With 1,000 new articles a month and over 15,000 products in the catalog, this begs the question, "How do we connect articles with products?".
Complex has asked itself this in the past, but the process was manual and time-consuming, and even if they could overcome that, the products that surfaced in articles weren't the highest-converting.
They revisited this process with AI and found a solution that saves them 80 hours per month and surfaces the most relevant products, helping them sell more by doing less.
Here's the "why" and "how" they made this happen.
Challenge: Too many products for manual linking
Before Sanity, Complex had two options:
- Building a costly system to automate the linking of products to articles
- Keep things manual, which meant inefficiency and lower conversion rates
