Campaign Manager offers different attribution models, which allow you to select the one that best fits your unique campaign objectives. Data-driven attribution goes beyond last touch attribution by providing insight into the…

Companies Hub in Campaign Manager provides the following metrics to help you gain insight, better target, and more robustly measure how companies across your ad accounts are engaging with your brand on LinkedIn. Companies Hub includes data…

Companies Hub in Campaign Manager can help you better measure how companies are engaging with your brand on LinkedIn and enables Account-Based Marketing (ABM) marketers to prioritize the right target accounts and move them through the funnel…

Companies Hub in Campaign Manager can help you better measure how companies are engaging with your brand on LinkedIn and enables Account-Based Marketing (ABM) marketers to prioritize the right target accounts and move them through the funnel. With…

Companies Hub in Campaign Manager can help you better measure how companies are engaging with your brand on LinkedIn and enables Account-Based Marketing (ABM) marketers to prioritize the right target accounts to move them through the funnel. From…

Use Measurement Insights in Campaign Manager to evaluate your full-funnel marketing performance and business impact across all the campaigns in your ad account. To start using Measurement Insights: Access your Insights page in Campaign Manager…

Sales pipeline and revenue metrics, including Pipeline Amount, Return on Ad Spend (ROAS), and Revenue Won, are metrics shared from your Revenue Attribution Report in Business Manager to your ad account in Campaign Manager. These metrics allow you to…

Select engagement metrics as a column view from the reporting dashboard or when exporting a report to see details about how different social actions have added to the performance of the campaign. Engagement metrics for a campaign Engagement metrics…

Select Lead Funnel as a column view from the reporting dashboard or when exporting a report to see metrics specifically around qualified leads data. Lead Funnel metrics You can view the following metrics about your qualified leads: Qualified…

Select Budget and Bid as a column view from the reporting dashboard or when exporting a report to view metrics about your campaigns’ budget, average daily spend, and bid. The budget and bid metrics for a campaign are: Additional campaign metrics…

Select Video as a column view from the reporting dashboard or when exporting a report to see metrics specific to your video ads’ performance. Video metrics Video metrics for a campaign include: In-stream video metrics You can view the Skips and…

You can view metrics on conversion and Lead Gen Form performance by selecting Conversions and Leads as a column view from the reporting dashboard or when exporting a report. Conversions and leads metrics Conversions and leads metrics for a campaign…

You can view the metrics specific to Sponsored Messaging when you select Sponsored Messaging as a column view from the reporting dashboard or when exporting a report. Sponsored Messaging metrics are only available for message ads and conversation…

Campaign Manager performance metrics help you measure the effectiveness of your ad campaigns. These metrics can be seen in Campaign Manager when viewing your campaign, and they can be downloaded as performance reports. Performance metrics…

You can track your campaign performance using both the Overview and Advertise pages in Campaign Manager. Overview page - The Overview page gives you a high-level summary of your advertising campaigns’ overall performance. Advertise page - For more…

Campaign Manager offers reporting to help you identify metrics and track activity on campaigns. Learn more To view and filter metrics for campaign groups, campaigns, and ads: The Performance Chart allows you to select one or several campaign groups…

To understand your ad performance, you can download reports on campaign and ad performance, conversions, LinkedIn Audience Network performance, and professional demographics in a CSV file from Campaign Manager. You can download various reports from…

As part of our commitment to deliver B2B measurement solutions that meet or exceed industry standards, we worked with the Media Rating Council (MRC) to accredit certain LinkedIn Marketing Solutions metrics, starting with ad impressions and click…

When you sign in to Campaign Manager, you’ll start on the Overview page. You can use the Overview page to gain insight into the overall performance of your advertising campaigns on LinkedIn. If you’re new to Campaign Manager, you’ll also see tips to…

You can download various CSV reports in Campaign Manager to help you understand the efficiency of your campaigns and ads through detailed performance metrics. The different kinds of CSV reports available to download include: Reports available to…

With each of your campaigns, you have access to comprehensive insights of the top performance indicators with your campaign summary page. On your summary page, you can view:  Insights and recommended tasks to help optimize your campaign…

With each of your LinkedIn ad campaigns, you have access to comprehensive insights of the top performance indicators with your campaign summary page. On your summary page, you can view:  An overview of your campaign, including objective…

Once you’ve launched a Lead generation campaign, you can download your leads and measure the impact of your campaign by viewing metrics like completion rate, cost per lead, and more. To view lead performance data or ads associated with a lead gen…

Professional demographic reporting for your LinkedIn Ads is available at the account, campaign group, campaign, and ad level in Campaign Manager. The Professional Demographics section provides reporting on the professional demographic dimensions…

Download detailed conversion performance and conversion ad performance metrics for your campaign groups, campaigns, and ads in a CSV file from Campaign Manager. To export a conversion report at the campaign group, campaign, or ad level: Learn more…

You can use the compare feature on your reporting dashboard to view the percentage change between two timeframes for your key ad metrics, including total spend, impressions, and clicks. This can help you better understand your ad performance over…

When reviewing the reporting dashboard in Campaign Manager, you can adjust the metrics viewed using the Columns dropdown menu. In addition to the default column options available, you can create custom column views that include metrics specific to…

In March 2018, we changed the way that views or impressions of Sponsored Content are measured to help you better understand how many times LinkedIn member accounts are likely to have been impressed by your ad. As of March 2018, we record an…

On your Campaign Manager reporting dashboard, you can filter by Impression Device Type, which allows you to view performance based on the devices members were using when they saw your ads.  Device types include:  Desktop …

Audience expansion helps you reach more member accounts that are similar to your campaign's target audience. Member accounts reached through your targeting criteria and audience expansion will be reported together. Enabling audience expansion allows…

At LinkedIn, we’re always exploring new ways to help optimize your experience and create new opportunities. The Company Engagement Report is a valuable insights tool, and we are excited to transition to the next evolution of the tool: Companies in…

Select Job Applicants as a column view from the reporting dashboard or when exporting a performance report to see metrics on how your single job ad campaigns are performing. Job applicant metrics include: Notes: Additional campaign metrics Other…

Professional demographic data is available for advertising accounts, campaign groups, and campaigns, but it requires a minimum volume of ad delivery to meet the reporting threshold to preserve the privacy of members who interact with LinkedIn ads…

Lead Gen Forms will prefill the work email field only after validating that the email address in the member’s profile is a work email address. If a work email address is not listed on a profile, the Lead Gen Form will not prefill an address.The…

Talent leads metrics in Campaign Manager provide details about your Landing Pages leads and help you measure the effectiveness of your ad campaigns. Metrics shown are based on campaigns created using the talent leads advertising objective and your…

Our ad reports use Universal Time (UTC). Because of this, impressions and clicks might not match up with activity in your local time zone. Keep in mind, campaigns with an end date will end at 11:59 p.m. UTC on the selected date.

You can access Lead Gen Forms and metrics on their performance in Campaign Manager. Lead data containing non-standard characters or non-English characters may not display properly. You can remove the non-standard characters and try again or you can…

In Campaign Manager, you can see the following metrics in the Conversion & Leads view at the campaign groups level, campaign level, and ads level to help you understand your conversion performance. To find your Conversions & Leads view, go…