With LinkedIn's Connected TV (CTV) Ads, you can use first-party data from our community of one billion professionals to help you reach your audience on a large-screen experience. For CTV ad campaigns, your Brand Lift tests can measure the brand lift of any CTV ad campaigns in an ad account.
Important to know
Currently, when you choose to create a CTV ad campaign, please keep in mind that targeting is limited to the United States (US) and Canada, and English must be the audience language. Learn more about CTV Ads.
How CTV Ads Brand Lift tests work
Once you have access to CTV ad campaigns, surveys measuring brand lift for CTV ad campaigns are delivered to members through web or mobile devices on LinkedIn feed and LinkedIn Audience Network. Depending on the type of CTV Ads Brand Lift test, results are available on the Test page in real time in Campaign Manager or shared by a third-party validation partner upon completion of the test. CTV Ads Brand Lift tests have the same eligibility requirements as other tests.
Types of CTV Ads Brand Lift tests
First-party CTV Ads Brand Lift test – Provides you with the capability to create and run tests that help you better measure the impact of CTV Ads.
- The test creation process is the same as existing Brand Lift Testing.
- Members complete the survey through web or mobile devices on LinkedIn feed and LinkedIn Audience Network. Results are available in the Test section of Campaign Manager in real time.
Hybrid CTV Ads Brand Lift test – The test creation and survey collection process are the same as the first-party CTV Ads Brand Lift test. However, our third-party validation partners provide the test results in a PowerPoint deck at the end of the test.
- A third-party validation provides a neutral second opinion.
- Because our third-party partner delivers the test results, you can’t view the test results in the Test section of Campaign Manager.
- You can only edit a hybrid CTV Ads Brand Lift test when the test is in a draft, active, or not running status.
Third-party CTV Ads Brand Lift test – A personalized off-platform service for large enterprise-level advertisers who’ll work with LinkedIn’s Measurement Analytics Partners (MAP) team and third-party validation partners.
- The Brand Lift surveys are distributed using email.
- Test results are delivered by our third-party validation partner in a PowerPoint deck at the end of the test.
Important to know
A hybrid CTV Ads Brand Lift test requires at least one CTV ad campaign.