes their wellbeing. To help foster important wellbeing conversations between parents and teens, check out a new, expert-vetted video series from the American Psychological Association that gives families practical tools for communicating about their online content consumption and mental health. Watch the series → https://yt.be/HkkPU

🔊 Because every ride deserves a great soundtrack. 🔊 We're proud to partner with Waymo to integrate #YouTubeMusic into their fleet. This collaboration is another step in our mission to bring YouTube Music to listeners wherever they are — at home, on their phones, and now on the go. For YouTube Music Premium and YouTube Premium members, this new integration offers a seamless, personalized, and uninterrupted listening experience on every ride. YouTube Music is now available in Waymos in San Francisco, Los Angeles, and Phoenix. We’re excited to work with Waymo to redefine the in-car music experience. 

What happens when a cult-classic YouTube format turns 10? We found out his past weekend, as we teamed up with Amelia Dimoldenberg to celebrate the 10th anniversary of Chicken Shop Date with a sold-out, experiential event in London. It was the perfect match, as we continue our 20th anniversary celebrations, and Amelia uses her 10-year milestone to create something aimed at giving back to the next generation of aspiring creators. The exhibition took visitors on a humorous, informative, and interactive journey through the making of the show and the broader creative process, offering a behind-the-scenes look at how Chicken Shop Date was developed from concept to cult classic. Crucially, the event also celebrated the Dimz Inc. Academy and its mission to open pathways into the creative industries for aspiring talent. It's a masterclass in how content creators are building businesses that pay it forward. Headline panels were live-streamed on YouTube, watch back here → https://lnkd.in/ewafDuJv

A new report from KPMG analyzing global content payout across major media companies found that YouTube was the second largest contributor to content creation in terms of content spend in 2024, paying out more than $32B to partners globally. 📈💰 https://lnkd.in/eu565UyJ While traditional media spends on production, our spend is defined, in large part, by the ad revenue we share with creators, artists, and media companies. That means more money goes directly to the storytellers and artists building businesses on our platform. The output is a thriving ecosystem of 3M+ people earning through YouTube Partner Program! 🤝 Learn how it all works here → https://yt.be/TgY97

📢 Check out the latest announcements from Made on YouTube, where YouTube leadership and top creators discuss exciting new product announcements and updates coming soon to YouTube.

YouTube is powering the future of entertainment with new tools and innovations! Here's a quick recap of the new features announced at Made on YouTube: 🤖 AI Tools for Creation - New integrations with Google DeepMind's Veo will make creating Shorts easier, plus new features like an editing tool with the help of AI and a "Speech to song" tool. 💡Streamlined Workflows - YouTube Studio is getting new tools, including "Ask Studio" for channel optimization and A/B testing for video titles. This is all about helping creators work smarter. 🤝 Connecting with Audiences - The biggest-ever upgrade to live is here, and new tools are being added to help podcasters turn their full episodes into engaging video clips and Shorts. 📈 Brand Partnerships - Updates to brand deals and YouTube Shopping, like the ability to add a link to a brand's site in Shorts, are making it easier for creators and brands to collaborate and grow their businesses together. Read more → https://yt.be/BcMLC