Activate Summit 2023 Recordings

Unpacking AI Beyond the Hype

Adriana Gil Miner • Chief Marketing Officer at Iterable

Andrew Boni • Co-Founder & CEO at Iterable

Bela Stepanova • VP of Product Management at Iterable

Zip Allen • CBO at Strava

Lynn Girotto • CMO at Vimeo

Ashley Kramer • CMO at GitLab

Join Iterable’s executive team and CMOs from Strava, Gitlab, and Vimeo to celebrate a decade of marketing innovation discuss what the next generation of the industry will hold, and unveil the all new Iterable for AI-Powered cross-channel communications.

Tackling a Large-Scale Migration to Iterable

Brooke Phillips • VP Growth Marketing, Audience Relationships at Dotdash Meredith

Considering updating your martech stack? Looking to move to Iterable? Anxious about migration? Well Brooke Phillips, VP Growth Marketing, Audience Relationships at Dotdash Meredith, is here to ease your concerns. She’ll walk through what a complex large-scale migration to Iterable looks like—including why Dotdash Meredith wanted to migrate, what the migration entailed, and the results of migrating.

Iterable Product Keynote and Showcase

Bela Stepanova • VP of Product Management at Iterable

Our Spring 2023 product release is one of our most innovative releases yet! Our SVP of Product and Product Managers will unveil our expanded AI Suite and a New Generation of In App Messaging. We will also show off our new modernized campaign workflows.

Creating Content that Resonates to Build a Brand

Corporate Natalie • CEO at Work-From Home-Jokes

You’ve probably seen @CorporateNatalie on your FYP, your LinkedIn feed, and your Instagram reels, but you’ve never seen her on the Activate Stage…until now. She’s here and she’s ready to share some secrets. Join Natalie and Iterable’s Sr. Director of Customer & Partner Marketing, Katie Pope, as they sit down for a fireside chat and talk all things social media and brand building.

A Conversation with NBCUniversal: Using MarTech Tools to Drive Your Team’s Triumphs

Samantha Carmer • Director, Product – Marketing Technology at NBCUniversal

Avia Huang Bushyhead • Senior Product Manager at NBCUniversal

Join product leaders from NBCUniversal for a panel discussion on team structures and choosing the right MarTech tools. We’ll cover everything from evaluating new channels and vendors, to adapting creative strategies to maximize your tools, to forging productive partnerships between Product and Product Marketing teams (and beyond!). Hear from the NBCUniversal MarTech team, Samantha Carmer, Avia Bushyhead, and Joey Alegre alongside Charles Howard, Sr. Director of Customer Success at Iterable.

Let’s Get Rational About Emotion

Lee Allan • Global Chief Technology Officer at Indicia Worldwide

Harris Atkins • CEO North America at Indicia Worldwide

Holly Stayton • Strategy Director for North America at Indicia Worldwide

70% of emotionally connected customers spend over twice as much with brands they’re loyal to. It’s proof that tapping into consumers’ emotions makes rational sense. Join Harris Atkins, CEO North America at Indicia Worldwide, Lee Allan, their Global CTO, and Holly Stayton, their Strategy Director North America, to find out how to harness the power of technology, data insights and creative strategies to drive emotional connections with consumers, while delivering ROI.

Winning with Winback

Katie White • Head of Lifecycle Marketing at Nextdoor

It takes a lot of time, money, and effort to acquire a user. The last thing you want is for them to lose interest. But users churn for different reasons, and if you’re trying to win them back with a one-size-fits-all strategy, you’re going about it the wrong way. Join Katie White, Head of Lifecycle Marketing at Nextdoor, for a look at how her team is activating dormant users via audience clusters, targeted messaging, and a go-to-market strategy that’s reshaping how long lost customers engage with their brand.

Increase Customer LTV With Customized, Event-Fueled Communications

Kimberly O’Dell • Director of CRM & Loyalty at European Wax Center

Doing more with limited resources is top-of-mind for most marketers in 2023. So how do you free up your team to do more… with less? By leveraging the power of automation. Which is exactly what Kimberly O’Dell, former Director of CRM & Loyalty at ReserveBar, did when faced with the challenge of replatforming from Shopify to SFCC. In this session, she’ll walk you through the functional capabilities of Iterable’s custom events and handlebar features, and how her team at ReserveBar utilized them to power highly-personalized customer communications.

Use Lifecycle to Own Your Unit Economics and Thrive in Today’s Market Conditions

Aaron Cort • VP of Operations at ClickUp

Tech is facing some of the toughest market conditions in 20 years. How can your company not just survive – but thrive – amid all the volatility? Three words: unit economic efficiency. Join Aaron Cort, VP of Operations at ClickUp, for a look at how lifecycle marketing is the foundation for predictable business growth in uncertain times. You’ll come away from this session with a better understanding of unit economics, how it applies at various lifecycle stages, and how to use those stages to drive better forecasting and outcomes.

Moving Casual Golfers Through the Funnel, Back to Greener Pastures

Fahad Zahid • Head of Brand & Digital Marketing at PGA of America

According to the National Golf Foundation, nearly 40 million people in America participate in golf. Golfers range from Top Golf players, who play for the social aspect in high-tech entertainment complexes, to competitive golfers who play 18 holes on a golf course. For the first time ever, the golf industry has more non-traditional golfers than traditional ones. What’s keeping them from playing at Top Golf and also traditional facilities? Join Fahad Zahid, Head of Brand and Digital Marketing for the PGA of America, as he shares data findings that have influenced PGA’s strategy on how to move off course golfers to green grass facilities.

Data Activation: Leveraging Customer Data to Drive Experiences That Win

Kashish Gupta • Co-CEO and Co-Founder at Hightouch

Alex Holt • VP of Audience Strategy at Cars.com

Modern marketing technology platforms are supercharged by customer data. Join Kashish Gupta, Co-CEO and Co-Founder of Hightouch, and Alex Holt, VP of Audience Strategy at Cars.com, to hear how Cars.com, on their mission to radically transform the car shopping experience, unleashes the full potential of Iterable to deliver consistent, hyper-personalized experiences that connect with consumers. The team generates new and repeat business by using lots of customer data in Iterable—and it’s easier and faster than you think.

Collect and Converge to Convert with Consumer-Consented Data

Allison Kelly • Chief Revenue Officer at Digioh

Customer experience isn’t a “set-it-and-forget-it” strategy. Neither is the collection of consumer-consented data. Join Allison Kelly, Chief Revenue Officer of Digioh, to learn more from Digioh on how to turn website visitors into your most powerful source of data to drive customer experience, customer value, and incremental revenue too!

Going Beyond Opens and Clicks To Build Alliances, Value, and Credibility

Robert Schroko • VP of CRM, Audience Data Strategy, and Analytics/Research at A+E Networks

The fate of any marketing program is all in the numbers. The better your team is able to tie conversions and revenue back to specific events, the more tangible your value to the business. Join Robert Schroko, VP of CRM, Audience Data Strategy, and Analytics at A+E Networks, as he unpacks incremental conversion tracking — how it enabled his team to run cross-channel experiments, expand their email program, triple their send volume, and build alliances (with Finance!) to scale impact.

Personalization and Loyalty: The Importance of Building a Foundation for Real-Time Customer Data

Alex Holub • Head of Machine Learning at mParticle

Join mParticle’s Head of Machine Learning, Alex Holub, to learn how marketing teams can maximize the effectiveness of their personalization initiatives with a real-time customer data foundation. He’ll highlight how businesses like ChowNow, New York Post and Klarna are partnering with mParticle to drive innovative customer experiences and increase loyalty.

Mastering Iterable’s AI Optimization Suite

Taylor Briggs • Product Marketing Manager at Iterable

Trisha Desai • Solutions Consultant at Iterable

The past few months have been an exciting time for Artificial Intelligence (AI) development and its applications seem endless. However, it can be challenging to know where to start and how to integrate AI into your existing processes. In this session, Iterable’s Taylor Briggs, a Product Marketing Manager, and Trisha Desai, a Solutions Consultant, will dive into Iterable’s AI Optimization Suite and show marketers how these tools can be utilized to uplevel their marketing efforts. From Predictive Goals to Brand Affinity and more, learn how AI can teach you more about your customers and create enhanced personalized experiences.

Maximizing Customer Engagement: The Power of Multiple Messaging Channels in Marketing

Alison Babb • Product Marketing Manager at Sandboxx

Jeana Chipps • Lifecycle Marketing Manager at Sandboxx

Jeremiah Runser • Marketing Director at Sandboxx

Your customer behavior is rarely linear. While personalization has proven to be the most effective method to enhance ROI, implementing sophisticated experiences across multiple channels can be daunting and complex. In this session, we’ll talk through single-channel, multi-channel, omni-channel and cross-channel marketing and share some examples of journeys, tests and programs that worked—and a few that didn’t. Learn how Sandboxx creates memorable journeys for the military community.

Top Strategies for Epic SMS Campaigns

Jeff Mills • Director, Product Marketing at Iterable

So you’ve decided to launch your first SMS campaign. Come learn the best ways to set yourself up for success and learning.

How to Integrate Google Sheets and Leverage Catalog to Automate Emails

Jenniece Thompson • CRM Developer at Shipt

Integrating Google Sheets with Iterable Catalog can streamline campaign management by automating the data transfer process between the two platforms. In this technical walkthrough, Jenniece Thompson from Shipt will outline the steps involved in integrating Google Sheets and Iterable Catalog to help automate your emails.

0 + 1 = 3? Getting Started With Zero- and First-Party Data

Mikko Westberg • Marketing Operations & Technology Lead at Strava

How do we, as marketers, balance increased consumer expectations around both data privacy and personalization? Plus, how do we combine what customers are telling us (zero-party data) with what their behaviors are showing us (first-party data!)? In this session, Mikko Westberg, CRM Lead at Strava, will explore both the challenges and benefits of activating first- and zero-party data for cross-channel marketing. He’ll share some practical examples of how Strava has used a crawl-walk-run approach in building out impactful campaigns and share insights and tips for how you can start putting this data to work.

How to Include AI as Part of Your Marketing Team

Denys Kapush • Digital Strategist at Columbia Business School

In today’s fast-paced business world, leveraging AI can provide a competitive edge. Join Denys Kapush, Senior Associate Director of Digital Marketing at Columbia Business School Executive Education, for an insightful presentation on “How to Include AI as Part of Your Marketing Team.” Discover the potential of AI in marketing and advertising and learn about its practical applications that can help free up marketers’ time to focus on strategy and other efforts. Through a real-world case study, you’ll gain valuable insights on how to effectively apply AI to grow your business in the most efficient way possible. Don’t miss out on this opportunity to stay ahead of the game and learn how to incorporate AI into your marketing team.

Globalizing Great Design: A Fireside Chat

Jade Kolber • Senior Marketing Manager at 99designs

Jeremy Smith • Vice President & Country Manager, ANZ at Iterable

The team at 99Designs by Vista has spent more than a decade building a global platform to enable remote creative collaboration. So they know a thing or two about creating – and leveraging – new opportunities in tech. Tune in for a virtual fireside chat with Sr. Marketing Manager, Jade Kolber, as she considers the ways in which AI can improve personalization, localization, efficiency, and overall customer experience for audiences around the world. Hosted by Iterable’s own Jeremy Smith, VP & Country Manager of ANZ market.

Tech Stack Upgrades: Seeing Beyond The Status Quo

Alex Haley • Principal Game Operations Manager at Product Madness

Eloise Shuttleworth • VP of Customer Success at Iterable

There comes a point when a team outgrows its tech stack. With easier-faster-better tools and applications hitting the market all the time, you don’t just want to keep up — you want to evolve your marketing alongside the innovations. Tune in for a Virtual Fireside Chat with Product Madness about its transition from an in-house tech stack to a third-party solution: Iterable. Principal Game Operations Manager, Alex Haley, joins Iterable’s own VP of Customer Success, El Shuttleworth, for a discussion about making the change — what to consider, how to get internal buy-in, and how excited you’ll be when the new tools you’ve chosen help your team crush KPIs.

“The Agile Dinner Party” – How to Apply Agile Practices Across Teams and Projects

Abby Gailey • Senior Manager of Marketing Operations at Vibrent Health

Getting a marketing campaign out the door is a lot like throwing a dinner party – lots of moving pieces to manage, requests (dietary or otherwise) to account for, and never as much time to execute as you’d like. How do you pull it off without a hitch? It’s simple: Go Agile. Join Abby Gailey, Senior Manager of Marketing Operations at Vibrent Health, for an intro to Agile – a set of practices and principles that prioritize continual delivery, quick response to change, and collaboration with customers and within teams.

Deep Listening: Converting Customers to Loyalists

Solunis Nicole Bay • Partner at Evolution

Deep listening is a process in which we open our awareness to acquire information and better understand a person or situation. This session, lead by Solunis Nicole Bay, Partner at Evolution, dives into using deep listening to craft messages that convert customers into loyalists. You’ll learn how to hear and use stories from users, create a feedback loop, and build deeper, more meaningful relationships with your customers.

Understanding the Major Mailbox Providers to Become Better Email Marketers

Justin Foulk • Senior Manager, Email Deliverability & Compliance at Iterable

Tom Corbett • Senior Email Deliverability Consultant at Iterable

Join Justin Foulk, Iterable’s Sr. Manager of Email Deliverability & Compliance, and Tom Corbett, Iterable’s Email Deliverability Consultant, as they breakdown what the major mailbox providers care about when it comes to marketing emails. Tom and Justin will dig into specifics like various rules and regulations and what we know about their filters to ensure that you’re equipped to send the most impactful marketing emails.

Making the Most of Mobile Marketing: Best Practices, Trends, and Tips to Make a Joyful Mobile Market

Sebastian Cabrera • Strategic Customer Success Manager at Iterable

Tasmin Singh • Manager, Customer Success at Iterable

Mobile marketing is becoming more and more common, but there’s still so much room to grow. Join Sebastian and Tasmin as they highlight some of the industry’s best practices and top trends before they bring it home with some expert-level tips to uplevel your mobile marketing experience.

Marketing Lessons from a Recession

John Volturo • Partner at Evolution

Times are tough. We’re all feeling pressure from economic strains. The question then becomes, “How can marketing produce value during any economic climate?” This session with John Volturo, Partner at Evolution, shines a light on the importance of marketing during cutbacks and how to drive awareness, stability, and growth. Attendees will also learn to leverage tools to extract customer value, optimize initiatives based on talent needed, and deepen customer relationships by adding value through low cost channels.

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