Companies Hub in Campaign Manager provides the following metrics to help you gain insight, better target, and more robustly measure how companies across your ad accounts are engaging with your brand on LinkedIn.
Here's a tip
To get to Companies Hub, click Plan on the left menu in Campaign Manager, then click Companies.
Companies Hub includes data from your company lists, companies reached through your organic and paid advertising, and your CRM data from Business Manager if you’ve shared it with Campaign Manager.
Important to know
You must have a Company Page associated with your ad account to use Companies Hub in Campaign Manager. Learn more about LinkedIn Pages.
To view revenue metrics on Companies Hub, you must share your CRM data from Business Manager to Campaign Manager. Learn how to share your Business Manager CRM data.
Companies Hub engagement metrics
To see your engagement metrics, click the Columns dropdown menu at the top of the page and select Engagement.
Engagement metrics for Companies Hub include:
| Metric | Definition |
|---|---|
| Engagement level | Calculated by adding the paid engagement rate and number of organic engagements, normalized over the time range. The level is determined by comparing it to other companies that serve ads across LinkedIn. |
| Organic impressions | Number of visits to your LinkedIn Company Page. |
| Organic engagements | Number of interactions with page posts and product pages from your LinkedIn Company Page. |
| Paid impressions | Number of times member accounts were exposed to your ad. |
| Paid clicks | Number of clicks for paid ads and ads virally shared. |
| Paid engagements | The sum of all social actions, clicks to Landing Page, and clicks to LinkedIn Page, both chargeable and free. |
| Paid leads | Number of leads collected from the company. |
| Company size | Number of employees listed on the organization’s Company Page. |
| Industry | Industry from the organization’s Company Page. |
| Headquarters country/region | Primary headquarters location country/region. |
| Company lists | Company lists that the company belongs to. |
Important to know
All impression, engagement, and click metrics must meet specific number thresholds. If that threshold isn’t met, you’ll see a dash (-) in the table.
Companies Hub revenue metrics
To see your revenue metrics, click the Columns dropdown menu at the top of the page and select Revenue data. Keep in mind, you must have shared your CRM data from Business Manager to Campaign Manager to see revenue metrics.
Revenue metrics for Companies Hub include:
| Metric | Definition |
|---|---|
| In CRM | Shows as Yes if the information is supplied by CRM data shared from Business Manager. |
| Deal status | Shows as Open if there are open opportunities detected. Displays if at least one open sales opportunity exists for the company, based on your shared CRM data. Use this to quickly identify which companies are still active prospects. |
| Open opportunity count | Shows the number of sales opportunities that are currently open for this company, based on your shared CRM data. This helps you prioritize accounts with the most ongoing pipeline activity. |
| Pipeline value | The total dollar value of all open opportunities for this company, based on your shared CRM data. Provides a clear view of potential revenue for each account. |
| Revenue won | The total value of all opportunities marked as closed-won for the company, based on your shared CRM data. This helps you track revenue already realized from each company. |
| Closed-lost value | The total value of all opportunities marked as closed-lost for the company, based on your shared CRM data. This helps you to understand where deals may have fallen through and identify areas for improvement. |
Here's a tip
You can use these metrics to filter Companies Hub. In the Filters section on the right menu, click the + icon and choose from the options.
Important to know
Keep in mind, Companies Hub is different than your campaign reporting dashboard and the company lists you upload. Learn more about the differences between Companies Hub and other reports in Campaign Manager.
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