Tagged in “Brand Lift Testing”

12 articles

  • Brand Lift test results

    Brand Lift Testing

    Use your Brand Lift test results to help you understand the calculated effect your ads have on various brand metrics, such as brand and employer favorability, familiarity, consideration, and recommendation. Brand Lift test results considerations…

  • Lift Testing status and statistical strength

    Brand Lift Testing

    When you review your test results for either your Conversion Lift or Brand Lift test, we recommend that you monitor your test’s lift status and statistical strength measure. These metrics can help you determine the result reliability of your tests.&…

  • Brand Lift Testing

    Brand Lift Testing

    Brand Lift Testing helps you measure the impact of your ads by surveying members in test and control groups. With Brand Lift tests, you can view detailed results to better understand the calculated effect your ads…

  • Edit a Brand Lift test

    Brand Lift Testing

    Brand Lift Testing allows you to measure the observed impact your ads have on brand metrics, such as ad recall, brand familiarity and favorability, and product consideration. To edit a Brand Lift test: Related tasksCreate a Brand Lift testView…

  • Cancel a Brand Lift test

    Brand Lift Testing

    Brand Lift Testing allows you to measure the observed impact your ads have on brand metrics, such as ad recall, brand familiarity and favorability, and product consideration. Once a Brand Lift test has been canceled, it can’t be re-activated. …

  • Create a Brand Lift test

    Brand Lift Testing

    Brand Lift Testing allows you to measure the observed impact your ads have on brand metrics, such as ad recall, aided awareness, top-of-mind awareness, brand and employer familiarity, favorability, consideration, and recommendation. You can…

  • View Brand Lift test results

    Brand Lift Testing

    Brand Lift Testing allows you to measure the observed impact your ads have on various brand metrics, such as brand and employer favorability, familiarity, consideration, and recommendation. If you have viewer access or higher on the ad account, you…

  • CTV Ads Brand Lift tests

    Brand Lift Testing

    With LinkedIn's Connected TV (CTV) Ads, you can use first-party data from our community of one billion professionals to help you reach your audience on a large-screen experience. For CTV ad campaigns, your Brand Lift tests can measure the brand…

  • Respond to brand surveys

    Brand Lift Testing

    LinkedIn brand surveys allow you to answer short surveys about brands you might be interested in. Members might see brand surveys in either your LinkedIn feed or shown by LinkedIn off of LinkedIn services as part of the LinkedIn Audience Network…

  • Brand Lift test metrics definitions

    Brand Lift Testing

    Brand Lift Testing allows you to measure the observed impact your ads have on brand metrics. When creating a test or reviewing results, it’s helpful to know how brand metrics and result metrics are defined and calculated.Our platform balances the…

  • Brand Lift Testing best practices

    Brand Lift Testing

    Brand Lift tests are a type of test that allow you to measure the observed impact your ads have on brand metrics. As your campaigns deliver impressions, your Brand Lift test displays surveys to members. The …

  • Brand Lift Testing balanced results

    Brand Lift Testing

    Brand Lift Testing helps you measure the impact of your ads by surveying members in test and control groups. Our platform balances the results of your Brand Lift tests by applying several advanced statistical methods that improve result reliability…