Retail & Merchandising

Walmart Opens New Stores: You’re Not Allowed In. They look like stores. They stock popular products. But you can’t go inside. Walmart is piloting “dark stores” in Dallas and Bentonville—brick-and-mortar locations that fulfill only online orders. No customers. No carts. Just pickers, packers, and speed. This isn’t omnichannel. It’s reverse omnichannel—physical space built to serve digital demand. It’s working: Walmart’s U.S. e-commerce is now profitable, with Q1 sales up 21%. Deliveries under 3 hours grew 91% year-over-year. They expect to reach 95% of U.S. households within that timeframe. What’s driving this? * Tech-powered logistics (drones, AI, automation) * Streamlined assortments and faster turns * Customers willing to pay for speed What does this mean for brands? If you’re not easy to pick, ship, and deliver, you’re in the wrong place at the wrong time. * Visual merchandising becomes data merchandising. * Packaging becomes performance. * Shelf appeal becomes search appeal. This tactical shift is both a challenge and a call to evolve. The store of the future may not need shoppers. But it absolutely needs suppliers who understand the choreography of fulfillment. Would love to hear how others are preparing for a world where brick-and-mortar goes dark. #RetailStrategy #Ecommerce #Logistics #Walmart #DarkStores #RetailInnovation #ConsumerBehavior #RetailTransformation #LastMile Bloomberg Retail Dive Amazon Kohl's

Six years ago, I took over marketing at a company that went to 40 trade shows per year, and I cut that to 4. When I joined CoLab to lead marketing, we had zero conferences planned. I booked 2 the first year, and increased it to 6 the following year. What happened? Did my opinion on trade shows do a 180? Nope - the black and white pro - trade show vs. anti - trade show narrative is just an oversimplification. Most companies can go to at least a couple shows per year and get a positive ROI. Problem is - most companies are going to way more than a couple of shows per year and they have no idea which ones produce a positive ROI. You actually need a decent amount of rigor and discipline to figure this out. If you scale your conference spend too fast, you'll skip important retrospectives. It's easy to end up in the first scenario I described, where I had to cut trade shows by 90% in a year. Here's what you should do instead: 1) Start with a manageable number of conferences (no more than 1-2 per quarter, unless you have someone working on it full time) 2) Define success criteria going in: - You should have a qualified pipeline target - You should have tight definitions for what constitutes qualified pipeline, in the context of a conference - If you want to measure success based on other things (like establishing partnerships, moving in pipeline opps forward, etc.), figure those things out ahead of time too 3) After each show, do a retro and understand whether you achieved or missed your success criteria 4) If you missed, figure out why: - Is it a bad show for you? (e.g. not enough good fit ICP attendees) - Or could you make something of it, with some tweaks to your own execution? If it's the latter, you can go back again next year and test the new approach. Just like your email list, your trade show portfolio is something you should be constantly managing and "pruning" Most companies don't apply this level of rigor, which is why most trade show + conference programs are really, really wasteful. #b2bmarketing

I will block any political commentary instantly. This is not about politics…This is about not ignoring the elephant in the marketing room. Here are SPECIFIC tactics to use because of the impact of the Tariff discussion…. It doesn’t matter if tariffs directly affect your business because they directly affect your prospects and customers. No matter what industry – business or consumer. Here are some very specific tactics to consider ensuring your marketing is doing as well as possible as these economic changes occur… When costs rise (or people think they will rise) it’s the marketer’s job to: ✔️ Message it ✔️ Protect brand trust ✔️ Retain conversions ✔️ Do more with less Here’s how to tactically adjust your marketing in response, with strategies broken down for both Business and Consumer audiences: Business to Business: Communicate Pricing Adjustments Transparently Use phrases like “Price Transparency” or “No Surprises” in subject lines, landing pages and websites. EVEN IF PRICING DOESN’T CHANGE you should tell everyone that. They don’t know what you know about your business. Use “Price Adjustment Transparency” Messaging Promotional Email Subject lines: -No Surprises: Here’s Why Pricing Is Changing -How We’re Managing Rising Costs—So You Don’t Have To STAT:🧠 Edelman: Transparent brands are 22% more likely to retain loyalty in economic downturns. Focus on ROI + Cost Consolidation Promotional Email Subject lines: -This replaces 3 other platforms -Spend smarter, not more -Same output. Lower cost. Make the CFO your marketing partner. STAT: 💡Kantar found that value-driven messaging during the 2008 recession boosted response rates by up to 15%. Annnnd - MUST DO! Prioritize Case Studies + Social Proof When stakes are high, buyers seek safety. For CONSUMER Marketers: Align With Search Behavior: Google shows spikes in search terms like “best value,” “trusted brands,” and “most reliable” during downturns. Use these phrases in subject lines and CTAs to match consumer intent. Show You’re on Their Side: STAT: McKinsey notes that 57% of consumers actively look for “value packs” and “fair pricing” during tough times. Be explicit in messaging: “Bundle & Save”, “Price Lock Guarantee”, etc. This isn’t about politics. This is about not ignoring the elephant in the marketing room. People want to feel comfortable when things get uncomfortable. 

In retail, many chase the next big thing—a new style, a new way to reach consumers—triggering a frantic race to adopt. But most trends fade as fast as they appear. The real game-changers are curated habits that prove they can stand the test of time. I’ve championed social commerce as the future of retail for over a decade. In hindsight, that barely scratches the surface. It’s now a deeply ingrained consumer behavior. The imperative isn’t just to adopt it, but to evolve with it—constantly and intentionally. At HSN, social commerce was core to our strategy. We pioneered the blend of shopping and entertainment. That’s the essence: finding the sweet spot where entertainment, connection, and commerce converge. Soon after, platforms like Twitch began enabling users to both game and shop in real time, blending entertainment with commerce. Fanatics has successfully leaned into this model as well, immersing fans in live experiences while showcasing gear in action, often worn by their favorite athletes and community, turning fandom into a powerful trust signal. More recently, TikTok Shop collapsed the purchase funnel into a single scroll. It's no longer discover, then buy. Now, it’s see it, want it, buy it—seamlessly, in-platform. So, as we look ahead, how do I see this "social commerce habit" evolving? Here's what I expect: 🔹 Creator Integration is Non-Negotiable. For Gen Z, in particular, TikTok Shop has become a primary discovery engine. They trust their favorite creators to genuinely try products and offer honest feedback. The more brands lean into authentic partnerships with creators, the more trust they build in this integrated shopping experience. It’s about relationship-driven commerce. 🔹 Embrace a Zero-Click World. Speed and simplicity are paramount. Consumers need to be able to see, buy, and receive as fast as humanly possible. This means minimal clicks, minimal friction, and no moments for reconsideration. It's about instant gratification and removing all barriers between desire and ownership. 🔹 Elevate Live Shopping. This is a powerful return to the personal connection and real-time interaction that defined the best of traditional retail. Shoppable videos and live sessions transform social media into a personalized shopping aisle. Imagine experts demonstrating products, showing how they fit or can be styled, all in real-time, tailored to your interests. It brings humanity back to digital retail. 🔹 Unlock the Power of Virtual Try-Ons. A longstanding hurdle in e-commerce is "try before you buy." AI-enabled virtual try-on features solves that, making online shopping more immersive and convenient. This translates directly into higher conversion rates, deeper engagement, and customers spending more valuable time interacting with your brand digitally. It’s time to stop treating social commerce like a trend. This is commerce, full stop. It’s a fundamental consumer behavior that belongs at the center of every modern retail strategy.

From the department-of-mythbusting: our Just Walk Out technology is not going anywhere but to even more locations worldwide. Let's walk through what's really going on here... If you want to optimize any experience, a great place to start is with the biggest, most egregious, inefficient part of that experience. For physical shopping - you don't have to look much further than waiting in line for a checkout. It's boring, and it's a waste of time for both the shopper, and the store. So when we started to look at how to improve physical shopping - we started with the question: how do we take out the line? This is a hard problem - but it led to inventions like Just Walk Out (an AI and sensor fusion system for checkout-free shopping), Amazon Dash Cart (where you scan items as you place them into your cart), and Amazon One (our palm-based payments and identity). These technologies are complementary, and serve a very different purpose depending on these store and shopping task: 🚶 Just Walk Out is great for really quick, "mission driven" shopping - like small-format convenience stores for snacks, drinks, and so on. You know what you want, and you don't want a lot. Enter. Grab. Just walk out. Even with relatively few items sold per visit, we have already sold over 18 million items in Just Walk Out stores, and there are now more than 140 third-party locations with Just Walk Out technology in the U.S., UK, Australia, and Canada. The response from shoppers to Just Walk Out in small-format stores has been so strong that we will launch more small-format third-party Just Walk Out stores in 2024 than any year prior, more than doubling the number of third-party stores with the technology this year. 🛒 In larger grocery stores, where customers are making a big weekly trip and buy a greater number of items, customers so far prefer Amazon Dash Cart. Dash Cart serves as a shopping companion that travels through the store with a customer, helping them locate items with an on-cart screen featuring maps and navigation, and receive personalized shopping experiences, all while tracking their savings and spending in real time. ✋ Regardless of the size or format of the store, shoppers tell us they like the security and convenience of Amazon One. Amazon One is in 500+ Whole Foods stores, other Amazon stores, and 150 third-party locations like stadiums, airports, fitness centers, and more. Just Walk Out, Dash Cart, and Amazon One - together - let us remove these pesky lines in more places than we could in isolation. They are complements to one another - like The Beatles. Stronger than the sum of their parts. So don't believe the headlines. Just Walk Out isn't going anywhere, except into more locations, in more countries, to help more shoppers, and more businesses. Now back to your regular scheduled programming... :)

When a product is refused or seized at the border, most people jump straight to asking what was wrong with the goods? But the better question is what broke down in your process before that shipment even left the supplier’s facility? Compliance is not only about what's in the box” or what is printed on the label. It is also about who you are doing business with, how well you know them, who has had access to the box, and whether you can trust that the paperwork matches reality. Sometimes, it is not the product that triggers a seizure. It is the involvement of a flagged party or a questionable transaction. To reduce the chances of costly delays or seizures, companies need to focus on full compliance at every step. That includes having accurate labels, correct country of origin markings, valid certificates, knowing your supply chain, and making sure the product is not violating the rules of any federal agency. Customs enforces more than just customs law. If your product violates FDA, EPA, DEA, CPSC, USDA, “ABCD” requirements, it is at risk. Many companies miss this entirely. Want to see what this actually looks like in practice? I explain it all here: https://lnkd.in/ekAZPMkZ #FDACompliance #CustomsSeizures #ImportLaw #ProductLabeling #CBP #RegulatoryStrategy

A client came to us frustrated. They had thousands of website visitors per day, yet their sales were flat. No matter how much they spent on ads or SEO, the revenue just wasn’t growing. The problem? Traffic isn’t the goal - conversions are. After diving into their analytics, we found several hidden conversion killers: A complicated checkout process – Too many steps and unnecessary fields were causing visitors to abandon their carts. Lack of trust signals – Customer reviews missing on cart page, unclear shipping and return policies, and missing security badges made potential buyers hesitate. Slow site speeds – A few-second delay was enough to make mobile users bounce before even seeing a product page. Weak calls to action – Generic "Buy Now" buttons weren’t compelling enough to drive action. Instead of just driving more traffic, we optimized their Conversion Rate Optimization (CRO) strategy: ✔ Simplified the checkout process - fewer clicks, faster transactions. ✔ Improved customer testimonials and trust badges for credibility. ✔ Improved page load speeds, cutting bounce rates by 30%. ✔ Revamped CTAs with urgency and clear value propositions. The result? A 28% increase in sales - without spending a dollar more on traffic. More visitors don’t mean more revenue. Better user experience and conversion-focused strategies do. Does your ecommerce site have a traffic problem - or a conversion problem? #EcommerceGrowth #CRO #DigitalMarketing #ConversionOptimization #WebsiteOptimization #AbsoluteWeb

One of the biggest takeaways I spotted from Intuit Mailchimp’s analysis of the 2024 holiday shopping season is that the new year is ripe with new opportunities to drive loyalty. Here’s why → 64% of orders from Mailchimp customers with connected stores came from new customers during Cyber Weekend 2024. That's a huge opportunity to grow your loyal customer base! And research we produced with Canvas8 tells us that the best kept secret to driving loyalty is actually grounded in science. Our Loyalty Wheel reveals 4 key drivers of loyalty: 1. Reward: Our brains love rewards. Create a sense of reciprocity by offering exclusive deals, personalized discounts, or early access to new products. 2. Memory: Make it easy for customers to remember (and repeat!) positive experiences with your brand. Design a frictionless customer journey, offer subscriptions for frequently purchased items, and send well-timed reminders. 3. Emotion: Foster an emotional connection that goes beyond transactional exchanges. Align your brand with causes your customers care about, share authentic stories, and build a sense of community. 4. Social Interaction: Encourage customers to share their love for your brand with friends and family. Create opportunities for user-generated content, run refer-a-friend programs, or host exclusive events. And here's how to put it all into action: 🎉 Surprise and delight: Gift your customers with unexpected rewards. And just not generic discounts. Offer exclusive experiences or partner with like-minded brands to create unique offers. 🛝 Streamline every touchpoint: Remove friction in the customer journey with automation. From browsing to purchasing to post-purchase support, make it easy and enjoyable to do business with your brand. 🎯 Prioritize personalization: Craft your messaging and build authentic connections. Use data and AI analysis to understand your customers' values and preferences and use those insights to create content that resonates. 🤗 Give VIP treatment: Make your customers feel like VIPs. Give them early access to new products, invite them to exclusive events, or feature them on your social media channels. Download Mailchimp and Canvas8’s The Science of Loyalty and The Strategic Loyalty Playbook for a deep dive into the science, complete with actionable strategies and inspiring examples: https://bit.ly/49FJayO Make 2025 the year of the loyal customer. You got this.

Because with a bad forecast everything else will fail... This infographic contains 7 steps to create and improve a forecast: ✅ Step 1 - Start with Historical Data Collection & Cleaning 👉 gather and clean past sales data (ideally 3 years) 👉 remove outliers, fill in gaps, and ensure data accuracy before analysis ✅ Step 2 - Segment Your Demand 👉 break down your demand into segments to create more granular forecasts 👉 examples: volume, value, product categories, customer types, regions ✅ Step 3 - Generate a Baseline Statistical Forecast 👉 as starting point, generate a baseline forecast using statistical methods like time series analysis ✅ Step 4 - Apply Seasonality and Trend Adjustments 👉 use historical seasonal patterns and emerging trends to fine-tune your forecast for upcoming periods ✅ Step 5 - Collaborate & Fine-tune in S&OP Meetings 👉 collaborate with sales, marketing, finance, and operations to align on one consensus forecast ✅ Step 6 - Adjust for Market Intelligence 👉 incorporate insights from sales teams, marketing campaigns, external research, and product launches to adjust your baseline forecast ✅ Step 7 - Incorporate Forecasts into S&OE (Sales & Operations Execution) 👉 drive actionability in the short term based on this aligned forecast, helping the team respond quickly to deviations 💥 Bonus Step: Build a Continuous Feedback Loop 👉 track forecast accuracy by comparing actual sales to forecasted figures, and regularly update your model based on this feedback Any other steps to consider? #supplychain #salesandoperationsplanning #integratedbusinessplanning #procurement

What happens when a legacy CPG giant like PepsiCo acquires a fast-growing disruptor like Poppi? It’s a blueprint for the future of FMCG. PepsiCo has spent years evolving its portfolio, shifting toward healthier, functional, and better-for-you options. From acquiring Siete Family Foods to Sabra Dipping Company, and now Poppi, they’re doubling down on what today’s consumers want: ✅ Functional Ingredients: Poppi taps into the gut health boom, projected to reach $72B+ globally by 2032 (Source: Market Research Future® (MRFR)). Consumers aren’t just looking for hydration—they want drinks that boost immunity, digestion, and energy. ✅ Premiumization of Soda: Traditional soda sales have declined by 12% in the last decade, while functional and prebiotic sodas are growing 35% YoY (Source: Beverage Digest). Brands like Poppi prove that consumers will pay a premium for added health benefits. ✅ The Power of Challenger Brands: Nearly 60% of Gen Z & Millennials say they trust emerging brands more than Big CPG (Source: McKinsey & Company). PepsiCo knows the future belongs to brands that feel authentic, mission-driven, and community-led. So, The “Big Food vs. Challenger Brand” battle is over-it’s now about collaboration. Legacy brands need disruptors to stay relevant. Health & wellness aren’t trends-they’re becoming industry standards. If a brand isn’t innovating in functional benefits, it’s already falling behind. The next wave of acquisitions? Expect strategic buys in functional beverages, gut health, and personalized nutrition. This is just the beginning. Are Big CPGs moving fast enough to keep up with evolving consumer demands? #FMCG #PepsiCo #Poppi #GutHealth #ConsumerTrends #MergersAndAcquisitions #FoodAndBeverage