Follower ads are a dynamic ad format designed to grow your Page audience. They display a personalized ad with your logo, headline, and a Follow button, allowing users to follow your Page directly from the ad. These ads help boost brand awareness, credibility, and organic reach by targeting relevant audiences and encouraging engagement.
Important to know
Each member only sees their personalized information, not other members. Members can also opt out of allowing their profile information to be used to personalize ads.
Step 1: Make sure you have the correct permissions
You must have super admin, content admin, or Sponsored Content poster access on your ad account's Page and creative manager access or higher on your ad account to create a follower ad.
Step 2: Create a campaign
Any ads you create must be part of a campaign. Create a new Classic campaign and select brand awareness or engagement as the objective. You can also create new ads for an existing follower ad campaign by editing your campaign. Once you have created a campaign, you can create ads.
Step 3: Create a new follower ad
To create a follower ad:
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On the Ads in this campaign page in Campaign Manager, click the Create new ad(s) button.
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Click Create new ad.
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Enter an optional Ad name.
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Select a preset Ad headline from the dropdown menu or select Custom ad headline to write your own.
- Preset headlines are auto-translated based on a member’s profile language, but custom text can’t be auto-translated.
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Confirm or change the company name and ad image.
- Change the company name by typing in the field available.
- Change the ad image by clicking the
Cancel icon and then clicking the Upload button.
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Select a preset Ad description from the dropdown menu or select Custom ad description to write your own.
- Preset descriptions are auto-translated based on a member’s profile language, but custom text can’t be auto-translated.
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Select a Call to action button that will be shown to people who already follow your Page.
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Use the dynamic preview on the right side of the page to see how your ad will look to followers and non-followers.
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Click the Save ad button.
After creating an ad, you can:
- Create more ads.
- Duplicate, preview and edit, or manage tracking by clicking the
More icon to the right of the ad. - Choose your ad rotation options by clicking the
Gear icon to the right of Ads in this campaign.
Here's a tip
After you’ve added an ad to a campaign, it can’t be deleted. If you don’t want that ad attached to your campaign, you can delete the draft campaign and create a new one.
When you’re ready, you can launch your new campaign or save changes to an existing campaign. Your ads will be reviewed and, if approved, are displayed based on your campaign settings.
Related tasks
Learn more