The LG UA7700 (or UA77 for short) is an entry-level 4k TV released in 2025. It's a very basic TV, with an ADS panel and no local dimming. It's light on modern features, with no support for HDMI 2.1 bandwidth or ATSC 3.0, but it does support VRR and ALLM for gaming. It's powered by LG's α7 AI Processor Gen 8 and ships with the 2025 version of LG's webOS smart interface, but as it's part of LG's Re:New program, it'll receive new versions of webOS for a few years after launch. We bought and tested the 75-inch model, but it's also available in a range of sizes from 43 up to 86 inches.
Our Verdict
The LG UA77 is a bad TV overall. It's best-suited for use in a light controlled room, as it looks bad in a dark room due its terrible black levels, but it can't overcome glare in a bright room. It has poor motion handling that makes it a disappointing choice for watching sports or gaming, despite its low input lag. On the flip side its smart interface is easy to use and has a great selection of apps, it has good low-quality content smoothing, great for streaming content, and its wide viewing angle means you don't have to fight over the best spot in front of the screen.
Wide viewing angle makes it a good choice for a wide seating arrangement.
Poor black uniformity, awful contrast, and no local dimming means dark scenes are washed out.
Not bright enough in SDR to overcome glare.
Not bright enough to deliver an impactful HDR experience.
Can't reduce the intensity of direct, mirror-like reflections.
The LG UA7700 is a bad TV for watching movies in a home theater. It has terrible black levels, so dark scenes are washed out and blacks always look gray. It's not very bright in both SDR and HDR, so specular highlights don't stand out at all. This also contributes to its poor colors, as it can't display a wide color gamut and colors aren't very bright or vibrant. On the other hand, it has okay upscaling and good low-quality content smoothing, so DVDs and low-quality streams look alright and it removes some issues like macro blocking.
Very little stutter due to its slow response time.
Good low-quality content smoothing.
Poor black uniformity, awful contrast, and no local dimming means dark scenes are washed out.
Not bright enough to deliver an impactful HDR experience.
Colors are dull and muted.
Mediocre upscaling.
The LG UA77 is a disappointing choice for use in a bright room. Its glossy coating does very little to reduce the intensity of direct mirror-like reflections, and it's not bright enough to overcome glare. On the flip side, ambient light has no effect on contrast or the apparent color saturation
Ambient light has no impact on black levels.
Not bright enough in SDR to overcome glare.
Can't reduce the intensity of direct, mirror-like reflections.
The LG UA77 is a disappointing choice for watching sports. It's not a good choice for watching the game during the day, as it has low peak brightness and poor reflection handling, so glare from windows or lights is very distracting. It also has a very slow response time, so fast motion is very blurry and hard to make out. It has a wide viewing angle, though, so it's a decent choice for a wide seating arrangement.
Wide viewing angle makes it a good choice for a wide seating arrangement.
Good low-quality content smoothing.
Not bright enough in SDR to overcome glare.
Motion is very blurry.
Can't reduce the intensity of direct, mirror-like reflections.
The LG UA77 has low input lag, but overall it's a poor choice for gaming. It has a slow response time, resulting in incredibly blurry motion when gaming. It supports a few gaming features like ALLM and VRR, but the latter isn't very useful the VRR range is limited due to the 60Hz max refresh rate, so you'll still see tearing.
Very low input lag.
Narrow VRR range.
Limited to a 60Hz refresh rate.
Motion is very blurry.
The LG UA7700 has bad brightness. It's too dim in SDR to overcome any amount of glare in a bright room, so it's best suited for use in a moderately lit room with only a few lights on. In HDR, it's not bright enough to bring out specular highlights at all, and bright scenes are dull and simply don't look anywhere near as bright as they should.
Not bright enough in SDR to overcome glare.
Not bright enough to deliver an impactful HDR experience.
The LG UA7700 has terrible black levels. It has a very low native contrast ratio, so blacks are always raised and look washed out. There's no local dimming feature to help improve it, either. It also has sub-par black uniformity, so not only are dark scenes washed out, they're uneven.
Poor black uniformity, awful contrast, and no local dimming means dark scenes are washed out.
The LG UA77 has poor colors. It can't display a wide range of colors in HDR, and with its low peak brightness colors aren't bright or vibrant at all. It's also not very accurate out of the box, and it has a very cold color temperature, especially in HDR.
Colors are dull and muted.
Very cool color temperature out of the box.
Note: We're in the process of improving our tests related to image processing, but this score should give you a general idea of how a TV performs overall with its image processing capabilities.
The LG UA77 has okay processing. It has good low-quality content smoothing, which helps reduce macro blocking and pixelization when watching streaming services, but its upscaling is mediocre and a bit soft overall. It also has mediocre PQ EOTF tracking, mainly due to its low contrast ratio, as dark scenes in HDR are noticeably over brightened.
Good low-quality content smoothing.
Mediocre upscaling.
The LG UA7700 has mediocre responsiveness in Game Optimizer mode. On the one hand it has very low input lag, so the action on-screen is always in sync with what you're doing on the control. On the other hand, it has such poor motion handling that any fast action is a blurry mess.
Very low input lag.
Narrow VRR range.
Limited to a 60Hz refresh rate.
Motion is very blurry.
Mediocre upscaling.
We're in the process of fixing the way we evaluate a TV's overall motion handling. This section is currently broken, and the score isn't indicative of how well a TV handles motion overall.
Changelog
-
Updated Oct 14, 2025:
We bought and tested the TCL Q77K and added a comparison in the Contrast section.
- Updated Oct 06, 2025: Review published.
- Updated Oct 02, 2025: Early access published.
- Updated Sep 22, 2025: Our testers have started testing this product.
Check Price
Differences Between Sizes And Variants
We bought and tested the 75-inch LG UA7700, and these results are also valid for the 43, 50, 55, 65, and 86-inch models. All sizes offer the same picture quality and overall performance, but the 75 and 86-inch models have a slightly different design.
| Size | US Model |
|---|---|
| 43" | LG 43UA7700PUB |
| 50" | LG 50UA7700PUB |
| 55" | LG 55UA7700PUB |
| 65" | LG 65UA7700PUB |
| 75" | LG 75UA7700PUA |
| 86" | LG 86UA7700PUA |
Our unit was made in Mexico in May 2025.
Popular TV Comparisons
The LG UA77 is a very basic, cheap TV, and it offers very limited picture quality compared to the competition. As one of the few TVs released in 2025 with an IPS panel, it's a better choice for a wide room than most similarly-priced competing models. It's not worth buying for most people, though, and you'll get much better picture quality and a wider selection of features from competing models like the TCL QM6K or the Hisense U65QF.
For more options, check out our recommendations for the best TVs under $500, the best 70-75-77 inch TVs, and the best TVs for gaming.
The Samsung U8000F is significantly better than the LG UA77. Although neither TV is a great choice for a dark room, the Samsung has a much higher native contrast ratio, so dark scenes aren't nearly as washed out and overblown. The Samsung is also far more accurate out of the box, so you don't need to worry about getting it calibrated if you care about creative intent. Other than that, these two TVs are fairly evenly matched.
There's nearly no difference at all between the LG UT75 and the newer LG UA77, so if you're comparing these two, you should choose the cheaper option. The only advantage of the UA77 is that it supports VRR, but it's still limited to a 60Hz refresh rate, so you'll still see tearing, as the refresh rate is too low to support Low Framerate Compensation (LFC).
The TCL QM6K is a significantly better TV than the UA77, in just about every possible way. The TCL has much better picture quality, with higher contrast, higher peak brightness, brighter colors, and better accuracy. The TCL also has better motion handling, with significantly less blur when watching sports or gaming. The LG has a wider viewing angle, but the picture quality is so much worse that you're better off with the TCL even if you have a wide seating arrangement.
The TCL Q77K is better than the LG UA77. The TCL has a much higher native contrast ratio, resulting in deeper blacks in dark scenes. The TCL is also much better for gaming thanks to its impressive array of gaming features, including HDMI 2.1 bandwidth, a wide VRR range to reduce tearing, and a very high maximum refresh rate.
We buy and test dozens of TVs yearly, taking an objective, data-driven approach to deliver results you can trust. Our testing process is complex, with hundreds of individual tests that take over a week to complete. Most of our tests are done with specially designed test patterns that mimic real content, but we also use the same sources you have at home to ensure our results match the real-world experience. We use two main tools for our testing: a Colorimetry Research CR-100 colorimeter and a CR-250 spectroradiometer.
Test Results
The peak brightness in HDR on this TV is bad. While it's bright enough for most moderately lit scenes, bright specular highlights don't stand out at all, and bright scenes are flat and dull overall.
Switching to Game Optimizer results in a very slight decrease in peak brightness in most content, but it's not at all noticeable.
This TV's brightness in SDR is poor. It's only bright enough for a light-controlled environment, and it can't overcome glare from windows or lights.
The LG UA77 has terrible contrast, much worse than similarly priced models like the TCL Q77K. Blacks are noticeably raised and look gray in any content. It doesn't have a local dimming feature to improve this, either.
This TV doesn't have a local dimming feature, so it can't adjust the backlight of individual zones to brighten up highlights without impacting the rest of the image. This means that there are no distracting flickers or brightness changes as bright highlights move between dimming zones.
The LG UA77 has disappointing black uniformity. Since there's no local dimming it can't dim the dark parts of the scene, and there's considerable backlight bleed through the screen. This results in an overall cloudy image. It's patchy throughout, with uneven amounts of light bleed.
The SDR color volume on this TV is sub-par. It struggles with both bright shades and darker shadow details, as the low contrast results in muted low-light colors. It also has limited coverage of even the DCI-P3 color space, so it's not a good choice if you're a fan of saturated colors.
| Volume ΔE³ | DCI-P3 Coverage |
BT.2020 Coverage |
|---|---|---|
| L10 | 68.90% | 48.60% |
| L20 | 75.29% | 53.01% |
| L30 | 77.43% | 54.71% |
| L40 | 77.60% | 55.91% |
| L50 | 77.15% | 55.48% |
| L60 | 73.98% | 52.54% |
| L70 | 68.87% | 44.38% |
| L80 | 67.41% | 41.56% |
| L90 | 67.64% | 41.65% |
| L100 | 79.75% | 56.42% |
| Total | 72.75% | 49.13% |
This TV has bad color volume in HDR. It can't display a wide range of colors in HDR, bright colors don't stand out at all, and shadow details are lost due to its low contrast.
Unfortunately, the LG UA77 has mediocre accuracy in SDR before calibration. Gamma is too high, closer to 2.4 than 2.2, so most scenes are crushed a bit. The RGB balance is way off, with way too much blue overall, giving the TV a noticeably cool color temperature. Color dE is decent, with some noticeable issues in blues and reds that also affect cyan and magenta.
The accuracy after calibration is much better, but it's not as good as most TVs, and it's likely limited by the capabilities of the panel itself. The RGB balance is much better, and the color temperature is nearly perfect. There are no noticeable issues with gamma. Color accuracy is better, but there are still some issues with saturated reds and blues.
See our full calibration settings.
The HDR accuracy before calibration is poor. The most glaring issue is the absolutely terrible color temperature, which is way too cold even with the most accurate pre-cal settings. Color accuracy is sub-par, with significant issues across the board, but the white balance is a bit better, with just a few noticeable issues in midtones and darker shades.
Calibrating this TV in HDR helps improve the color accuracy in HDR, but its severely limited by the capabilities of the panel and it still doesn't look good. The color temperature is a bit better, but still too cold, and both white balance and color accuracy are slightly improved. It simply can't display the necessary range of colors for HDR to be displayed accurately.
The LG UA7700 has mediocre PQ EOTF tracking. The most noticeable issue is shadow details, which are noticeably raised due to the TV's terrible contrast. Mid-tones fare a bit better and actually track well, but there's a sharp cutoff at the TV's peak brightness. This means that the brightest highlights in HDR are always displayed as bright as they can be in HDR, but since it's clipping, you lose brightness gradients, and everything blends together.
The gradient handling on this TV is decent. There's noticeable banding in darker shades of green and blue, and it looks worse than it should due to the TV's low contrast, as the backlight bleed interferes with gradients in shadow details.
This TV has very low input lag when set to Game Optimizer, which ensures a responsive gaming experience.
The TV supports all common resolutions up to 4k @ 60Hz. It displays chroma 4:4:4 properly with any signal, which is important for reading clear text from a PC.
Unlike previous models in this lineup, the LG UA7700 supports VRR to help reduce screen tearing. Unfortunately, it's not very useful, as the refresh rate range isn't wide enough to work with Low Framerate Compensation (LFC), so you'll see tearing if your framerate drops below 48Hz.
Unfortunately, this TV has a very slow response time at the maximum refresh rate of 60Hz. It's especially bad in shadow details, which are incredibly blurry. Mid-tones are a bit snappier, but still too slow, resulting in blurry motion in most scenes.
This TV doesn't support a 120Hz refresh rate.
Unfortunately, this TV has a very slow response time at the maximum refresh rate of 60Hz. It's especially bad in shadow details, which are incredibly blurry. Mid-tones are a bit snappier but still too slow, resulting in blurry motion in most scenes.
This TV is a 60Hz TV, so it only supports 4k @ 60Hz on the P55. It has Auto Low Latency Mode (ALLM), so it'll automatically switch to Game Mode when it detects a game being played, which gives you the lowest possible input lag for games.
This TV only supports 4k @ 60Hz Xbox Series consoles. It has Auto Low Latency Mode (ALLM), so it'll automatically switch to Game Mode when it detects a game being played, which gives you the lowest possible input lag for games. It doesn't support Dolby Vision.
The relatively slow response time on this TV has one benefit: there's very little stutter when watching cinematic content at 24 or 30 fps. It's still a bit noticeable in very slow, panning shots, but it's better than most TVs.
Unfortunately, the LG UA77 doesn't remove 24p judder from 60Hz sources like most cable TV boxes and older streaming devices that lack a Match Frame Rate feature. Watching movies from a Blu-ray player or with the native apps is fine, though.
The TV uses pulse width modulation (PWM) to dim its backlight, which introduces flicker that can bother people who are sensitive to it. Unfortunately, it flickers at a slow 120Hz in all picture modes and at all brightness levels, so it can cause headaches and eye strain if you're sensitive to flicker.
The TV doesn't have an optional backlight strobing feature, commonly known as black frame insertion (BFI), to help reduce persistence blur.
The glossy coating on the LG UA77 does a poor job reducing the intensity of direct, mirror-like reflections. They're reflected back almost perfectly, so lights and windows opposite the TV are very distracting.
There's barely any noticeable increase in black levels when watching this TV in a bright room, which is good, but the black levels are always raised anyway.
The perceived color saturation in a bright room is poor. Most of this has nothing to do with the ambient lighting, though, as this TV has low color volume even in a dark room.
The gray uniformity on this TV is mediocre. There's a fair amount of dirty screen effect in the center, which is distracting when watching sports especially, but it's bad enough that you'll notice it with most content. The sides of the screen are also considerably darker than the center.
The TV uses an ADS panel with an RGB sub-pixel layout, so it renders text well as a PC monitor.
It uses basic, inefficient color filters to produce red and green light, but there's very little separation between those colors, which contributes to the TV's inability to display a wide range of colors.
The TV is limited to HDMI 2.0 bandwidth on all three ports. It doesn't have an ATSC 3.0 tuner, so 4k over-the-air isn't possible.
This TV supports eARC, which allows it to pass uncompressed high-quality audio from a connected source to your home theater system or soundbar. Unfortunately, it doesn't support any DTS formats commonly used on Blu-rays.
Unlike most LG models, the LG UA77 doesn't support Dolby Vision.
The inputs are housed in a central electronics box that's a bit hard to reach of you wall mount it. One of the HDMI inputs faces straight out the back of the TV, so if you're planning on wall-mounting it you'll need a 90° adapter for the HDMI cables. Unfortunately, there's nothing to help with cable management.
This TV ships with webOS25, LG's proprietary smart interface. It runs the full version with no compromises, but the interface is a bit sluggish compared to higher-end LGs. As this TV is part of LG's Re:New program, it'll eventually receive software updates to newer versions of webOS for the next few years.
Instead of the Magic Remote pointer found on higher-end models, this TV comes with LG's older basic remote. Some people may actually prefer this as it has more physical buttons. It's compatible with the Magic Remote, though, so if you prefer that you can buy the fancier remote separately.
The LG UA77 has an okay frequency response. The sound profile isn't very well-balanced, so dialogue isn't perfectly clear, with some dips across the spectrum. Like all TVs there's very little deep bass. It gets pretty loud, but there are noticeable pumping artifacts at max volume.